{"id":12157,"date":"2021-01-29T10:21:28","date_gmt":"2021-01-29T12:21:28","guid":{"rendered":"https:\/\/mindthegraph.com\/blog\/?p=12157"},"modified":"2022-11-24T12:02:42","modified_gmt":"2022-11-24T15:02:42","slug":"infographic-and-visual-design-trends","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/sk\/trendy-v-infografike-a-vizualnom-dizajne\/","title":{"rendered":"16 trendov infografiky a vizu\u00e1lneho dizajnu"},"content":{"rendered":"<p>Online marketing sa neust\u00e1le vyv\u00edja. Strat\u00e9gie, ktor\u00e9 s\u00fa relevantn\u00e9 dnes, nemusia by\u0165 relevantn\u00e9 o nieko\u013eko rokov. Existuje v\u0161ak jedna strat\u00e9gia, ktor\u00e1 zost\u00e1va kon\u0161tantn\u00e1 s ka\u017ed\u00fdm \u010fal\u0161\u00edm rokom - sila vizu\u00e1lneho obsahu!<\/p>\n\n\n\n<p>Pravdepodobne preto - 90% inform\u00e1ci\u00ed pren\u00e1\u0161an\u00fdch do \u013eudsk\u00e9ho mozgu je vizu\u00e1lnych. My \u013eudia sme predur\u010den\u00ed na to, aby sme vizu\u00e1lne inform\u00e1cie spracov\u00e1vali 60 000-kr\u00e1t r\u00fdchlej\u0161ie ako text!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"https:\/\/mindthegraph.com\/science_figures noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"469\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/visual-information-60000-times-faster-01-1024x469.jpg\" alt=\"\" class=\"wp-image-12158\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/visual-information-60000-times-faster-01-1024x469.jpg 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/visual-information-60000-times-faster-01-300x138.jpg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/visual-information-60000-times-faster-01-768x352.jpg 768w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/visual-information-60000-times-faster-01.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Odkaz 26.<\/figcaption><\/figure><\/div>\n\n\n<p>Teraz u\u017e viete, pre\u010do n\u00e1s v\u0161etk\u00fdch v\u017edy pri\u0165ahuj\u00fa atrakt\u00edvne vizu\u00e1lne n\u00e1vrhy. Pri prech\u00e1dzan\u00ed kan\u00e1la soci\u00e1lnych m\u00e9di\u00ed sme vyz\u00fdvan\u00ed, aby sme prestali rolova\u0165 pri poh\u013eade na p\u00fatav\u00fd vizu\u00e1l.<\/p>\n\n\n\n<p>Soci\u00e1lne m\u00e9di\u00e1 sa dnes \u010doraz viac orientuj\u00fa na vizu\u00e1lny obsah. Facebook, Instagram a teraz aj TikTok prekvitaj\u00fa v\u010faka vizu\u00e1lne orientovan\u00e9mu obsahu.<\/p>\n\n\n\n<p>\u010co v\u00e1m to v\u0161etko hovor\u00ed? Vizu\u00e1ly s\u00fa najlep\u0161\u00edm typom obsahu na up\u00fatanie pozornosti pou\u017e\u00edvate\u013eov.&nbsp;<\/p>\n\n\n\n<p>\u017dijeme vo svete, ktor\u00fd je pln\u00fd vonkaj\u0161\u00edch podnetov. V ka\u017edom okamihu sa okolo n\u00e1s deje to\u013eko vec\u00ed, \u017ee na\u0161a pozornos\u0165 je neust\u00e1le rozdelen\u00e1.<\/p>\n\n\n\n<p>Priemern\u00e1 d\u013a\u017eka pozornosti \u010dloveka je 8 sek\u00fand.<sup>1<\/sup>, \u010do je menej ako zlat\u00e1 rybka!<\/p>\n\n\n\n<p>Pri takom mno\u017estve rozpty\u013euj\u00facich prvkov je ve\u013emi \u0165a\u017ek\u00e9 up\u00fata\u0165 pozornos\u0165 pou\u017e\u00edvate\u013eov len prostredn\u00edctvom oby\u010dajn\u00e9ho textov\u00e9ho obsahu. Mus\u00edme urobi\u0165 nie\u010do navy\u0161e. Ale ako? Prostredn\u00edctvom vizu\u00e1lneho obsahu!<\/p>\n\n\n\n<p>Ak sa nad t\u00fdm zamysl\u00edte, v\u00e4\u010d\u0161ina reklamn\u00fdch kampan\u00ed, propag\u00e1ci\u00ed produktov a dokonca aj informa\u010dn\u00e9ho obsahu v hornej \u010dasti kan\u00e1la je vizu\u00e1lna.&nbsp;<\/p>\n\n\n\n<p>V priebehu rokov si toti\u017e market\u00e9ri uvedomili d\u00f4le\u017eitos\u0165 infografiky a trendov vizu\u00e1lneho dizajnu. Odhalili skuto\u010dn\u00fd potenci\u00e1l vizu\u00e1lnych trendov a to, ako m\u00f4\u017ee by\u0165 pre ich podnikanie transforma\u010dn\u00fd.&nbsp;<\/p>\n\n\n\n<p>Ak chcete pozna\u0165 niektor\u00e9 z hlavn\u00fdch trendov grafick\u00e9ho dizajnu v roku 2021, m\u00e1me pre v\u00e1s preh\u013ead. <\/p>\n\n\n\n<p>V tejto pr\u00edru\u010dke n\u00e1jdete nieko\u013eko jedine\u010dn\u00fdch a zauj\u00edmav\u00fdch trendov v oblasti infografiky a vizu\u00e1lneho dizajnu, ktor\u00e9 v\u00e1m pom\u00f4\u017eu vytvori\u0165 \u00fa\u017easn\u00fd vizu\u00e1lny obsah, zauja\u0165 publikum, zv\u00fd\u0161i\u0165 anga\u017eovanos\u0165 a ur\u00fdchli\u0165 rast v\u00e1\u0161ho podnikania.<\/p>\n\n\n\n<div class=\"is-content-justification-center is-layout-flex wp-container-1 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mindthegraph.com\/science_figures\">Vytv\u00e1rajte efekt\u00edvne vedeck\u00e9 postavy za nieko\u013eko min\u00fat<\/a><\/div>\n<\/div>\n\n\n\n<h2><strong>Trend 1: Infografiky bud\u00fa potrebou hodiny<\/strong><\/h2>\n\n\n\n<p>Jedn\u00fdm z najv\u00fdraznej\u0161\u00edch trendov, ktor\u00e9 sme zaznamenali, bolo, \u017ee infografiky s\u00fa teraz ob\u013e\u00faben\u00e9. <\/p>\n\n\n\n<p>Infografiky s\u00fa v podstate vizu\u00e1ly, ktor\u00e9 v\u00e1m pom\u00f4\u017eu poskytn\u00fa\u0165 inform\u00e1cie v n\u00e1zornej a zrozumite\u013enej forme. Pr\u00e1ve preto s\u00fa tak\u00e9 popul\u00e1rne.<\/p>\n\n\n\n<p>Infografiky s\u00fa hodnotov\u00e9 bomby s mno\u017estvom inform\u00e1ci\u00ed ulo\u017een\u00fdch vo vizu\u00e1lne atrakt\u00edvnej grafike.&nbsp;<\/p>\n\n\n\n<p>Funguj\u00fa skvele, preto\u017ee v\u00e4\u010d\u0161ina v\u00e1\u0161ho publika h\u013ead\u00e1 u\u017eito\u010dn\u00e9 a pou\u017eite\u013en\u00e9 inform\u00e1cie, ktor\u00e9 im pom\u00f4\u017eu prekona\u0165 ich bolestiv\u00e9 probl\u00e9my. <\/p>\n\n\n\n<p>Hoci tieto inform\u00e1cie mo\u017eno poskytn\u00fa\u0165 pomocou textov\u00e9ho obsahu, je \u0165a\u017ek\u00e9 up\u00fata\u0165 ich pozornos\u0165. <\/p>\n\n\n\n<p>Porozumenie textov\u00e9mu obsahu si tie\u017e vy\u017eaduje viac \u00fasilia. \u013dudia ho preto zvy\u010dajne vynech\u00e1vaj\u00fa.<\/p>\n\n\n\n<p>V pr\u00edpade infografiky v\u0161ak vstupuje do hry spracovate\u013esk\u00fd v\u00fdkon mozgu. Ke\u010f va\u0161e publikum n\u00e1jde inform\u00e1cie, ktor\u00e9 s\u00fa \u013eahko str\u00e1vite\u013en\u00e9 a nie s\u00fa zahlcuj\u00face, ur\u010dite sa zastav\u00ed a pozrie si ich.<\/p>\n\n\n\n<p>Tu je nieko\u013eko \u0161tatist\u00edk, ktor\u00e9 zd\u00f4raz\u0148uj\u00fa v\u00fdznam infografiky:<\/p>\n\n\n\n<ul>\n<li>Infografiky s\u00fa \u0161tvrt\u00fdm najpou\u017e\u00edvanej\u0161\u00edm m\u00e9diom v obsahovom marketingu. (HubSpot<sup>2<\/sup>)<br>Uk\u00e1zalo sa, \u017ee s\u00fa \u00fa\u010dinn\u00fdm form\u00e1tom pre market\u00e9rov, ktor\u00ed chc\u00fa zdie\u013ea\u0165 p\u00fatav\u00fd a \u013eahko str\u00e1vite\u013en\u00fd obsah.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"https:\/\/mindthegraph.com\/science_figures noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"597\" height=\"390\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/infographics-are-one-of-the-primary-focuses-of-content-generation.png\" alt=\"\" class=\"wp-image-12159\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/infographics-are-one-of-the-primary-focuses-of-content-generation.png 597w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/infographics-are-one-of-the-primary-focuses-of-content-generation-300x196.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/infographics-are-one-of-the-primary-focuses-of-content-generation-350x228.png 350w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/a><\/figure><\/div>\n\n\n<ul>\n<li>56 percent market\u00e9rov pou\u017e\u00edva vizu\u00e1ly alebo infografiky takmer v ka\u017edom obsahu. Ur\u010dite si uvedomili, \u017ee nie ka\u017ed\u00fd r\u00e1d \u010d\u00edta textovo n\u00e1ro\u010dn\u00e9 blogov\u00e9 pr\u00edspevky.