{"id":8121,"date":"2018-09-11T19:24:51","date_gmt":"2018-09-11T22:24:51","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=8121"},"modified":"2024-08-01T09:43:27","modified_gmt":"2024-08-01T12:43:27","slug":"digital-branding-strategies-mind-the-graph","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/ro\/digital-branding-strategies-mind-the-graph\/","title":{"rendered":"Strategii digitale de branding: Dezvoltarea produsului Mind the Graph"},"content":{"rendered":"<p>Spre surprinderea noastr\u0103 absolut\u0103,\u00a0<a href=\"https:\/\/mindthegraph.com\">Mind the Graph<\/a> a fost prezentat recent \u00eentr-o postare despre strategiile semnificative de branding digital. Este demn de remarcat cuvintele co-fondatorului <a href=\"https:\/\/www.linkedin.com\/in\/fabriciopamplona\/\">Fabricio Pamplona<\/a>\u00a0subliniind aspectul empatic din spatele platformei (a se vedea mai jos).<\/p>\n<p>Empatia este un punct crucial \u00een dezvoltarea produsului mindthegraph \u00eenc\u0103 de la \u00eenceput. Aceasta nu a fost o strategie deliberat\u0103 de branding digital, ci, mai degrab\u0103, o strategie legitim\u0103 de a crea un produs semnificativ pentru dragii no\u0219tri utilizatori.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-8125\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2018\/09\/foto001-1024x368.jpeg\" alt=\"foto.001\" width=\"640\" height=\"230\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/foto001.jpeg 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/foto001-300x108.jpeg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/foto001-768x276.jpeg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u00cen\u021belegerea (profund\u0103) a pie\u021bei este esen\u021bial\u0103 pentru a crea un produs semnificativ. Iar acest lucru a venit \u00een mod natural, deoarece unul dintre co-fondatori este el \u00eensu\u0219i om de \u0219tiin\u021b\u0103. Fabricio a urm\u0103rit ini\u021biative precum \"Articolul viitorului\" al Elsevier \u0219i \u0219tia c\u0103 oamenii de \u0219tiin\u021b\u0103 se lupt\u0103 s\u0103 creeze cifre \u0219i prezent\u0103ri pentru a-\u0219i reprezenta munca.<\/p>\n<p>O lucrare \u0219tiin\u021bific\u0103 descrie o cercetare \u00een care s-au cheltuit, \u00een medie, \u00eentre 30 000 \u0219i 100 000 USD, iar toate aceste informa\u021bii p\u0103trunz\u0103toare (\u0219i costisitoare) sunt ascunse \u00een spatele unui zid de cuvinte. Nimeni nu cite\u0219te, nimeni nu citeaz\u0103, nim\u0103nui nu-i pas\u0103. Trist, nu-i a\u0219a?<\/p>\n<p><a href=\"https:\/\/www.economist.com\/science-and-technology\/2016\/06\/16\/graphic-details\">Un studiu recent al publica\u021biei Economist<\/a> arat\u0103 c\u0103 o lucrare obi\u0219nuit\u0103 prime\u0219te mai pu\u021bin de 2 cit\u0103ri... De ce este important? Pentru c\u0103 a fi citat \u00eenseamn\u0103 \"relevan\u021b\u0103\" \u00een comunitate pentru un cercet\u0103tor. Cu alte cuvinte, este moneda pe care cercet\u0103torii o folosesc pentru a se compensa reciproc pentru eforturile depuse.<\/p>\n<p>Acum, uita\u021bi-v\u0103 la asta: dac\u0103 folosi\u021bi cifre \u0219i infografice, rata dvs. de citare este mai mult dec\u00e2t dubl\u0103!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-8126\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details004-1024x768.jpeg\" alt=\"Mind the Graph - mai multe detalii.004\" width=\"640\" height=\"480\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details004.jpeg 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details004-300x225.jpeg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details004-768x576.jpeg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3>Este exact ceea ce credem noi la Mind the Graph: c\u0103 infograficele creeaz\u0103 flux \u0219i frumuse\u021be din informa\u021bii complexe. Ele transform\u0103 datele \u0219tiin\u021bifice nepl\u0103cute \u00een ceva pl\u0103cut de citit, citat \u0219i \u00eemp\u0103rt\u0103\u0219it.<\/h3>\n<p>De fapt, oamenii \u00een\u021beleg mai mult, re\u021bin mai mult \u0219i au mai mult\u0103 pl\u0103cere atunci c\u00e2nd studiaz\u0103 cu ajutorul infograficelor. A se vedea, de exemplu <a href=\"https:\/\/blog.mindthegraph.com\/scientific-presentations-2\/\">figura creat\u0103 pentru unul dintre clien\u021bii no\u0219tri Prof. Prediger<\/a> pentru a rezuma modelul bolii Parkinson. Explica\u021bi multe \u00eentr-o singur\u0103 figur\u0103 \u0219i atrage\u021bi cititorul s\u0103 se scufunde \u00een con\u021binutul mai dens.