{"id":5276,"date":"2018-08-16T15:26:56","date_gmt":"2018-08-16T18:26:56","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=5276"},"modified":"2022-10-18T08:10:22","modified_gmt":"2022-10-18T11:10:22","slug":"visual-cognition","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/sk\/vizualne-poznavanie\/","title":{"rendered":"Vizu\u00e1lne pozn\u00e1vanie: \u010co to m\u00e1 spolo\u010dn\u00e9 s vami?"},"content":{"rendered":"

Obr\u00e1zok je hodn\u00fd tis\u00edcov slov. Po\u010fakujte za to svojmu vizu\u00e1lnemu poznaniu<\/a>!<\/p>\n

\u010casto po\u010d\u00favame, \u017ee vizu\u00e1lne podnety s\u00fa d\u00f4le\u017eit\u00e9 pri zhroma\u017e\u010fovan\u00ed inform\u00e1ci\u00ed. M\u00e1lokedy v\u0161ak hovor\u00edme o tom, pre\u010do na\u0161a myse\u013e funguje pr\u00e1ve takto.<\/p>\n

V ned\u00e1vna \u0161t\u00fadia<\/a>, M. A. Borkin a \u010fal\u0161\u00ed sk\u00famaj\u00fa \u00falohu na\u0161ej mysle pri vizualiz\u00e1cii. \u0160t\u00fadia poukazuje na d\u00f4le\u017eitos\u0165 niektor\u00fdch prvkov pri zapam\u00e4tan\u00ed a zapam\u00e4tan\u00ed si spr\u00e1vy.<\/p>\n

Autori prezentovali vizualiz\u00e1cie v troch r\u00f4znych kontextoch na sledovanie miest fix\u00e1cie o\u010d\u00ed. Tu s\u00fa uveden\u00e9 tri experiment\u00e1lne f\u00e1zy:<\/p>\n

\"vizu\u00e1lne<\/a><\/p>\n

Najprv autori umo\u017enili \u00fa\u010dastn\u00edkom zapam\u00e4ta\u0165 si niektor\u00e9 obr\u00e1zky. Po druh\u00e9, autori tieto obr\u00e1zky zmie\u0161ali s neviden\u00fdmi a op\u00e4\u0165 ich \u00fa\u010dastn\u00edkom prezentovali. T\u00fdmto sp\u00f4sobom by bolo mo\u017en\u00e9 sledova\u0165 dr\u00e1hy o\u010d\u00ed \u00fa\u010dastn\u00edkov v snahe identifikova\u0165 zn\u00e1me obr\u00e1zky. Nakoniec autori zobrali spr\u00e1vne identifikovan\u00e9 obr\u00e1zky a overili, ak\u00e9 typy inform\u00e1ci\u00ed boli pou\u017eit\u00e9 na identifik\u00e1ciu obr\u00e1zka, teda ak\u00e9 inform\u00e1cie si \u00fa\u010dastn\u00edci zapam\u00e4tali.<\/p>\n

V\u00fdsledok na pam\u00e4\u0165ovej karte si m\u00f4\u017eete pozrie\u0165 ni\u017e\u0161ie:<\/p>\n

\"vizu\u00e1lne<\/a><\/p>\n

V\u00fdsledky s\u00fa jasn\u00e9. Vysoko zapam\u00e4tate\u013en\u00e9 a najlep\u0161ie op\u00edsan\u00e9 obr\u00e1zky boli tie, ktor\u00e9 boli viac vizu\u00e1lne spojen\u00e9. \u010co nazna\u010duje, ako je na\u0161e vizu\u00e1lne pozn\u00e1vanie podnecovan\u00e9 k ur\u010dit\u00fdm typom podnetov.<\/p>\n

Okrem toho autori zistili aj v\u00fdznam nadpisov a textov pri vizualiz\u00e1cii spr\u00e1v. Je d\u00f4le\u017eit\u00e9 zd\u00f4razni\u0165, \u017ee pou\u017eitie t\u00fdchto prvkov dop\u013a\u0148a vizualiz\u00e1ciu a malo by sa pou\u017e\u00edva\u0165 premyslene. Podobne sa piktogramy prezentovali ako dobr\u00e9 h\u00e1\u010diky pri zapam\u00e4tan\u00ed si spr\u00e1vy.<\/p>\n

