{"id":12896,"date":"2021-05-07T18:31:27","date_gmt":"2021-05-07T21:31:27","guid":{"rendered":"https:\/\/mindthegraph.com\/blog\/?p=12896"},"modified":"2023-01-05T14:42:47","modified_gmt":"2023-01-05T17:42:47","slug":"how-to-make-your-research-lab-website-look-professional","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/tr\/arastirma-laboratuvarinizin-web-sitesi-nasil-profesyonel-gorunur\/","title":{"rendered":"Ara\u015ft\u0131rma Laboratuvar\u0131 Web Sitenizin Profesyonel G\u00f6r\u00fcnmesini Nas\u0131l Sa\u011flars\u0131n\u0131z?"},"content":{"rendered":"<p>\u0130ster bir ara\u015ft\u0131rma laboratuvar\u0131ndan sorumlu bir profes\u00f6r veya bir ara\u015ft\u0131rma laboratuvar\u0131 grubunun par\u00e7as\u0131 olan bir bilim insan\u0131 olun, ister tek ba\u015f\u0131n\u0131za \u00e7al\u0131\u015f\u0131yor olun, ara\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 topluma sergilemek ilgin\u00e7 ve \u00e7ok \u00f6nemlidir. Yay\u0131nlanan makaleler, i\u015fbirlikleri veya ortakl\u0131klar, hepsi \u00f6nemlidir \u00e7\u00fcnk\u00fc sadece bilimsel bilgileri payla\u015fmakla kalmaz, ayn\u0131 zamanda g\u00f6r\u00fcn\u00fcrl\u00fck de kazan\u0131rs\u0131n\u0131z ve bir web sitesi t\u00fcm bilgileri payla\u015fmak i\u00e7in harika bir formdur. Herhangi bir web sitesi de\u011fil, size fayda ve a\u00e7\u0131k f\u0131rsatlar getirecek profesyonel bir web sitesi.<\/p>\n\n\n\n<p>Neyse ki, mevcut t\u00fcm yararl\u0131 ara\u00e7lar ve platformlar sayesinde bunu yapmak art\u0131k daha kolay.<\/p>\n\n\n\n<p>Bu makalede, ara\u015ft\u0131rma laboratuvar\u0131n\u0131z\u0131n web sitesinin profesyonel g\u00f6r\u00fcnmesini sa\u011flamak i\u00e7in uygulanabilir 15 ad\u0131m\u0131 \u00f6\u011freneceksiniz.<\/p>\n\n\n\n<p class=\"has-large-font-size\">1. \u0130lham Kayna\u011f\u0131 Bulun<\/p>\n\n\n\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh3.googleusercontent.com\/mllm7IRfkdK90x63wXCNde6GqFR7Vcy7eUizrBalTLNQYX9dhZZbDaO9Md2MQwTW3QdsvsfdZGIP5N8nZSvPH6JcG1uL4akEtOA5NCOtNPs_ONB5lQ4ttvw2w4EYgRLRQOQ2EB4\" width=\"624\" height=\"416\"><\/p>\n\n\n\n<p>\u0130lham bulmak, ilham verdi\u011fi ve markala\u015fma k\u0131lavuzunuzu belirlemenize yard\u0131mc\u0131 oldu\u011fu i\u00e7in daha kolay web sitesi yap\u0131land\u0131rmas\u0131 ve tasar\u0131m\u0131n\u0131n yolunu a\u00e7ar. Ayr\u0131ca ki\u015fili\u011finizi daha iyi g\u00f6sterir.<\/p>\n\n\n\n<p>\u0130lham bulmak i\u00e7in, tercihlerinizi ve ara\u015ft\u0131rma alan\u0131n\u0131zla ilgili e\u011filimleri birle\u015ftirerek i\u015fe ba\u015flay\u0131n.<\/p>\n\n\n\n<p>\u00c7evrimi\u00e7i kaynaklara, rakip markalara ve hedef pazar davran\u0131\u015flar\u0131na bak\u0131n. Alternatif olarak, <a href=\"https:\/\/zyro.com\/blog\/business-website-examples\/\">bu i\u0307\u015fletme web si\u0307tesi\u0307 \u00f6rnekleri\u0307ni\u0307 kontrol edi\u0307n<\/a> Ara\u015ft\u0131rma i\u00e7in.<\/p>\n\n\n\n<p>Genel olarak, size ilham veren sitelerde neleri takdir etti\u011finizi belirleyerek i\u015fe ba\u015flamak, daha iyi bir web sitesi hissine, daha net navigasyona yol a\u00e7an ve makaledeki s\u00fcrecin geri kalan\u0131na yard\u0131mc\u0131 olan \u00e7al\u0131\u015fma y\u00f6nergeleri olu\u015fturur.