{"id":6225,"date":"2018-08-08T15:53:52","date_gmt":"2018-08-08T18:53:52","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=6225"},"modified":"2022-10-18T08:24:35","modified_gmt":"2022-10-18T11:24:35","slug":"external-diffusion","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/ro\/difuzie-externa\/","title":{"rendered":"R\u0103sp\u00e2ndi\u021bi-v\u0103 cercetarea cu ajutorul difuziei externe!"},"content":{"rendered":"

\"Consider\u0103m c\u0103 publicarea unei lucr\u0103ri nu este punctul final pentru un om de \u0219tiin\u021b\u0103\"<\/a>. Am realizat un mic interviu cu External Diffusion despre activitatea lor \u0219i despre modul \u00een care \u00eembun\u0103t\u0103\u021besc comunicarea \u0219tiin\u021bific\u0103. Vede\u021bi articolul!<\/p>\n

1. Care a fost punctul de cotitur\u0103 pentru a fonda Difuzarea extern\u0103?<\/h4>\n

\u00cen calitate de om de \u0219tiin\u021b\u0103, Damien a sim\u021bit nevoia de a-\u0219i \u00eemp\u0103rt\u0103\u0219i munca \u00eentr-un mod diferit, pe l\u00e2ng\u0103 lucr\u0103rile \u0219tiin\u021bifice \u0219i comunic\u0103rile la conferin\u021be. A deschis un blog personal \u0219i a \u00eenceput s\u0103 fie activ pe Twitter. Scrierea de articole pe blog despre lucr\u0103ri \u0219tiin\u021bifice (ale sale sau alte lucr\u0103ri interesante g\u0103site \u00een literatura de specialitate) a fost un exerci\u021biu care i-a pl\u0103cut foarte mult. Ideea este de a folosi un stil de comunicare alternativ, \u00een afara p\u00e2nzei austere a comunic\u0103rii \u0219tiin\u021bifice \u0219i de a evita jargonul acesteia. Cu toate acestea, \u0219i \u00een ciuda eforturilor de informare, \u0219i-a dat seama, uit\u00e2ndu-se la statisticile site-ului, c\u0103 era foarte dificil s\u0103 atrag\u0103 privirile asupra acestor articole.<\/p>\n

\u00cen prim\u0103vara anului 2015, discut\u00e2nd cu fratele s\u0103u, Alex, care este antreprenor \u00een domeniul web \u0219i social media, a ap\u0103rut ideea: un hub web care s\u0103 garanteze o audien\u021b\u0103 relevant\u0103 \u0219i masiv\u0103 pentru autorii de publica\u021bii \u0219tiin\u021bifice care doresc s\u0103 \u00ee\u0219i scrie articolele pe blog. Damien s-a g\u00e2ndit la toate lucrurile de care autorilor le-ar pl\u0103cea s\u0103 beneficieze. Alex a venit cu solu\u021bii \u0219i propuneri tehnice pentru a oferi \u0219i mai mult. \u00cempreun\u0103, au proiectat site-ul web \u0219i au \u00eenceput s\u0103 recruteze primii colaboratori \u0219i urm\u0103ritori pe re\u021belele sociale. Site-ul a fost lansat \u00een octombrie 2015.<\/p>\n

2. Cum poate ajuta oamenii de \u0219tiin\u021b\u0103 s\u0103 \u00ee\u0219i comunice descoperirile prin difuzie extern\u0103?<\/h4>\n

Consider\u0103m c\u0103 publicarea o lucrare nu este punctul final pentru un om de \u0219tiin\u021b\u0103<\/a>. Majoritatea cercet\u0103torilor simt nevoia de a vorbi despre rezultatele lor \u00een moduri complementare. De exemplu, ei merg s\u0103 vorbeasc\u0103 la conferin\u021be pentru a se asigura c\u0103 comunitatea aude despre munca lor. Uneori, ei apeleaz\u0103 la serviciile departamentului de comunicare al universit\u0103\u021bii, pentru a ajunge la presa general\u0103. Unii comunic\u0103, de asemenea, direct prin intermediul re\u021belelor de socializare. Blogging-ul este un alt canal de comunicare, diseminare, informare, promovare a \u0219tiin\u021bei (spune\u021bi-i cum dori\u021bi). Pentru a avea un impact prin intermediul blogurilor, nu este suficient s\u0103 scrie\u021bi un con\u021binut excelent; ave\u021bi nevoie de un public larg \u0219i relevant.<\/p>\n

