{"id":4594,"date":"2015-11-26T14:28:54","date_gmt":"2015-11-26T14:28:54","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=4594"},"modified":"2022-11-09T22:39:33","modified_gmt":"2022-11-10T01:39:33","slug":"6-things-you-should-know-about-drug-ads-a-graphical-guide","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/zh\/%e4%bd%a0%e5%ba%94%e8%af%a5%e7%9f%a5%e9%81%93%e7%9a%84%e5%85%b3%e4%ba%8e%e6%af%92%e5%93%81%e5%b9%bf%e5%91%8a%e7%9a%846%e4%bb%b6%e4%ba%8b-%e5%9b%be%e7%89%87%e6%8c%87%e5%8d%97\/","title":{"rendered":"\u5173\u4e8e\u836f\u54c1\u5e7f\u544a\uff0c\u4f60\u5e94\u8be5\u77e5\u9053\u76846\u4ef6\u4e8b[\u56fe\u89e3\u6307\u5357] \u3002"},"content":{"rendered":"<h3><\/h3>\n<h3><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drugs.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4607\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drugs.jpg\" alt=\"\u6bd2\u54c1\" width=\"3000\" height=\"2000\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs.jpg 3000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs-300x200.jpg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs-1024x683.jpg 1024w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/a><\/h3>\n<h3><strong>1- \u6d89\u53ca\u5927\u91cf\u7684\u8d44\u91d1<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u7684\u5904\u65b9\u836f\u7535\u89c6\u5e7f\u544a\u4e0a\u82b1\u8d39\u4e86\u6570\u5341\u4ebf\u7f8e\u5143\uff0c\u6b63\u56e0\u4e3a\u5982\u6b64\uff0c\u533b\u751f\u82b1\u5728\u53cd\u9a73\u8425\u9500\u4e3b\u5f20\u4e0a\u7684\u65f6\u95f4\u6bd4\u505a\u8bca\u65ad\u7684\u65f6\u95f4\u591a\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u7f8e\u56fd\u533b\u5b66\u4f1a\uff08AMA\uff09\u60f3\u8981\u7981\u6b62\u8fd9\u79cd\u5e7f\u544a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53ea\u6709\u7f8e\u56fd\u548c\u65b0\u897f\u5170\u5141\u8bb8\u6d88\u8d39\u8005\u76f4\u63a5\u63a8\u9500\u5904\u65b9\u836f\uff0c\u8981\u6539\u53d8\u8fd9\u4e00\u70b9\u5e76\u4e0d\u5bb9\u6613\uff0c\u56e0\u4e3a\u6d89\u53ca\u7684\u8d44\u91d1\u6570\u989d\u5de8\u5927\u3002\u4ee5\u4e0b\u662f\u4ec5\u7535\u89c6\u65b9\u9762\u7684\u6570\u5b57\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4598 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drug-advertising.png\" alt=\"\u836f\u54c1\u5e7f\u544a\" width=\"636\" height=\"414\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drug-advertising.png 636w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drug-advertising-300x195.png 300w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<h3><strong>2- \u5bf9\u533b\u751f\u6765\u8bf4\uff0c\u6709\u66f4\u591a\u7684\u8425\u9500\u8d44\u91d1<\/strong><\/h3>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/011.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4604\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/011.png\" alt=\"011\" width=\"598\" height=\"481\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/011.png 598w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/011-300x241.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u8da3\u7684\u662f\uff0c\u6240\u6709\u8fd9\u4e9b\u94b1\u90fd\u82b1\u5728\u4e0d\u80fd\u76f4\u63a5\u8d2d\u4e70\u836f\u7269\u7684\u4eba\u8eab\u4e0a\uff0c\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u8fd9\u53ea\u662f\u5927\u836f\u5382\u8425\u9500\u8d39\u7528\u7684\u4e00\u5c0f\u90e8\u5206\u30022012\u5e74\uff0c\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u7684\u8425\u9500\u4e0b\u964d\u523014.7\u4ebf\uff0c\u4f46\u670910.4\u4ebf\u7528\u4e8e\u5411\u533b\u751f\u63a8\u5e7f\u836f\u7269\uff0c\u5982\u514d\u8d39\u5348\u9910\u6216\u5728\u9ad8\u7ea7\u9910\u5385\u6216\u5ea6\u5047\u6751\u7684\u57f9\u8bad\u8bfe\u7a0b\u3002\u8fd9\u4e9b\u505a\u6cd5\u5f15\u8d77\u4e86\u8bb8\u591a\u9053\u5fb7\u95ee\u9898\uff0c\u5982 \"\u533b\u751f\u5f00\u7684\u662f\u6700\u597d\u7684\u836f\u8fd8\u662f\u8c01\u8bf7\u4ed6\u5403\u4e86\u6602\u8d35\u7684\u665a\u9910\u800c\u5236\u9020\u7684\u836f\"\uff1f<\/span><\/p>\n<h3><strong>3- \u5927\u836f\u5382\u5728\u7f51\u7edc\u4e0a\u7684\u8425\u9500\u6b63\u5728\u589e\u52a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u90a3\u4e48\u4e92\u8054\u7f51\u5462\uff1f\u5f53\u7136\u6709\u5927\u91cf\u7684\u94b1\u6765\u89e3\u51b3\u533b\u751f\u7684\u95ee\u9898\uff0c\u4e3b\u8981\u662f\u5728\u533b\u7597\u793e\u533a\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u3002\u70b9\u51fb\u4e0b\u9762\u7684\u56fe\u7247\uff0c\u53ef\u4ee5\u770b\u5230\u4e00\u4e9b\u6570\u5b57\u3002<\/span><br \/>\n<a href=\"http:\/\/www.pharmaphorum.com\/2012\/11\/Infographic-figure-1.