<sup>3<\/sup> <\/li>\n\n\n\n<li>Infografika je trendom aj v segmente B2B. Infografiky na obsahov\u00fd marketing vyu\u017e\u00edva 65 % B2B market\u00e9rov.<sup>4<\/sup> <\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-1-infographics-will-be-the-need-of-the-hour.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"635\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-1-infographics-will-be-the-need-of-the-hour.png\" alt=\"Trend 1 Infografiky bud\u00fa potrebou hodiny\" class=\"wp-image-12200\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-1-infographics-will-be-the-need-of-the-hour.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-1-infographics-will-be-the-need-of-the-hour-300x191.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-1-infographics-will-be-the-need-of-the-hour-768x488.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<h2><strong>Trend 2: Organiz\u00e1cie sa bud\u00fa vo ve\u013ekej miere spolieha\u0165 na online n\u00e1stroje na tvorbu grafiky<\/strong><\/h2>\n\n\n\n<p>Pre\u010d s\u00fa \u010dasy, ke\u010f firmy vytv\u00e1rali jednu infografiku za mesiac. <\/p>\n\n\n\n<p>Mohli si dovoli\u0165 luxus naj\u00edma\u0165 grafick\u00fdch dizajn\u00e9rov a \u010daka\u0165 nieko\u013eko dn\u00ed, k\u00fdm bud\u00fa n\u00e1vrhy hotov\u00e9. <\/p>\n\n\n\n<p>Potom by n\u00e1vrh pre\u0161iel viacer\u00fdmi kolami \u00faprav - ve\u010f to pozn\u00e1te!<\/p>\n\n\n\n<p>\u010co sa v\u0161ak stane, ke\u010f potrebujeme masovo vytv\u00e1ra\u0165 vizu\u00e1lny obsah? 56 percent obchodn\u00edkov<sup>3<\/sup> tvrdia, \u017ee takmer v ka\u017edej \u010dasti publikovan\u00e9ho obsahu pou\u017e\u00edvaj\u00fa vizu\u00e1l alebo infografiku. <\/p>\n\n\n\n<p>Spolieha\u0165 sa na grafick\u00e9ho dizajn\u00e9ra pre ka\u017ed\u00fd z va\u0161ich vizu\u00e1lov a \u010daka\u0165 nad n\u00edm cel\u00e9 dni, len aby ste zistili, \u017ee n\u00e1vrhy nie s\u00fa pod\u013ea va\u0161ich predst\u00e1v, u\u017e nie je mo\u017en\u00e9. Platilo to najm\u00e4 po celej situ\u00e1cii s uzamknut\u00edm.<\/p>\n\n\n\n<p>43 percent obchodn\u00edkov s obsahom<sup>5<\/sup> uviedol, \u017ee tvorba konzistentn\u00e9ho vizu\u00e1lneho obsahu, ako s\u00fa infografiky, je jeho najv\u00e4\u010d\u0161ou v\u00fdzvou. <\/p>\n\n\n\n<p>Preto v\u00e4\u010d\u0161ina organiz\u00e1ci\u00ed prech\u00e1dza na online n\u00e1stroje pre grafick\u00fd dizajn. Jednoduchos\u0165 pou\u017e\u00edvania t\u00fdchto n\u00e1strojov v\u00e1s ohrom\u00ed. Navy\u0161e s\u00fa tieto n\u00e1stroje v porovnan\u00ed s naj\u00edman\u00edm \u013eud\u00ed na n\u00e1vrhy pomerne n\u00e1kladovo efekt\u00edvne.<\/p>\n\n\n\n<p>V\u00fdhody pou\u017e\u00edvania tak\u00fdchto n\u00e1strojov s\u00fa nekone\u010dn\u00e9. M\u00f4\u017eete si prisp\u00f4sobi\u0165 n\u00e1vrhy pod\u013ea svojich po\u017eiadaviek bez toho, aby ste sa museli spolieha\u0165 na niekoho in\u00e9ho. <\/p>\n\n\n\n<p>Okrem toho m\u00f4\u017eete vyr\u00e1ba\u0165 viacero n\u00e1vrhov za sebou bez toho, aby ste si urobili ve\u013ek\u00fa dieru do vrecka.<\/p>\n\n\n\n<p>Niet divu, \u017ee 50 percent obchodn\u00edkov<sup>3<\/sup> pou\u017e\u00edva\u0165 <a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"noreferrer noopener\">online n\u00e1stroj na grafick\u00fd dizajn<\/a> na tvorbu vizu\u00e1lneho obsahu. <\/p>\n\n\n\n<p>\u010ci u\u017e s\u00fa tieto n\u00e1stroje platen\u00e9 alebo bezplatn\u00e9, umo\u017e\u0148uj\u00fa im zv\u00fd\u0161i\u0165 efektivitu a vlo\u017ei\u0165 do re\u00e1lneho dizajnu ohromuj\u00facu kreativitu.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-2-organizations-will-rely-heavily-on-online-graphic-designing-tools.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"700\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-2-organizations-will-rely-heavily-on-online-graphic-designing-tools.png\" alt=\"Trend 2 Organiz\u00e1cie sa bud\u00fa vo ve\u013ekej miere spolieha\u0165 na online n\u00e1stroje na tvorbu grafiky\" class=\"wp-image-12201\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-2-organizations-will-rely-heavily-on-online-graphic-designing-tools.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-2-organizations-will-rely-heavily-on-online-graphic-designing-tools-300x210.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-2-organizations-will-rely-heavily-on-online-graphic-designing-tools-768x538.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<div class=\"is-content-justification-center is-layout-flex wp-container-2 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mindthegraph.com\/science_figures\">Za\u010dnite tvori\u0165 na Mind the Graph teraz<\/a><\/div>\n<\/div>\n\n\n\n<h2><strong>Trend 3: Bude sa publikova\u0165 \u010doraz viac infografiky&nbsp;<\/strong><\/h2>\n\n\n\n<p>V s\u00fa\u010dasnosti \u010doraz viac blogov vyu\u017e\u00edva silu infografiky. <\/p>\n\n\n\n<p>S pr\u00edchodom r\u00f4znych n\u00e1strojov grafick\u00e9ho dizajnu sa pre mnoh\u00e9 firmy stala v\u00fdroba mno\u017estva infografiky ka\u017ed\u00fd mesiac hra\u010dkou. <\/p>\n\n\n\n<p>Pod\u013ea infografiky uverejnenej v \u010dasopise Social Media Today 40 percent obchodn\u00edkov<sup>5<\/sup> sa podelili o to, \u017ee infografiky im pomohli dosiahnu\u0165 ich marketingov\u00e9 ciele.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"https:\/\/mindthegraph.com\/science_figures noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"512\" height=\"373\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/infographics-are-helpful-in-reaching-marketing-goals.png\" alt=\"\" class=\"wp-image-12160\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/infographics-are-helpful-in-reaching-marketing-goals.png 512w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/infographics-are-helpful-in-reaching-marketing-goals-300x219.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><figcaption class=\"wp-element-caption\">Odkaz 5.<\/figcaption><\/figure><\/div>\n\n\n<p>Okrem toho, \u017ee infografiky zlep\u0161uj\u00fa povedomie o zna\u010dke, vytv\u00e1raj\u00fa pre firmy viac sp\u00e4tn\u00fdch odkazov. <\/p>\n\n\n\n<p>Infografiky generuj\u00fa o 178 percent viac sp\u00e4tn\u00fdch odkazov<sup>6<\/sup> ako in\u00e9 formy obsahu. Preto sa v\u00e4\u010d\u0161ina podnikov zameriava na infografiky ako na hlavn\u00e9 \u010dasti obsahu. Infografiky s\u00fa prepojite\u013en\u00e9 a zdie\u013eate\u013en\u00e9 akt\u00edva.&nbsp;<\/p>\n\n\n\n<p>Infografiky patria v skuto\u010dnosti medzi najlep\u0161ie typy obsahu<sup>7<\/sup> pokia\u013e ide o z\u00edskavanie sp\u00e4tn\u00fdch odkazov. 65 percent<sup>8<\/sup> \u013eud\u00ed sa u\u010d\u00ed vizu\u00e1lne a uprednost\u0148uje jednoduch\u00e9 a preh\u013eadn\u00e9 inform\u00e1cie, ktor\u00e9 im pon\u00fakaj\u00fa infografiky.&nbsp;<\/p>\n\n\n\n<p>Ak teda publikujete vysokokvalitn\u00e9 infografiky na trendov\u00fa alebo evergreenov\u00fa t\u00e9mu, mnoh\u00e9 webov\u00e9 str\u00e1nky na ne pridaj\u00fa odkazy. To bude pre SEO va\u0161ich webov\u00fdch str\u00e1nok ve\u013ekou pomocou. Infografiky maj\u00fa tie\u017e tendenciu by\u0165 \u010dasto zdie\u013ean\u00e9 na kan\u00e1loch soci\u00e1lnych m\u00e9di\u00ed.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-3-more-and-more-infographics-will-be-published.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"635\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-3-more-and-more-infographics-will-be-published.png\" alt=\"Trend 3 Bude sa publikova\u0165 \u010doraz viac infografiky\" class=\"wp-image-12202\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-3-more-and-more-infographics-will-be-published.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-3-more-and-more-infographics-will-be-published-300x191.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-3-more-and-more-infographics-will-be-published-768x488.