{"id":5354,"date":"2016-03-08T14:15:57","date_gmt":"2016-03-08T17:15:57","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=5354"},"modified":"2022-10-18T08:10:57","modified_gmt":"2022-10-18T11:10:57","slug":"health-communication","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/sk\/zdravotna-komunikacia\/","title":{"rendered":"\u00daspech komunik\u00e1cie v oblasti zdravia"},"content":{"rendered":"<p>Relevantn\u00e9 inform\u00e1cie z\u00edskate sk\u00f4r z obr\u00e1zkov ako z textov.<br \/>\nAko to viem? V\u010faka komunik\u00e1cii o zdrav\u00ed.<\/p>\n<p>Mo\u017eno si to neuvedomujete, k\u00fdm v\u00e1s na to niekto neupozorn\u00ed, ale komunik\u00e1cia v oblasti zdravia je predov\u0161etk\u00fdm o vizu\u00e1lnych inform\u00e1ci\u00e1ch. A viete, \u010do e\u0161te? Funguje to.<br \/>\nPrem\u00fd\u0161\u013eajme o tom spolo\u010dne. Inform\u00e1cie o zdrav\u00ed musia by\u0165 nielen spo\u013eahliv\u00e9, ale aj:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Intuit\u00edvne a \u013eahko pochopite\u013en\u00e9<\/li>\n<li>Vhodn\u00e9 pre r\u00f4zne typy m\u00e9di\u00ed<\/li>\n<li>Bez jazykov\u00fdch bari\u00e9r<\/li>\n<\/ul>\n<p>Viete si predstavi\u0165 in\u00fd komunika\u010dn\u00fd n\u00e1stroj, ktor\u00fd by zah\u0155\u0148al v\u0161etky tri t\u00e9my?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5356 size-large aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg\" alt=\"zdravotn\u00e1 komunik\u00e1cia zika\" width=\"640\" height=\"829\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg 791w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-232x300.jpg 232w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg 1276w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Komunik\u00e1cia v oblasti zdravia to zistila <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">d\u00f4le\u017eit\u00fd bod obratu<\/a> pred desiatkami rokov.<\/p>\n<p>Ke\u010f mali \u013eudia obmedzen\u00e9 kan\u00e1ly na u\u013eah\u010denie komunik\u00e1cie, bol potrebn\u00fd dostato\u010dne r\u00fdchly n\u00e1stroj, ktor\u00fd by zabr\u00e1nil dezinform\u00e1ci\u00e1m. Sp\u00f4sob, ako to urobi\u0165, bolo \u0161irok\u00e9 zverejnenie informa\u010dn\u00fdch lek\u00e1rskych plag\u00e1tov.<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5359 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\" alt=\"komunik\u00e1cia v oblasti zdravia\" width=\"345\" height=\"528\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg 345w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters-196x300.jpg 196w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<p>Mo\u017eno teraz vyzeraj\u00fa smie\u0161ne, ale <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">komunik\u00e1cia v oblasti zdravia sa r\u00fdchlo roz\u0161\u00edrila<\/a> v priebehu rokov a\u017e do takej miery, \u017ee si nevieme predstavi\u0165, ako by to fungovalo bez in\u0161trukt\u00e1\u017enych obr\u00e1zkov.<\/p>\n<p>Vlastne moja chyba. M\u00f4\u017eeme si to predstavi\u0165 a existuje to.<\/p>\n<p>Viete, \u010do to je?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5360 size-full aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\" alt=\"komunik\u00e1cia v oblasti zdravia\" width=\"620\" height=\"418\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg 620w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas-300x202.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>N\u00e1vod na pou\u017eitie lieku, ktor\u00fd sa nach\u00e1dza v \u0161katu\u013ek\u00e1ch a f\u013ea\u0161iach, je v podstate to, \u010do rob\u00edme pre vedu vo v\u0161eobecnosti.<\/p>\n<p>D\u00e1vame dokopy mno\u017estvo textov a o\u010dak\u00e1vame, \u017ee sa \u013eudia bud\u00fa zauj\u00edma\u0165 o to, \u010do v nich je. In\u00fdmi slovami, ignorujeme atrakt\u00edvnos\u0165 infografiky a na\u0161e uprednost\u0148ovanie ak\u00fdchko\u013evek vizu\u00e1lnych podnetov.<\/p>\n<p>Komunik\u00e1cia v oblasti zdravia n\u00e1m vtieraj\u00fa do tv\u00e1re <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">inteligentn\u00fd a jednoduch\u00fd sp\u00f4sob poskytovania inform\u00e1ci\u00ed<\/a>. \u010co keby sa z toho pou\u010dili v\u0161etci vedci a zmenili sp\u00f4sob, ak\u00fdm komunikujeme vedu?<\/p>\n<p>Alebo sa mo\u017eno jednoducho zmierime s t\u00fdm, \u017ee n\u00e1\u0161 v\u00fdskum skon\u010d\u00ed pokr\u010den\u00fd v krabici, alebo v hor\u0161om pr\u00edpade vyhoden\u00fd do ko\u0161a.<a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5739 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png\" alt=\"komunik\u00e1cia v oblasti zdravia\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Relevantn\u00e9 inform\u00e1cie z\u00edskate sk\u00f4r z obr\u00e1zkov ako z textov. Ako to viem? Kv\u00f4li komunik\u00e1cii o zdrav\u00ed. Mo\u017eno je to jedna z t\u00fdch vec\u00ed, ktor\u00e9 si neuvedom\u00edte, k\u00fdm v\u00e1s na to niekto neupozorn\u00ed, ale komunik\u00e1cia v oblasti zdravia je predov\u0161etk\u00fdm o vizu\u00e1lnych inform\u00e1ci\u00e1ch. A viete, \u010do e\u0161te? Funguje to. Po\u010fme sa nad t\u00fdm spolo\u010dne zamyslie\u0165. Okrem [...]<\/p>","protected":false},"author":4,"featured_media":5367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[40],"tags":[554],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The success of health communication - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"A long time ago, health communication discovered a major turning point. How about we use the same strategy for science communication in general?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/sk\/helse-kommunikasjon\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The success of health communication - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\"A long time ago, health communication discovered a major turning point. How about we use the same strategy for science communication in general?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/sk\/helse-kommunikasjon\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-08T17:15:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T11:10:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/a-public-health-poster-from-1910-is-spitting-really-a-health-hazard.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"416\" \/>\n\t<meta property=\"og:image:height\" content=\"234\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The success of health communication - Mind the Graph Blog","description":"A long time ago, health communication discovered a major turning point. 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. Connect with him on LinkedIn - Fabricio Pamplona.","sameAs":["http:\/\/mindthegraph.com","https:\/\/www.linkedin.com\/in\/fabriciopamplona"],"url":"https:\/\/mindthegraph.com\/blog\/sk\/author\/fabricio\/"}]}},"_links":{"self":[{"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/5354"}],"collection":[{"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=5354"}],"version-history":[{"count":12,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/5354\/revisions"}],"predecessor-version":[{"id":6105,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/5354\/revisions\/6105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/media\/5367"}],"wp:attachment":[{"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=5354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=5354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=5354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}