<\/p>\n\n\n\n<p class=\"has-large-font-size\">2. Do\u011fru Renkleri Se\u00e7in<\/p>\n\n\n\n<p>Web sitesi i\u00e7in do\u011fru renkleri kullanmak, ziyaret\u00e7ilerin duygular\u0131na dokunduklar\u0131 i\u00e7in bir izlenim yaratmaya yard\u0131mc\u0131 olur. Renkler ayr\u0131ca kullan\u0131c\u0131 aray\u00fcz\u00fc tasar\u0131m\u0131n\u0131n bir par\u00e7as\u0131 olarak kullan\u0131c\u0131 deneyimini iyile\u015ftirmeye de yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p>Do\u011fru renkleri se\u00e7mek, bilim markas\u0131 ki\u015fili\u011finize uygun olanlar\u0131 kullanmakla ilgilidir. A\u015fa\u011f\u0131daki listeye g\u00f6z at\u0131n <a href=\"https:\/\/coschedule.com\/blog\/color-psychology-marketing\/\">renk psikolojisi<\/a> ve g\u00f6ze ho\u015f gelenleri de dahil edin.<\/p>\n\n\n\n<p>Renkleri se\u00e7ip uygulad\u0131\u011f\u0131n\u0131zda, kullan\u0131c\u0131lar web sitesi \u00f6\u011felerini daha iyi tan\u0131mlayabilir. Ayr\u0131ca vurgulamak istedi\u011finiz sayfalar\u0131, d\u00fc\u011fmeleri veya b\u00f6l\u00fcmleri de vurgularlar. Bu da daha y\u00fcksek t\u0131klama oran\u0131 ve daha d\u00fc\u015f\u00fck hemen \u00e7\u0131kma oran\u0131 sa\u011flar.<\/p>\n\n\n\n<p class=\"has-large-font-size\">3. Okunmas\u0131 Kolay Yaz\u0131 Tipleri Kullan\u0131n<\/p>\n\n\n\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh4.googleusercontent.com\/HH2QF8UWX3Pqrm6FMBecvknRo2dGfhC5ZbaNnDU5NUumJblzAfj4mJpCRkiBfX-P-rwiIFeam1tTq0oysdJRw9d25p6kCjStvExOf98oPBqaQ5ovLNOj5cX8q089VYesH3DATOE\" width=\"624\" height=\"416\"><\/p>\n\n\n\n<p>\u0130nsanlar farkl\u0131 cihazlar kullan\u0131r ve web sitenize farkl\u0131 zamanlarda eri\u015febilirler. Okunmas\u0131 kolay yaz\u0131 tiplerine sahip olmak g\u00fcvenli bir se\u00e7enektir ve herkes i\u00e7in her zaman net okunabilirlik sa\u011flar.<\/p>\n\n\n\n<p>Bu nedenle, sadece g\u00fczel g\u00f6r\u00fcnd\u00fckleri i\u00e7in yaz\u0131 tipi se\u00e7mekten ka\u00e7\u0131n\u0131n. Profesyonel bir g\u00f6r\u00fcn\u00fcm i\u00e7in basit, okunmas\u0131 kolay yaz\u0131 tipleri kullan\u0131n ve her zaman \u00f6nce i\u015flevselli\u011fi se\u00e7in.<\/p>\n\n\n\n<p>Profesyonel web siteleri i\u00e7in baz\u0131 pop\u00fcler yaz\u0131 tipleri Lato, Helvetica ve Calibri'dir. \u0130\u015finizi nas\u0131l markala\u015ft\u0131rd\u0131\u011f\u0131n\u0131za ba\u011fl\u0131 olarak profesyonelli\u011fi vurgulamak i\u00e7in serif veya sans serif yaz\u0131 tiplerini kullanabilirsiniz. En \u00f6nemlisi, \u00f6zg\u00fcnl\u00fck i\u00e7in yaz\u0131 tiplerini her zaman markan\u0131zla uyumlu hale getirin.<\/p>\n\n\n\n<p>Web sitesi \u00f6\u011felerini g\u00fc\u00e7lendirmek i\u00e7in iki ila \u00fc\u00e7 yaz\u0131 tipini dikkatlice birle\u015ftirin. Ayr\u0131ca, daha profesyonel bir g\u00f6r\u00fcn\u00fcm i\u00e7in yaz\u0131 tiplerini marka renklerinizle e\u015fle\u015ftirmeyi unutmay\u0131n.