{"id":5354,"date":"2016-03-08T14:15:57","date_gmt":"2016-03-08T17:15:57","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=5354"},"modified":"2022-10-18T08:10:57","modified_gmt":"2022-10-18T11:10:57","slug":"health-communication","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/sl\/komunikacija-na-podrocju-zdravja\/","title":{"rendered":"Uspeh komunikacije o zdravju"},"content":{"rendered":"<p>Ustrezne informacije raje prejmete iz slik kot iz besedil.<br \/>\nKako to vem? Zaradi komunikacije o zdravju.<\/p>\n<p>Morda se tega ne zavedate, dokler vas na to nekdo ne opozori, vendar je komunikacija o zdravju odvisna predvsem od vizualnih informacij. In veste, kaj \u0161e? Deluje.<br \/>\nRazmislimo skupaj. Informacije o zdravju morajo biti poleg tega, da so zanesljive, tudi:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Intuitiven in enostaven za razumevanje<\/li>\n<li>Primerno za razli\u010dne vrste medijev<\/li>\n<li>Brez jezikovnih ovir<\/li>\n<\/ul>\n<p>Ali se spomnite kak\u0161nega drugega komunikacijskega orodja, ki bi vklju\u010devalo vse tri teme?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5356 size-large aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg\" alt=\"komunikacija o zdravju zika\" width=\"640\" height=\"829\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg 791w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-232x300.jpg 232w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg 1276w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Komunikacija o zdravju je ugotovila, da je to <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">pomembna prelomnica<\/a> pred desetletji.<\/p>\n<p>Ko so imeli ljudje omejene kanale za komunikacijo, je bilo potrebno dovolj hitro orodje za prepre\u010devanje napa\u010dnih informacij. To je bilo mogo\u010de dose\u010di s \u0161irokim razkritjem informativnih medicinskih plakatov.<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5359 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\" alt=\"komuniciranje o zdravju.\" width=\"345\" height=\"528\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg 345w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters-196x300.jpg 196w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<p>Morda so zdaj videti sme\u0161ni, vendar <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">komunikacija o zdravju se je hitro stopnjevala.<\/a> skozi leta, tako da si ne moremo predstavljati, kako bi delovala brez pou\u010dnih slik.<\/p>\n<p>Pravzaprav moja napaka. Lahko si predstavljamo in obstaja.<\/p>\n<p>Ali veste, kaj je to?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5360 size-full aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\" alt=\"komuniciranje o zdravju.\" width=\"620\" height=\"418\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg 620w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas-300x202.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Navodila za uporabo zdravil, ki so prilo\u017eena \u0161katlam in stekleni\u010dkam, so v glavnem to, kar po\u010dnemo za znanost na splo\u0161no.<\/p>\n<p>Sestavimo cel kup besedil in pri\u010dakujemo, da se bodo ljudje zanimali za to, kar je v njem. Z drugimi besedami, zanemarjamo privla\u010dnost infografik in na\u0161o naklonjenost vsem vizualnim dra\u017eljajem.<\/p>\n<p>Sporo\u010danje o zdravju nam je v obraz vtisnilo <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">inteligenten in preprost na\u010din posredovanja informacij.<\/a>. Kaj \u010de bi se iz tega nau\u010dili vsi znanstveniki in spremenili na\u010din komuniciranja o znanosti?<\/p>\n<p>Morda pa se lahko sprijaznimo, da bodo na\u0161e raziskave kon\u010dale zme\u010dkane v \u0161katli ali, \u0161e huje, odvr\u017eene v smeti.<a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5739 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png\" alt=\"komuniciranje o zdravju.\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Ustrezne informacije raje prejmete iz slik kot iz besedil. Kako to vem? Zaradi komunikacije o zdravju. Morda se tega ne zavedate, dokler vas na to nekdo ne opozori, vendar je komunikacija o zdravju povezana z vizualnimi informacijami. In veste, kaj \u0161e? Deluje. Razmislimo o tem skupaj. Poleg tega, da [...]<\/p>","protected":false},"author":4,"featured_media":5367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[40],"tags":[554],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The success of health communication - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"A long time ago, health communication discovered a major turning point. How about we use the same strategy for science communication in general?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/sl\/helse-kommunikasjon\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The success of health communication - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\"A long time ago, health communication discovered a major turning point. How about we use the same strategy for science communication in general?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/sl\/helse-kommunikasjon\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-08T17:15:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T11:10:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/a-public-health-poster-from-1910-is-spitting-really-a-health-hazard.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"416\" \/>\n\t<meta property=\"og:image:height\" content=\"234\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The success of health communication - Mind the Graph Blog","description":"A long time ago, health communication discovered a major turning point. 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. 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