{"id":12874,"date":"2021-04-28T16:18:15","date_gmt":"2021-04-28T19:18:15","guid":{"rendered":"https:\/\/mindthegraph.com\/blog\/?p=12874"},"modified":"2023-01-05T14:46:02","modified_gmt":"2023-01-05T17:46:02","slug":"how-to-disseminate-your-research","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/sk\/ako-rozsirit-vyskum\/","title":{"rendered":"Ako zv\u00fd\u0161i\u0165 \u0161\u00edrenie v\u00fdsledkov v\u00e1\u0161ho v\u00fdskumu"},"content":{"rendered":"

Ako v\u00fdskumn\u00edci sme si v\u0161etci zvykli na tradi\u010dn\u00fa \u0161trukt\u00faru vedeck\u00fdch publik\u00e1ci\u00ed a vedeck\u00fdch pr\u00e1c.<\/p>\n\n\n\n

Mus\u00edme nap\u00edsa\u0165 \u00favod, op\u00edsa\u0165 metodiku, prezentova\u0165 a diskutova\u0165 o v\u00fdsledkoch a nakoniec v\u0161etko uzavrie\u0165 v z\u00e1vere.<\/p>\n\n\n\n

Ke\u010f sa tento form\u00e1t nau\u010d\u00edme, stane sa z neho nie\u010do podobn\u00e9 ako jazda na bicykli, tak zakorenen\u00e9 v n\u00e1s, \u017ee na to nikdy nezabudneme, \u00faloha, na ktor\u00fa ani nepomysl\u00edme.<\/p>\n\n\n\n

\u010co ak v\u0161ak tento s\u00fa\u010dasn\u00fd form\u00e1t vedeckej pr\u00e1ce u\u017e nesta\u010d\u00ed na to, aby up\u00fatal pozornos\u0165 na va\u0161u pr\u00e1cu?<\/p>\n\n\n\n

\u010co by sme mohli urobi\u0165, aby n\u00e1\u0161 v\u00fdskum vynikol medzi mnoh\u00fdmi vedeck\u00fdmi \u010dl\u00e1nkami, ktor\u00e9 sa denne publikuj\u00fa?<\/p>\n\n\n\n

Bolo by \u00fa\u017easn\u00e9, keby sme okrem n\u00e1zvu a abstraktu mohli pou\u017ei\u0165 aj in\u00fd druh n\u00e1stroja na up\u00fatanie pozornosti \u010ditate\u013ea, v\u0161ak?<\/p>\n\n\n\n

No, na\u0161\u0165astie, existuje! A pr\u00e1ve vtedy prich\u00e1dzaj\u00fa na rad infografiky, vizu\u00e1lne prezent\u00e1cie a grafick\u00e9 abstrakty!<\/p>\n\n\n\n

V posledn\u00fdch rokoch sme za\u010dali \u017ei\u0165 pod vplyvom soci\u00e1lnych m\u00e9di\u00ed, ktor\u00e9 zmenili n\u00e1\u0161 vz\u0165ah k ak\u00e9muko\u013evek obsahu.<\/p>\n\n\n\n

Hlavn\u00fdm d\u00f4vodom tejto zmeny je na\u0161e ka\u017edodenn\u00e9 vystavenie vizu\u00e1lnemu obsahu, ako s\u00fa fotografie, vide\u00e1, pr\u00edbehy, gif, n\u00e1lepky a anim\u00e1cie.<\/p>\n\n\n\n

Prostriedkom, ktor\u00fd dnes vyu\u017e\u00edvaj\u00fa podniky soci\u00e1lnych m\u00e9di\u00ed na up\u00fatanie na\u0161ej pozornosti, je neust\u00e1le poskytovanie r\u00f4znych druhov vizu\u00e1lne atrakt\u00edvneho obsahu.<\/p>\n\n\n\n

