{"id":8121,"date":"2018-09-11T19:24:51","date_gmt":"2018-09-11T22:24:51","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=8121"},"modified":"2024-08-01T09:43:27","modified_gmt":"2024-08-01T12:43:27","slug":"digital-branding-strategies-mind-the-graph","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/sk\/strategie-digitalneho-brandingu-mind-the-graph\/","title":{"rendered":"Strat\u00e9gie digit\u00e1lneho brandingu: V\u00fdvoj produktov Mind the Graph"},"content":{"rendered":"<p>Na na\u0161e absol\u00fatne prekvapenie,\u00a0<a href=\"https:\/\/mindthegraph.com\">Mind the Graph<\/a> sa ned\u00e1vno objavila v pr\u00edspevku o zmyslupln\u00fdch strat\u00e9gi\u00e1ch digit\u00e1lneho brandingu. Za zmienku stoja slov\u00e1 spoluzakladate\u013ea <a href=\"https:\/\/www.linkedin.com\/in\/fabriciopamplona\/\">Fabricio Pamplona<\/a>\u00a0zd\u00f4raznenie empatick\u00e9ho aspektu platformy (pozri ni\u017e\u0161ie).<\/p>\n<p>Empatia je od za\u010diatku k\u013e\u00fa\u010dov\u00fdm bodom pri v\u00fdvoji produktov mindthegraph. Ne\u0161lo o z\u00e1mern\u00fa strat\u00e9giu digit\u00e1lneho brandingu, ale sk\u00f4r o legit\u00edmnu strat\u00e9giu vytvorenia produktu, ktor\u00fd m\u00e1 pre na\u0161ich drah\u00fdch pou\u017e\u00edvate\u013eov v\u00fdznam.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-8125\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2018\/09\/foto001-1024x368.jpeg\" alt=\"foto.001\" width=\"640\" height=\"230\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/foto001.jpeg 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/foto001-300x108.jpeg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/foto001-768x276.jpeg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Na vytvorenie zmyslupln\u00e9ho produktu je nevyhnutn\u00e9 (d\u00f4kladn\u00e9) pochopenie trhu. A to bolo prirodzen\u00e9, ke\u010f\u017ee jeden zo spoluzakladate\u013eov je s\u00e1m vedec. Fabricio sledoval iniciat\u00edvy, ako napr\u00edklad \"\u010cl\u00e1nok bud\u00facnosti\" od spolo\u010dnosti Elsevier, a vedel, \u017ee vedec m\u00e1 probl\u00e9my s vytv\u00e1ran\u00edm obr\u00e1zkov a prezent\u00e1ci\u00ed, ktor\u00e9 by reprezentovali jeho pr\u00e1cu.<\/p>\n<p>Vedeck\u00e1 pr\u00e1ca zobrazuje v\u00fdskum, na ktor\u00fd sa vynalo\u017eilo v priemere 30 a\u017e 100 tis\u00edc USD, a v\u0161etky tieto hlbok\u00e9 (a drah\u00e9) inform\u00e1cie s\u00fa skryt\u00e9 za doslova hradbou slov. Nikto to ne\u010d\u00edta, nikto necituje, nikoho to nezauj\u00edma. Smutn\u00e9, v\u0161ak?<\/p>\n<p><a href=\"https:\/\/www.economist.com\/science-and-technology\/2016\/06\/16\/graphic-details\">Ned\u00e1vna \u0161t\u00fadia \u010dasopisu Economist<\/a> ukazuje, \u017ee be\u017en\u00fd \u010dl\u00e1nok z\u00edska menej ako 2 cit\u00e1cie... Pre\u010do na tom z\u00e1le\u017e\u00ed? Preto\u017ee by\u0165 citovan\u00fd znamen\u00e1 pre v\u00fdskumn\u00edka \"v\u00fdznam\" v komunite. In\u00fdmi slovami, je to mena, ktorou si v\u00fdskumn\u00edci navz\u00e1jom kompenzuj\u00fa svoje \u00fasilie.<\/p>\n<p>A teraz sa na to pozrite: ak pou\u017eijete \u010d\u00edsla a infografiky, po\u010det cit\u00e1ci\u00ed sa viac ako zdvojn\u00e1sob\u00ed!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-8126\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details004-1024x768.jpeg\" alt=\"Mind the Graph - viac inform\u00e1ci\u00ed.004\" width=\"640\" height=\"480\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details004.jpeg 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details004-300x225.jpeg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details004-768x576.jpeg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3>Presne tomu ver\u00edme aj my v Mind the Graph: infografiky vytv\u00e1raj\u00fa plynulos\u0165 a kr\u00e1su komplexn\u00fdch inform\u00e1ci\u00ed. Menia nepr\u00edjemn\u00e9 vedeck\u00e9 \u00fadaje na nie\u010do pekn\u00e9, \u010do sa d\u00e1 \u010d\u00edta\u0165, citova\u0165 a zdie\u013ea\u0165.<\/h3>\n<p>\u013dudia skuto\u010dne viac pochopia, viac si zapam\u00e4taj\u00fa a maj\u00fa v\u00e4\u010d\u0161iu rados\u0165 zo \u0161t\u00fadia s infografikami. Pozrite si napr\u00edklad <a href=\"https:\/\/blog.mindthegraph.com\/scientific-presentations-2\/\">obr\u00e1zok vytvoren\u00fd pre jedn\u00e9ho z na\u0161ich klientov Prof. Prediger<\/a> zhrn\u00fa\u0165 model Parkinsonovej choroby. Ve\u013ea vysvetl\u00edte len na jednom obr\u00e1zku a to l\u00e1ka \u010ditate\u013ea, aby sa ponoril do hutnej\u0161ieho obsahu.