{"id":6225,"date":"2018-08-08T15:53:52","date_gmt":"2018-08-08T18:53:52","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=6225"},"modified":"2022-10-18T08:24:35","modified_gmt":"2022-10-18T11:24:35","slug":"external-diffusion","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/sk\/externa-difuzia\/","title":{"rendered":"\u0160\u00edrte svoj v\u00fdskum pomocou externej dif\u00fazie!"},"content":{"rendered":"

\"Domnievame sa, \u017ee publikovanie \u010dl\u00e1nku nie je pre vedca kone\u010dn\u00fdm cie\u013eom.\"<\/a>. Urobili sme mal\u00fd rozhovor s External Diffusion o ich pr\u00e1ci a o tom, ako zlep\u0161uj\u00fa komunik\u00e1ciu o vede. Pozrite si ho!<\/p>\n

1. \u010co bolo zlomov\u00fdm bodom pre zalo\u017eenie spolo\u010dnosti External Diffusion?<\/h4>\n

Ako vedec c\u00edtil Damien potrebu podeli\u0165 sa o svoju pr\u00e1cu in\u00fdm sp\u00f4sobom, okrem vedeck\u00fdch \u010dl\u00e1nkov a komunik\u00e1cie na konferenci\u00e1ch. Zalo\u017eil si osobn\u00fd blog a za\u010dal by\u0165 akt\u00edvny na Twitteri. P\u00edsanie blogov\u00fdch pr\u00edspevkov o vedeck\u00fdch pr\u00e1cach (jeho vlastn\u00fdch alebo o nejakom inom zauj\u00edmavom diele n\u00e1jdenom v literat\u00fare) bolo cvi\u010den\u00edm, ktor\u00e9 ho ve\u013emi bavilo. Ide o pou\u017e\u00edvanie alternat\u00edvneho komunika\u010dn\u00e9ho \u0161t\u00fdlu, mimo stroh\u00e9ho pl\u00e1tna vedeckej komunik\u00e1cie a vyh\u00fdbanie sa jej \u017earg\u00f3nu. Av\u0161ak aj napriek osvetov\u00e9mu \u00fasiliu si pri poh\u013eade na \u0161tatistiky webovej str\u00e1nky uvedomil, \u017ee je ve\u013emi zlo\u017eit\u00e9 dosta\u0165 tieto \u010dl\u00e1nky do o\u010d\u00ed.<\/p>\n

Na jar 2015 v rozhovore so svoj\u00edm bratom Alexom, ktor\u00fd podnik\u00e1 v oblasti webov\u00fdch a soci\u00e1lnych m\u00e9di\u00ed, vznikol n\u00e1pad: webov\u00e9 centrum, ktor\u00e9 by zaru\u010dilo relevantn\u00e9 a mas\u00edvne publikum pre autorov vedeck\u00fdch publik\u00e1ci\u00ed, ktor\u00ed chc\u00fa blogova\u0165 svoje \u010dl\u00e1nky. Damien pri\u0161iel na to, \u010do v\u0161etko by autori radi vyu\u017eili. Alex pri\u0161iel s technick\u00fdmi rie\u0161eniami a n\u00e1vrhmi, ktor\u00e9 by pon\u00fakli e\u0161te viac. Spolo\u010dne navrhli webov\u00fa str\u00e1nku a za\u010dali s n\u00e1borom prv\u00fdch prispievate\u013eov a sledovate\u013eov na soci\u00e1lnych sie\u0165ach. Webov\u00e1 str\u00e1nka bola spusten\u00e1 v okt\u00f3bri 2015.<\/p>\n

2. Ako m\u00f4\u017ee extern\u00e1 dif\u00fazia pom\u00f4c\u0165 vedcom pri komunik\u00e1cii ich zisten\u00ed?<\/h4>\n

Domnievame sa, \u017ee publikovanie \u010dl\u00e1nok nie je pre vedca kone\u010dn\u00fdm bodom<\/a>. V\u00e4\u010d\u0161ina v\u00fdskumn\u00edkov c\u00edti potrebu hovori\u0165 o svojich zisteniach doplnkov\u00fdm sp\u00f4sobom. Chodia napr\u00edklad predn\u00e1\u0161a\u0165 na konferencie, aby sa uistili, \u017ee sa komunita dozvie o ich pr\u00e1ci. Niekedy vyu\u017e\u00edvaj\u00fa slu\u017eby komunika\u010dn\u00e9ho oddelenia na univerzite, aby oslovili \u0161irok\u00fa verejnos\u0165. Niektor\u00ed komunikuj\u00fa aj priamo prostredn\u00edctvom soci\u00e1lnych m\u00e9di\u00ed. Blogovanie je \u010fal\u0161\u00edm kan\u00e1lom vedeckej komunik\u00e1cie, \u0161\u00edrenia, dosahu, propag\u00e1cie (nazvite to, ako chcete). Na to, aby ste prostredn\u00edctvom blogovania dosiahli vplyv, nesta\u010d\u00ed len nap\u00edsa\u0165 skvel\u00fd obsah, potrebujete \u0161irok\u00e9 a relevantn\u00e9 publikum.<\/p>\n