<\/p>\n\n\n\n<p class=\"has-large-font-size\">4. Bir Logo Olu\u015fturun<\/p>\n\n\n\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh5.googleusercontent.com\/gZ5p7Eii-jF7da6sTnBqx57z0_mcd-h1Embar4IhIuB3Y_u7Dr5Rg24EVoI4VwH4hoG8MzCO4q910SPPPCl_2PBJSmzbI42TgH6rDJQ4jZ-xS2iRL12AHqzAfQd4YInUxVX0BrM\" width=\"624\" height=\"416\"><\/p>\n\n\n\n<p>Profesyonel g\u00f6r\u00fcnmek birle\u015fik bir marka yaratmakla ilgilidir ve bir logoya sahip olmak harika bir \u00e7\u00f6z\u00fcmd\u00fcr. Bir logoyla, hedef kitleniz \u00fczerinde bir izlenim yarat\u0131rken markala\u015fm\u0131\u015f olursunuz. Logonuz marka ki\u015fili\u011finizdir, bu nedenle bilim markan\u0131z\u0131 m\u00fckemmel bir \u015fekilde tan\u0131mlad\u0131\u011f\u0131ndan emin olun. Bu harika logoya g\u00f6z at\u0131n <a href=\"https:\/\/pascalmolenberghs.wixsite.com\/website\">logo<\/a> Bir sinirbilim laboratuvar\u0131 web sitesinden.<\/p>\n\n\n\n<p>Bunu yapmak i\u00e7in i\u015f sekt\u00f6r\u00fcn\u00fcz\u00fc ve ilgili logo trendlerini ara\u015ft\u0131r\u0131n. Logo olu\u015ftururken \u015funlar\u0131 kullan\u0131n <a href=\"https:\/\/themeisle.com\/blog\/best-logo-maker\/\">logo olu\u015fturucu platformlar<\/a> marka ad\u0131n\u0131z\u0131, simgelerinizi veya bunlar\u0131n t\u00fcm\u00fcn\u00fc bir araya getirin. Marka renklerinizle e\u015fle\u015ftirin. Daha sonra logoyu web sitesine uygun \u015fekilde yerle\u015ftirin.<\/p>\n\n\n\n<p>Uzun vadede logonuz marka bilinirli\u011fini ve sadakatini art\u0131r\u0131r. Ayr\u0131ca g\u00fcvenilirlik katar, marka tercihini art\u0131r\u0131r ve m\u00fc\u015fteri taban\u0131n\u0131z\u0131 geli\u015ftirir.<\/p>\n\n\n\n<p class=\"has-large-font-size\">5. Bir Favicon Y\u00fckleyin<\/p>\n\n\n\n<p>Favicon, \u00f6zellikle \u00e7ok say\u0131da sekmesi a\u00e7\u0131k olan kullan\u0131c\u0131lar i\u00e7in web sitenizi daha iyi tan\u0131mlamaya yard\u0131mc\u0131 olan 16\u00d716 piksel boyutunda k\u00fc\u00e7\u00fck bir simgedir. SEO'yu etkilemez ancak tan\u0131n\u0131rl\u0131\u011f\u0131 art\u0131r\u0131r ve daha profesyonel g\u00f6r\u00fcnmenize yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p>Taray\u0131c\u0131 sekmesinde, web sitenizin ad\u0131n\u0131n yan\u0131nda bir favicon bulunur. \u00c7ok daha basit bir tasar\u0131ma sahip olsa da genellikle markan\u0131n logosunu and\u0131r\u0131r. Tercih etti\u011finiz tasar\u0131m yaz\u0131l\u0131m\u0131nda veya \u00e7evrimi\u00e7i ara\u00e7larda favicon'u olu\u015fturun. Ard\u0131ndan, PNG format\u0131nda web sitesine y\u00fckleyin.<\/p>\n\n\n\n<p>Bir favicon'a sahip olmak, markan\u0131z\u0131 kitlenin zihnine yerle\u015ftirmeye ve tan\u0131n\u0131rl\u0131k olu\u015fturmaya yard\u0131mc\u0131 olur. Tekrar g\u00f6rd\u00fcklerinde markan\u0131z\u0131 daha net hat\u0131rlarlar.<\/p>\n\n\n\n<p class=\"has-large-font-size\">6. Web Sitenizi Duyarl\u0131 Hale Getirin<\/p>\n\n\n\n<p>Profesyonel g\u00f6r\u00fcnmek, web sitenizi her ekran boyutunda sunulabilir hale getirmekle ilgilidir.<\/p>\n\n\n\n<p>Duyarl\u0131 bir web sitesi \u015fablonuna sahip olarak bunu yapabilirsiniz. Mobil \u00f6ncelikli yakla\u015f\u0131m olarak da adland\u0131r\u0131lan bu yakla\u015f\u0131m, ekran t\u00fcr\u00fcne g\u00f6re i\u00e7eri\u011fi yeniden d\u00fczenlemek i\u00e7in web sitesi \u0131zgaras\u0131na g\u00fcvenerek web sitesi kalitesini korur.