{"id":15867,"date":"2022-05-31T14:34:11","date_gmt":"2022-05-31T17:34:11","guid":{"rendered":"https:\/\/mindthegraph.com\/blog\/altmetric-copy\/"},"modified":"2023-01-05T14:43:16","modified_gmt":"2023-01-05T17:43:16","slug":"storytelling-in-presentations","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/ro\/povestiri-in-prezentari\/","title":{"rendered":"Puterea povestirii \u00een prezent\u0103ri"},"content":{"rendered":"<p>Se pare c\u0103 multe dintre c\u0103r\u021bile scrise despre storytelling nu func\u021bioneaz\u0103. Nu pentru c\u0103 autorii nu \u0219tiu despre ce scriu, ci pentru c\u0103 cele mai multe c\u0103r\u021bi sunt at\u00e2t de lungi \u00eenc\u00e2t pierd pe undeva pe parcurs sensul \u0219i informa\u021biile valoroase.<\/p>\n\n\n\n<p>Storytelling-ul nu are nevoie de c\u0103r\u021bi lungi de 300-500 de pagini. Un singur articol v\u0103 va spune ce este storytelling-ul, de ce pute\u021bi hipnotiza o \u00eentreag\u0103 mul\u021bime cu el \u0219i cum s\u0103 folosi\u021bi storytelling-ul \u00een prezent\u0103ri.<\/p>\n\n\n\n<h2><strong>De ce este at\u00e2t de captivant\u0103 povestirea?<\/strong><\/h2>\n\n\n\n<p>Storytelling-ul este deja denumit \u00een mod obi\u0219nuit totul. Cu toate acestea, ar trebui s\u0103 se \u00een\u021beleag\u0103 c\u0103 povestirea este o poveste cu o structur\u0103 specific\u0103, un complot, un personaj, o problem\u0103 \u0219i o rezolvare a conflictului.<\/p>\n\n\n\n<p>Povestea este povestea luptei eroului cu conflictul. Este posibil s\u0103 descriem povestirea \u00een trei cuvinte: \"conflictul schimb\u0103 vie\u021bi\". La urma urmei, povestea ar trebui s\u0103 fie compus\u0103 din dificult\u0103\u021bile pe care eroul \u00eencearc\u0103 s\u0103 le dep\u0103\u0219easc\u0103, din ac\u021biunile pe care le \u00eentreprinde pentru a rezolva situa\u021bia \u0219i din finalul fericit al pove\u0219tii. Eroul reu\u0219e\u0219te s\u0103 \u00ee\u0219i ating\u0103 scopul \u0219i s\u0103 rezolve conflictul.<\/p>\n\n\n\n<p>Cea mai simpl\u0103 structur\u0103 a unei pove\u0219ti este cea \u00een trei acte:&nbsp;<\/p>\n\n\n\n<ul>\n<li>\u00cenceputul&nbsp;<\/li>\n\n\n\n<li>Climax&nbsp;<\/li>\n\n\n\n<li>Decuplare<\/li>\n<\/ul>\n\n\n\n<p>Bine\u00een\u021beles, pute\u021bi folosi \u0219i structura \u00een cinci acte (<a href=\"https:\/\/www.clearvoice.com\/blog\/what-is-freytags-pyramid-dramatic-structure\/\">Piramida lui Freitag<\/a>):<\/p>\n\n\n\n<ul>\n<li>Expozi\u021bie<\/li>\n\n\n\n<li>Ac\u021biune \u00een cre\u0219tere&nbsp;<\/li>\n\n\n\n<li>Climax&nbsp;<\/li>\n\n\n\n<li>Ac\u021biune de c\u0103dere&nbsp;<\/li>\n\n\n\n<li>Rezolu\u021bie<\/li>\n<\/ul>\n\n\n\n<p>Un exemplu de storytelling poate fi aproape orice reclam\u0103 pentru un medicament. S\u0103 spunem c\u0103 eroul este r\u0103cit, se simte r\u0103u, nimic nu-l ajut\u0103, tusea este \u00eengrozitoare \u0219i, deodat\u0103, apare Theraflu. Acesta func\u021bioneaz\u0103 din prima secund\u0103, reduce durerea, iar eroul se simte mult mai bine.<\/p>\n\n\n\n<h2><strong>Deci, cum s\u0103 scrii o poveste bun\u0103 pentru o prezentare?<\/strong><\/h2>\n\n\n\n<p>Storytelling-ul este potrivit doar pentru <a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/public-speaking-tips\">vorbire \u00een public cu prezentarea<\/a>. Crearea unei prezent\u0103ri \u00een format de povestire pentru o list\u0103 de distribu\u021bie nu este o idee bun\u0103. F\u0103r\u0103 un vorbitor, publicul nu va \u00een\u021belege conceptul \u0219i nu va dori s\u0103 \u00een\u021beleag\u0103 textul. Chiar dac\u0103 vi se pare c\u0103 a fost ceva interesant.