Postarea de blog External Diffusion const\u0103 \u00eentr-o pagin\u0103 cu mai multe sec\u021biuni care poate g\u0103zdui diverse tipuri de con\u021binut atractiv (infografice, ilustra\u021bii, linkuri multiple, biografia autorului, video etc.). Con\u021binutul este furnizat de autor pe baza unui \u0219ablon propus de noi. Dac\u0103 se solicit\u0103, ajut\u0103m la crearea con\u021binutului. Punctul forte al Difuziei Externe este audien\u021ba \u0219i mediatizarea activ\u0103 \u00een social media. Odat\u0103 ce postarea este live pe site, activ\u0103m un adev\u0103rat plan de comunicare, pentru a ne asigura c\u0103 postarea \u0219i articolul sunt discutate online de c\u0103tre comunitatea relevant\u0103.<\/p>\n

\"Dac\u0103<\/a><\/p>\n

3. Cum a reac\u021bionat comunitatea \u0219tiin\u021bific\u0103 la activitatea dumneavoastr\u0103?<\/h4>\n

Am \u00eenceput cu o m\u00e2n\u0103 de post\u0103ri \u0219i practic f\u0103r\u0103 niciun urm\u0103ritor pe re\u021belele de socializare. Acum, public\u0103m c\u00e2te o postare la fiecare s\u0103pt\u0103m\u00e2n\u0103 sau cam a\u0219a ceva, iar audien\u021ba cre\u0219te foarte repede (de ex. > 5000 de urm\u0103ritori pe Twitter<\/a>). Ceea ce este semnificativ este rata ridicat\u0103 de implicare (RT, like-uri etc.) pe care o genereaz\u0103 post\u0103rile noastre \u00een social media \u0219i num\u0103rul de \"click-uri\" c\u0103tre articolul \u0219tiin\u021bific pe care autorii doresc s\u0103 \u00eel promoveze. Primim o mul\u021bime de comentarii pozitive din partea comunit\u0103\u021bii \u0219i ne bucur\u0103m foarte mult de acest lucru!<\/p>\n

4. Care sunt urm\u0103torii pa\u0219i pentru difuzarea extern\u0103?<\/h4>\n

Urm\u0103torul pas pentru dezvoltarea start-up-ului este stabilirea unui model de afaceri sustenabil. C\u0103ut\u0103m parteneri institu\u021bionali - universit\u0103\u021bi, consor\u021bii de cercetare, re\u021bele etc. - care ar dori s\u0103 beneficieze de serviciile noastre \u00een mod regulat. Dorim s\u0103 continu\u0103m s\u0103 ne construim audien\u021ba \u00een social media. De asemenea, vom propune \u00een cur\u00e2nd servicii contra cost pentru preg\u0103tirea de con\u021binuturi precum infografice, ilustra\u021bii, videoclipuri \u0219i articole de popularizare. \u00cen cele din urm\u0103, avem un pagina de blog pentru invita\u021bi<\/a> unde public\u0103m contribu\u021bii externe pe diverse subiecte legate de publicarea \u0219i cercetarea \u0219tiin\u021bific\u0103; inten\u021bion\u0103m s\u0103 \u00eembog\u0103\u021bim aceast\u0103 pagin\u0103 pentru a continua s\u0103 angaj\u0103m conversa\u021bia cu comunitatea (propunerile sunt binevenite!).<\/p>\n