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4599 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/010.png\" alt=\"010\" width=\"602\" height=\"456\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/010.png 602w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/010-300x227.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4- \u8425\u9500\u5bf9\u7814\u53d1=\u8425\u9500\u83b7\u80dc<\/strong><\/h3>\n<p><a href=\"http:\/\/www.randalolson.com\/2015\/03\/01\/design-critique-putting-big-pharma-spending-in-perspective\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4600 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/001.png\" alt=\"001\" width=\"621\" height=\"527\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/001.png 621w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/001-300x255.png 300w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u5f20\u56fe\u4ee5\u6700\u597d\u7684\u65b9\u5f0f\u5411\u6211\u4eec\u5c55\u793a\u4e86\u5927\u836f\u5382\u5728\u8425\u9500\u65b9\u9762\u7684\u6295\u8d44\u4e0e\u7814\u53d1\u65b9\u9762\u7684\u6295\u8d44\u6bd4\u4f8b\uff1a\u4e00\u4e2a\u6709\u80cc\u666f\u7684\u5f52\u4e00\u5316\u6563\u70b9\u56fe\u3002 <\/span><a href=\"http:\/\/www.randalolson.com\/2015\/03\/01\/design-critique-putting-big-pharma-spending-in-perspective\/\" target=\"_blank\" rel=\"noopener\">\u611f\u8c22Randal Olson\u63d0\u4f9b\u7684\u4f18\u79c0\u56fe\u8868\u548c\u5e16\u5b50\u3002<\/a><\/p>\n<p>\u56fe\u8868\u4e0a\u7684\u79d1\u6280\u548c\u6c7d\u8f66\u516c\u53f8\u6709\u3002<\/p>\n<ul>\n<li>\u4e09\u661f<\/li>\n<li>\u82f1\u7279\u5c14<\/li>\n<li>\u5fae\u8f6f<\/li>\n<li>\u8c37\u6b4c<\/li>\n<li>\u4e30\u7530\u6c7d\u8f66<\/li>\n<li>\u901a\u7528\u6c7d\u8f66<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u53ef\u4ee5\u770b\u5230\uff0c\u5373\u4f7f\u4e0e\u5176\u4ed6\u5927\u884c\u4e1a\u76f8\u6bd4\uff0c\u836f\u7269\u516c\u53f8\u5728\u8425\u9500\u65b9\u9762\u7684\u6295\u8d44\u4e5f\u591a\u4e8e\u836f\u7269\u5f00\u53d1\u3002<\/span><\/p>\n<h3><strong>5- \u5e7f\u544a\u6700\u591a\u7684\uff1a\u52c3\u8d77\u529f\u80fd\u969c\u788d\u836f\u7269<\/strong><\/h3>\n<p><a href=\"https:\/\/www.washingtonpost.com\/news\/wonk\/wp\/2015\/03\/23\/yes-drug-companies-are-bombarding-your-tv-with-more-ads-than-ever\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4601 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/003.png\" alt=\"003\" width=\"623\" height=\"445\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/003.png 623w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/003-300x214.png 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u4e24\u79cd\u52c3\u8d77\u529f\u80fd\u969c\u788d\u836f\u7269\u897f\u529b\u58eb\u548c\u4f1f\u54e5\u5728\u5e7f\u544a\u6700\u591a\u7684\u4e94\u79cd\u836f\u7269\u4e2d\u6392\u540d\u9760\u524d\uff0c\u8fd8\u6709\u4e00\u79cd\u7c7b\u98ce\u6e7f\u6027\u5173\u8282\u708e\u6cbb\u7597\u836f\u7269\uff08Humira\uff09\uff0c\u4e00\u79cd\u75bc\u75db\u6cbb\u7597\u836f\u7269\uff08Lyrica\uff09\uff1b\u4ee5\u53ca\u4e00\u79cd\u6297\u51dd\u8840\u836f\u7269\uff08Eliquis\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u4f1f\u54e5\u548c\u7280\u5229\u58eb\u8fd9\u4e24\u79cd10\u5e74\u524d\u7684\u836f\u7269\u6bd4Eliquis\u8fd9\u79cd\u65b0\u836f\u53d7\u5230\u66f4\u591a\u7684\u5173\u6ce8\u548c\u6295\u8d44\u3002<\/span><\/p>\n<h3><strong>6- \u82b1\u8d39\u66f4\u591a\uff0c\u751f\u6d3b\u66f4\u5c11<\/strong><\/h3>\n<p><a