\"vizu\u00e1lne<\/a><\/p>\n

Napokon, redundancia pomohla pri zapam\u00e4tan\u00ed a pochopen\u00ed vizualiz\u00e1ci\u00ed. Tento v\u00fdsledok m\u00f4\u017ee znie\u0165 trochu rozpa\u010dito, ak si mysl\u00edme, \u017ee redundancia by vizualiz\u00e1ciu urobila nudnou a opakuj\u00facou sa. Ak si v\u0161ak mysl\u00edme, \u017ee vizu\u00e1lne pozn\u00e1vanie si m\u00f4\u017ee \u013eah\u0161ie uchova\u0165 inform\u00e1cie, ak ich vid\u00ed viac ako raz.<\/a>, je to \u00faplne logick\u00e9.<\/p>\n

Tento v\u00fdskum nielen potvrdzuje, pre\u010do sa infografiky te\u0161ia ve\u013ekej ob\u013eube, ale aj vysvet\u013euje, pre\u010do ich m\u00e1me tak radi.\"vizu\u00e1lne<\/a>Na\u0161a myse\u013e si vyber\u00e1 to, \u010do sa d\u00e1 \u013eah\u0161ie zostavi\u0165. Vizu\u00e1lne pozn\u00e1vanie je teda o schopnosti uchov\u00e1va\u0165 inform\u00e1cie. Malo by sa to v\u0161ak robi\u0165 bez n\u00e1mahy efekt\u00edvnym sp\u00f4sobom.<\/p>\n

Ak sa n\u00e1m ove\u013ea lep\u0161ie pracuje s vizu\u00e1lnymi podnetmi, pre\u010do trv\u00e1me na tom, aby sme sa vyjadrovali pomocou dlh\u00fdch a hutn\u00fdch textov? Mysl\u00edte na to pri p\u00edsan\u00ed vedeckej pr\u00e1ce? Mo\u017eno by ste mali.<\/p>","protected":false},"excerpt":{"rendered":"

Obr\u00e1zok je hodn\u00fd tis\u00edcov slov. Po\u010fakujte za to svojmu vizu\u00e1lnemu poznaniu! \u010casto po\u010d\u00favame, ako s\u00fa vizu\u00e1lne podnety d\u00f4le\u017eit\u00e9 pri zostavovan\u00ed inform\u00e1ci\u00ed. M\u00e1lokedy v\u0161ak diskutujeme o tom, pre\u010do na\u0161a myse\u013e funguje pr\u00e1ve takto. V ned\u00e1vnej \u0161t\u00fadii M. A. Borkin a kol. sk\u00famaj\u00fa \u00falohu na\u0161ej mysle pri vizualiz\u00e1cii. \u0160t\u00fadia poukazuje na d\u00f4le\u017eitos\u0165 [...]<\/p>","protected":false},"author":4,"featured_media":5285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[959,28],"tags":[554],"yoast_head":"\nVisual cognition: What does it have to do you? - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"Our minds are all about visual cognition, so why do we insist in using long and dense texts to express ourselves?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/sk\/visuele-cognitie\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visual cognition: What does it have to do you? - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\"Our minds are all about visual cognition, so why do we insist in using long and dense texts to express ourselves?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/sk\/visuele-cognitie\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-16T18:26:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T11:10:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/02\/preview-234234.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"358\" \/>\n\t<meta property=\"og:image:height\" content=\"218\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Visual cognition: What does it have to do you? 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. Connect with him on LinkedIn - Fabricio Pamplona.","sameAs":["http:\/\/mindthegraph.com","https:\/\/www.linkedin.com\/in\/fabriciopamplona"],"url":"https:\/\/mindthegraph.com\/blog\/sk\/author\/fabricio\/"}]}},"_links":{"self":[{"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/5276"}],"collection":[{"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=5276"}],"version-history":[{"count":8,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/5276\/revisions"}],"predecessor-version":[{"id":6107,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/5276\/revisions\/6107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/media\/5285"}],"wp:attachment":[{"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=5276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=5276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=5276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}