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<h2><strong>Trend 4: \u013dudia bud\u00fa chcie\u0165 vidie\u0165 viac vizu\u00e1lneho obsahu<\/strong><\/h2>\n\n\n\n<p>Podniky vytv\u00e1raj\u00fa viac infografick\u00e9ho obsahu, preto\u017ee pou\u017e\u00edvatelia na\u0148 dobre reaguj\u00fa a o\u010dak\u00e1vaj\u00fa od neho viac vizu\u00e1lneho obsahu. <\/p>\n\n\n\n<p>50% \u013eudsk\u00e9ho mozgu<sup>9<\/sup> sa pou\u017e\u00edva na spracovanie vizu\u00e1lnych inform\u00e1ci\u00ed. Aj \u00fadaje zdie\u013ean\u00e9 spolo\u010dnos\u0165ou Venngage<sup>10<\/sup> ukazuje, \u017ee farebn\u00e9 vizu\u00e1ly zvy\u0161uj\u00fa t\u00fa\u017ebu \u013eud\u00ed \u010d\u00edta\u0165 obsah o 80 percent. <\/p>\n\n\n\n<p>Niet divu, \u017ee pr\u00edspevky s obr\u00e1zkami vyvol\u00e1vaj\u00fa o 180 percent v\u00e4\u010d\u0161iu anga\u017eovanos\u0165 ako pr\u00edspevky bez vizu\u00e1lneho obsahu.&nbsp;<\/p>\n\n\n\n<p>Dlhodob\u00fd obsah je teraz v m\u00f3de. Predstavte si v\u0161ak, \u017ee by bol dlh\u00fd obsah preplnen\u00fd textom.&nbsp; <\/p>\n\n\n\n<p>Pou\u017e\u00edvatelia nebud\u00fa ma\u0165 z\u00e1ujem prech\u00e1dza\u0165 ani 20 percentami str\u00e1nky. Dlh\u00fd n\u00e1vod v\u00e1m teda m\u00f4\u017ee prinies\u0165 umiestnenie na prvej strane, ale aby ste odovzdali posolstvo, malo by by\u0165 podan\u00e9 vizu\u00e1lne, aby \u013eudia na\u0148 reagovali.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-4-people-would-expect-to-see-visual-content-more.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"613\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-4-people-would-expect-to-see-visual-content-more.png\" alt=\"\" class=\"wp-image-12203\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-4-people-would-expect-to-see-visual-content-more.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-4-people-would-expect-to-see-visual-content-more-300x184.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-4-people-would-expect-to-see-visual-content-more-768x471.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<div class=\"is-content-justification-center is-layout-flex wp-container-3 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mindthegraph.com\/science_figures\">Ste pripraven\u00ed za\u010da\u0165 pracova\u0165 v Mind the Graph?<\/a><\/div>\n<\/div>\n\n\n\n<h2><strong>Trend 5: Infografiky si razia cestu predajn\u00fdmi procesmi alebo procesmi prij\u00edmania z\u00e1kazn\u00edkov<\/strong><\/h2>\n\n\n\n<p>Ak si mysl\u00edte, \u017ee infografiky s\u00fa skvel\u00fdm obsahom len na vrchole kan\u00e1la, zamyslite sa znova! Infografiky s\u00fa u\u017eito\u010dn\u00e9 pre ka\u017ed\u00fa f\u00e1zu marketingov\u00e9ho lievika.<\/p>\n\n\n\n<p>Infografiky poskytuj\u00fa inform\u00e1cie \u013eahko str\u00e1vite\u013en\u00fdm sp\u00f4sobom. Ur\u010dite ju teda m\u00f4\u017eete pou\u017ei\u0165 pri predaji a n\u00e1stupn\u00fdch procesoch. <\/p>\n\n\n\n<p>Infografiky sa daj\u00fa pou\u017ei\u0165 na v\u0161etko, od porovn\u00e1vania produktov, cez pr\u00edbehy \u00faspe\u0161n\u00fdch z\u00e1kazn\u00edkov a\u017e po \u0161koliace materi\u00e1ly pre nov\u00fdch z\u00e1kazn\u00edkov!&nbsp;<\/p>\n\n\n\n<p>Znie to neuverite\u013ene? Tu je nieko\u013eko faktov, ktor\u00e9 potvrdzuj\u00fa na\u0161e tvrdenie, \u017ee infografiky m\u00f4\u017eu zlep\u0161i\u0165 v\u00e1\u0161 predaj a hospod\u00e1rsky v\u00fdsledok.<\/p>\n\n\n\n<ul>\n<li>Infografiky a in\u00e9 farebn\u00e9 vizu\u00e1ly m\u00f4\u017eu zv\u00fd\u0161i\u0165 predaj a\u017e o 80 percent. Pridan\u00edm farieb do obsahu teda m\u00f4\u017eete zabezpe\u010di\u0165, aby va\u0161i z\u00e1kazn\u00edci lep\u0161ie pochopili va\u0161u zna\u010dku, a t\u00fdm u\u0161etri\u0165 \u010das a peniaze va\u0161ej spolo\u010dnosti. <sup>11<\/sup> <\/li>\n\n\n\n<li>Spotrebitelia maj\u00fa tendenciu s\u00fastredi\u0165 sa na \"obr\u00e1zky nes\u00face inform\u00e1cie\", ako s\u00fa infografiky, viac ako na text na str\u00e1nke. V skuto\u010dnosti n\u00e1v\u0161tevn\u00edci str\u00e1via pribli\u017ene o 10 % viac \u010dasu nad vizu\u00e1lnym obsahom ako nad oby\u010dajn\u00fdm textom. <sup>12<\/sup><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-5-dont-feel-surprised-if-you-see-infographics-in-sales-or-customer-on-boarding-processes.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"637\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-5-dont-feel-surprised-if-you-see-infographics-in-sales-or-customer-on-boarding-processes.png\" alt=\"Trend 5 Nebu\u010fte prekvapen\u00ed, ak uvid\u00edte infografiku v procesoch predaja alebo n\u00e1stupu z\u00e1kazn\u00edkov\" class=\"wp-image-12204\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-5-dont-feel-surprised-if-you-see-infographics-in-sales-or-customer-on-boarding-processes.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-5-dont-feel-surprised-if-you-see-infographics-in-sales-or-customer-on-boarding-processes-300x191.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-5-dont-feel-surprised-if-you-see-infographics-in-sales-or-customer-on-boarding-processes-768x489.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<h2><strong>Trend \u010d. 6: Ostatn\u00e9 nov\u00e9 technol\u00f3gie bud\u00fa dominova\u0165 pri tvorbe vizu\u00e1lneho obsahu&nbsp;<\/strong><\/h2>\n\n\n\n<p>\u010eal\u0161\u00edm v\u00fdznamn\u00fdm vizu\u00e1lnym trendom, ktor\u00fd budete m\u00f4c\u0165 pozorova\u0165 v roku 2021, je n\u00e1rast technol\u00f3gi\u00ed, ktor\u00e9 podporuj\u00fa vizu\u00e1lny obsah novej doby. <\/p>\n\n\n\n<p>Technol\u00f3gie ako umel\u00e1 inteligencia (AI), strojov\u00e9 u\u010denie (ML), roboty, virtu\u00e1lna realita (VR) a roz\u0161\u00edren\u00e1 realita sa \u010doraz viac vyu\u017e\u00edvaj\u00fa na vytv\u00e1ranie vizu\u00e1lne p\u00fatav\u00e9ho obsahu.&nbsp;<\/p>\n\n\n\n<p>Tieto technol\u00f3gie poskytuj\u00fa pou\u017e\u00edvate\u013eom pri konzum\u00e1cii vizu\u00e1lneho obsahu pohlcuj\u00faci, mimoriadne p\u00fatav\u00fd a re\u00e1lnej\u0161\u00ed z\u00e1\u017eitok. <\/p>\n\n\n\n<p>Gigant soci\u00e1lnych m\u00e9di\u00ed Facebook z\u00edskava VR<sup>13<\/sup> do popredia. Ozn\u00e1mili beta verziu aplik\u00e1cie Facebook Spaces. <\/p>\n\n\n\n<p>Dizajn VR vytv\u00e1ra simulovan\u00e9 prostredie, do ktor\u00e9ho sa \u013eudia m\u00f4\u017eu v\u017ei\u0165 a ponori\u0165 prostredn\u00edctvom hardv\u00e9ru, ako s\u00fa n\u00e1hlavn\u00e9 s\u00fapravy.&nbsp;<\/p>\n\n\n\n<p>Zd\u00e1 sa, \u017ee technol\u00f3gie, ako je VR, s\u00fa technologick\u00fdmi naru\u0161ite\u013emi v oblasti vizu\u00e1lneho obsahu. Niet divu, \u017ee \u0161tvrtina pou\u017e\u00edvate\u013eov VR<sup>14<\/sup> ver\u00ed, \u017ee m\u00e1 siln\u00fd potenci\u00e1l pre zna\u010dky a obchodn\u00edkov.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-6-other-emerging-technologies-will-dominate-the-visual-content-production.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"741\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-6-other-emerging-technologies-will-dominate-the-visual-content-production.png\" alt=\"\" class=\"wp-image-12205\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-6-other-emerging-technologies-will-dominate-the-visual-content-production.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-6-other-emerging-technologies-will-dominate-the-visual-content-production-300x222.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-6-other-emerging-technologies-will-dominate-the-visual-content-production-768x569.