<\/p>\n\n\n\n<p>Re\u021beta unei bune povestiri \u00een prezentare:<\/p>\n\n\n\n<ol>\n<li>G\u0103si\u021bi o poveste. \u0218i ar trebui s\u0103 fie o poveste adev\u0103rat\u0103. Desigur, pute\u021bi inventa o poveste, dar posibilele consecin\u021be cad pe umerii dumneavoastr\u0103.<\/li>\n\n\n\n<li>Mai pu\u021bine cuvinte - mai mult\u0103 ac\u021biune. Dac\u0103 suferi\u021bi de grafomanie, \u00eencerca\u021bi s\u0103 v\u0103 \u00eencadra\u021bi textul \u00een 20 de propozi\u021bii. Nu scrie\u021bi mai mult. \u0218i nu scrie\u021bi propozi\u021bii de 5 r\u00e2nduri. \u00cen general, \u00eencerca\u021bi s\u0103 evita\u021bi structurile complexe \u00een povestire.<\/li>\n\n\n\n<li>Un \u00eenceput vesel \u0219i incitant. Cel mai dificil mod de a ag\u0103\u021ba publicul este la \u00eenceputul pove\u0219tii, a\u0219a c\u0103 \u00eenceputul trebuie s\u0103 fie c\u00e2t mai semnificativ \u0219i mai scurt posibil.<\/li>\n\n\n\n<li>\u00centotdeauna ar trebui s\u0103 existe un personaj \u00een povestea ta. Descrierile de produse f\u0103r\u0103 un erou \u0219i f\u0103r\u0103 un conflict nu reprezint\u0103 o poveste.<\/li>\n\n\n\n<li>Concentreaz\u0103-te pe erou. Spune\u021bi ce calit\u0103\u021bi personale ale personajului l-au ajutat s\u0103-\u0219i ating\u0103 obiectivul.<\/li>\n\n\n\n<li>Mai pu\u021bine numere \u0219i date. \u00cencerca\u021bi s\u0103 nu le folosi\u021bi \u0219i s\u0103 nu v\u0103 transforma\u021bi povestirea \u00eentr-o biografie. Cel mult, pute\u021bi folosi o singur\u0103 dat\u0103.<\/li>\n<\/ol>\n\n\n\n<p>\u021aine\u021bi cont de aceste sfaturi pentru a v\u0103 face prezentarea mai conving\u0103toare cu ajutorul povestirii. Dac\u0103 ave\u021bi unele probleme cu \u00een\u021belegerea mecanismului de storytelling, pute\u021bi \u00eentreba <a href=\"https:\/\/essaywriter.pro\/\">Eseu Writer Pro<\/a> servicii profesionale de scriere pentru a v\u0103 ajuta cu aceast\u0103 sarcin\u0103.<\/p>\n\n\n\n<h2><strong>Etapele povestirii \u00een prezentare<\/strong><\/h2>\n\n\n\n<p>Exist\u0103 5 etape de storytelling pe care ar trebui s\u0103 le folosi\u021bi \u00een prezentarea dumneavoastr\u0103. Acum s\u0103 le discut\u0103m \u00een detaliu.<\/p>\n\n\n\n<h3>Etapa I. Context<\/h3>\n\n\n\n<p>\u00cencepe\u021bi cu o scurt\u0103 descriere a evenimentelor care au precedat povestea principal\u0103 pentru a face publicul s\u0103 se simt\u0103 mai confortabil cu povestea. Sau pute\u021bi \u00eencepe cu personajul principal, descriindu-i problemele, obiectivele, visele \u0219i speran\u021bele. Nu v\u0103 lungi\u021bi prea mult cu introducerea, chiar dac\u0103 sunte\u021bi \u00eendr\u0103gostit nebune\u0219te de eroul dumneavoastr\u0103, de produs sau de ceea ce descrie\u021bi.<\/p>\n\n\n\n<h3>Etapa II. Spoiler<\/h3>\n\n\n\n<p>Este o parte op\u021bional\u0103 a povestirii, dar o pute\u021bi \u00eencerca. Da\u021bi indicii publicului despre ceea ce eroul are preg\u0103tit pentru final. De exemplu: \"La \u00eenceputul anului 2015, nu aveam bani pentru m\u00e2ncare, iar ast\u0103zi mi-am cump\u0103rat un Mercedes-Benz de ultim model, \u0219i nici m\u0103car pe credit\".