href=\"http:\/\/www.economist.com\/news\/21678669-americas-big-spending-health-care-doesnt-pay\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4602\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/004.png\" alt=\"004\" width=\"603\" height=\"334\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/004.png 603w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/004-300x166.png 300w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u5065\u5eb7\u65b9\u9762\u82b1\u8d39\u6700\u591a\u7684\u56fd\u5bb6\u662f\u7f8e\u56fd\uff0c\u4f46\u5f53\u6d89\u53ca\u5230\u9884\u671f\u5bff\u547d\u65f6\uff0c\u4e0e\u5176\u4ed6\u5bcc\u88d5\u56fd\u5bb6\uff08\u7ecf\u5408\u7ec4\u7ec7\uff09\u76f8\u6bd4\uff0c\u5b83\u4fdd\u6301\u5728\u5e73\u5747\u6c34\u5e73\u4ee5\u4e0b\uff0c\u6b63\u5982\u6211\u4eec\u5728\u4e0a\u9762\u770b\u5230\u7684\u90a3\u6837\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u636e\u300a\u7ecf\u6d4e\u5b66\u4eba\u300b\u62a5\u9053\u3002<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">2013\u5e74\uff0c\u7f8e\u56fd\u5e73\u5747\u6bcf\u4eba\u82b1\u8d39$8,713\uff0c\u662f\u7ecf\u5408\u7ec4\u7ec7\u5e73\u5747\u6c34\u5e73\u76842.5\u500d\u3002\u7136\u800c\uff0c\u7f8e\u56fd\u4eba\u5e73\u5747\u6bd4\u7ecf\u5408\u7ec4\u7ec7\u7684\u5e73\u5747\u516c\u6c11\u65e9\u6b7b1.7\u5e74\u3002<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u6211\u4e0d\u662f\u8bf4\u52c3\u8d77\u836f\u7269\u7684\u8425\u9500\u9884\u7b97\u548c\u9884\u671f\u5bff\u547d\u4e4b\u95f4\u6709\u771f\u6b63\u7684\u5173\u8054\uff0c\u4f46\u6211\u4e0d\u7981\u60f3\uff0c\u7f8e\u56fd\u5728\u4e00\u79cd\u5e76\u4e0d\u50cf\u9a6c\u6587-\u76d6\u4f0a\u8ba9\u6211\u4eec\u76f8\u4fe1\u7684\u90a3\u6837\u80fd\u62ef\u6551\u751f\u547d\u7684\u6cbb\u7597\u4e0a\u6295\u5165\u4e86\u592a\u591a\u7684\u8d44\u91d1\u548c\u6ce8\u610f\u529b\uff1a\u6027\u6cbb\u7597\u3002<\/span><a href=\"https:\/\/blog.mindthegraph.com\/scientific-presentation\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5729 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/06\/stop_ugly-300x120.png\" alt=\"\u836f\u54c1\u5e7f\u544a\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>1- \u6d89\u53ca\u5927\u91cf\u8d44\u91d1 \u6570\u5341\u4ebf\u7f8e\u5143\u82b1\u5728\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u7684\u5904\u65b9\u836f\u7535\u89c6\u5e7f\u544a\u4e0a\uff0c\u6b63\u56e0\u4e3a\u5982\u6b64\uff0c\u533b\u751f\u82b1\u5728\u53cd\u9a73\u8425\u9500\u4e3b\u5f20\u4e0a\u7684\u65f6\u95f4\u6bd4\u505a\u8bca\u65ad\u8981\u591a\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u7f8e\u56fd\u533b\u5b66\u4f1a\uff08AMA\uff09\u60f3\u8981\u7981\u6b62\u8fd9\u79cd\u5e7f\u544a\u3002\u53ea\u6709\u7f8e\u56fd\u548c\u65b0\u897f\u5170\u5141\u8bb8 [...] \u3002<\/p>","protected":false},"author":11,"featured_media":4607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[959,28],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 things you should know about drug ads [a graphical guide] - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"How Big Pharma is spending its marketing money, mainly in prescription drug ads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/zh\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 things you should know about drug ads\" \/>\n<meta property=\"og:description\" content=\"How Big Pharma is spending its marketing money, mainly in prescription drug ads\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/zh\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-26T14:28:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-10T01:39:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabiola Soares\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabiola Soares\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\u5206\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 things you should know about drug ads [a graphical guide] - Mind the Graph Blog","description":"How Big Pharma is spending its