{"id":4594,"date":"2015-11-26T14:28:54","date_gmt":"2015-11-26T14:28:54","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=4594"},"modified":"2022-11-09T22:39:33","modified_gmt":"2022-11-10T01:39:33","slug":"6-things-you-should-know-about-drug-ads-a-graphical-guide","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/tr\/uyusturucu-reklamlari-hakkinda-bilmeniz-gereken-6-sey-grafiksel-rehber\/","title":{"rendered":"\u0130la\u00e7 reklamlar\u0131 hakk\u0131nda bilmeniz gereken 6 \u015fey [grafiksel bir rehber]"},"content":{"rendered":"<h3><\/h3>\n<h3><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drugs.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4607\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drugs.jpg\" alt=\"uyu\u015fturucu\" width=\"3000\" height=\"2000\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs.jpg 3000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs-300x200.jpg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs-1024x683.jpg 1024w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/a><\/h3>\n<h3><strong>1- \u0130\u015fin i\u00e7inde \u00e7ok para var<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Re\u00e7eteli ila\u00e7lar i\u00e7in do\u011frudan t\u00fcketiciye y\u00f6nelik TV reklamlar\u0131na milyarlarca dolar harcan\u0131yor ve bu nedenle doktorlar te\u015fhis koymaktan \u00e7ok pazarlama iddialar\u0131n\u0131 \u00e7\u00fcr\u00fctmek i\u00e7in zaman harc\u0131yor. Bu nedenle Amerikan Tabipler Birli\u011fi (AMA) bu t\u00fcr reklamlar\u0131 yasaklamak istiyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sadece ABD ve Yeni Zelanda re\u00e7eteli ila\u00e7lar\u0131n t\u00fcketiciye do\u011frudan pazarlanmas\u0131na izin vermektedir ve bunu de\u011fi\u015ftirmek kolay bir i\u015f olmayacakt\u0131r, \u00e7\u00fcnk\u00fc i\u015fin i\u00e7ine giren para miktar\u0131 \u00e7ok b\u00fcy\u00fckt\u00fcr. \u0130\u015fte sadece TV i\u00e7in rakamlar:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4598 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drug-advertising.png\" alt=\"i\u0307la\u00e7 reklamlari\" width=\"636\" height=\"414\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drug-advertising.png 636w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drug-advertising-300x195.png 300w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<h3><strong>2- Doktorlar i\u00e7in daha da fazla pazarlama paras\u0131 var<\/strong><\/h3>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/011.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4604\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/011.png\" alt=\"011\" width=\"598\" height=\"481\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/011.png 598w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/011-300x241.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcm bu paran\u0131n ila\u00e7lar\u0131 do\u011frudan sat\u0131n alamayan insanlar i\u00e7in harcand\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmek ilgin\u00e7tir ve bu y\u00fczden bu, b\u00fcy\u00fck ila\u00e7 firmalar\u0131n\u0131n pazarlama harcamalar\u0131n\u0131n sadece bir k\u0131sm\u0131d\u0131r. 2012'de do\u011frudan t\u00fcketiciye pazarlama $3.47 milyara d\u00fc\u015fm\u00fc\u015ft\u00fcr, ancak $24 milyar dolar ila\u00e7lar\u0131 doktorlara tan\u0131tmak i\u00e7in s\u00fcsl\u00fc restoranlarda veya tatil k\u00f6ylerinde \u00fccretsiz \u00f6\u011fle yemekleri veya e\u011fitim kurslar\u0131 gibi bir\u00e7ok \u015fekilde harcanm\u0131\u015ft\u0131r. Bunlar, \"doktor en iyi ilac\u0131 m\u0131 yoksa ona pahal\u0131 bir ak\u015fam yeme\u011fi \u0131smarlayan ki\u015finin \u00fcretti\u011fi ilac\u0131 m\u0131 re\u00e7ete ediyor?\" gibi pek \u00e7ok etik soruyu g\u00fcndeme getiren uygulamalard\u0131r.<\/span><\/p>\n<h3><strong>3- B\u00fcy\u00fck ila\u00e7 firmalar\u0131n\u0131n web \u00fczerinden pazarlama faaliyetleri art\u0131yor<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Peki ya internet? Elbette doktorlara, \u00f6zellikle de sosyal medya arac\u0131l\u0131\u011f\u0131yla t\u0131bbi topluluklara hitap etmek i\u00e7in \u00f6nemli miktarda para var. Baz\u0131 rakamlar i\u00e7in a\u015fa\u011f\u0131daki resme t\u0131klay\u0131n:<\/span><br \/>\n<a href=\"http:\/\/www.pharmaphorum.com\/2012\/11\/Infographic-figure-1.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4599 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/010.png\" alt=\"010\" width=\"602\" height=\"456\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/010.png 602w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/010-300x227.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4- Pazarlama vs Ar-Ge = Pazarlama kazan\u0131r<\/strong><\/h3>\n<p><a href=\"http:\/\/www.randalolson.com\/2015\/03\/01\/design-critique-putting-big-pharma-spending-in-perspective\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4600 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/001.png\" alt=\"001\" width=\"621\" height=\"527\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/001.png 621w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/001-300x255.png 300w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Bu grafik bize b\u00fcy\u00fck ila\u00e7 \u015firketlerinin pazarlamaya ve Ar-Ge'ye yapt\u0131klar\u0131 yat\u0131r\u0131mlar\u0131n oran\u0131n\u0131 m\u00fcmk\u00fcn olan en iyi \u015fekilde g\u00f6stermektedir: ba\u011flamla birlikte normalle\u015ftirilmi\u015f bir da\u011f\u0131l\u0131m grafi\u011fi. <\/span><a href=\"http:\/\/www.randalolson.com\/2015\/03\/01\/design-critique-putting-big-pharma-spending-in-perspective\/\" target=\"_blank\" rel=\"noopener\">M\u00fckemmel grafik ve yaz\u0131 i\u00e7in Randal Olson'a te\u015fekk\u00fcrler.