{"id":15867,"date":"2022-05-31T14:34:11","date_gmt":"2022-05-31T17:34:11","guid":{"rendered":"https:\/\/mindthegraph.com\/blog\/altmetric-copy\/"},"modified":"2023-01-05T14:43:16","modified_gmt":"2023-01-05T17:43:16","slug":"storytelling-in-presentations","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/sv_se\/berattande-i-presentationer\/","title":{"rendered":"Ber\u00e4ttelsens kraft i presentationer"},"content":{"rendered":"<p>Det visar sig att m\u00e5nga b\u00f6cker som skrivits om storytelling inte fungerar. Inte f\u00f6r att f\u00f6rfattarna inte vet vad de skriver om, utan f\u00f6r att de flesta b\u00f6cker \u00e4r s\u00e5 l\u00e5nga att de tappar po\u00e4ngen och v\u00e4rdefull information n\u00e5gonstans p\u00e5 v\u00e4gen.<\/p>\n\n\n\n<p>Storytelling beh\u00f6ver inte l\u00e5nga b\u00f6cker p\u00e5 300-500 sidor. En enda artikel r\u00e4cker f\u00f6r att ber\u00e4tta vad storytelling \u00e4r, varf\u00f6r du kan trollbinda en hel publik med det och hur du kan anv\u00e4nda storytelling i presentationer.<\/p>\n\n\n\n<h2><strong>Varf\u00f6r \u00e4r storytelling s\u00e5 f\u00e4ngslande?<\/strong><\/h2>\n\n\n\n<p>Storytelling brukar redan kallas f\u00f6r allt m\u00f6jligt. Det \u00e4r dock viktigt att f\u00f6rst\u00e5 att storytelling \u00e4r en ber\u00e4ttelse med en specifik struktur, intrig, karakt\u00e4r, problem och konfliktl\u00f6sning.<\/p>\n\n\n\n<p>Storytelling \u00e4r ber\u00e4ttelsen om hj\u00e4ltens kamp mot en konflikt. Det \u00e4r m\u00f6jligt att beskriva storytelling med tre ord: \"Konflikter f\u00f6r\u00e4ndrar liv.\" N\u00e4r allt kommer omkring b\u00f6r ber\u00e4ttelsen best\u00e5 av de sv\u00e5righeter som hj\u00e4lten f\u00f6rs\u00f6ker \u00f6vervinna, de \u00e5tg\u00e4rder han vidtar f\u00f6r att l\u00f6sa situationen och ber\u00e4ttelsens lyckliga slut. Hj\u00e4lten lyckas uppn\u00e5 m\u00e5let och l\u00f6sa konflikten.<\/p>\n\n\n\n<p>Den enklaste strukturen f\u00f6r ber\u00e4ttande \u00e4r tre akter:&nbsp;<\/p>\n\n\n\n<ul>\n<li>B\u00f6rjan&nbsp;<\/li>\n\n\n\n<li>Climax&nbsp;<\/li>\n\n\n\n<li>Frikoppling<\/li>\n<\/ul>\n\n\n\n<p>Naturligtvis kan du ocks\u00e5 anv\u00e4nda strukturen med fem akter (<a href=\"https:\/\/www.clearvoice.com\/blog\/what-is-freytags-pyramid-dramatic-structure\/\">Freitags pyramid<\/a>):<\/p>\n\n\n\n<ul>\n<li>Exposition<\/li>\n\n\n\n<li>Stigande \u00e5tg\u00e4rder&nbsp;<\/li>\n\n\n\n<li>Climax&nbsp;<\/li>\n\n\n\n<li>Fallande \u00e5tg\u00e4rder&nbsp;<\/li>\n\n\n\n<li>Uppl\u00f6sning<\/li>\n<\/ul>\n\n\n\n<p>Ett exempel p\u00e5 ber\u00e4ttande kan vara n\u00e4stan vilken reklam som helst f\u00f6r ett l\u00e4kemedel. L\u00e5t oss s\u00e4ga att hj\u00e4lten \u00e4r f\u00f6rkyld, han k\u00e4nner sig sjuk, ingenting hj\u00e4lper, hostan \u00e4r fruktansv\u00e4rd, och pl\u00f6tsligt dyker Theraflu upp. Det fungerar fr\u00e5n f\u00f6rsta sekunden, minskar sm\u00e4rtan och hj\u00e4lten m\u00e5r mycket b\u00e4ttre.<\/p>\n\n\n\n<h2><strong>S\u00e5 hur skriver man bra storytelling f\u00f6r en presentation?