Pr\u00edspevok na blogu Extern\u00e1 dif\u00fazia pozost\u00e1va zo str\u00e1nky s viacer\u00fdmi sekciami, na ktorej sa m\u00f4\u017eu nach\u00e1dza\u0165 r\u00f4zne typy p\u00fatav\u00e9ho obsahu (infografika, ilustr\u00e1cia, viacero odkazov, \u017eivotopis autora, video at\u010f.). Obsah poskytuje autor na z\u00e1klade nami navrhnutej \u0161abl\u00f3ny. Na po\u017eiadanie pom\u00f4\u017eeme s vytvoren\u00edm obsahu. Silnou str\u00e1nkou externej dif\u00fazie je publikum a akt\u00edvny dosah na soci\u00e1lne m\u00e9di\u00e1. Po uveden\u00ed pr\u00edspevku na webov\u00fa str\u00e1nku aktivujeme skuto\u010dn\u00fd komunika\u010dn\u00fd pl\u00e1n, aby sme zabezpe\u010dili, \u017ee o pr\u00edspevku a \u010dl\u00e1nku bude diskutova\u0165 pr\u00edslu\u0161n\u00e1 komunita online.<\/p>\n

\"Ak<\/a><\/p>\n

3. Ak\u00e1 bola odozva vedeckej komunity na va\u0161u pr\u00e1cu?<\/h4>\n

Za\u010dali sme s nieko\u013ek\u00fdmi pr\u00edspevkami a prakticky bez sledovate\u013eov na soci\u00e1lnych sie\u0165ach. Teraz uverej\u0148ujeme jeden pr\u00edspevok pribli\u017ene ka\u017ed\u00fd t\u00fd\u017ede\u0148 a publikum ve\u013emi r\u00fdchlo rastie (napr. > 5000 sledovate\u013eov na Twitteri<\/a>). D\u00f4le\u017eit\u00e1 je vysok\u00e1 miera zapojenia (RT, lajky at\u010f.), ktor\u00fa na\u0161e pr\u00edspevky na soci\u00e1lnych sie\u0165ach generuj\u00fa, a po\u010det \"preklikov\" na skuto\u010dn\u00fd vedeck\u00fd \u010dl\u00e1nok, ktor\u00fd chc\u00fa autori propagova\u0165. Od komunity dost\u00e1vame ve\u013ea pozit\u00edvnych koment\u00e1rov, a to n\u00e1s ve\u013emi te\u0161\u00ed!<\/p>\n

4. Ak\u00e9 s\u00fa \u010fal\u0161ie kroky pre extern\u00fa dif\u00faziu?<\/h4>\n

\u010eal\u0161\u00edm krokom rozvoja za\u010d\u00ednaj\u00faceho podniku je vytvorenie udr\u017eate\u013en\u00e9ho obchodn\u00e9ho modelu. H\u013ead\u00e1me in\u0161titucion\u00e1lnych partnerov - univerzity, v\u00fdskumn\u00e9 konzorci\u00e1, siete at\u010f. - ktor\u00ed by chceli pravidelne vyu\u017e\u00edva\u0165 na\u0161e slu\u017eby. Chceme pokra\u010dova\u0165 v budovan\u00ed n\u00e1\u0161ho publika na soci\u00e1lnych sie\u0165ach. \u010coskoro pon\u00fakneme aj spoplatnen\u00e9 slu\u017eby na pr\u00edpravu obsahu, ako s\u00fa infografiky, ilustr\u00e1cie, vide\u00e1 a populariza\u010dn\u00e9 \u010dl\u00e1nky. Nakoniec m\u00e1me str\u00e1nka blogu pre host\u00ed<\/a> kde uverej\u0148ujeme extern\u00e9 pr\u00edspevky na r\u00f4zne t\u00e9my t\u00fdkaj\u00face sa publikovania vedeck\u00fdch publik\u00e1ci\u00ed a v\u00fdskumu; pl\u00e1nujeme t\u00fato str\u00e1nku obohati\u0165, aby sme mohli pokra\u010dova\u0165 v diskusii s komunitou (n\u00e1vrhy s\u00fa v\u00edtan\u00e9!).<\/p>\n