marketing money, mainly in prescription drug ads","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mindthegraph.com\/blog\/zh\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/","og_locale":"zh_CN","og_type":"article","og_title":"6 things you should know about drug ads","og_description":"How Big Pharma is spending its marketing money, mainly in prescription drug ads","og_url":"https:\/\/mindthegraph.com\/blog\/zh\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/","og_site_name":"Mind the Graph Blog","article_published_time":"2015-11-26T14:28:54+00:00","article_modified_time":"2022-11-10T01:39:33+00:00","og_image":[{"width":3000,"height":2000,"url":"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs.jpg","type":"image\/jpeg"}],"author":"Fabiola Soares","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"Fabiola Soares","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"4\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mindthegraph.com\/blog\/et\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/","url":"https:\/\/mindthegraph.com\/blog\/et\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/","name":"6 things you should know about drug ads [a graphical guide] - Mind the Graph Blog","isPartOf":{"@id":"https:\/\/mindthegraph.com\/blog\/#website"},"datePublished":"2015-11-26T14:28:54+00:00","dateModified":"2022-11-10T01:39:33+00:00","author":{"@id":"https:\/\/mindthegraph.com\/blog\/#\/schema\/person\/5592c012d89648325be9b0f3c3f91132"},"description":"How Big Pharma is spending its marketing money, mainly in prescription drug ads","breadcrumb":{"@id":"https:\/\/mindthegraph.com\/blog\/et\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/#breadcrumb"},"inLanguage":"zh-CN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mindthegraph.com\/blog\/et\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mindthegraph.com\/blog\/et\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mindthegraph.com\/blog\/"},{"@type":"ListItem","position":2,"name":"6 things you should know about drug ads [a graphical guide]"}]},{"@type":"WebSite","@id":"https:\/\/mindthegraph.com\/blog\/#website","url":"https:\/\/mindthegraph.com\/blog\/","name":"Mind the Graph Blog","description":"Your science can be beautiful!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mindthegraph.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"zh-CN"},{"@type":"Person","@id":"https:\/\/mindthegraph.com\/blog\/#\/schema\/person\/5592c012d89648325be9b0f3c3f91132","name":"Fabiola Soares","image":{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/mindthegraph.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7dca2c6a766aff1db898cc74c18284d8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7dca2c6a766aff1db898cc74c18284d8?s=96&d=mm&r=g","caption":"Fabiola Soares"},"url":"https:\/\/mindthegraph.com\/blog\/zh\/author\/fabiola\/"}]}},"_links":{"self":[{"href":"https:\/\/mindthegraph.com\/blog\/zh\/wp-json\/wp\/v2\/posts\/4594"}],"collection":[{"href":"https:\/\/mindthegraph.com\/blog\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindthegraph.com\/blog\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/zh\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/zh\/wp-json\/wp\/v2\/comments?post=4594"}],"version-history":[{"count":13,"href":"https:\/\/mindthegraph.com\/blog\/zh\/wp-json\/wp\/v2\/posts\/4594\/revisions"}],"predecessor-version":[{"id":25272,"href":"https:\/\/mindthegraph.com\/blog\/zh\/wp-json\/wp\/v2\/posts\/4594\/revisions\/25272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/zh\/wp-json\/wp\/v2\/media\/4607"}],"wp:attachment":[{"href":"https:\/\/mindthegraph.com\/blog\/zh\/wp-json\/wp\/v2\/media?parent=4594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/zh\/wp-json\/wp\/v2\/categories?post=4594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/zh\/wp-json\/wp\/v2\/tags?post=4594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}