<\/strong><\/h2>\n\n\n\n<p>Storytelling \u00e4r endast l\u00e4mpligt f\u00f6r <a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/public-speaking-tips\">tala inf\u00f6r publik med presentationen<\/a>. Att skapa en presentation i storytelling-format f\u00f6r en mailinglista \u00e4r ingen bra id\u00e9. Utan en talare kommer publiken inte att f\u00f6rst\u00e5 konceptet och kommer inte att vilja f\u00f6rst\u00e5 texten. \u00c4ven om du tycker att det var n\u00e5got sp\u00e4nnande.<\/p>\n\n\n\n<p>Recept f\u00f6r bra storytelling i presentationen:<\/p>\n\n\n\n<ol>\n<li>Hitta en historia. Och det borde vara en riktig historia. Naturligtvis kan du hitta p\u00e5 en historia, men de m\u00f6jliga konsekvenserna faller p\u00e5 dina axlar.<\/li>\n\n\n\n<li>F\u00e4rre ord - mer handling. Om du lider av grafomani, f\u00f6rs\u00f6k att f\u00e5 in din text i 20 meningar. Skriv inte mer. Och skriv inte meningar p\u00e5 5 rader. I allm\u00e4nhet, f\u00f6rs\u00f6k att undvika komplexa strukturer i ber\u00e4ttande.<\/li>\n\n\n\n<li>En glad och sp\u00e4nnande b\u00f6rjan. Det sv\u00e5raste s\u00e4ttet att f\u00e5nga publiken \u00e4r i b\u00f6rjan av ber\u00e4ttelsen, s\u00e5 inledningen b\u00f6r vara s\u00e5 meningsfull och kort som m\u00f6jligt.<\/li>\n\n\n\n<li>Det ska alltid finnas en karakt\u00e4r i din ber\u00e4ttelse. Produktbeskrivningar utan hj\u00e4lte och konflikt \u00e4r inte storytelling.<\/li>\n\n\n\n<li>Fokusera p\u00e5 hj\u00e4lten. Ber\u00e4tta vilka personliga egenskaper hos karakt\u00e4ren som hj\u00e4lpte honom eller henne att uppn\u00e5 m\u00e5let.<\/li>\n\n\n\n<li>F\u00e4rre siffror och datum. F\u00f6rs\u00f6k att inte anv\u00e4nda dem och f\u00f6rvandla inte din ber\u00e4ttelse till en biografi. Som mest kan du anv\u00e4nda ett datum.<\/li>\n<\/ol>\n\n\n\n<p>Ta h\u00e4nsyn till dessa tips f\u00f6r att g\u00f6ra din presentation mer \u00f6vertygande med hj\u00e4lp av storytelling. Om du har n\u00e5gra problem med att f\u00f6rst\u00e5 storytelling-mekanismen kan du fr\u00e5ga <a href=\"https:\/\/essaywriter.pro\/\">Uppsatsf\u00f6rfattare Pro<\/a> professionell skrivtj\u00e4nst f\u00f6r att hj\u00e4lpa dig med denna uppgift.<\/p>\n\n\n\n<h2><strong>Olika stadier av storytelling i presentationer<\/strong><\/h2>\n\n\n\n<p>Det finns 5 olika stadier av storytelling som du b\u00f6r anv\u00e4nda i din presentation. L\u00e5t oss nu diskutera dem i detalj.<\/p>\n\n\n\n<h3>Steg I. Bakgrund<\/h3>\n\n\n\n<p>B\u00f6rja med en kort beskrivning av h\u00e4ndelserna som leder fram till huvudber\u00e4ttelsen f\u00f6r att g\u00f6ra publiken mer bekv\u00e4m med ber\u00e4ttelsen. Eller s\u00e5 kan du b\u00f6rja med huvudpersonen och beskriva hans eller hennes problem, m\u00e5l, dr\u00f6mmar och f\u00f6rhoppningar. Var inte f\u00f6r l\u00e5ng i inledningen, \u00e4ven om du \u00e4r vansinnigt f\u00f6r\u00e4lskad i din hj\u00e4lte, produkten eller det du beskriver.<\/p>\n\n\n\n<h3>Steg II. Spoiler<\/h3>\n\n\n\n<p>Det \u00e4r en valfri del av ber\u00e4ttandet, men du kan prova det. Ge publiken en hint om vad hj\u00e4lten har i beredskap f\u00f6r finalen. Till exempel: \"I b\u00f6rjan av 2015 hade jag inga pengar till mat, och idag k\u00f6pte jag mig en Mercedes-Benz av den senaste modellen, och inte ens p\u00e5 kredit.\"<\/p>\n\n\n\n<p>Den verkar antyda finalen, men intrigen bevaras samtidigt.