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<div class=\"is-content-justification-center is-layout-flex wp-container-4 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mindthegraph.com\/science_figures\">Za\u010dnite tvori\u0165 na Mind the Graph teraz<\/a><\/div>\n<\/div>\n\n\n\n<h2><strong>Trend 7: Personaliz\u00e1cia zmen\u00ed pravidl\u00e1 hry<\/strong><\/h2>\n\n\n\n<p>Modern\u00ed z\u00e1kazn\u00edci sa nedaj\u00fa oklama\u0165 masovo produkovan\u00fdm generick\u00fdm obsahom. <\/p>\n\n\n\n<p>C\u00edtia sa ocenen\u00ed, ke\u010f zna\u010dky prich\u00e1dzaj\u00fa so z\u00e1\u017eitkami \u0161it\u00fdmi na mieru. T\u00fdm si z\u00edskaj\u00fa ich d\u00f4veru a lojalitu. <\/p>\n\n\n\n<p>Preto je d\u00f4le\u017eit\u00e9 vytv\u00e1ra\u0165 vizu\u00e1lny obsah, ktor\u00fd bude rezonova\u0165 s va\u0161\u00edm publikom.&nbsp;<\/p>\n\n\n\n<p>Va\u0161e publikum gener\u00e1cie Z m\u00f4\u017ee napr\u00edklad uprednost\u0148ova\u0165 infografiky a obsah zalo\u017een\u00fd na vide\u00e1ch. Na druhej strane, gener\u00e1cia Baby Boomer by uprednostnila klasick\u00e9 pr\u00edstupy, ako s\u00fa reklamn\u00e9 bannery.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-7-personalization-is-the-game-changer-now-more-than-ever-before.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"643\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-7-personalization-is-the-game-changer-now-more-than-ever-before.png\" alt=\"Trend 7 Personaliz\u00e1cia men\u00ed pravidl\u00e1 hry viac ako kedyko\u013evek predt\u00fdm\" class=\"wp-image-12206\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-7-personalization-is-the-game-changer-now-more-than-ever-before.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-7-personalization-is-the-game-changer-now-more-than-ever-before-300x193.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-7-personalization-is-the-game-changer-now-more-than-ever-before-768x494.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<h2><strong>Trend 8: Rozpr\u00e1vanie pr\u00edbehov sa dostane do centra pozornosti&nbsp;<\/strong><\/h2>\n\n\n\n<p>Rozpr\u00e1vanie pr\u00edbehov pomocou vizu\u00e1lneho obsahu je mimoriadne \u00fa\u010dinn\u00e1 strat\u00e9gia, ktor\u00e1 sa v marketingu obsahu hojne vyu\u017e\u00edva. <\/p>\n\n\n\n<p>Pre\u010do? <\/p>\n\n\n\n<p>Preto\u017ee \u013eudia sa dok\u00e1\u017eu lep\u0161ie spoji\u0165 s pr\u00edbehmi. Ke\u010f zna\u010dky pou\u017e\u00edvaj\u00fa rozpr\u00e1vanie pr\u00edbehov, buduj\u00fa si empatiu a s\u00facit s publikom. <\/p>\n\n\n\n<p>To pom\u00e1ha vytvori\u0165 hlb\u0161ie spojenie s pou\u017e\u00edvate\u013emi, a t\u00fdm im pom\u00e1ha vynikn\u00fa\u0165 medzi stovkami in\u00fdch vizu\u00e1lov.<\/p>\n\n\n\n<p>Va\u0161i pou\u017e\u00edvatelia by mali vedie\u0165, pre\u010do by si mali vybra\u0165 konkr\u00e9tny produkt alebo slu\u017ebu. <\/p>\n\n\n\n<p>Preto by sa market\u00e9ri mali zaobera\u0165 ot\u00e1zkou WIIFM (\u010do je v tom pre m\u0148a?). Pr\u00edbehy zna\u010dky rezonuj\u00fa s hlasom va\u0161ej zna\u010dky a prin\u00e1\u0161aj\u00fa to, s \u010d\u00edm sa publikum m\u00f4\u017ee stoto\u017eni\u0165.<\/p>\n\n\n\n<p>Napr\u00edklad spolo\u010dnos\u0165 Airbnb praktizuje rozpr\u00e1vanie pr\u00edbehov o zna\u010dke prostredn\u00edctvom svojho video obsahu. <\/p>\n\n\n\n<p>Pou\u017e\u00edvaj\u00fa strat\u00e9giu rozpr\u00e1vania pr\u00edbehov zameran\u00fa na z\u00e1kazn\u00edka<sup>15<\/sup> zauja\u0165 a zabavi\u0165 publikum. Aj vy m\u00f4\u017eete vytvori\u0165 vizu\u00e1lny obsah, ktor\u00fd zaujme va\u0161e publikum a z\u00edska si jeho d\u00f4veru a lojalitu.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"https:\/\/mindthegraph.com\/science_figures noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"584\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/airbnb-stories-1024x584.png\" alt=\"\" class=\"wp-image-12161\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/airbnb-stories-1024x584.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/airbnb-stories-300x171.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/airbnb-stories-768x438.png 768w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/airbnb-stories.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-8-storytelling-will-take-center-stage.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"642\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-8-storytelling-will-take-center-stage.png\" alt=\"Trend 8 Rozpr\u00e1vanie pr\u00edbehov bude v centre pozornosti\" class=\"wp-image-12207\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-8-storytelling-will-take-center-stage.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-8-storytelling-will-take-center-stage-300x193.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-8-storytelling-will-take-center-stage-768x493.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<h2><strong>Trend 9: Animovan\u00e9 vizu\u00e1ly bud\u00fa v roku 2021 k\u013e\u00fa\u010dov\u00e9<\/strong><\/h2>\n\n\n\n<p>Animovan\u00e9 vizu\u00e1ly s\u00fa a bud\u00fa e\u0161te dlho trendom. Vizu\u00e1ly, ako napr\u00edklad GIFy a vide\u00e1, m\u00f4\u017eu \u00faplne zmeni\u0165 ak\u00fdko\u013evek obsah.<\/p>\n\n\n\n<p>Plat\u00ed to najm\u00e4 vtedy, ke\u010f va\u0161e cie\u013eov\u00e9 publikum tvoria mileni\u00e1li a gener\u00e1cia Z. Anim\u00e1cia sa d\u00e1 pou\u017ei\u0165 na up\u00fatanie publika a udr\u017eanie jeho z\u00e1ujmu - od vysvet\u013eovania vedeck\u00fdch konceptov a\u017e po vytv\u00e1ranie m\u00e9mov.<\/p>\n\n\n\n<p>Nasko\u010dte na tento trend a zamerajte sa na animovan\u00e9 vide\u00e1, ktor\u00e9 dop\u013a\u0148aj\u00fa hlas a posolstvo va\u0161ej zna\u010dky. M\u00f4\u017eete <a href=\"https:\/\/www.movavi.com\/videoeditor\/\" target=\"_blank\" rel=\"noreferrer noopener\">upravi\u0165 video<\/a> alebo m\u00f4\u017eete upravi\u0165 s\u00e9riu obr\u00e1zkov do form\u00e1tu GIF, pr\u00edpadne pou\u017ei\u0165 u\u017e existuj\u00face obr\u00e1zky a vylep\u0161i\u0165 tak svoju marketingov\u00fa hru s obsahom.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-9-animated-visuals-will-be-the-key-in-2021.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"643\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-9-animated-visuals-will-be-the-key-in-2021.png\" alt=\"Trend 9 Animovan\u00e9 vizu\u00e1ly bud\u00fa v roku 2021 k\u013e\u00fa\u010dov\u00e9\" class=\"wp-image-12208\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-9-animated-visuals-will-be-the-key-in-2021.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-9-animated-visuals-will-be-the-key-in-2021-300x193.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-9-animated-visuals-will-be-the-key-in-2021-768x494.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<div class=\"is-content-justification-center is-layout-flex wp-container-5 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mindthegraph.com\/science_figures\">Za\u010dnite pou\u017e\u00edva\u0165 Mind The Graph pr\u00e1ve teraz zadarmo!<\/a><\/div>\n<\/div>\n\n\n\n<h2><strong>Trend 10: Infografiky bud\u00fa plni\u0165 viacero \u00faloh<\/strong><\/h2>\n\n\n\n<p>Pre mnoh\u00e9 podniky je \u0165a\u017ek\u00e9 za\u010dleni\u0165 infografiku do svojho \u0161t\u00fdlu obsahu a cie\u013eovej skupiny. Faktom v\u0161ak je, \u017ee infografiky m\u00f4\u017eu plni\u0165 viacero \u00faloh v r\u00f4znych odvetviach.&nbsp;<\/p>\n\n\n\n<p>Dobr\u00fdm pr\u00edkladom je oblas\u0165 zdravia a fitnes. <\/p>\n\n\n\n<p>Kto by si pomyslel, \u017ee infografika ako prostriedok na odovzd\u00e1vanie inform\u00e1ci\u00ed pacientom bude tak\u00e1 u\u017eito\u010dn\u00e1. <\/p>\n\n\n\n<p>o 284 percent viac pacientov odhadne rizik\u00e1<sup>16<\/sup> a prij\u00edma\u0165 rozhodnutia na zlep\u0161enie svojho zdravia, ke\u010f dostan\u00fa zdravotn\u00e9 infografiky.<\/p>\n\n\n\n<p>Preto mnoh\u00ed hr\u00e1\u010di v zdravotn\u00edctve pou\u017e\u00edvaj\u00fa infografiky na vzdel\u00e1vanie svojich pacientov.