Scientific and technological innovation has developed at the speed of light, while scientific communication is not yet able to overcome the sound barrier. This is bad in several ways: Less scientific knowledge, created by an alienation between science and society, more pseudoscience and, consequently, less funding for science and technology.
How to be part of 21 Century scientific communication and stop talking only with your peers?
A greater repercussion of a subject or an article means that more people will be reached and bigger will be the return of the money and time invested. However, to achieve a high impact, will be necessary more than hard work and a lot of data, you need to know how present them.
Social media should be an ally in this matter. Why not spread your work beyond articles and scientific magazines? Catch up some examples:
Mind the Graph users making amazing visual science:
Understand Zika virus graphical abstract: How it reduces brain size
A research study added interesting evidence towards the role of Zika virus in the malformation of human nervous tissues. The work was done by the group of Dr. Stevens Rehen, an internationally-known researcher in the field of stem cell research and, more recently, cell reprogramming. The article was published on Science Magazine and you can read it here.
The graphical abstract was created on Mind the Graph and summarizes the findings of the paper. It was shared on Twitter and other social media. This is science reaching more people!
African mammalian carnivores and predation
Samual T. Williams is a conservation biologist. He is focussing on the ecology of African carnivores. In his recent work, he investigated the potential of small carnivores for the biological control of rodents within agro-ecosystems. The article is entitled Predation by small mammalian carnivores in rural agro-ecosystems: An undervalued ecosystem service? And you can read it here.
He also created a graphical abstract on Mind the Graph and shared in Social Media:
For the Last, an amazing example of science in social media:
NASA Treats Social Media Like a Space Mission
NASA has spread scientific communication and visual science in all social media. There are numerous accounts in all social media: Facebook, Twitter, Youtube, Google+, Vine, Instagram, Snapchat, Tumblr, and more
One of the biggest differences between social media and other types of media, is that audiences expect to be able to interact with the content they’re consuming, not just be lectured on. They want to see things that are interesting, and be able to comment, share, and react with their own thoughts.
NASA does that. Their enthusiasm and curiosity is infectious. While they educate, they also want their audience to be able to join in on what makes outer space so captivating to them.