<\/p>\n\n\n\n<p>Bir web sitesi olu\u015fturucu kullan\u0131yorsan\u0131z, duyarl\u0131 bir \u015fablon se\u00e7in ve medyan\u0131z\u0131 optimize edin. Mobil d\u00fczeni g\u00f6z \u00f6n\u00fcnde bulundurun ve yan\u0131t verebilirli\u011fini Google'\u0131n <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\">Mobil Uyumluluk Testi<\/a>.<\/p>\n\n\n\n<p>Farkl\u0131 cihaz t\u00fcrlerine hitap etmenin yan\u0131 s\u0131ra, duyarl\u0131 bir web sitesi, bir s\u0131ralama fakt\u00f6r\u00fc oldu\u011fu i\u00e7in SEO'yu geli\u015ftirir. Uzun vadede, d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 art\u0131r\u0131r ve istikrarl\u0131 b\u00fcy\u00fcmeyi s\u00fcrd\u00fcrmenize yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p class=\"has-large-font-size\">7. G\u00f6rsel Hiyerar\u015fi Kullan\u0131n<\/p>\n\n\n\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh5.googleusercontent.com\/W6JvrVH7wpG-jpRqfIVrJQWrHmr2N59wC7z9w0NzObp0UkPu8G90o5o_0JK-WgjQku72Y9JIHrZmJ8LxnGAL7qrD-LHi7XsLu-rK2VPQpql3t9FF0gmRYaA2jOED_JTafQhaMtI\" width=\"624\" height=\"413\"><\/p>\n\n\n\n<p>Net bir g\u00f6rsel hiyerar\u015fiye sahip olmak, web sitenizin i\u00e7eri\u011fini d\u00fczenlemenize yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p>\u0130\u015flevsellikle ba\u011flant\u0131l\u0131d\u0131r ve ilk kez gelen ziyaret\u00e7iler i\u00e7in bile mesaj\u0131n daha iyi \u00f6z\u00fcmsenmesini sa\u011flar. Uygulamada, g\u00f6rsel bir hiyerar\u015fi web sitesi \u00f6\u011felerini \u00f6nemlerine g\u00f6re yeniden d\u00fczenler.<\/p>\n\n\n\n<p>G\u00f6rsel hiyerar\u015fi, ziyaret\u00e7ilerin ne g\u00f6rd\u00fc\u011f\u00fcn\u00fc kontrol etmekle ilgilidir. Bu nedenle, web sitesi i\u00e7inde net sayfalar ve alt sayfalar i\u00e7eren bir sayfa yap\u0131s\u0131 olu\u015fturarak i\u015fe ba\u015flay\u0131n. Pazarlama veya sat\u0131\u015f sonu\u00e7lar\u0131 \u00fcreten sayfalar gibi en \u00f6nemli sayfalar\u0131 vurgulamak i\u00e7in <a href=\"https:\/\/www.interaction-design.org\/literature\/topics\/visual-hierarchy\">g\u00f6rsel tasar\u0131m ilkeleri<\/a>.<\/p>\n\n\n\n<p>Hedeflere ba\u011fl\u0131 olarak, g\u00f6rsel hiyerar\u015finiz m\u00fc\u015fterilerin ilgisini \u00e7ekerek onlar\u0131n kat\u0131l\u0131m\u0131n\u0131 sa\u011flamak i\u00e7in \u00e7al\u0131\u015f\u0131r. Ayr\u0131ca pazarlama kampanyan\u0131z\u0131 g\u00fc\u00e7lendirmek i\u00e7in de \u00e7al\u0131\u015fabilir.<\/p>\n\n\n\n<p class=\"has-large-font-size\">8. Navigasyonu Kolayla\u015ft\u0131r\u0131n<\/p>\n\n\n\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh5.googleusercontent.com\/If8subieY2E02G163Im1lQEh3neR5RJQPkxjNIr2MGTNmmoSYzXINX7W9ZRm4UhFr5ePPa8yh9tB6Co1bDeiI_AaBGoje3trFPrs8ANR0dpebJxerw2lKCjMvl5UUGutDESOMlw\" width=\"624\" height=\"416\"><\/p>\n\n\n\n<p>Kolayla\u015ft\u0131r\u0131lm\u0131\u015f navigasyon, sayfa boyunca yolculu\u011fu en az say\u0131da t\u0131klama ile sorunsuz hale getirmek anlam\u0131na gelir. Bunun i\u00e7in baz\u0131 temel unsurlar\u0131n fark\u0131nda olman\u0131z gerekir. Bunlardan baz\u0131lar\u0131 ana navigasyon men\u00fcleriniz, kopyalar\u0131n\u0131z ve ek \u00f6zelliklerinizdir. Bunlar\u0131 optimize etmek, web sitesinde gezinmeyi kolayla\u015ft\u0131r\u0131r.