Preto, ke\u010f ide o vedeck\u00fa komunik\u00e1ciu, niekedy u\u017e na up\u00fatanie pozornosti nesta\u010d\u00ed len n\u00e1zov. Okrem toho je \u010fal\u0161\u00edm d\u00f4le\u017eit\u00fdm faktorom, ktor\u00fd znepokojuje cel\u00fa vedeck\u00fa komunitu, potreba zv\u00fd\u0161i\u0165 \u0161\u00edrenie poznatkov a z\u00e1rove\u0148 roz\u0161\u00edri\u0165 pr\u00edstup ku v\u0161etk\u00fdm vytvoren\u00fdm a publikovan\u00fdm \u00fadajom.<\/p>\n\n\n\n

Mnoh\u00ed autori prid\u00e1vaj\u00fa do svojich publikovan\u00fdch pr\u00e1c vizu\u00e1lny obsah, napr\u00edklad infografiky alebo grafick\u00e9 abstrakty, aby lep\u0161ie komunikovali so svoj\u00edm publikom.<\/p>\n\n\n\n

Dokonca aj niektor\u00e9 \u010dasopisy teraz po\u017eaduj\u00fa vizu\u00e1lny obsah na predlo\u017eenie \u010dl\u00e1nku.<\/p>\n\n\n\n

Pridanie vizu\u00e1lneho obsahu je skuto\u010dne pozoruhodnou alternat\u00edvou, ako upozorni\u0165 na svoju pr\u00e1cu.<\/p>\n\n\n\n

E\u0161te st\u00e1le nie ste presved\u010den\u00ed? Nasko\u010dte a nechajte sa odviez\u0165.<\/p>\n\n\n\n

Ak v datab\u00e1ze PubMed - bezplatnej datab\u00e1ze, ktor\u00e1 obsahuje viac ako 30 mili\u00f3nov odkazov - r\u00fdchlo vyh\u013ead\u00e1me slov\u00e1 \"grafick\u00fd abstrakt\", vyh\u013ead\u00e1vanie n\u00e1m vr\u00e1ti v\u0161etky \u010dl\u00e1nky s\u00favisiace s t\u00fdmito dvoma slovami. Je zauj\u00edmav\u00e9, \u017ee graf zobrazuj\u00faci po\u010det s\u00favisiacich \u010dl\u00e1nkov pod\u013ea rokov ukazuje, \u017ee po\u010det \u010dl\u00e1nkov, v ktor\u00fdch sa spom\u00ednaj\u00fa grafick\u00e9 abstrakty, exponenci\u00e1lne st\u00fapa.<\/p>\n\n\n\n

To mo\u017eno znamen\u00e1, \u017ee ka\u017ed\u00fdm d\u0148om si \u010doraz viac v\u00fdskumn\u00edkov z r\u00f4znych oblast\u00ed v\u0161\u00edma hodnotu grafickej abstrakcie. To je \u00fa\u017easn\u00e1 spr\u00e1va, v\u0161ak?<\/p>\n\n\n\n

\"graf<\/a>
Zdroj obr\u00e1zku.<\/em><\/a><\/figcaption><\/figure>\n\n\n\n

Ste u\u017e presved\u010den\u00ed, \u017ee za\u010dnete do svojej pr\u00e1ce prid\u00e1va\u0165 grafick\u00e9 abstrakty? E\u0161te nie? ok, po\u010fme teda pokra\u010dova\u0165.<\/p>\n\n\n\n

V roku 2006 \u010casopis Annals of Surgery<\/em> prijala vizu\u00e1lne abstrakty ako sp\u00f4sob zvidite\u013enenia a roz\u0161\u00edrenia \u010dasopisu a pr\u00edstupu k nemu.<\/p>\n\n\n\n