\"R\u0103sp\u00e2ndi\u021bi-v\u0103<\/a><\/p>\n

5. Cum v\u0103 imagina\u021bi c\u0103 va fi comunicarea \u0219tiin\u021bific\u0103 peste c\u00e2\u021biva ani?<\/h4>\n

Comunicarea \u0219tiin\u021bific\u0103 are forme multiple. \u00centotdeauna vor exista oameni de \u0219tiin\u021b\u0103 care consider\u0103 c\u0103 lucr\u0103rile lor \"vorbesc de la sine\" \u0219i nu au nevoie de nicio form\u0103 suplimentar\u0103 de comunicare. \u0218i, \u00een unele cazuri, aceasta poate func\u021biona \u00eentr-adev\u0103r pentru ceea ce vor s\u0103 fac\u0103. Cu toate acestea, comunicarea \u0219tiin\u021bific\u0103 academic\u0103 se afl\u0103 \u00een mijlocul unei revolu\u021bii: acces deschis, \u0219tiin\u021b\u0103 deschis\u0103, date deschise, preprinturi, evaluare inter pares post-publica\u021bie, publica\u021bii \u00een colaborare etc. De asemenea, social media multiplic\u0103 sursele de informare. \u00cen acest flux de informa\u021bii, din perspectiva autorului \u0219tiin\u021bific, va fi din ce \u00een ce mai important s\u0103 se poat\u0103 eviden\u021bia. Astfel, gestionarea prezen\u021bei online \u0219i a e-reputa\u021biei va fi o necesitate.<\/p>\n

Din perspectiva cititorului de \u0219tiin\u021b\u0103, care trebuie s\u0103 fac\u0103 fa\u021b\u0103 supra\u00eenc\u0103rc\u0103rii actuale de informa\u021bii, citirea blogurilor \u0219tiin\u021bifice este o idee bun\u0103<\/a>. \u00cen ceea ce prive\u0219te formele de comunicare, inova\u021bia este deja prezent\u0103 cu postere interactive, chat-uri pe re\u021belele de socializare \u0219i videoclipuri \u00een direct etc. Cu toate acestea, credem c\u0103 vechea \u0219i buna h\u00e2rtie va supravie\u021bui \u00eenc\u0103 mul\u021bi ani, deoarece comunicarea \u0219tiin\u021bific\u0103 nu \u00eenseamn\u0103 doar transmiterea unui mesaj puternic, ci \u0219i \u00eemp\u0103rt\u0103\u0219irea metodelor \u0219i a datelor \u00eentr-un mod precis \u0219i detaliat, astfel \u00eenc\u00e2t s\u0103 permit\u0103 comunit\u0103\u021bii s\u0103 se bazeze pe lucr\u0103rile existente \u0219i s\u0103 progreseze \u00een continuare. Probabil, o misiune de o importan\u021b\u0103 cresc\u00e2nd\u0103 pentru comunicatorii \u0219tiin\u021bifici va fi aceea de a se angaja \u00een rela\u021bia cu societatea, mass-media \u0219i chiar cu sfera politic\u0103 pentru a contribui la ra\u021bionalizarea dezbaterilor \u0219tiin\u021bifice tenden\u021bioase (migra\u021bie, schimb\u0103ri climatice, vaccinuri etc.). Mesajele trunchiate pot fi transmise cu u\u0219urin\u021b\u0103 \u00een frenezia comunica\u021bional\u0103 de ast\u0103zi, iar oamenii de \u0219tiin\u021b\u0103 trebuie s\u0103 contribuie la demitizarea acestui lucru.<\/p>","protected":false},"excerpt":{"rendered":"

\"Consider\u0103m c\u0103 publicarea unei lucr\u0103ri nu este punctul final pentru un om de \u0219tiin\u021b\u0103\". Am realizat un mic interviu cu External Diffusion despre activitatea lor \u0219i despre modul \u00een care \u00eembun\u0103t\u0103\u021besc comunicarea \u0219tiin\u021bific\u0103. Vede\u021bi articolul! 1. Care a fost punctul de cotitur\u0103 pentru a fonda External Diffusion? \u00cen calitate de om de \u0219tiin\u021b\u0103, Damien a sim\u021bit nevoia de a-\u0219i \u00eemp\u0103rt\u0103\u0219i munca [...]<\/p>","protected":false},"author":4,"featured_media":6227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[959,28],"tags":[554,964,775,777],"yoast_head":"\nSpread your research with External Diffusion! - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\""We consider that publishing a paper is not the endpoint for a scientist". We did a little interview with External Diffusion. 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. 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