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"804\" height=\"418\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/infographics-for-patients.png\" alt=\"\" class=\"wp-image-12162\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/infographics-for-patients.png 804w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/infographics-for-patients-300x156.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/infographics-for-patients-768x399.png 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><\/a><figcaption class=\"wp-element-caption\">Odkaz 27.<\/figcaption><\/figure><\/div>\n\n\n<p>Infografiky sa nepou\u017e\u00edvaj\u00fa len v oblasti zdravia a fitnes, ale aj v odvetviach, ktor\u00e9 by sme si e\u0161te pred nieko\u013ek\u00fdmi rokmi vedeli len \u0165a\u017eko predstavi\u0165. <\/p>\n\n\n\n<p>Napr\u00edklad segmenty \u017eivotn\u00e9ho prostredia, soci\u00e1lnej spravodlivosti a v\u00fdroby vyu\u017e\u00edvaj\u00fa infografiky na zachytenie a sprostredkovanie svojich inform\u00e1ci\u00ed mili\u00f3nom \u013eud\u00ed na celom svete.&nbsp;<\/p>\n\n\n\n<p>Infografiky tie\u017e zohr\u00e1vaj\u00fa viac\u00fa\u010delov\u00fa \u00falohu na r\u00f4znych trhoch B2B a B2C. Nasko\u010dte na tento trend sk\u00f4r, ako bude neskoro.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-10-infographics-will-have-a-multipurpose-role.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"644\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-10-infographics-will-have-a-multipurpose-role.png\" alt=\"\" class=\"wp-image-12209\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-10-infographics-will-have-a-multipurpose-role.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-10-infographics-will-have-a-multipurpose-role-300x193.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-10-infographics-will-have-a-multipurpose-role-768x495.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<h2><strong>Trend 11: Infografiky bud\u00fa rovnako hodnotn\u00e9 ako \u010dl\u00e1nky na blogu, tla\u010dov\u00e9 spr\u00e1vy a webov\u00e9 k\u00f3pie<\/strong><\/h2>\n\n\n\n<p>\u013dudia si u\u017e d\u00e1vno uvedomili vplyv publikovania kvalitn\u00e9ho obsahu na n\u00e1v\u0161tevnos\u0165 svojich webov\u00fdch str\u00e1nok. T\u00ed, ktor\u00ed s\u00fastavne zdie\u013eaj\u00fa obsah vo forme \u010dl\u00e1nkov na blogu a tla\u010dov\u00fdch spr\u00e1v, zaznamenali skvel\u00e9 v\u00fdsledky.<\/p>\n\n\n\n<p>Rovnak\u00fd trend sa opakuje aj pri infografik\u00e1ch. Infografiky vzbudzuj\u00fa zvedavos\u0165 \u013eud\u00ed a s\u00fa pr\u00ednosom pre firmy. <\/p>\n\n\n\n<p>Zdie\u013eanie obsahu vo forme infografiky m\u00f4\u017ee zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 str\u00e1nky a\u017e o 12 percent<sup>17<\/sup>. <\/p>\n\n\n\n<p>Je to preto, \u017ee infografiky rozpr\u00e1vaj\u00fa pr\u00edbehy o \u00fadajoch zauj\u00edmav\u00fdm sp\u00f4sobom a je 30-kr\u00e1t pravdepodobnej\u0161ie, \u017ee ich bud\u00fa \u010d\u00edta\u0165<sup>18<\/sup> ako pr\u00edspevky na blogu a novinov\u00e9 \u010dl\u00e1nky.&nbsp;<\/p>\n\n\n\n<p>Okrem toho \u013eudia rad\u0161ej \u010d\u00edtaj\u00fa obsah s vizu\u00e1lmi. <\/p>\n\n\n\n<p>Jeff Bullas zdie\u013ea, \u017ee pr\u00edspevky s obr\u00e1zkami maj\u00fa o 94 percent viac zobrazen\u00ed a pre\u010d\u00edtan\u00ed ako pr\u00edspevky bez obr\u00e1zkov. Niet divu, \u017ee kvalitn\u00e9 infografiky maj\u00fa tendenciu generova\u0165 sp\u00e4tn\u00e9 odkazy z autoritat\u00edvnych webov\u00fdch str\u00e1nok.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-11-images.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"648\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-11-images.png\" alt=\"Trend 11 Infografiky bud\u00fa rovnako cenn\u00e9 ako blogov\u00e9 \u010dl\u00e1nky, tla\u010dov\u00e9 spr\u00e1vy a webov\u00e9 k\u00f3pie\" class=\"wp-image-12210\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-11-images.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-11-images-300x194.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-11-images-768x498.png 768w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-11-images-18x12.png 18w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-11-images-100x65.png 100w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<div class=\"is-content-justification-center is-layout-flex wp-container-6 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mindthegraph.com\/science_figures\">Ste pripraven\u00ed za\u010da\u0165 pracova\u0165 v Mind the Graph?<\/a><\/div>\n<\/div>\n\n\n\n<h2><strong>Trend 12: V\u00ed\u0165azn\u00fdm receptom bude originalita vizu\u00e1lneho obsahu<\/strong><\/h2>\n\n\n\n<p>V\u0161etci sa vrhaj\u00fa na \"kvalitn\u00fd obsah\" a \"cielenie na k\u013e\u00fa\u010dov\u00e9 slov\u00e1\". Preto je d\u00f4le\u017eit\u00e9, aby zna\u010dky na\u0161li inovat\u00edvne sp\u00f4soby, ako zatieni\u0165 svojich konkurentov. <\/p>\n\n\n\n<p>Vytv\u00e1ranie origin\u00e1lneho obsahu s pridanou hodnotou je k\u013e\u00fa\u010dom k up\u00fataniu pozornosti publika. <\/p>\n\n\n\n<p>Takmer 50 percent obchodn\u00edkov<sup>19<\/sup> sa zhoduj\u00fa, \u017ee origin\u00e1lny vizu\u00e1lny obsah m\u00e1 na po\u010d\u00edta\u010doch a mobiln\u00fdch zariadeniach lep\u0161iu v\u00fdkonnos\u0165 ako in\u00e9 formy obsahu. <\/p>\n\n\n\n<p>V inom prieskume 40 percent obchodn\u00edkov<sup>3<\/sup> ver\u00ed, \u017ee origin\u00e1lna grafika, ako napr\u00edklad infografiky a ilustr\u00e1cie, zaujme publikum najlep\u0161ie.<\/p>\n\n\n\n<p>Preto musia obchodn\u00edci n\u00e1js\u0165 jedine\u010dn\u00e9 sp\u00f4soby, ako budova\u0165 odkazy a autoritu a posil\u0148ova\u0165 imid\u017e svojej zna\u010dky. <\/p>\n\n\n\n<p>Vizu\u00e1lne rozpr\u00e1vanie pr\u00edbehov pomocou form\u00e1tov, ako s\u00fa napr\u00edklad infografiky, vysvet\u013euj\u00face vide\u00e1 a anim\u00e1cie na n\u00e1stenke, m\u00f4\u017ee pom\u00f4c\u0165 zapoji\u0165 publikum a dosiahnu\u0165 viac konverzi\u00ed.&nbsp;<\/p>\n\n\n\n<p>Podobne aj obsah generovan\u00fd pou\u017e\u00edvate\u013emi (UGC) m\u00f4\u017ee by\u0165 pre podniky ve\u013emi d\u00f4le\u017eit\u00fdm pr\u00ednosom. Spr\u00e1va spolo\u010dnosti ClickZ<sup>20<\/sup> ukazuje, \u017ee viac ako polovica z\u00e1kazn\u00edkov d\u00f4veruje UGC viac ako in\u00fdm form\u00e1m propaga\u010dn\u00e9ho obsahu. <\/p>\n\n\n\n<p>UGC pon\u00faka ur\u010dit\u00fa formu soci\u00e1lneho d\u00f4kazu zo strany zna\u010diek a nab\u00e1da ich, aby sa rozhodli v ich prospech.&nbsp;<\/p>\n\n\n\n<p>Pod\u013ea \u00fadajov, ktor\u00e9 poskytla spolo\u010dnos\u0165 Yopto<sup>21<\/sup>, UGC m\u00f4\u017ee zv\u00fd\u0161i\u0165 mieru konverzie a\u017e o 200 percent. <\/p>\n\n\n\n<p>Pozrite sa, ako Vanity Planet<sup>22<\/sup>, internetov\u00fd obchod s kozmetikou, zaznamenal 24-percentn\u00fd n\u00e1rast konverzi\u00ed v\u010faka zobrazovaniu relevantn\u00e9ho UGC na svojich produktov\u00fdch str\u00e1nkach a kan\u00e1li Instagram.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"https:\/\/mindthegraph.com\/science_figures noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"512\" height=\"256\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/vanity-planet.png\" alt=\"\" class=\"wp-image-12163\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/vanity-planet.png 512w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/vanity-planet-300x150.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><figcaption class=\"wp-element-caption\">Odkaz 28.<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"792\" height=\"561\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/instagram-source.png\" alt=\"\" class=\"wp-image-12164\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/instagram-source.png 792w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/instagram-source-300x213.