<\/p>\n\n\n\n<p>Pare s\u0103 fac\u0103 aluzie la final, dar intriga este p\u0103strat\u0103 \u00een acela\u0219i timp.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3>Etapa III. Problemele eroului<\/h3>\n\n\n\n<p>Aici sunt expuse problemele, obstacolele \u0219i du\u0219manii eroului t\u0103u. Nu trebuie s\u0103 \u00eendulci\u021bi silaba aici. Lovi\u021bi emo\u021biile publicului cu toat\u0103 for\u021ba.<\/p>\n\n\n\n<p>Dup\u0103 aceea, pute\u021bi agrava \u0219i mai mult problemele. Pute\u021bi ar\u0103ta c\u0103 totul a fost at\u00e2t de r\u0103u \u00eenc\u00e2t a\u021bi vrut s\u0103 v\u0103 sp\u00e2nzura\u021bi.<\/p>\n\n\n\n<h3>Stadiul IV. \u00cenceputul b\u0103t\u0103liei&nbsp;<\/h3>\n\n\n\n<p>Ar\u0103ta\u021bi ce ac\u021biuni a \u00eentreprins eroul pentru a combate problemele. Nu arunca\u021bi solu\u021bia principal\u0103 direct \u00een fa\u021ba eroului. \u00cencepe\u021bi cu o solu\u021bie mic\u0103 \u0219i influen\u021ba\u021bi-l treptat pe erou.<\/p>\n\n\n\n<h3>Etapa V. Victoria eroului<\/h3>\n\n\n\n<p>Ac\u021biunea final\u0103 care l-a ajutat pe erou s\u0103 c\u00e2\u0219tige \u0219i s\u0103 r\u0103m\u00e2n\u0103 \u00een negru. Ca \u00eentr-un basm, se poate spune c\u0103 via\u021ba eroului s-a \u00eembun\u0103t\u0103\u021bit \u0219i a devenit din ce \u00een ce mai bun\u0103. \u0218i-a g\u0103sit dragostea \u0219i a primit jum\u0103tate de regat \u0219i totul \u00een acest spirit.<\/p>\n\n\n\n<h2><strong>Pove\u0219ti pentru povestiri \u00een prezent\u0103ri<\/strong><\/h2>\n\n\n\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh6.googleusercontent.com\/5vtwcnF58V59_mhbKh2MULi0Bh4QHWgzdCP_eAbqEgUvhWZGI1QmCVMTeQuPQbnNlqst_Ho5Sg-K0voDr9FQg678zIbZUw80jleTVSLRIFC2dSG-Tx3dXJiIzmvlbXpVtcRo9x_sJddeRZoCyw\" width=\"602\" height=\"372\"><\/p>\n\n\n\n<p>\u00cen concluzie, permite\u021bi-mi s\u0103 v\u0103 spun despre cele mai bune, de lucru \u0219i cele mai populare intrigi pentru povestiri.<\/p>\n\n\n\n<ul class=\"has-white-color has-text-color has-background\" style=\"background-color:#dc1866\">\n<li>Poveste de comedie. O poveste amuzant\u0103 despre gre\u0219elile pe care le faci pe parcurs.<\/li>\n<\/ul>\n\n\n\n<ul class=\"has-white-color has-text-color has-background\" style=\"background-color:#dc1866\">\n<li>R\u0103\u021bu\u0219ca cea ur\u00e2t\u0103. Nu era dr\u0103gu\u021b\u0103, toat\u0103 lumea r\u00e2dea de ea, iar apoi eroina a crescut \u0219i a devenit pur \u0219i simplu wow.<\/li>\n<\/ul>\n\n\n\n<ul class=\"has-white-color has-text-color has-background\" style=\"background-color:#dc1866\">\n<li>Rezolvarea problemelor. Este o poveste clasic\u0103 despre rezolvarea unei probleme care \u00eel face pe protagonist s\u0103 mearg\u0103 mai departe.<\/li>\n<\/ul>\n\n\n\n<ul class=\"has-white-color has-text-color has-background\" style=\"background-color:#dc1866\">\n<li>Victorie grea. O poveste de dep\u0103\u0219ire. C\u00e2nd p\u0103rea necesar s\u0103 se ascund\u0103 \u00eentr-un col\u021b \u0219i s\u0103 pl\u00e2ng\u0103, eroul s-a ridicat, s-a adunat \u0219i a dep\u0103\u0219it toate obstacolele.