S cie\u013eom zmera\u0165, \u010di je nov\u00e1 strat\u00e9gia \u00fa\u010dinn\u00e1, v roku 2007 \u010dasopis uskuto\u010dnil kr\u00ed\u017eov\u00fa \u0161t\u00fadiu pr\u00edpadov a kontrol<\/a> porovn\u00e1vanie v\u00fdsledkov pomocou Twitteru.<\/p>\n\n\n\n

V\u00fdskumn\u00edci porovn\u00e1vali dva typy tweetov, jeden len s n\u00e1zvom \u010dl\u00e1nku a druh\u00fd s n\u00e1zvom a vizu\u00e1lnym abstraktom. Po\u010das jedn\u00e9ho roka zverej\u0148ovali tweety a zbierali po\u010det vizualiz\u00e1ci\u00ed, retweetov a ko\u013ekokr\u00e1t bol \u010dl\u00e1nok skuto\u010dne nav\u0161t\u00edven\u00fd. <\/p>\n\n\n\n

\u0160t\u00fadia zistila, \u017ee tweety, ktor\u00e9 obsahovali n\u00e1zov \u010dl\u00e1nku a vizu\u00e1lny abstrakt, mali 8-kr\u00e1t viac zobrazen\u00ed, 8-kr\u00e1t viac retweetov a 3-kr\u00e1t viac n\u00e1v\u0161tev \u010dl\u00e1nku.<\/p>\n\n\n\n

Podobn\u00fd \u0161t\u00fadia uskuto\u010dnen\u00e1 v roku 2019 v \u010dasopise Journal of the American Geriatrics Society,<\/a> pou\u017eil Twitter aj na porovnanie po\u010dtu zobrazen\u00ed tweetov bez obr\u00e1zkov a tweetov s vizu\u00e1lnou abstrakciou.<\/p>\n\n\n\n

Po necelom t\u00fd\u017edni od spustenia experimentu dosiahli tweety s vizu\u00e1lnymi abstraktmi 7-kr\u00e1t viac zobrazen\u00ed ako tweety len s textov\u00fdm obsahom.<\/p>\n\n\n\n

Preto vizu\u00e1lny obsah, ako napr\u00edklad infografika, grafick\u00e9 abstrakty alebo vizu\u00e1lne prezent\u00e1cie, skuto\u010dne dok\u00e1\u017eu up\u00fata\u0165 pozornos\u0165 \u010ditate\u013ea a zvy\u0161uj\u00fa jeho roz\u0161\u00edrenie a pr\u00edstupy, navy\u0161e zlep\u0161uj\u00fa vn\u00edmanie textov\u00e9ho obsahu a umo\u017e\u0148uj\u00fa \u010ditate\u013eovi r\u00fdchlej\u0161ie a lep\u0161ie pochopi\u0165 d\u00f4le\u017eit\u00e9 t\u00e9my.<\/p>\n\n\n\n

Nie je to nakoniec v\u0161etko, \u010do si \u017eel\u00e1me? Aby sa n\u00e1\u0161 v\u00fdskum dostal k v\u00e4\u010d\u0161iemu po\u010dtu \u013eud\u00ed v akademickom prostred\u00ed aj mimo neho?<\/p>\n\n\n\n

A pr\u00e1ve preto Mind the Graph<\/a> bol postaven\u00fd pre!<\/p>\n\n\n\n

Cie\u013eom platformy je zv\u00fd\u0161i\u0165 vplyv vedcov, premeni\u0165 ich na dizajn\u00e9rov a poskytn\u00fa\u0165 im \u00fapln\u00fa auton\u00f3miu, aby mohli lep\u0161ie komunikova\u0165 svoj v\u00fdskum.<\/p>\n\n\n\n

Vieme, \u017ee sa v\u00e1m to m\u00f4\u017ee zda\u0165 spo\u010diatku trochu zastra\u0161uj\u00face, ale sme tu, aby sme v\u00e1m pomohli so v\u0161etk\u00fdm, \u010do potrebujete.<\/p>\n\n\n\n