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/instagram-source-768x544.png 768w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><\/a><figcaption class=\"wp-element-caption\">Odkaz 29.<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-12-bringing-originality-in-visual-content-will-be-the-winning-formula.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"655\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-12-bringing-originality-in-visual-content-will-be-the-winning-formula.png\" alt=\"Trend 12 Prin\u00e1\u0161anie originality vo vizu\u00e1lnom obsahu bude v\u00ed\u0165azn\u00fdm receptom\" class=\"wp-image-12211\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-12-bringing-originality-in-visual-content-will-be-the-winning-formula.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-12-bringing-originality-in-visual-content-will-be-the-winning-formula-300x197.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-12-bringing-originality-in-visual-content-will-be-the-winning-formula-768x503.png 768w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-12-bringing-originality-in-visual-content-will-be-the-winning-formula-350x228.png 350w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<h2><strong>Trend 13: Automatiz\u00e1cia tvorby vizu\u00e1lneho obsahu bude aktu\u00e1lna.&nbsp;<\/strong><\/h2>\n\n\n\n<p>Automatiz\u00e1cia bola v poslednom desa\u0165ro\u010d\u00ed hlavn\u00fdm slovom. Priniesla revol\u00faciu do viacer\u00fdch odvetv\u00ed vr\u00e1tane kreat\u00edvneho priestoru. <\/p>\n\n\n\n<p>Intenz\u00edvna konkurencia a zv\u00fd\u0161en\u00e1 potreba zauja\u0165 z\u00e1kazn\u00edkov sp\u00f4sobili, \u017ee pre zna\u010dky je ve\u013emi d\u00f4le\u017eit\u00e9 vytv\u00e1ra\u0165 kreat\u00edvny obsah vo ve\u013ekom.&nbsp;<\/p>\n\n\n\n<p>Vytv\u00e1ra\u0165 kvalitn\u00fd obsah v\u0161ak nie je hra\u010dka. 35 percent obchodn\u00edkov<sup>3<\/sup> prizn\u00e1vaj\u00fa, \u017ee tvorba konzistentn\u00e9ho obsahu je ich najv\u00e4\u010d\u0161\u00edm probl\u00e9mom, pokia\u013e ide o vizu\u00e1lny obsah.&nbsp;<\/p>\n\n\n\n<p>Kreat\u00edvna automatiz\u00e1cia je vhodnou odpove\u010fou na t\u00fato ot\u00e1zku. M\u00f4\u017ee pom\u00f4c\u0165 market\u00e9rom roz\u0161\u00edri\u0165 ich \u00fasilie pri tvorbe obsahu a z\u00e1rove\u0148 u\u0161etri\u0165 \u010das a zachova\u0165 kvalitu obsahu. <\/p>\n\n\n\n<p>V skuto\u010dnosti \u0161t\u00fadia uskuto\u010dnen\u00e1 spolo\u010dnos\u0165ou Rocketium<sup>23<\/sup> odhalila, \u017ee podniky vytv\u00e1raj\u00fa kreat\u00edvy 20-kr\u00e1t r\u00fdchlej\u0161ie v\u010faka automatiz\u00e1cii kreat\u00edvy, \u010do znamen\u00e1 o 94 percent menej \u010dasu str\u00e1ven\u00e9ho tvorbou kreat\u00edv. <\/p>\n\n\n\n<p>Zn\u00ed\u017eila tie\u017e v\u00fdrobn\u00e9 n\u00e1klady o 75 percent.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"https:\/\/mindthegraph.com\/science_figures noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"512\" height=\"277\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/automation-cost-saving.png\" alt=\"\" class=\"wp-image-12165\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/automation-cost-saving.png 512w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/automation-cost-saving-300x162.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-13-automating-visual-content-production-will-be-a-thing.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"646\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-13-automating-visual-content-production-will-be-a-thing.png\" alt=\"Trend 13 Automatiz\u00e1cia tvorby vizu\u00e1lneho obsahu bude aktu\u00e1lna\" class=\"wp-image-12212\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-13-automating-visual-content-production-will-be-a-thing.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-13-automating-visual-content-production-will-be-a-thing-300x194.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-13-automating-visual-content-production-will-be-a-thing-768x496.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<h2><strong>Trend 14: Kvalifikovan\u00ed dizajn\u00e9ri bud\u00fa pravdepodobne zar\u00e1ba\u0165 viac pe\u0148az\u00ed.&nbsp;<\/strong><\/h2>\n\n\n\n<p>Odvetvie vizu\u00e1lneho dizajnu sa neust\u00e1le vyv\u00edja v\u010faka nov\u00fdm technol\u00f3gi\u00e1m a trendom. To znamen\u00e1, \u017ee s\u00fabor dizajn\u00e9rskych zru\u010dnost\u00ed, ktor\u00e9 podniky h\u013eadaj\u00fa, sa neust\u00e1le men\u00ed. Zosta\u0165 vpredu znamen\u00e1 z\u00edska\u0165 alebo zdokonali\u0165 zru\u010dnosti, ktor\u00e9 s\u00fa \u017eiadan\u00e9.<\/p>\n\n\n\n<p>56 percent obchodn\u00edkov<sup>3<\/sup> tvrdia, \u017ee takmer v ka\u017edej \u010dasti publikovan\u00e9ho obsahu pou\u017e\u00edvaj\u00fa vizu\u00e1l alebo infografiku. Takisto 55 % market\u00e9rov vytv\u00e1ra grafiku na soci\u00e1lnych sie\u0165ach<sup>24<\/sup> viac ako ak\u00fdko\u013evek in\u00fd vizu\u00e1lny obsah. Preto bude dopyt po kvalifikovan\u00fdch dizajn\u00e9roch v\u017edy vysok\u00fd a bud\u00fa aj dobre platen\u00ed.<sup>25<\/sup>!&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-14-skilled-designers-will-likely-make-more-money.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"648\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-14-skilled-designers-will-likely-make-more-money.png\" alt=\"Trend 14 Kvalifikovan\u00ed dizajn\u00e9ri bud\u00fa pravdepodobne zar\u00e1ba\u0165 viac pe\u0148az\u00ed\" class=\"wp-image-12213\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-14-skilled-designers-will-likely-make-more-money.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-14-skilled-designers-will-likely-make-more-money-300x194.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-14-skilled-designers-will-likely-make-more-money-768x498.png 768w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-14-skilled-designers-will-likely-make-more-money-350x228.png 350w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<div class=\"is-content-justification-center is-layout-flex wp-container-7 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mindthegraph.com\/science_figures\">Vytv\u00e1rajte efekt\u00edvne vedeck\u00e9 postavy za nieko\u013eko min\u00fat<\/a><\/div>\n<\/div>\n\n\n\n<h2><strong>Trend 15: Interakt\u00edvne infografiky s\u00fa najlep\u0161ie&nbsp;<\/strong><\/h2>\n\n\n\n<p>O\u010dak\u00e1va sa, \u017ee rast\u00face pou\u017e\u00edvanie infografiky dosiahne \u0161t\u00e1dium nas\u00fdtenia. Podniky nadmerne vyu\u017e\u00edvaj\u00fa oby\u010dajn\u00e9 neinterakt\u00edvne. Pr\u00edde \u010das, ke\u010f bud\u00fa zna\u010dky \u010doraz \u010dastej\u0161ie vyu\u017e\u00edva\u0165 interakt\u00edvne infografiky, aby vynikli z davu vizu\u00e1lneho obsahu.&nbsp;<\/p>\n\n\n\n<p>Interakt\u00edvne infografiky s\u00fa fantastick\u00fdm n\u00e1strojom, ktor\u00fd l\u00e1ka \u013eud\u00ed, aby presk\u00famali v\u00e1\u0161 obsah, \u010di u\u017e ide o s\u00fabor \u00fadajov alebo pr\u00edbeh zna\u010dky. Pom\u00e1ha zlep\u0161i\u0165 zapojenie pou\u017e\u00edvate\u013eov a ich sk\u00fasenosti, \u010d\u00edm zvy\u0161uje SEO optimaliz\u00e1ciu webu. Invest\u00edciou do interakt\u00edvneho obsahu, ako s\u00fa interakt\u00edvne infografiky, sa organiz\u00e1cia m\u00f4\u017ee sta\u0165 autoritou v danej oblasti a pril\u00e1ka\u0165 relevantn\u00fa organick\u00fa n\u00e1v\u0161tevnos\u0165.&nbsp;<\/p>\n\n\n\n<p>Pozrite si tieto \u00fa\u017easn\u00e9 pr\u00edklady interakt\u00edvnych infografik ni\u017e\u0161ie.&nbsp;<\/p>\n\n\n\n<p><strong>V\u00fdvoj webu: <\/strong>V tejto interakt\u00edvnej infografike sa dozviete podrobnosti o raste webu.