Mind the Graph

About Mind The Graph!

Revolutionizing scientific communication and empowering
scientists to make science beautiful for every audience.

Our Story

Mind the Graph was created with scientist's needs in mind back in 2016 by the brilliant minds
of Fabricio Pamplona, an entrepreneur and Ph.D. scientist specialist in scientific communication,
and Leonardo Minozzo, an experienced and accomplished designer.

Together they conceived a tool to help scientists, academics and healthcare professionals to
transform their complex scientific content into simple, didactic, and beautiful science figures,
offering a much better alternative to the excessive Google images searches and high-priced
freelance services. The company explored the tendency of using "graphical abstracts" in
scientific publications as a great business opportunity worldwide.

The scientific content is usually complex in itself, so Mind the Graph was created with a
minimalist design essence. The tool combines the essential design features available
in a familiar drag-and-drop interface with a powerful library of science illustrations, currently
the biggest in the world and available in a freemium model for the academic community.

In 2022, Mind the Graph became part of Cactus Communications, a science communication and
technology company. Today, the Mind the Graph team of specialists collaborates with CACTUS's powerful
resources to expand on our mission and support authors in the science communication journey
in a synergistic way with other company brands, such as Editage, Researcher.Life and Impact Science.

Our Mission

Science communication is not a discipline taught in most science-related courses, and very often,
researchers lack design skills or access to professional software. Still, there's a 120% growth in citations
for articles with infographics, meaning they are really powerful in generating buzz around research.

So, how do you create interesting infographics from scratch, without professional resources or design
skills? That's the gap we want to fill in with Mind the Graph: "turn scientists into designers" and
unlock creativity with all visual resources needed for an effective science communication.

Our Values

Walls breaker icon

Walls Breaker

Make it all simpler.
Communicate, integrate and
bring people and processes
together. We break the
walls of the laboratory.

Team player icon

Team Player

Do things with others
in mind and be willing to
assist the team. We create
much better solutions

Problem solver icon

Problem Solver

Don't be afraid to make
things happen. Get it done.
We solve complex problems
and we like challenges.

Future builder icon

Future Builder

Be technical but be strategic.
Contribute to the future of the
business. We do everything
with purpose.

Experimentalist icon


Nothing is ever "done".
Try new things and assume the
risk to fail. Things evolve as we
move on. Have fun while doing it.

We are trusted by

Stanford logoUCLA logoHarvard logoPearson logoMcgill logoServier logoGlaxo Smith Kline logoIpsen logoNovartis logoNovo Nordisk logoAstrazeneca logoPfizer logoSanofi logoAbbott logo

See what people are talking about Mind The Graph!

Our Team

Aayushi Zaveri avatar

Aayushi Zaveri

Content Writer

Alka Dawar avatar

Alka Dawar

Strategy Manager

Amanda Nascimento avatar

Amanda Nascimento

Head of Marketing

Artur Zignani avatar

Artur Zignani

UX Writer

Bryan Didur avatar

Bryan Didur


Camilla Tsuji avatar

Camilla Tsuji

Social Media & Community Manager

Cassiana de Alencar avatar

Cassiana de Alencar

People & Culture Manager

Fabrício Pamplona avatar

Fabrício Pamplona

Founder & CEO

Fernanda Rediske avatar

Fernanda Rediske


Gustavo Tavares avatar

Gustavo Tavares


Leonardo Minozzo avatar

Leonardo Minozzo


Marcelo Camacho avatar

Marcelo Camacho


Marcos Bernardes avatar

Marcos Bernardes

Head of Design

Maria Queiroz avatar

Maria Queiroz

BI Developer

Matheus Czizeweski avatar

Matheus Czizeweski

Head of Development

Nelito Junior avatar

Nelito Junior


Prince Jude avatar

Prince Jude

Customer Success Manager

Purv Desai avatar

Purv Desai

Content Writer

Sowjanya Pedada avatar

Sowjanya Pedada

Content Writer

Vagner Maltauro avatar

Vagner Maltauro


Vinícius Manzi avatar

Vinícius Manzi

UX Designer


Join us at Mind the Graph

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