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3>Steg III. Hj\u00e4ltens problem<\/h3>\n\n\n\n<p>Det \u00e4r h\u00e4r din hj\u00e4ltes problem, hinder och fiender exponeras. Du b\u00f6r inte mjuka upp stavelsen h\u00e4r. Sl\u00e5 till med full kraft mot publikens k\u00e4nslor.<\/p>\n\n\n\n<p>Efter det kan du g\u00f6ra problemen \u00e4nnu v\u00e4rre. Du kan visa att allt var s\u00e5 illa att du bara ville g\u00e5 och h\u00e4nga dig.<\/p>\n\n\n\n<h3>Steg IV. B\u00f6rjan p\u00e5 striden&nbsp;<\/h3>\n\n\n\n<p>Visa vilka \u00e5tg\u00e4rder hj\u00e4lten vidtog f\u00f6r att bek\u00e4mpa problemen. Kasta inte den prim\u00e4ra l\u00f6sningen rakt i ansiktet p\u00e5 hj\u00e4lten. B\u00f6rja i liten skala och l\u00e5t hj\u00e4lten v\u00e4xa gradvis.<\/p>\n\n\n\n<h3>Steg V. Hj\u00e4ltens seger<\/h3>\n\n\n\n<p>Den sista \u00e5tg\u00e4rden som hj\u00e4lpte hj\u00e4lten att vinna och stanna i det svarta. Som i en saga kan du s\u00e4ga att hj\u00e4ltens liv har f\u00f6rb\u00e4ttrats och bara har blivit b\u00e4ttre. Och han hittade sin k\u00e4rlek och fick halva kungariket och allt i den andan.<\/p>\n\n\n\n<h2><strong>Plottar f\u00f6r storytelling i presentationer<\/strong><\/h2>\n\n\n\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh6.googleusercontent.com\/5vtwcnF58V59_mhbKh2MULi0Bh4QHWgzdCP_eAbqEgUvhWZGI1QmCVMTeQuPQbnNlqst_Ho5Sg-K0voDr9FQg678zIbZUw80jleTVSLRIFC2dSG-Tx3dXJiIzmvlbXpVtcRo9x_sJddeRZoCyw\" width=\"602\" height=\"372\"><\/p>\n\n\n\n<p>Sammanfattningsvis, l\u00e5t mig ber\u00e4tta om de b\u00e4sta, fungerande och mest popul\u00e4ra tomterna f\u00f6r ber\u00e4ttande.<\/p>\n\n\n\n<ul class=\"has-white-color has-text-color has-background\" style=\"background-color:#dc1866\">\n<li>Komisk ber\u00e4ttelse. En rolig historia om att g\u00f6ra misstag p\u00e5 v\u00e4gen.<\/li>\n<\/ul>\n\n\n\n<ul class=\"has-white-color has-text-color has-background\" style=\"background-color:#dc1866\">\n<li>Den fula ankungen. Hon var inte vacker, alla skrattade \u00e5t henne, och sedan v\u00e4xte hj\u00e4ltinnan upp och blev bara wow.<\/li>\n<\/ul>\n\n\n\n<ul class=\"has-white-color has-text-color has-background\" style=\"background-color:#dc1866\">\n<li>Probleml\u00f6sning. Det \u00e4r en klassisk ber\u00e4ttelse om att l\u00f6sa ett problem som f\u00e5r huvudpersonen att forts\u00e4tta.<\/li>\n<\/ul>\n\n\n\n<ul class=\"has-white-color has-text-color has-background\" style=\"background-color:#dc1866\">\n<li>H\u00e5rd seger. En ber\u00e4ttelse om att \u00f6vervinna. N\u00e4r det verkade n\u00f6dv\u00e4ndigt att g\u00f6mma sig i ett h\u00f6rn och gr\u00e5ta, reste sig hj\u00e4lten upp, tog sig samman och \u00f6vervann alla hinder.<\/li>\n<\/ul>\n\n\n\n<p>Storytelling f\u00f6r presentationer \u00e4r inte s\u00e5 skr\u00e4mmande som det l\u00e5ter. Och de tips jag delade med mig av ovan kan anv\u00e4ndas f\u00f6r att skapa storytelling f\u00f6r alla \u00e4mnen och alla syften. Du kan ocks\u00e5 f\u00f6rb\u00e4ttra din presentation med <a href=\"https:\/\/mindthegraph.com\/blog\/scientific-illustration-2\/\">vetenskapliga illustrationer<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Anv\u00e4nd kraften i storytelling i presentationer till din f\u00f6rdel, trollbind en hel publik och l\u00e4r dig hur du anv\u00e4nder det.