{"id":20164,"date":"2022-09-26T10:45:00","date_gmt":"2022-09-26T13:45:00","guid":{"rendered":"https:\/\/mindthegraph.com\/blog\/research-lab-copy\/"},"modified":"2022-11-10T19:51:48","modified_gmt":"2022-11-10T22:51:48","slug":"what-is-a-blurb","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/sk\/co-je-to-bulvar\/","title":{"rendered":"\u010co je to reklama a ako ju vytvori\u0165 v 10 krokoch"},"content":{"rendered":"<p>Reklama - n\u00e1pis na zadnej strane ob\u00e1lky knihy, ktor\u00fd informuje o tom, o \u010dom kniha je - je d\u00f4le\u017eit\u00fdm aspektom procesu p\u00edsania a vyd\u00e1vania.&nbsp;<br>Hoci sa to m\u00f4\u017ee zda\u0165 ako n\u00e1ro\u010dn\u00e1 \u00faloha, tento \u010dl\u00e1nok Mind The Graph v\u00e1s s \u0148ou obozn\u00e1mi, vysvetl\u00ed v\u00e1m <strong>\u010co je to reklama<\/strong>a pom\u00f4\u017ee v\u00e1m s nieko\u013ek\u00fdmi krokmi, ako efekt\u00edvne nap\u00edsa\u0165 p\u00fatav\u00fa reklamu.<\/p>\n\n\n\n<h2>\u010co znamen\u00e1 blurb?<\/h2>\n\n\n\n<p>Reklama je n\u00e1pis na zadnej strane obalu knihy, ktor\u00fd opisuje jej obsah. <strong>Reklama by mala obsahova\u0165 v\u0161etky inform\u00e1cie, ktor\u00e9 najlep\u0161ie vykres\u013euj\u00fa knihu a vzbudzuj\u00fa z\u00e1ujem \u010ditate\u013eov.<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Napr\u00edklad, najd\u00f4le\u017eitej\u0161ie v\u00fdsledky \u0161t\u00fadie m\u00f4\u017eu by\u0165 atrakt\u00edvne pre \u010derstv\u00fdch v\u00fdskumn\u00edkov v akademickej knihe. Nap\u00ednav\u00e9mu trileru by prospel \u00faryvok, ktor\u00fd odhal\u00ed zauj\u00edmav\u00fd k\u00fasok pr\u00edbehu a zanech\u00e1 v \u010ditate\u013eoch t\u00fa\u017ebu po \u010fal\u0161om. Je to v\u0161ak viac ne\u017e len opis; \u00faryvky s\u00fa to, \u010do pred\u00e1va knihy. Je to jednoducho ve\u013emi origin\u00e1lna a stru\u010dn\u00e1 predajn\u00e1 prezent\u00e1cia, ktorej cie\u013eom je presved\u010di\u0165 spotrebite\u013eov, aby si knihu k\u00fapili. V d\u00f4sledku toho niektor\u00ed \u013eudia pova\u017euj\u00fa p\u00edsanie blurbov za \u0165a\u017ek\u00e9, ak nie priamo nepr\u00edjemn\u00e9.<\/p>\n\n\n\n<p>Niekedy m\u00f4\u017ee pr\u00e1cu silnej reklamy vykona\u0165 zn\u00e1ma osoba alebo dokonca in\u00fd spisovate\u013e. Zn\u00e1me meno na ob\u00e1lke rob\u00ed knihu atrakt\u00edvnou, rovnako ako celebrita podporuj\u00faca v\u00fdrobok zvy\u0161uje dopyt po v\u00fdrobku. Ak je v\u0161ak schv\u00e1lenie sl\u00e1vnej osobnosti pr\u00edli\u0161 nejasn\u00e9 alebo sa v \u0148om konkr\u00e9tne nespom\u00edna kniha, nepom\u00f4\u017ee pri jej propag\u00e1cii. <\/p>\n\n\n\n<p>Pri v\u00fdbere alebo tvorbe reklamy na va\u0161u knihu teda nezab\u00fadajte, \u017ee mus\u00ed presved\u010di\u0165 potenci\u00e1lnych \u010ditate\u013eov, aby povedali \"\u00e1no\" va\u0161ej knihe, aby sa stali skuto\u010dn\u00fdmi \u010ditate\u013emi a niesli si va\u0161e slov\u00e1 a my\u0161lienky so sebou.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2022\/10\/streetwinpreview-1212345536-scaled-1024x683.jpg\" alt=\"\" class=\"wp-image-20173\" width=\"840\" height=\"560\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2022\/10\/streetwinpreview-1212345536-scaled-1024x683.jpg 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2022\/10\/streetwinpreview-1212345536-scaled-300x200.jpg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2022\/10\/streetwinpreview-1212345536-scaled-768x512.jpg 768w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2022\/10\/streetwinpreview-1212345536-scaled-1536x1024.jpg 1536w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2022\/10\/streetwinpreview-1212345536-scaled-2048x1366.jpg 2048w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2022\/10\/streetwinpreview-1212345536-scaled-18x12.jpg 18w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2022\/10\/streetwinpreview-1212345536-scaled-100x67.jpg 100w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><figcaption><em>Fotografia od <a href=\"https:\/\/unsplash.com\/@streetwindy?