<\/p>\n\n\n\n<p>Web sitesine dahil etti\u011finiz her unsur i\u00e7in net bir ama\u00e7 belirleyin. Sayfa numaralar\u0131na dikkat edin ve gereksiz olanlar\u0131 silin. Dikkat da\u011f\u0131n\u0131kl\u0131\u011f\u0131n\u0131 ortadan kald\u0131rmak i\u00e7in pop-up'lar\u0131 kald\u0131r\u0131n. Ayr\u0131ca, d\u00fczenli olarak <a href=\"https:\/\/www.w3.org\/WAI\/test-evaluate\/preliminary\/\">izleyin ve ince ayar yap\u0131n<\/a> web sitenizin i\u00e7eri\u011fi.<\/p>\n\n\n\n<p>Ek olarak, analizlerinizden kontrol edin. Web sitenizin trafi\u011fi size hangi sayfalar\u0131n veya ba\u011flant\u0131lar\u0131n en \u00e7ok <a href=\"https:\/\/www.optimizesmart.com\/how-to-identify-web-pages-with-zero-traffic-in-google-analytics\/\">en az ziyaret<\/a>. Navigasyonu kolayla\u015ft\u0131rarak paradan ve kaynaklardan da tasarruf edersiniz.<\/p>\n\n\n\n<p class=\"has-large-font-size\">9. Net Eylem \u00c7a\u011fr\u0131lar\u0131na Sahip Olun<\/p>\n\n\n\n<p>Bir web sitesindeki harekete ge\u00e7irici mesajlar (CTA), kullan\u0131c\u0131y\u0131 yapmas\u0131n\u0131 istedi\u011finiz bir eyleme y\u00f6nlendirmeye yard\u0131mc\u0131 olur. Kullan\u0131c\u0131lar\u0131 arad\u0131klar\u0131n\u0131 bulmalar\u0131 i\u00e7in y\u00f6nlendirerek m\u00fckemmel navigasyonu destekler ve web sitesinde ge\u00e7irilen ortalama s\u00fcreyi korur.<\/p>\n\n\n\n<p>En iyi CTA uygulamalar\u0131 i\u00e7in ana sayfa, Hakk\u0131m\u0131zda veya Bize Ula\u015f\u0131n gibi temel sayfalarda bir ila iki CTA kullan\u0131n. D\u00fc\u011fmeleri, fark\u0131ndal\u0131k veya elde tutma i\u00e7in sat\u0131\u015f hunisi ile net bir \u015fekilde hizalay\u0131n. CTA'lar\u0131n\u0131z i\u00e7in t\u0131klama veya d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 gibi somut bir sonu\u00e7 belirleyin.<\/p>\n\n\n\n<p>CTA'lar daha iyi bir web sitesi ak\u0131\u015f\u0131 yarat\u0131r ve kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131n\u0131 ortadan kald\u0131r\u0131r. Ancak, \u015funlar\u0131 yap\u0131n <a href=\"https:\/\/blog.hubspot.com\/marketing\/call-to-action-examples\">ilgi \u00e7ekici kopya<\/a> spam'e d\u00f6n\u00fc\u015fmesini \u00f6nlemek i\u00e7in. En iyi sonu\u00e7lar i\u00e7in do\u011fal bir sayfa i\u00e7eri\u011fi ve CTA olu\u015fturun.<\/p>\n\n\n\n<p class=\"has-large-font-size\">10. Video ve Di\u011fer Medya T\u00fcrlerini Kullan\u0131n<\/p>\n\n\n\n<p>G\u00f6rsel unsurlar web sitesinin geli\u015ftirilmesine yard\u0131mc\u0131 olur \u00e7\u00fcnk\u00fc insan beyninin 50%'si a\u015fa\u011f\u0131dakiler i\u00e7in \u00e7al\u0131\u015f\u0131r <a href=\"https:\/\/mindthegraph.com\/blog\/infographic-and-visual-design-statistics\/\">g\u00f6rsel bilgiyi i\u015flemek<\/a>. Video, resim veya di\u011fer medya t\u00fcrleriyle ilgiyi \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rabilirsiniz.