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-8127\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details002-1024x768.jpeg\" alt=\"Mind the Graph - viac inform\u00e1ci\u00ed.002\" width=\"640\" height=\"480\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details002.jpeg 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details002-300x225.jpeg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details002-768x576.jpeg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>U\u017e pred za\u010dat\u00edm podnikania sme ch\u00e1pali potrebu - vizu\u00e1lnu komunik\u00e1ciu pre vedcov - ale neboli sme si ist\u00ed, ako ju realizova\u0165. Preto sme za\u010dali t\u00fdm, \u010do sa naz\u00fdva <a href=\"https:\/\/www.youtube.com\/watch?v=ZdZH2V9Ni1Q\">\"overovanie na po\u017eiadanie\" v procese n\u00e1vrhu v\u00fdrobku<\/a>, to je to, \u010do sme pou\u017eili na uspokojenie potrieb pou\u017e\u00edvate\u013eov poskytnut\u00edm slu\u017eby, aby sme pochopili, ako myslia a \u010do vlastne chc\u00fa. V \u017earg\u00f3ne produktov\u00e9ho dizajnu: c\u00edti\u0165, kde to bol\u00ed.<\/p>\n<p>Na obr\u00e1zku ni\u017e\u0161ie je zn\u00e1zornen\u00fd presn\u00fd heur\u00e9ka moment pre vytvorenie <a href=\"https:\/\/mindthegraph.com\">Platforma Mind the Graph<\/a>. Tu vid\u00edte skuto\u010dn\u00fa sp\u00e4tn\u00fa v\u00e4zbu pou\u017e\u00edvate\u013ea na nami vytvoren\u00fa postavu na po\u017eiadanie. Zjavne sa mu p\u00e1\u010dila, ale dal si t\u00fa n\u00e1mahu, aby ju vytla\u010dil a zv\u00fdraznil niektor\u00e9 \u010dasti \u017eltou farbou, nap\u00edsal legendy a dokonca pripojil nov\u00e9 kresby.<\/p>\n<p>Uvedomujeme si, \u017ee klient hovoril: P\u00e1\u010di sa mi, \u010do rob\u00edte, ale pros\u00edm, robte to takto. Urobte to MOJE. To bolo kliknutie, \u017ee Mind the Graph by mala by\u0165 platforma \"urob si s\u00e1m\", kde sme umo\u017enili kreat\u00edvnu silu \u013eud\u00ed na druhej strane.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-8129\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2018\/09\/copia-de-mind-the-graph-samsung001-1024x768.jpeg\" alt=\"c\u00f3pia de Mind the Graph - Samsung.001\" width=\"640\" height=\"480\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/copia-de-mind-the-graph-samsung001.jpeg 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/copia-de-mind-the-graph-samsung001-300x225.jpeg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/copia-de-mind-the-graph-samsung001-768x576.jpeg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Pr\u00e1ve v tejto chv\u00edli sme sa rozhodli posilni\u0165 postavenie vedcov a urobi\u0165 z nich dizajn\u00e9rov. Na\u0161ou ponukou hodnoty je rozpleta\u0165 vedu prostredn\u00edctvom vizu\u00e1lnych a kreat\u00edvnych prepojen\u00ed a v z\u00e1sade poskytova\u0165 n\u00e1stroje, nie odpovede.  Je to ako u\u010di\u0165 ryby, namiesto toho, aby sme poskytovali ryby. \u010co si o tom mysl\u00edte, urobili sme dobre? \ud83d\ude42<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/ZdZH2V9Ni1Q\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div id=\"icpbravoaccess_loaded\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Na na\u0161e absol\u00fatne prekvapenie sa spolo\u010dnos\u0165 Mind the Graph ned\u00e1vno objavila v pr\u00edspevku o zmyslupln\u00fdch strat\u00e9gi\u00e1ch digit\u00e1lneho brandingu.<\/p>","protected":false},"author":4,"featured_media":8128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[959,28],"tags":[11,258,257,51,260,259,53,261,554,71,964],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Branding Strategies: 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. Connect with him on LinkedIn - Fabricio Pamplona.","sameAs":["http:\/\/mindthegraph.com","https:\/\/www.linkedin.com\/in\/fabriciopamplona"],"url":"https:\/\/mindthegraph.com\/blog\/sk\/author\/fabricio\/"}]}},"_links":{"self":[{"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/8121"}],"collection":[{"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=8121"}],"version-history":[{"count":8,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/8121\/revisions"}],"predecessor-version":[{"id":55289,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/8121\/revisions\/55289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/media\/8128"}],"wp:attachment":[{"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=8121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=8121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=8121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}