Pridanie grafick\u00fd abstrakt<\/strong> k v\u00e1\u0161mu \u010dl\u00e1nku je jedn\u00fdm z najlep\u0161\u00edch sp\u00f4sobov, ako up\u00fata\u0165 nie\u010diu pozornos\u0165 a presved\u010di\u0165 ho, aby si pre\u010d\u00edtal cel\u00fd v\u00e1\u0161 \u010dl\u00e1nok.<\/p>\n\n\n\n

Abstrakt by mal by\u0165 poh\u013eadom na cel\u00fd \u010dl\u00e1nok, pr\u00edpadne \u017eivotopisom s najd\u00f4le\u017eitej\u0161\u00edmi bodmi va\u0161ej pr\u00e1ce, ktor\u00e9 bud\u00fa podrobne op\u00edsan\u00e9 a rozobran\u00e9 v \u010dl\u00e1nku.<\/p>\n\n\n\n

Abstrakt je teda jednou z najd\u00f4le\u017eitej\u0161\u00edch \u010dast\u00ed v\u00fdskumnej pr\u00e1ce, mus\u00ed by\u0165 dostato\u010dne pr\u00ed\u0165a\u017eliv\u00fd a r\u00fdchlo zrozumite\u013en\u00fd, aby sa \u010ditate\u013e mohol rozhodn\u00fa\u0165, \u010di si chce pre\u010d\u00edta\u0165 cel\u00fd \u010dl\u00e1nok, alebo nie. A grafick\u00fd abstrakt v\u00e1m v tom m\u00f4\u017ee v\u00fdrazne pom\u00f4c\u0165.<\/p>\n\n\n\n

Pridanie grafick\u00e9ho abstraktu k v\u00e1\u0161mu \u010dl\u00e1nku je \u00fa\u017easnou strat\u00e9giou na zv\u00fd\u0161enie roz\u0161\u00edrenia va\u0161ej pr\u00e1ce, a t\u00fdm aj po\u010dtu \u010ditate\u013eov a cit\u00e1ci\u00ed.<\/p>\n\n\n\n

Aj ke\u010f to \u010dasopis, do ktor\u00e9ho pr\u00edspevok posielate, nevy\u017eaduje, grafick\u00fd abstrakt zlep\u0161\u00ed \u010ditate\u013eovo vn\u00edmanie v\u00e1\u0161ho obsahu.<\/p>\n\n\n\n

Okrem toho v\u00e1\u0161 \u010ditate\u013e lep\u0161ie a r\u00fdchlej\u0161ie pochop\u00ed, o \u010dom je va\u0161a pr\u00e1ca.<\/p>\n\n\n\n

Grafick\u00fd abstrakt, tzv. infografika, je v podstate obr\u00e1zok, ktor\u00fd pod\u00e1va a vysvet\u013euje vedeck\u00e9 inform\u00e1cie vo vizu\u00e1lnej podobe a mal by by\u0165 zrozumite\u013en\u00fdm sp\u00f4sobom prenosu spr\u00e1vy. Mus\u00ed by\u0165 navrhnut\u00fd tak, aby \u010ditate\u013e okam\u017eite pochopil ur\u010dit\u00fa t\u00e9mu.<\/p>\n\n\n\n

Vybaven\u00e9 v\u0161etk\u00fdmi Mind the Graph<\/a> dostupn\u00fdch n\u00e1strojov m\u00f4\u017eete vytv\u00e1ra\u0165 skvel\u00fd vizu\u00e1lny obsah bez utrpenia.<\/p>\n\n\n\n

Platforma je prekvapivo jednoduch\u00e1 na pou\u017e\u00edvanie a obsahuje obrovsk\u00fa kni\u017enicu so v\u0161etk\u00fdm, \u010do m\u00f4\u017eete potrebova\u0165 (a ak to nie je m\u00f4\u017eeme v\u00e1m s t\u00fdm pom\u00f4c\u0165 aj my<\/a>).<\/p>\n\n\n\n