\"\u0160\u00edrte<\/a><\/p>\n

5. Ako si predstavujete, \u017ee bude vyzera\u0165 vedeck\u00e1 komunik\u00e1cia o nieko\u013eko rokov?<\/h4>\n

Vedeck\u00e1 komunik\u00e1cia m\u00e1 viacero foriem. V\u017edy bud\u00fa existova\u0165 vedci, ktor\u00ed si myslia, \u017ee ich pr\u00e1ce \"hovoria sam\u00e9 za seba\" a nepotrebuj\u00fa \u017eiadnu \u010fal\u0161iu formu propag\u00e1cie. A v niektor\u00fdch pr\u00edpadoch to m\u00f4\u017ee skuto\u010dne fungova\u0165 pre to, \u010do chc\u00fa robi\u0165. Vedeck\u00e1 vedeck\u00e1 komunik\u00e1cia je v\u0161ak uprostred revol\u00facie: otvoren\u00fd pr\u00edstup, otvoren\u00e1 veda, otvoren\u00e9 \u00fadaje, preprinty, recenzn\u00e9 konanie po publikovan\u00ed, kolaborat\u00edvne publik\u00e1cie at\u010f. Soci\u00e1lne m\u00e9di\u00e1 tie\u017e zn\u00e1sobuj\u00fa informa\u010dn\u00e9 zdroje. V tomto toku inform\u00e1ci\u00ed bude z poh\u013eadu vedeck\u00e9ho autora \u010doraz d\u00f4le\u017eitej\u0161ie vedie\u0165 vynikn\u00fa\u0165. Preto bude riadenie online pr\u00edtomnosti a elektronickej reput\u00e1cie nevyhnutnos\u0165ou.<\/p>\n

Z poh\u013eadu \u010ditate\u013ea, ktor\u00fd sa mus\u00ed vyrovna\u0165 so s\u00fa\u010dasn\u00fdm informa\u010dn\u00fdm pre\u0165a\u017een\u00edm, \u010d\u00edtanie vedeck\u00fdch blogov je dobr\u00fd n\u00e1pad<\/a>. Pokia\u013e ide o formy komunik\u00e1cie, inov\u00e1cie u\u017e existuj\u00fa v\u010faka interakt\u00edvnym plag\u00e1tom, chatom na soci\u00e1lnych sie\u0165ach, \u017eiv\u00fdm vide\u00e1m at\u010f. Napriek tomu ver\u00edme, \u017ee star\u00fd dobr\u00fd papier pre\u017eije e\u0161te dlh\u00e9 roky, preto\u017ee vedeck\u00e1 komunik\u00e1cia nie je len o odovzd\u00e1van\u00ed siln\u00e9ho posolstva, ale aj o zdie\u013ean\u00ed met\u00f3d a \u00fadajov presn\u00fdm a podrobn\u00fdm sp\u00f4sobom, aby komunita mohla stava\u0165 na existuj\u00facej pr\u00e1ci a \u010falej napredova\u0165. Pravdepodobne st\u00e1le d\u00f4le\u017eitej\u0161\u00edm poslan\u00edm komunik\u00e1torov vedy bude anga\u017eova\u0165 sa v spolo\u010dnosti, m\u00e9di\u00e1ch a dokonca aj v politickej sf\u00e9re, aby pomohli racionalizova\u0165 tenden\u010dn\u00e9 vedeck\u00e9 diskusie (migr\u00e1cia, zmena kl\u00edmy, vakc\u00edny at\u010f.). V dne\u0161nom komunika\u010dnom \u0161ialenstve sa \u013eahko pren\u00e1\u0161aj\u00fa skr\u00e1ten\u00e9 spr\u00e1vy a vedci musia pom\u00f4c\u0165 vyvr\u00e1ti\u0165 ich.<\/p>","protected":false},"excerpt":{"rendered":"

\"Domnievame sa, \u017ee publikovanie \u010dl\u00e1nku nie je pre vedca kone\u010dnou stanicou.\" Urobili sme mal\u00fd rozhovor s External Diffusion o ich pr\u00e1ci a o tom, ako zlep\u0161uj\u00fa vedeck\u00fa komunik\u00e1ciu. Pozrite si ho! 1. \u010co bolo zlomov\u00fdm bodom pre zalo\u017eenie spolo\u010dnosti External Diffusion? Damien ako vedec c\u00edtil potrebu podeli\u0165 sa o svoju pr\u00e1cu [...]<\/p>","protected":false},"author":4,"featured_media":6227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[959,28],"tags":[554,964,775,777],"yoast_head":"\nSpread your research with External Diffusion! - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\""We consider that publishing a paper is not the endpoint for a scientist". We did a little interview with External Diffusion. Check it out!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/sk\/externa-difuzia\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spread your research with External Diffusion! - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\""We consider that publishing a paper is not the endpoint for a scientist". We did a little interview with External Diffusion. 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. Connect with him on LinkedIn - Fabricio Pamplona.","sameAs":["http:\/\/mindthegraph.com","https:\/\/www.linkedin.com\/in\/fabriciopamplona"],"url":"https:\/\/mindthegraph.com\/blog\/sk\/author\/fabricio\/"}]}},"_links":{"self":[{"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/6225"}],"collection":[{"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=6225"}],"version-history":[{"count":6,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/6225\/revisions"}],"predecessor-version":[{"id":7464,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/6225\/revisions\/7464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/media\/6227"}],"wp:attachment":[{"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=6225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=6225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=6225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}