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-8127\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details002-1024x768.jpeg\" alt=\"Mind the Graph - mai multe detalii.002\" width=\"640\" height=\"480\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details002.jpeg 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details002-300x225.jpeg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details002-768x576.jpeg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u00cenainte de a \u00eencepe afacerea, am \u00een\u021beles deja nevoia - comunicarea vizual\u0103 pentru oamenii de \u0219tiin\u021b\u0103 - dar nu eram siguri cum s\u0103 o realiz\u0103m. Prin urmare, am \u00eenceput prin a face ceea ce se nume\u0219te <a href=\"https:\/\/www.youtube.com\/watch?v=ZdZH2V9Ni1Q\">\"validarea concierge\" \u00een procesul de proiectare a produsului<\/a>, asta este, ne-am folosit pentru a satisface nevoile utilizatorilor prin furnizarea unui serviciu pentru a \u00een\u021belege cum g\u00e2ndesc \u0219i ce vor de fapt. \u00cen jargonul designului de produs: s\u0103 sim\u021bim unde doare.<\/p>\n<p>Figura de mai jos arat\u0103 exact momentul Eureka pentru crearea <a href=\"https:\/\/mindthegraph.com\">Platforma Mind the Graph<\/a>. Aici pute\u021bi vedea feedback-ul real al unui utilizator pe o figur\u0103 creat\u0103 de noi la cerere. Se pare c\u0103 i-a pl\u0103cut, dar \u0219i-a f\u0103cut timp s\u0103 o imprime \u0219i s\u0103 eviden\u021bieze unele p\u0103r\u021bi \u00een galben, s\u0103 scrie legende \u0219i chiar s\u0103 includ\u0103 noi desene.<\/p>\n<p>Ne d\u0103m seama c\u0103 clientul spunea: \u00cemi place ceea ce faci, dar te rog, f\u0103-o \u00een acest fel. F\u0103-o \u00ceN MODUL MEU. Acesta a fost declicul care a ar\u0103tat c\u0103 Mind the Graph ar trebui s\u0103 fie o platform\u0103 do-it-yourself, \u00een care am permis for\u021ba creativ\u0103 a oamenilor de pe partea cealalt\u0103.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-8129\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2018\/09\/copia-de-mind-the-graph-samsung001-1024x768.jpeg\" alt=\"copie de Mind the Graph - Samsung.001\" width=\"640\" height=\"480\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/copia-de-mind-the-graph-samsung001.jpeg 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/copia-de-mind-the-graph-samsung001-300x225.jpeg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/copia-de-mind-the-graph-samsung001-768x576.jpeg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Chiar \u00een acest moment, am decis s\u0103 le d\u0103m oamenilor de \u0219tiin\u021b\u0103 putere \u0219i s\u0103-i facem s\u0103 devin\u0103 DESIGNERI. Propunerea noastr\u0103 de valoare este s\u0103 desc\u00e2lcim \u0219tiin\u021ba prin leg\u0103turi vizuale \u0219i creative \u0219i, \u00een mod fundamental, s\u0103 furniz\u0103m instrumente, nu r\u0103spunsuri.  Este ca \u0219i cum ai \u00eenv\u0103\u021ba s\u0103 pescuie\u0219ti, \u00een loc s\u0103 oferi pe\u0219tele. Ce p\u0103rere ave\u021bi despre asta, am f\u0103cut bine? \ud83d\ude42<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/ZdZH2V9Ni1Q\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div id=\"icpbravoaccess_loaded\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Spre surprinderea noastr\u0103 absolut\u0103, Mind the Graph a fost recent prezentat \u00eentr-o postare despre strategiile semnificative de branding digital.<\/p>","protected":false},"author":4,"featured_media":8128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[959,28],"tags":[11,258,257,51,260,259,53,261,554,71,964],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Branding Strategies: Mind the Graph Product Development<\/title>\n<meta name=\"description\" content=\"To our 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. Connect with him on LinkedIn - Fabricio Pamplona.","sameAs":["http:\/\/mindthegraph.com","https:\/\/www.linkedin.com\/in\/fabriciopamplona"],"url":"https:\/\/mindthegraph.com\/blog\/ro\/author\/fabricio\/"}]}},"_links":{"self":[{"href":"https:\/\/mindthegraph.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/8121"}],"collection":[{"href":"https:\/\/mindthegraph.com\/blog\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindthegraph.com\/blog\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/ro\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/ro\/wp-json\/wp\/v2\/comments?post=8121"}],"version-history":[{"count":8,"href":"https:\/\/mindthegraph.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/8121\/revisions"}],"predecessor-version":[{"id":55289,"href":"https:\/\/mindthegraph.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/8121\/revisions\/55289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/ro\/wp-json\/wp\/v2\/media\/8128"}],"wp:attachment":[{"href":"https:\/\/mindthegraph.com\/blog\/ro\/wp-json\/wp\/v2\/media?parent=8121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/ro\/wp-json\/wp\/v2\/categories?post=8121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/ro\/wp-json\/wp\/v2\/tags?post=8121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}