<\/p>\n\n\n\n<p>Bunu yapmak i\u00e7in, a\u015fa\u011f\u0131dakileri anlayarak ba\u015flay\u0131n <a href=\"https:\/\/mindthegraph.com\/blog\/infographic-and-visual-design-trends\/\">infografik ve g\u00f6rsel tasar\u0131m trendleri<\/a> daha iyi alaka d\u00fczeyi i\u00e7in. Ard\u0131ndan, hedef pazar\u0131n\u0131z\u0131n davran\u0131\u015f\u0131n\u0131 anlay\u0131n.<\/p>\n\n\n\n<p>Do\u011fru medya veya g\u00f6rsel i\u00e7erik, mesaj\u0131n\u0131z\u0131 a\u015f\u0131r\u0131ya ka\u00e7madan vurgulaman\u0131za yard\u0131mc\u0131 olur. Dahas\u0131, m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131 olu\u015fturur ve s\u00fcrd\u00fcr\u00fcr.<\/p>\n\n\n\n<p class=\"has-large-font-size\">11. Web Sitenizin Tonunu ve Sesini \u0130nsanile\u015ftirin<\/p>\n\n\n\n<p>Ba\u015far\u0131l\u0131 bir web sitesinin \u00f6nemli bir par\u00e7as\u0131, izleyicilerle ba\u011flant\u0131 kurma becerisidir. Psikolojik olarak insanlar <a href=\"https:\/\/customerthink.com\/humanizing-technology\/\">ba\u015fkalar\u0131yla ba\u011flant\u0131 kurmak<\/a>ve bu markalar i\u00e7in de ge\u00e7erlidir. Web sitenizin tonunu ve sesini insanc\u0131lla\u015ft\u0131rmak, kitlenin takdir edildi\u011fini hissetmesini sa\u011flaman\u0131n bir yoludur.<\/p>\n\n\n\n<p>Bunu yapmak i\u00e7in ger\u00e7ek bir neden yarat\u0131n ve kitlenize \u00f6ncelik verin. Geri bildirimlerini, tercihlerini ve sosyal platformlar\u0131n\u0131zda nas\u0131l davrand\u0131klar\u0131n\u0131 dinleyin. \u0130\u00e7erik sunumunuzda tutarl\u0131 olun. \u00dcr\u00fcnlerinizi s\u00fcrekli satmak yerine kitleyi e\u011fitin.<\/p>\n\n\n\n<p>Uzun vadede, <a href=\"https:\/\/smallbiztrends.com\/2020\/05\/humanize-your-brand.html\">web si\u0307teni\u0307zi\u0307 i\u0307nsanla\u015ftirmak<\/a> daha fazla insan\u0131n markan\u0131zla rahat\u00e7a etkile\u015fime ge\u00e7mesine neden olur - bu da m\u00fc\u015fteriyi elde tutmay\u0131 ve marka sadakatini kolayla\u015ft\u0131r\u0131r.<\/p>\n\n\n\n<p class=\"has-large-font-size\">12. D\u00fczeni Basit Tutun<\/p>\n\n\n\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh5.googleusercontent.com\/MTjro97wyJ5V3KcnSV2zZ9Pp2X9BOBXLgpiUqjssjY_v4Llnq0mdr6z7CAW03908Qs-yUTo7LQKIlqIBp7xUILppzbfxBGJCjLd8NI1UXWMuP8aVuiigX9xANpQaz6Gis-DfyrE\" width=\"624\" height=\"413\"><\/p>\n\n\n\n<p>\u0130yi bir web sitesi ak\u0131\u015f\u0131 olu\u015fturmak ve ziyaret\u00e7ileri bunaltmamak i\u00e7in basit d\u00fczenler en iyisidir. Bir web sitesi olu\u015fturucu kullan\u0131yorsan\u0131z, basit ve duyarl\u0131 \u015fablonlar se\u00e7in. Daha sade bir g\u00f6r\u00fcn\u00fcm i\u00e7in monokromatik renkleri tercih edin.<\/p>\n\n\n\n<p>Temel kural\u0131 unutmay\u0131n; ziyaret\u00e7iler arad\u0131klar\u0131n\u0131 \u00fc\u00e7 t\u0131klamayla bulmal\u0131d\u0131r. Bu, d\u00fc\u011fme ve sayfa say\u0131s\u0131n\u0131 azaltarak t\u0131klamalar\u0131 m\u00fcmk\u00fcn oldu\u011funca en aza indirmek anlam\u0131na gelir.<\/p>\n\n\n\n<p>Basit bir web sitesi d\u00fczeni, kullan\u0131c\u0131 aray\u00fcz\u00fcn\u00fc ve kullan\u0131c\u0131 deneyimini geli\u015ftirir. Profesyonellik ve g\u00fcvenilirlik katar - ne yapt\u0131\u011f\u0131n\u0131z\u0131 bildi\u011finizi g\u00f6sterir.