<\/a><\/p>\n<p>Grafikte yer alan teknoloji ve otomotiv \u015firketleri:<\/p>\n<ul>\n<li>Samsung<\/li>\n<li>Intel<\/li>\n<li>Microsoft<\/li>\n<li>Google<\/li>\n<li>Toyota<\/li>\n<li>General Motors<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">G\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi, ila\u00e7 \u015firketleri di\u011fer b\u00fcy\u00fck end\u00fcstrilerle k\u0131yasland\u0131\u011f\u0131nda bile pazarlamaya ila\u00e7 geli\u015ftirmeden daha fazla yat\u0131r\u0131m yap\u0131yor.<\/span><\/p>\n<h3><strong>5- En \u00e7ok reklam\u0131 yap\u0131lan: erektil disfonksiyon ila\u00e7lar\u0131<\/strong><\/h3>\n<p><a href=\"https:\/\/www.washingtonpost.com\/news\/wonk\/wp\/2015\/03\/23\/yes-drug-companies-are-bombarding-your-tv-with-more-ads-than-ever\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4601 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/003.png\" alt=\"003\" width=\"623\" height=\"445\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/003.png 623w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/003-300x214.png 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u0130ki erektil disfonksiyon ilac\u0131, Cialis ve Viagra, bir romatoid artrit tedavisi (Humira), bir a\u011fr\u0131 tedavisi (Lyrica) ve bir antiklotting ilac\u0131 (Eliquis) ile birlikte en \u00e7ok reklam\u0131 yap\u0131lan ilk be\u015f ila\u00e7 aras\u0131nda \u00fcst s\u0131ralarda yer ald\u0131.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130lgin\u00e7tir ki, 10 y\u0131ll\u0131k iki ila\u00e7 olan Viagra ve Cialis, Eliquis gibi yeni bir ila\u00e7tan daha fazla ilgi ve yat\u0131r\u0131m g\u00f6rmektedir.<\/span><\/p>\n<h3><strong>6- Daha \u00e7ok harcamak, daha az ya\u015famak<\/strong><\/h3>\n<p><a href=\"http:\/\/www.economist.com\/news\/21678669-americas-big-spending-health-care-doesnt-pay\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4602\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/004.png\" alt=\"004\" width=\"603\" height=\"334\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/004.png 603w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/004-300x166.png 300w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Sa\u011fl\u0131\u011fa en fazla harcama yapan \u00fclke ABD'dir, ancak ya\u015fam beklentisi s\u00f6z konusu oldu\u011funda, yukar\u0131da da g\u00f6rebilece\u011fimiz gibi, di\u011fer zengin \u00fclkelerle (OECD) kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda ortalaman\u0131n alt\u0131nda kalmaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Economist'e g\u00f6re:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">2013 y\u0131l\u0131nda Amerika ki\u015fi ba\u015f\u0131na ortalama $8,713 harcama yapm\u0131\u015ft\u0131r - OECD ortalamas\u0131n\u0131n iki bu\u00e7uk kat\u0131. Yine de ortalama bir Amerikal\u0131, ortalama bir OECD vatanda\u015f\u0131ndan 1,7 y\u0131l \u00f6nce \u00f6lmektedir.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Burada erektil ila\u00e7 pazarlama b\u00fct\u00e7esi ile beklenen ya\u015fam s\u00fcresi aras\u0131nda ger\u00e7ek bir korelasyon oldu\u011funu s\u00f6ylemiyorum, ancak ABD'nin Marvin Gaye'nin bizi inand\u0131rd\u0131\u011f\u0131 kadar hayat kurtar\u0131c\u0131 olmayan bir tedavi t\u00fcr\u00fcne \u00e7ok fazla para ve ilgi harcad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmeden edemiyorum: cinsel \u015fifa.<\/span><a href=\"https:\/\/blog.mindthegraph.com\/scientific-presentation\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5729 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/06\/stop_ugly-300x120.png\" alt=\"i\u0307la\u00e7 reklamlari\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>1- \u0130\u015fin i\u00e7inde \u00e7ok fazla para var Re\u00e7eteli ila\u00e7lar i\u00e7in do\u011frudan t\u00fcketiciye y\u00f6nelik TV reklamlar\u0131na milyarlarca dolar harcan\u0131yor ve bu nedenle doktorlar te\u015fhis koymaktan \u00e7ok pazarlama iddialar\u0131n\u0131 \u00e7\u00fcr\u00fctmek i\u00e7in zaman harc\u0131yor. Bu nedenle Amerikan Tabipler Birli\u011fi (AMA) bu t\u00fcr reklamlar\u0131 yasaklamak istiyor. Sadece ABD ve Yeni Zelanda izin veriyor [...]<\/p>","protected":false},"author":11,"featured_media":4607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[959,28],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 things you should know about drug ads [a graphical guide] - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"How Big Pharma is spending its marketing money, mainly in prescription drug ads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/tr\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 things you should know about drug ads\" \/>\n<meta property=\"og:description\" content=\"How Big Pharma is spending its marketing money, mainly in prescription drug ads\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/tr\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-26T14:28:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-10T01:39:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabiola Soares\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabiola Soares\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 things you should know about drug ads [a graphical guide] - 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