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Streetwindy<\/a> na str\u00e1nke . <a href=\"https:\/\/unsplash.com\/s\/photos\/bookstore?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h2>Ako nap\u00edsa\u0165 dobr\u00fa reklamu<\/h2>\n\n\n\n<p>Teraz, ke\u010f viete. <strong>\u010do je to reklama<\/strong>, tieto jednoduch\u00e9 kroky by v\u00e1m mali pom\u00f4c\u0165 vytvori\u0165 atrakt\u00edvnu reklamu.<\/p>\n\n\n\n<ol><li>Za\u010dnite t\u00fdm, \u017ee si pre\u010d\u00edtate nieko\u013eko kni\u017en\u00fdch rekl\u00e1m vo svojej oblasti. Zaznamen\u00e1vajte si, \u010do v\u00e1s pri\u0165ahuje, \u010do v\u00e1s vyv\u00e1dza z miery a hlavne, \u010do v\u00e1s m\u00f4\u017ee navnadi\u0165, aby ste knihu vzali do ruky a za\u010dali \u010d\u00edta\u0165.<br><\/li><li>Presk\u00famajte svoj n\u00e1vrh knihy, hodnotenie rukopisu alebo ak\u00fako\u013evek in\u00fa sp\u00e4tn\u00fa v\u00e4zbu a vyberte v\u0161etky povzbudiv\u00e9 slov\u00e1 a fr\u00e1zy. Zv\u00e1\u017ete, ako ich m\u00f4\u017eete zahrn\u00fa\u0165 do svojej reklamy.<br><\/li><li>Vysvetlite \u010do najjasnej\u0161ie jedine\u010dn\u00fd predajn\u00fd bod svojej knihy.<br><\/li><li>Definujte svoju cie\u013eov\u00fa skupinu. M\u00f4\u017eete to urobi\u0165 pod\u013ea kateg\u00f3rie \u013eud\u00ed alebo pod\u013ea oblasti z\u00e1ujmov.<br><\/li><li>Pou\u017e\u00edvajte siln\u00e9 v\u00fdrazy, ako napr\u00edklad \"jedine\u010dn\u00fd\", \"\u00fa\u017easn\u00fd\" a \"revolu\u010dn\u00fd\", najm\u00e4 ak tak\u00e9to v\u00fdrazy pou\u017eili va\u0161i recenzenti alebo vo va\u0161om n\u00e1vrhu. Tento typ re\u010di vzbudzuje z\u00e1ujem potenci\u00e1lnych \u010ditate\u013eov.<br><\/li><li>S\u00fastre\u010fte svoje \u00fasilie na prv\u00fa vetu, je najd\u00f4le\u017eitej\u0161ia. Urobte ju \u010do najp\u00fatavej\u0161ou.<br><\/li><li>Takmer rovnako usilovne pracujte na poslednej vete. Beletristick\u00e9 \u00favodn\u00edky \u010dasto obsahuj\u00fa cliff-hanger a akademick\u00e9 knihy ho m\u00f4\u017eu obsahova\u0165 len zriedkavo, ale sna\u017ete sa aspo\u0148 o to, aby boli p\u00fatav\u00e9.<br><\/li><li>\u00davahy s\u00fa \u010dasto obmedzen\u00e9 na 100-150 slov, tak\u017ee nie je priestor na rozpr\u00e1vanie. Bu\u010fte stru\u010dn\u00ed a jednoduch\u00ed.<br><\/li><li>Nechajte si poradi\u0165 od vydavate\u013ea a vysk\u00fa\u0161ajte svoju reklamu na nieko\u013ek\u00fdch priate\u013eoch alebo spolupracovn\u00edkoch, ktor\u00fdm m\u00f4\u017eete d\u00f4verova\u0165, \u017ee v\u00e1m poskytn\u00fa \u00faprimn\u00fa a u\u017eito\u010dn\u00fa sp\u00e4tn\u00fa v\u00e4zbu.<br><\/li><li>Pripravte sa na to, \u017ee po sp\u00e4tnej v\u00e4zbe budete text revidova\u0165, opravova\u0165, vylep\u0161ova\u0165, le\u0161ti\u0165 a e\u0161te raz opravova\u0165. V skuto\u010dnosti sa do toho pustite bez oh\u013eadu na to.