Pozrime sa na pr\u00edklad toho, ako Mind the Graph men\u00ed va\u0161u vedu na kr\u00e1sne zlep\u0161enie vizu\u00e1lneho obsahu.<\/p>\n\n\n\n

Ide o grafick\u00fd abstrakt, ktor\u00fd n\u00e1m, \u010ditate\u013eom, umo\u017e\u0148uje pochopi\u0165 hlavn\u00fa my\u0161lienku \u010dl\u00e1nku. Prv\u00e1 ilustr\u00e1cia patr\u00ed k p\u00f4vodn\u00e9mu \u010dl\u00e1nku uverejnen\u00e9mu <\/a>a hne\u010f pod n\u00edm je Mind the Graph<\/a> verzia.<\/p>\n\n\n\n

\"grafick\u00fd<\/a><\/figure>\n\n\n\n

S\u00fahlas\u00edte s t\u00fdm, \u017ee grafick\u00fd abstrakt n\u00e1m umo\u017enil zachyti\u0165 metodol\u00f3giu a z\u00e1very \u010dl\u00e1nku za menej ako 15 sek\u00fand? Kr\u00e1sa a presnos\u0165 ilustr\u00e1ci\u00ed demon\u0161truje skuto\u010dn\u00fa metodiku vykonan\u00fa s my\u0161ami.<\/p>\n\n\n\n

Pridanie atrakt\u00edvnej a detailnej ilustr\u00e1cie (s Mind the Graph<\/a>'s platform tools) do v\u00e1\u0161ho dokumentu, va\u0161a pr\u00e1ca vynikne, bude \u013eahko pochopite\u013en\u00e1 a zaujme va\u0161e publikum.<\/p>\n\n\n\n

Ste pripraven\u00ed za\u010da\u0165 vytv\u00e1ra\u0165 vizu\u00e1lny obsah a oslovova\u0165 \u010doraz viac \u013eud\u00ed?<\/p>\n\n\n\n

Po\u010fme! Spusti\u0165 pr\u00e1ve teraz<\/a> pomocou Mind the Graph<\/a>!<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Ako v\u00fdskumn\u00edci sme si v\u0161etci zvykli na tradi\u010dn\u00fa \u0161trukt\u00faru vedeck\u00fdch publik\u00e1ci\u00ed a vedeck\u00fdch pr\u00e1c. Mus\u00edme nap\u00edsa\u0165 \u00favod, op\u00edsa\u0165 metodiku, prezentova\u0165 a diskutova\u0165 o v\u00fdsledkoch a nakoniec v\u0161etko uzavrie\u0165 v z\u00e1vere. Ke\u010f sa raz nau\u010d\u00edme tento form\u00e1t, stane sa z neho nie\u010do ako jazda na bicykli, tak hlboko v n\u00e1s zakorenen\u00e9, \u017ee nikdy [...]<\/p>","protected":false},"author":18,"featured_media":12879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,66,40,958,38],"tags":[96,51,554,250,964,775,962],"yoast_head":"\nHow to increase the dissemination of your research - MTG<\/title>\n<meta name=\"description\" content=\"With so many scientific papers being published every day, what we could or should do to stand out our research out of many? Visual content is the answer!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/sk\/ako-rozsirit-vyskum\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to increase the dissemination of your research\" \/>\n<meta property=\"og:description\" content=\"With so many scientific papers being published every day, what we could or should do to stand out our research out of many? Visual content is the answer!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/sk\/ako-rozsirit-vyskum\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-28T19:18:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-05T17:46:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/04\/post-eureka-facebook-link.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bruna Soldera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to increase the dissemination of your research\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/04\/post-eureka-twitter-link.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bruna Soldera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to increase the dissemination of your research - MTG","description":"With so many scientific papers being published every day, what we could or should do to stand out our research out of many? 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