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"651\" height=\"303\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/evolution-of-the-web.png\" alt=\"\" class=\"wp-image-12166\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/evolution-of-the-web.png 651w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/evolution-of-the-web-300x140.png 300w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/a><\/figure><\/div>\n\n\n<p><strong>Najv\u00e4\u010d\u0161ie poru\u0161enia ochrany \u00fadajov na svete: <\/strong>T\u00e1to infografika umo\u017e\u0148uje zisti\u0165, kto bol hacknut\u00fd a v akom rozsahu.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"https:\/\/mindthegraph.com\/science_figures noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"599\" height=\"313\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/data-breaches.png\" alt=\"\" class=\"wp-image-12167\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/data-breaches.png 599w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/data-breaches-300x157.png 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/a><figcaption class=\"wp-element-caption\">Odkaz 30.<\/figcaption><\/figure><\/div>\n\n\n<p><strong>Vitam\u00ednov\u00fd atlas:<\/strong> T\u00e1to infografika sprev\u00e1dza \u013eud\u00ed po tele.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"https:\/\/mindthegraph.com\/science_figures noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"512\" height=\"261\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/vitamin-atlas.png\" alt=\"\" class=\"wp-image-12168\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/vitamin-atlas.png 512w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/vitamin-atlas-300x153.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><figcaption class=\"wp-element-caption\">Odkaz 31.<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-15-interactive-infographics-are-the-best.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"648\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-15-interactive-infographics-are-the-best.png\" alt=\"Trend 15 Interakt\u00edvne infografiky s\u00fa najlep\u0161ie\" class=\"wp-image-12214\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-15-interactive-infographics-are-the-best.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-15-interactive-infographics-are-the-best-300x194.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-15-interactive-infographics-are-the-best-768x498.png 768w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-15-interactive-infographics-are-the-best-350x228.png 350w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<h2><strong>Trend 16: \u00daloha webov\u00fdch v\u00fdvoj\u00e1rov pri tvorbe vizu\u00e1lneho obsahu bude r\u00e1s\u0165<\/strong><\/h2>\n\n\n\n<p>Bez oh\u013eadu na to, \u010di s\u00fa interakt\u00edvne alebo nie, infografiky maj\u00fa v obsahovom marketingu fantastick\u00fd potenci\u00e1l. V bud\u00facnosti bud\u00fa atrakt\u00edvny dizajn a programovanie kr\u00e1\u010da\u0165 ruka v ruke, aby zap\u00f4sobili na cie\u013eov\u00e9 publikum. <\/p>\n\n\n\n<p>Preto okrem grafick\u00fdch dizajn\u00e9rov, ktor\u00ed pracuj\u00fa vo Photoshope a Illustratore, m\u00f4\u017eete o\u010dak\u00e1va\u0165, \u017ee sa do tvorby infografiky a vizu\u00e1lneho obsahu zapoja aj webov\u00ed v\u00fdvoj\u00e1ri.&nbsp;<\/p>\n\n\n\n<p>Pr\u00edde \u010das, ke\u010f bud\u00fa firmy navrhova\u0165 cel\u00e9 svoje webov\u00e9 str\u00e1nky tak, aby prezentovali obsah vo forme infografiky. <\/p>\n\n\n\n<p>To zv\u00fd\u0161i dopyt po webov\u00fdch v\u00fdvoj\u00e1roch, ktor\u00ed s\u00fa odborn\u00edkmi na programovacie jazyky, ako s\u00fa JavaScript a CSS. <\/p>\n\n\n\n<p>Zapojenie webov\u00fdch v\u00fdvoj\u00e1rov zabezpe\u010d\u00ed, \u017ee webov\u00e1 lokalita a prvky infografiky bud\u00fa bez probl\u00e9mov reagova\u0165 na hardv\u00e9rov\u00fa a softv\u00e9rov\u00fa infra\u0161trukt\u00faru.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-16-infographics-and-other-visual-content-production-will-involve-web-developers-too.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"757\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-16-infographics-and-other-visual-content-production-will-involve-web-developers-too.png\" alt=\"Trend 16 Do tvorby infografiky a in\u00e9ho vizu\u00e1lneho obsahu sa zapoja aj webov\u00ed v\u00fdvoj\u00e1ri\" class=\"wp-image-12199\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-16-infographics-and-other-visual-content-production-will-involve-web-developers-too.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-16-infographics-and-other-visual-content-production-will-involve-web-developers-too-300x227.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-16-infographics-and-other-visual-content-production-will-involve-web-developers-too-768x581.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<div class=\"is-content-justification-center is-layout-flex wp-container-8 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mindthegraph.com\/science_figures\">Zvidite\u013enite sa pomocou funkcie Mind The Graph<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Z\u00e1ver&nbsp;<\/strong><\/p>\n\n\n\n<p>U\u017e ste sa ur\u010dite presved\u010dili, \u017ee vizu\u00e1lny obsah je pre market\u00e9rov, ktor\u00ed chc\u00fa, aby ich zna\u010dky vynikli, tou spr\u00e1vnou cestou. <\/p>\n\n\n\n<p>Podniky, ktor\u00e9 vyu\u017e\u00edvaj\u00fa vizu\u00e1lny obsah, m\u00f4\u017eu z\u00edska\u0165 vysok\u00e9 v\u00fdnosy v podobe sledovate\u013eov, zdie\u013ean\u00ed, lajkov a napokon aj pr\u00edjmov.&nbsp;<\/p>\n\n\n\n<p>Oblas\u0165 vizu\u00e1lneho obsahu sa v\u017edy vyv\u00edjala, inovat\u00edvni market\u00e9ri pretv\u00e1rali svoje marketingov\u00e9 strat\u00e9gie a nach\u00e1dzali nov\u00e9 a kreat\u00edvne sp\u00f4soby, ako nadchn\u00fa\u0165 svoje publikum. V takomto dynamickom scen\u00e1ri sa oplat\u00ed pozna\u0165 nadch\u00e1dzaj\u00face trendy.&nbsp;<\/p>\n\n\n\n<p>Bez oh\u013eadu na to, \u010di ste glob\u00e1lna zna\u010dka, neziskov\u00e1 firma alebo mal\u00fd podnik, uveden\u00e9 trendy bud\u00fa usmer\u0148ova\u0165 va\u0161u strat\u00e9giu digit\u00e1lnych m\u00e9di\u00ed a pom\u00f4\u017eu v\u00e1m dosiahnu\u0165 \u0161pi\u010dkov\u00fd vizu\u00e1lny obsah. <\/p>\n\n\n\n<p>Ak m\u00e1 tento pr\u00edspevok pre v\u00e1s pridan\u00fa hodnotu, ur\u010dite zaujme aj va\u0161ich priate\u013eov a kolegov! P\u00e1\u010di sa v\u00e1m a zdie\u013eajte tento pr\u00edspevok s t\u00fdmi, o ktor\u00fdch si mysl\u00edte, \u017ee z neho bud\u00fa ma\u0165 prospech.&nbsp;<\/p>\n\n\n\n<p>Ke\u010f\u017ee vieme, ako infografiky dobre p\u00f4sobia na na\u0161e publikum, vytvorili sme jednu, ktor\u00e1 sumarizuje ka\u017ed\u00fd z uveden\u00fdch trendov. Dajte n\u00e1m vedie\u0165, \u010do si o tom mysl\u00edte! &nbsp;<\/p>\n\n\n\n<ol>\n<li><a href=\"https:\/\/time.com\/3858309\/attention-spans-goldfish\/\" target=\"_blank\" rel=\"noreferrer noopener\">Teraz m\u00e1te krat\u0161iu dobu pozornosti ako zlat\u00e1 rybka<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/53\/tools\/state-of-marketing\/PDFs\/Not%20Another%20State%20of%20Marketing%20Report%20-%20Web%20Version.pdf?__hstc=20629287.c53847d7cb04720312716e6ce3b1735e.1559596463572.1584452866796.1584456587354.821&amp;__hssc=20629287.8.1584456587354&amp;__hsfp=460571030\" target=\"_blank\" rel=\"noreferrer noopener\">Nie \u010fal\u0161ia spr\u00e1va o stave marketingu.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/visual-content-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">15 \u0161tatist\u00edk vizu\u00e1lneho obsahov\u00e9ho marketingu, ktor\u00e9 treba pozna\u0165 v roku 2021 [infografika].