{"id":5354,"date":"2016-03-08T14:15:57","date_gmt":"2016-03-08T17:15:57","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=5354"},"modified":"2022-10-18T08:10:57","modified_gmt":"2022-10-18T11:10:57","slug":"health-communication","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/sv_se\/halsa-kommunikation\/","title":{"rendered":"Framg\u00e5ngsrik kommunikation om h\u00e4lsa"},"content":{"rendered":"<p>Du tar hellre emot relevant information fr\u00e5n bilder \u00e4n fr\u00e5n texter.<br \/>\nHur kan jag veta detta? P\u00e5 grund av h\u00e4lsokommunikation.<\/p>\n<p>Det kanske \u00e4r en av de saker som man inte inser f\u00f6rr\u00e4n n\u00e5gon p\u00e5pekar det, men h\u00e4lsokommunikation handlar om visuell information. Och vet du vad? Det fungerar.<br \/>\nL\u00e5t oss t\u00e4nka igenom det tillsammans. F\u00f6rutom att vara tillf\u00f6rlitlig m\u00e5ste information om h\u00e4lsa vara:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Intuitiv och l\u00e4tt att f\u00f6rst\u00e5<\/li>\n<li>L\u00e4mplig f\u00f6r olika typer av media<\/li>\n<li>Fri fr\u00e5n spr\u00e5kbarri\u00e4rer<\/li>\n<\/ul>\n<p>Kan du komma p\u00e5 n\u00e5got annat kommunikationsverktyg som omfattar alla dessa tre omr\u00e5den?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5356 size-large aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg\" alt=\"h\u00e4lsokommunikation zika\" width=\"640\" height=\"829\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg 791w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-232x300.jpg 232w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg 1276w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>H\u00e4lsokommunikation r\u00e4knade ut detta <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">viktig v\u00e4ndpunkt<\/a> decennier sedan.<\/p>\n<p>N\u00e4r m\u00e4nniskor hade begr\u00e4nsade kanaler f\u00f6r att underl\u00e4tta kommunikationen beh\u00f6vdes ett verktyg som var tillr\u00e4ckligt snabbt f\u00f6r att f\u00f6rhindra felaktig information. S\u00e4ttet att g\u00f6ra det p\u00e5 var genom en omfattande spridning av informativa medicinska affischer.<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5359 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\" alt=\"H\u00e4lsokommunikation\" width=\"345\" height=\"528\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg 345w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters-196x300.jpg 196w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<p>De kanske ser lustiga ut nu, men <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">h\u00e4lsa kommunikation eskalerat snabbt<\/a> genom \u00e5ren till den grad att vi inte kan f\u00f6rest\u00e4lla oss hur det skulle fungera utan instruktiva bilder.<\/p>\n<p>Det var faktiskt mitt misstag. Vi kan f\u00f6rest\u00e4lla oss och det existerar.<\/p>\n<p>Vet du vad det h\u00e4r \u00e4r?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5360 size-full aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\" alt=\"H\u00e4lsokommunikation\" width=\"620\" height=\"418\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg 620w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas-300x202.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>De l\u00e4kemedelsinstruktioner som medf\u00f6ljer f\u00f6rpackningar och flaskor \u00e4r i stort sett vad vi g\u00f6r f\u00f6r vetenskap i allm\u00e4nhet.<\/p>\n<p>Vi s\u00e4tter ihop en massa texter och f\u00f6rv\u00e4ntar oss att m\u00e4nniskor ska bli intresserade av vad som st\u00e5r i dem. Med andra ord ignorerar vi infografikens attraktionskraft och v\u00e5r preferens f\u00f6r alla visuella stimuli.<\/p>\n<p>H\u00e4lsokommunikation har gnuggats i ansiktet p\u00e5 oss en <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">intelligent och enkelt s\u00e4tt att leverera information<\/a>. Vad s\u00e4gs om att alla forskare l\u00e4r sig av detta och f\u00f6r\u00e4ndrar v\u00e5rt s\u00e4tt att kommunicera vetenskap?<\/p>\n<p>Eller s\u00e5 kanske vi bara kan acceptera att v\u00e5r forskning kommer att hamna skrynkligt i en l\u00e5da, eller i v\u00e4rsta fall sl\u00e4ngas i papperskorgen.<a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5739 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png\" alt=\"H\u00e4lsokommunikation\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Du tar hellre emot relevant information fr\u00e5n bilder \u00e4n fr\u00e5n texter. Hur vet jag det? P\u00e5 grund av h\u00e4lsokommunikation. Det kanske \u00e4r en av de saker som man inte inser f\u00f6rr\u00e4n n\u00e5gon p\u00e5pekar det, men h\u00e4lsokommunikation handlar om visuell information. Och vet du vad? Det fungerar. L\u00e5t oss t\u00e4nka igenom det tillsammans. Bortsett fr\u00e5n [...]<\/p>","protected":false},"author":4,"featured_media":5367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[40],"tags":[554],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The success of health communication - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"A long time ago, health communication discovered a major turning point. How about we use the same strategy for science communication in general?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/sv_se\/helse-kommunikasjon\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The success of health communication - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\"A long time ago, health communication discovered a major turning point. How about we use the same strategy for science communication in general?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/sv_se\/helse-kommunikasjon\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-08T17:15:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T11:10:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/a-public-health-poster-from-1910-is-spitting-really-a-health-hazard.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"416\" \/>\n\t<meta property=\"og:image:height\" content=\"234\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The success of health communication - Mind the Graph Blog","description":"A long time ago, health communication discovered a major turning point. 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. 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