<\/li><\/ol>\n\n\n\n<h2>Profesion\u00e1lne grafick\u00e9 abstrakty bez n\u00e1mahy<\/h2>\n\n\n\n<p>Presk\u00famajte <a href=\"https:\/\/mindthegraph.com\" target=\"_blank\" rel=\"noreferrer noopener\">Pozor na graf<\/a> n\u00e1stroj na tvorbu vysokokvalitn\u00e9ho vizu\u00e1lneho obsahu pre vedeck\u00fa komunitu. Nau\u010dte sa, ako vyu\u017ei\u0165 infografiku vo svoj prospech, zv\u00fd\u0161i\u0165 efekt\u00edvnos\u0165 svojho v\u00fdskumu a dokumentov, zv\u00fd\u0161i\u0165 anga\u017eovanos\u0165 a vyzdvihn\u00fa\u0165 svoju pr\u00e1cu medzi ostatn\u00fdmi.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/mindthegraph.com\/science_figures\" style=\"border-radius:50px;background-color:#dc1866\" target=\"_blank\" rel=\"noreferrer noopener\">Vytv\u00e1rajte efekt\u00edvne vedeck\u00e9 postavy za nieko\u013eko min\u00fat<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ako | Vytvori\u0165 prezent\u00e1ciu na vedeck\u00fa konferenciu\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/N2fYPvT4_8w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Pochopte, \u010do je to reklama, pre\u010do je pre knihy k\u013e\u00fa\u010dov\u00e1 a ako vytvori\u0165 siln\u00fa a p\u00fatav\u00fa reklamu pomocou jednoduch\u00e9ho sprievodcu v 10 krokoch.<\/p>","protected":false},"author":28,"featured_media":20169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[959,28,38],"tags":[953,96,554,964,962,952],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a blurb and how to create one in 10 steps<\/title>\n<meta name=\"description\" content=\"Understand what a blurb is, why it is crucial for books, and how to create a strong and engaging blurb using a simple 10-step guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/sk\/co-je-to-bulvar\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a blurb and how to create one in 10 steps\" \/>\n<meta property=\"og:description\" content=\"Understand what a blurb is, why it is crucial for books, and how to create a strong and engaging blurb using a simple 10-step guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/sk\/co-je-to-bulvar\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-26T13:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-10T22:51:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2022\/10\/what_is_blurb_blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1123\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jessica Abbadia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What is a blurb and how to create one in 10 steps\" \/>\n<meta name=\"twitter:description\" content=\"Understand what a blurb is, why it is crucial for books, and how to create a strong and engaging blurb using a simple 10-step guide.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2022\/10\/what_is_blurb_blog.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Abbadia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is a blurb and how to create one in 10 steps","description":"Understand what a blurb is, why it is crucial for books, and how to create a strong and engaging blurb using a simple 10-step guide.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mindthegraph.com\/blog\/sk\/co-je-to-bulvar\/","og_locale":"sk_SK","og_type":"article","og_title":"What is a blurb and how to create one in 10 steps","og_description":"Understand what a blurb is, why it is crucial for books, and how to create a strong and engaging blurb using a simple 10-step guide.","og_url":"https:\/\/mindthegraph.com\/blog\/sk\/co-je-to-bulvar\/","og_site_name":"Mind the Graph Blog","article_published_time":"2022-09-26T13:45:00+00:00","article_modified_time":"2022-11-10T22:51:48+00:00","og_image":[{"width":1123,"height":612,"url":"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2022\/10\/what_is_blurb_blog.jpg","type":"image\/jpeg"}],"author":"Jessica