<\/p>\n\n\n\n<p class=\"has-large-font-size\">13. Sohbet Botlar\u0131n\u0131 Kullan\u0131n<\/p>\n\n\n\n<p>\u00c7o\u011fu \u015firket veya markan\u0131n<strong> <\/strong><a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/chatbot-statistics\/\">uygulanan sohbet robotlar\u0131<\/a> i\u015f s\u00fcre\u00e7lerini otomatikle\u015ftirmeye yard\u0131mc\u0131 olmak i\u00e7in. Chatbotlar, sekt\u00f6rden ba\u011f\u0131ms\u0131z olarak m\u00fckemmel hizmet sa\u011flamak ve i\u015f \u00f6l\u00e7eklendirmek i\u00e7in harika bir \u00e7\u00f6z\u00fcmd\u00fcr.<\/p>\n\n\n\n<p>Bulmak i\u00e7in <a href=\"https:\/\/surveysparrow.com\/blog\/best-chatbot-platforms\/\">do\u011fru sohbet robotu<\/a>se\u00e7enekleri anlay\u0131n ve i\u015finize ve b\u00fct\u00e7enize uygun olanlar\u0131 se\u00e7in. Daha \u00f6nce de belirtildi\u011fi gibi, halkla daha iyi ba\u011flant\u0131 kurmak i\u00e7in sohbet robotunu insanla\u015ft\u0131rmay\u0131 unutmadan \u00e7\u00f6z\u00fclecek sorunlar\u0131 tan\u0131mlay\u0131n.<\/p>\n\n\n\n<p>Sohbet robotlar\u0131, teknik destek vermekten, sorular\u0131 yan\u0131tlamaya ve sorunlar\u0131 \u00e7\u00f6zmeye kadar daha iyi m\u00fc\u015fteri y\u00f6netimi sa\u011flar. Bu nedenle, bir platforma karar vermeden \u00f6nce art\u0131lar\u0131 ve eksileri g\u00f6z \u00f6n\u00fcnde bulundurun.<\/p>\n\n\n\n<p class=\"has-large-font-size\">14. Beyaz Bo\u015fluktan Korkmay\u0131n<\/p>\n\n\n\n<p>Beyaz bo\u015fluk, \u00f6\u011feler aras\u0131ndaki bo\u015f alan\u0131 ifade eder. Metin ve di\u011fer medya duvarlar\u0131ndan bir mola vermek i\u00e7in iyidir. Dahas\u0131, beyaz alan kontrast nedeniyle g\u00f6z\u00fc \u00e7eker. Ayr\u0131ca web sitesindeki di\u011fer \u00f6\u011feleri vurgular ve her \u015feyi birbirine ba\u011flar.<\/p>\n\n\n\n<p>Beyaz alan eklemek i\u00e7in, yaz\u0131l\u0131 ve g\u00f6rsel i\u00e7eri\u011finiz i\u00e7in ge\u00e7erli olan i\u00e7eri\u011fe dikkat etmeye ba\u015flay\u0131n. Paragraflar aras\u0131ndaki sat\u0131r aral\u0131klar\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcn, daha uzun c\u00fcmleler i\u00e7in listeler kullan\u0131n ve kelimelerinizi k\u0131salt\u0131n.<\/p>\n\n\n\n<p>Daha iyi bir okuyucu konsantrasyonu ile web sitenize yapt\u0131klar\u0131 ziyaret sonu\u00e7suz kalmaz. Web sitenize bilgi bulmak veya hakk\u0131n\u0131zda daha fazla bilgi edinmek i\u00e7in gelirler ve i\u00e7eri\u011finizi okumakta sorun ya\u015famazlar.<\/p>\n\n\n\n<p class=\"has-large-font-size\">15. SEO Dostu Yap\u0131n<\/p>\n\n\n\n<p>Web sitesini SEO dostu yapmak, i\u00e7eri\u011fini ve genel kalitesini y\u00fckseltir. SEO dostu ayn\u0131 zamanda arama motoru dostu anlam\u0131na gelir, yani web siteniz daha y\u00fcksek sayfa s\u0131ralamas\u0131 ve arama motoru g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc elde edebilir.<\/p>\n\n\n\n<p>Bunun yan\u0131 s\u0131ra, alakal\u0131 anahtar kelimeler ve konular kulland\u0131\u011f\u0131n\u0131z i\u00e7in i\u00e7eri\u011finiz hedef kitle i\u00e7in daha do\u011fru olur. Bu sayede ziyaret\u00e7iler ve potansiyel i\u015f ortaklar\u0131 web sitenizden daha fazla keyif alabilir.