<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/09\/2018-b2b-research-final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">BtoB Content Marketing.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.socialmediatoday.com\/news\/14-visual-content-stats-to-guide-your-marketing-strategy-in-2020-infograph\/575495\/\" target=\"_blank\" rel=\"noreferrer noopener\">14 \u0161tatist\u00edk o vizu\u00e1lnom obsahu, ktor\u00fdmi sa bude riadi\u0165 va\u0161a marketingov\u00e1 strat\u00e9gia v roku 2020 [infografika].<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33393\/The-Marketer-s-Ultimate-Guide-to-Link-Bait.aspx#sm.0001h5vdmybjoedew9c2oonp879wc\" target=\"_blank\" rel=\"noreferrer noopener\">Kone\u010dn\u00fd sprievodca market\u00e9ra pre n\u00e1vnadu na odkazy.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.spyfu.com\/blog\/which-types-of-content-gain-the-most-backlinks-original-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">H\u00e1dajte, ktor\u00e9 typy obsahu z\u00edskavaj\u00fa najviac sp\u00e4tn\u00fdch odkazov?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.inc.com\/molly-reynolds\/how-to-spot-visual-auditory-and-kinesthetic-learni.html\" target=\"_blank\" rel=\"noreferrer noopener\">Ako rozpozna\u0165 vizu\u00e1lne, sluchovo a kinesteticky sa u\u010diacich ved\u00facich pracovn\u00edkov<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.rochester.edu\/pr\/Review\/V74N4\/0402_brainscience.html\" target=\"_blank\" rel=\"noreferrer noopener\">Oko mysle.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.polleverywhere.com\/visual-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 \u0161tatist\u00edk, ktor\u00e9 ukazuj\u00fa, pre\u010do je rok 2019 rokom vizu\u00e1lneho obsahu.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.office.xerox.com\/latest\/COLFS-02UA.PDF\" target=\"_blank\" rel=\"noreferrer noopener\">20 sp\u00f4sobov zdie\u013eania znalost\u00ed o farb\u00e1ch.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nngroup.com\/articles\/photos-as-web-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fotografie ako webov\u00fd obsah.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.impactplus.com\/blog\/virtual-reality-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Ako sa virtu\u00e1lna realita st\u00e1va hlavn\u00fdm pr\u00fadom pre market\u00e9rov [Gifographic]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.gwi.com\/chart-of-the-week\/augmented-virtual-reality\/\" target=\"_blank\" rel=\"noreferrer noopener\">AR vs VR: V\u00fdzvy a pr\u00edle\u017eitosti v roku 2019.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/6-ways-brands-can-boost-their-storytelling\" target=\"_blank\" rel=\"noreferrer noopener\">6 trendov v rozpr\u00e1van\u00ed pr\u00edbehov, o ktor\u00fdch by mali marketingov\u00ed l\u00eddri vedie\u0165.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.researchgate.net\/publication\/336982208_Patient_preferences_for_visualization_of_longitudinal_patient-reported_outcomes_data\" target=\"_blank\" rel=\"noreferrer noopener\">Preferencie pacientov pri vizualiz\u00e1cii longitudin\u00e1lnych \u00fadajov o v\u00fdsledkoch hl\u00e1sen\u00fdch pacientom.<\/a><\/li>\n\n\n\n<li><a href=\"The Power of Visual Content.\" target=\"_blank\" rel=\"noreferrer noopener\">Infografika: Sila vizu\u00e1lneho obsahu.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.digitalinformationworld.com\/2017\/12\/how-infographics-can-help-your-business.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+blogspot\/qtdAg+(Digital+Information+World)#\">Ako m\u00f4\u017ee infografika pom\u00f4c\u0165 v\u00e1\u0161mu podnikaniu - #infographic<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sproutworth.com\/visual-content-marketing-statistics\/?hvid=3dsfPq\" target=\"_blank\" rel=\"noreferrer noopener\">40+ v\u00fdznamn\u00fdch \u0161tatist\u00edk vizu\u00e1lneho marketingu obsahu, ktor\u00e9 potrebujete pozna\u0165<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.clickz.com\/ugc-is-the-key-to-instagram-success-study\/25558\/\" target=\"_blank\" rel=\"noreferrer noopener\">UGC je k\u013e\u00fa\u010dom k \u00faspechu Instagramu [\u0160t\u00fadia]<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.yotpo.com\/blog\/increase-conversion-rate-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1 UGC skuto\u010dne vplyv na mieru konverzie? [Video]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.yotpo.com\/case-studies\/vanity-planet\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vanity Planet zvy\u0161uje po\u010det objedn\u00e1vok o 24% pomocou fotografi\u00ed z Instagramu<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rocketium.com\/resources\/getting-started-with-creative-automation.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">AKO ZA\u010cA\u0164 S KREAT\u00cdVNOU AUTOMATIZ\u00c1CIOU PRE INZERENTOV A AGENT\u00daRY<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/features\/Social-Media-Graphics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vytv\u00e1rajte ve\u013emi p\u00fatav\u00fa grafiku pre soci\u00e1lne m\u00e9di\u00e1 pomocou Venngage<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.bls.gov\/oes\/current\/oes271024.htm\" target=\"_blank\" rel=\"noreferrer noopener\">27-1024 Grafick\u00ed dizajn\u00e9ri<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/killervisualstrategies.com\/blog\/how-our-brains-are-hardwired-for-visual-content.html\" target=\"_blank\" rel=\"noreferrer noopener\">AKO S\u00da NA\u0160E MOZGY PEVNE NASTAVEN\u00c9 NA VIZU\u00c1LNY OBSAH.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mindthegraph.com\/blog\/#.YXhaYZ7MJPY\" target=\"_blank\" rel=\"noreferrer noopener\">Blog Mind the Graph.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.vanityplanet.com\/collections\/best-sellers\/products\/aira-ionic-facial-steamer?variant=31229394747494\" target=\"_blank\" rel=\"noreferrer noopener\">I\u00f3nov\u00fd naparova\u010d na tv\u00e1r<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/p\/CG-wgwXjLoj\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Post.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.informationisbeautiful.net\/visualizations\/worlds-biggest-data-breaches-hacks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Najv\u00e4\u010d\u0161ie naru\u0161enia a hacknutia \u00fadajov na svete.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.good.is\/infographics\/vitamin-atlas\">Interakt\u00edvny sprievodca v\u00fd\u017eivou a \u013eudsk\u00fdm telom<\/a><\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Online marketing sa neust\u00e1le vyv\u00edja. Strat\u00e9gie, ktor\u00e9 s\u00fa relevantn\u00e9 dnes, nemusia by\u0165 relevantn\u00e9 o nieko\u013eko rokov. Existuje v\u0161ak jedna strat\u00e9gia, ktor\u00e1 zost\u00e1va kon\u0161tantn\u00e1 s ka\u017ed\u00fdm \u010fal\u0161\u00edm rokom - sila vizu\u00e1lneho obsahu! Tu je pravdepodobne d\u00f4vod - 90% inform\u00e1ci\u00ed pren\u00e1\u0161an\u00fdch do \u013eudsk\u00e9ho mozgu je vizu\u00e1lnych. My, \u013eudia, sme predur\u010den\u00ed na to, aby sme [...]<\/p>","protected":false},"author":4,"featured_media":12170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[193,36,66,959,958,28,38],"tags":[51,554,250,136,962,823],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>16 Infographic and Visual Design Trends<\/title>\n<meta name=\"description\" content=\"Know these infographic and visual design trends to anticipate why visual design is a key aspect in generating more engagement online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/sk\/trendy-v-infografike-a-vizualnom-dizajne\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" 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