<\/li>\n<\/ul>\n\n\n\n<p>Storytelling-ul pentru prezentare nu este at\u00e2t de \u00eenfrico\u0219\u0103tor pe c\u00e2t pare. Iar sfaturile pe care le-am \u00eemp\u0103rt\u0103\u0219it mai sus pot fi folosite pentru a crea storytelling pentru orice subiect \u0219i orice scop. De asemenea, v\u0103 pute\u021bi \u00eembun\u0103t\u0103\u021bi prezentarea cu <a href=\"https:\/\/mindthegraph.com\/blog\/scientific-illustration-2\/\">ilustra\u021bii \u0219tiin\u021bifice<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Folosi\u021bi \u00een favoarea dvs. puterea povestirii \u00een prezent\u0103ri, hipnotiza\u021bi o mul\u021bime \u00eentreag\u0103 \u0219i \u00eenv\u0103\u021ba\u021bi cum s\u0103 o folosi\u021bi.<\/p>","protected":false},"author":4,"featured_media":15871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[38],"tags":[862,775,861,863,962],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Power Of Storytelling In Presentations - MTG<\/title>\n<meta name=\"description\" content=\"Use the power of storytelling in presentations in your favor, mesmerize a whole crowd and learn how to use it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/ro\/povestiri-in-prezentari\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power Of Storytelling In Presentations\" \/>\n<meta property=\"og:description\" content=\"Use the power of storytelling in presentations in your favor, mesmerize a whole crowd and learn how to use it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/ro\/povestiri-in-prezentari\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-31T17:34:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-05T17:43:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2022\/05\/power-storytelling-presentations.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1123\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Power Of Storytelling In Presentations\" \/>\n<meta name=\"twitter:description\" content=\"Use the power of storytelling in presentations in your favor, mesmerize a whole crowd and learn how to use it.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2022\/05\/power-storytelling-presentations.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Power Of Storytelling In Presentations - 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a tool used by over 400K users in 60 countries. He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. Connect with him on LinkedIn - Fabricio Pamplona.","sameAs":["http:\/\/mindthegraph.com","https:\/\/www.linkedin.com\/in\/fabriciopamplona"],"url":"https:\/\/mindthegraph.com\/blog\/ro\/author\/fabricio\/"}]}},"_links":{"self":[{"href":"https:\/\/mindthegraph.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/15867"}],"collection":[{"href":"https:\/\/mindthegraph.com\/blog\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindthegraph.com\/blog\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/ro\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/ro\/wp-json\/wp\/v2\/comments?post=15867"}],"version-history":[{"count":6,"href":"https:\/\/mindthegraph.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/15867\/revisions"}],"predecessor-version":[{"id":26037,"href":"https:\/\/mindthegraph.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/15867\/revisions\/26037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/ro\/wp-json\/wp\/v2\/media\/15871"}],"wp:attachment":[{"href":"https:\/\/mindthegraph.com\/blog\/ro\/wp-json\/wp\/v2\/media?parent=15867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/ro\/wp-json\/wp\/v2\/categories?post=15867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/ro\/wp-json\/wp\/v2\/tags?post=15867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}