<\/p>\n\n\n\n<p>Bir\u00e7ok SEO tekni\u011fi oldu\u011fu i\u00e7in, \u015funlar\u0131 uygulamay\u0131 deneyin <a href=\"https:\/\/yoast.com\/ultimate-guide-content-seo\/\">i\u00e7erik SEO<\/a> ve <a href=\"https:\/\/backlinko.com\/technical-seo-guide\">teknik SEO<\/a>. \u0130\u00e7erik SEO'su i\u00e7eri\u011finizi optimize etmek i\u00e7in \u00e7al\u0131\u015f\u0131rken, teknik SEO web sitesinin teknik \u00f6zelliklerine odaklan\u0131r.<\/p>\n\n\n\n<p class=\"has-large-font-size\">Sonu\u00e7<\/p>\n\n\n\n<p>Bir web sitesinin profesyonel g\u00f6r\u00fcnmesini sa\u011flamak, web sitesi i\u015flevselli\u011fi ve g\u00f6rsel tasar\u0131m\u0131n bir kombinasyonunu gerektirir. Bu makale, web sitenizin profesyonel g\u00f6r\u00fcnmesini sa\u011flayacak 15 ad\u0131m\u0131 a\u00e7\u0131klamaktad\u0131r.<\/p>\n\n\n\n<p>Daha iyi sonu\u00e7lar i\u00e7in hepsini uygulaman\u0131z\u0131 tavsiye ederim. \u015eimdi, bu fikri uygulamaya koymak i\u00e7in laboratuvar ekibinizi toplay\u0131n. \u0130yi \u015fanslar.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0130ster bir ara\u015ft\u0131rma laboratuvar\u0131ndan sorumlu bir profes\u00f6r veya bir ara\u015ft\u0131rma laboratuvar\u0131 grubunun par\u00e7as\u0131 olan bir bilim insan\u0131 olun, ister tek ba\u015f\u0131n\u0131za \u00e7al\u0131\u015f\u0131yor olun, ara\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 topluma sergilemek ilgin\u00e7 ve \u00e7ok \u00f6nemlidir. Yay\u0131nlanan makaleler, i\u015fbirlikleri veya ortakl\u0131klar, hepsi \u00f6nemlidir \u00e7\u00fcnk\u00fc sadece bilimsel bilgileri payla\u015fmakla kalmaz, ayn\u0131 zamanda [...]<\/p>","protected":false},"author":18,"featured_media":12900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,791,38],"tags":[53,554,962],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make Your Research Laboratory Website Look - MTG<\/title>\n<meta name=\"description\" content=\"As a scientist share your research work is not only important is a basic need, and developing your own lab professional website can help you a lot!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/tr\/arastirma-laboratuvarinizin-web-sitesi-nasil-profesyonel-gorunur\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make Your Research Laboratory Website Look - MTG\" \/>\n<meta property=\"og:description\" content=\"As a scientist share your research work is not only important is a basic need, and developing your own lab professional website can help you a lot!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/tr\/arastirma-laboratuvarinizin-web-sitesi-nasil-profesyonel-gorunur\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-07T21:31:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-05T17:42:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/05\/post-laboratory-website-artigo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1123\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bruna Soldera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bruna Soldera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Make Your Research Laboratory Website Look - 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