Abbadia","twitter_card":"summary_large_image","twitter_title":"What is a blurb and how to create one in 10 steps","twitter_description":"Understand what a blurb is, why it is crucial for books, and how to create a strong and engaging blurb using a simple 10-step guide.","twitter_image":"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2022\/10\/what_is_blurb_blog.jpg","twitter_misc":{"Written by":"Jessica Abbadia","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mindthegraph.com\/blog\/what-is-a-blurb\/","url":"https:\/\/mindthegraph.com\/blog\/what-is-a-blurb\/","name":"What is a blurb and how to create one in 10 steps","isPartOf":{"@id":"https:\/\/mindthegraph.com\/blog\/#website"},"datePublished":"2022-09-26T13:45:00+00:00","dateModified":"2022-11-10T22:51:48+00:00","author":{"@id":"https:\/\/mindthegraph.com\/blog\/#\/schema\/person\/96ecc2d785106e951f7773dc7c96d699"},"description":"Understand what a blurb is, why it is crucial for books, and how to create a strong and engaging blurb using a simple 10-step guide.","breadcrumb":{"@id":"https:\/\/mindthegraph.com\/blog\/what-is-a-blurb\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mindthegraph.com\/blog\/what-is-a-blurb\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mindthegraph.com\/blog\/what-is-a-blurb\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mindthegraph.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What is a blurb and how to create one in 10 steps"}]},{"@type":"WebSite","@id":"https:\/\/mindthegraph.com\/blog\/#website","url":"https:\/\/mindthegraph.com\/blog\/","name":"Mind the Graph Blog","description":"Your science can be beautiful!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mindthegraph.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"sk-SK"},{"@type":"Person","@id":"https:\/\/mindthegraph.com\/blog\/#\/schema\/person\/96ecc2d785106e951f7773dc7c96d699","name":"Jessica Abbadia","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/mindthegraph.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f477bd20199beb376b04b2fda9a2cec5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f477bd20199beb376b04b2fda9a2cec5?s=96&d=mm&r=g","caption":"Jessica Abbadia"},"description":"Jessica Abbadia is a lawyer that has been working in Digital Marketing since 2020, improving organic performance for apps and websites in various regions through ASO and SEO. Currently developing scientific and intellectual knowledge for the community's benefit. Jessica is an animal rights activist who enjoys reading and drinking strong coffee.","sameAs":["https:\/\/www.linkedin.com\/in\/jessica-abbadia-9b834a13b\/"],"url":"https:\/\/mindthegraph.com\/blog\/sk\/author\/jessica\/"}]}},"_links":{"self":[{"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20164"}],"collection":[{"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=20164"}],"version-history":[{"count":8,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20164\/revisions"}],"predecessor-version":[{"id":27328,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20164\/revisions\/27328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/media\/20169"}],"wp:attachment":[{"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=20164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=20164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=20164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}