<\/p>","protected":false},"author":4,"featured_media":15871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[38],"tags":[862,775,861,863,962],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Power Of Storytelling In Presentations - MTG<\/title>\n<meta name=\"description\" content=\"Use the power of storytelling in presentations in your favor, mesmerize a whole crowd and learn how to use it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/sv_se\/berattande-i-presentationer\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power Of Storytelling In Presentations\" \/>\n<meta property=\"og:description\" content=\"Use the power of storytelling in presentations in your favor, mesmerize a whole crowd and learn how to use it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/sv_se\/berattande-i-presentationer\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-31T17:34:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-05T17:43:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2022\/05\/power-storytelling-presentations.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1123\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Power Of Storytelling In Presentations\" \/>\n<meta name=\"twitter:description\" content=\"Use the power of storytelling in presentations in your favor, mesmerize a whole crowd and learn how to use it.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2022\/05\/power-storytelling-presentations.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Power Of Storytelling In Presentations - 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a tool used by over 400K users in 60 countries. He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. Connect with him on LinkedIn - Fabricio Pamplona.","sameAs":["http:\/\/mindthegraph.com","https:\/\/www.linkedin.com\/in\/fabriciopamplona"],"url":"https:\/\/mindthegraph.com\/blog\/sv_se\/author\/fabricio\/"}]}},"_links":{"self":[{"href":"https:\/\/mindthegraph.com\/blog\/sv_se\/wp-json\/wp\/v2\/posts\/15867"}],"collection":[{"href":"https:\/\/mindthegraph.com\/blog\/sv_se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindthegraph.com\/blog\/sv_se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sv_se\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sv_se\/wp-json\/wp\/v2\/comments?post=15867"}],"version-history":[{"count":6,"href":"https:\/\/mindthegraph.com\/blog\/sv_se\/wp-json\/wp\/v2\/posts\/15867\/revisions"}],"predecessor-version":[{"id":26037,"href":"https:\/\/mindthegraph.com\/blog\/sv_se\/wp-json\/wp\/v2\/posts\/15867\/revisions\/26037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sv_se\/wp-json\/wp\/v2\/media\/15871"}],"wp:attachment":[{"href":"https:\/\/mindthegraph.com\/blog\/sv_se\/wp-json\/wp\/v2\/media?parent=15867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sv_se\/wp-json\/wp\/v2\/categories?post=15867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sv_se\/wp-json\/wp\/v2\/tags?post=15867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}