{"id":15712,"date":"2022-03-21T20:15:22","date_gmt":"2022-03-21T23:15:22","guid":{"rendered":"https:\/\/mindthegraph.com\/blog\/poster-for-research-presentation-copy\/"},"modified":"2023-01-05T13:54:31","modified_gmt":"2023-01-05T16:54:31","slug":"business-presentation","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/ro\/prezentare-de-afaceri\/","title":{"rendered":"Cum s\u0103 crea\u021bi o prezentare de afaceri remarcabil\u0103"},"content":{"rendered":"

Prezentarea afacerii reprezint\u0103 transferul de informa\u021bii importante despre companie \u0219i obiectivele acesteia c\u0103tre investitori, angaja\u021bi, colegi, public sau poten\u021biali parteneri pentru a \u00eencuraja cooperarea.<\/p>\n\n\n\n

Nu to\u021bi antreprenorii acord\u0103 aten\u021bia cuvenit\u0103 preg\u0103tirii prezent\u0103rilor. Aceasta este problema. Informa\u021biile din prezentarea PowerPoint sunt cele la care investitorii, partenerii \u0219i colegii acord\u0103 cea mai mare aten\u021bie \u00een timpul discursului dumneavoastr\u0103. A\u0219adar, crearea \u0219i proiectarea acesteia nu ar trebui s\u0103 fie l\u0103sat\u0103 la voia \u00eent\u00e2mpl\u0103rii<\/a>.<\/p>\n\n\n\n

Este esen\u021bial s\u0103 se \u00een\u021beleag\u0103 scopul pentru care se creeaz\u0103 o prezentare. Nu uita\u021bi c\u0103 o concepe\u021bi pentru a convinge audien\u021ba c\u0103 proiectul este profitabil \u0219i c\u0103 merit\u0103 investi\u021bia.<\/p>\n\n\n

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\"\"<\/a><\/figure><\/div>\n\n\n

Prezentarea PowerPoint transmite \u00een mod vizual informa\u021bii importante despre o companie sau un produs \u0219i \u00eencurajeaz\u0103 publicul s\u0103 ac\u021bioneze. Urm\u0103toarea cooperare cu partenerii depinde de o prezentare de afaceri reu\u0219it\u0103.<\/p>\n\n\n\n

\u00cen acest articol, vom vorbi despre principalele elemente ale unei prezent\u0103ri remarcabile \u0219i v\u0103 vom oferi c\u00e2teva sfaturi cu privire la ceea ce ar trebui s\u0103 lua\u021bi \u00een considerare \u00een timpul unui discurs public. Haide\u021bi s\u0103 \u00eencepem!<\/p>\n\n\n\n

Nu folosi\u021bi \u0219abloane \u00eenvechite<\/strong><\/h2>\n\n\n\n

Atunci c\u00e2nd deschide\u021bi orice creator de prezent\u0103ri, acesta v\u0103 ofer\u0103 o selec\u021bie de \u0219abloane de prezentare. Cu toate acestea, astfel de \u0219abloane sunt plictisitoare \u0219i neatractive. V\u0103 recomand\u0103m s\u0103 folosi\u021bi modele luminoase \u0219i proaspete \u0219abloane de prezentare<\/a>, dar este mai bine s\u0103 v\u0103 crea\u021bi propriul dvs.<\/p>\n\n\n

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\"\"<\/a><\/figure><\/div>\n\n\n

\u00cen plus, una dintre cele mai tipice gre\u0219eli ale celor care nu sunt familiariza\u021bi cu tendin\u021be actuale<\/a> este o combina\u021bie extrem de proast\u0103 de culori. Nu folosi\u021bi culori murdare (maro, albastru \u00eenchis, maro, mu\u0219tar) \u0219i alege\u021bi fontul potrivit<\/a>. \u00cen caz contrar, pute\u021bi descuraja complet interesul publicului pentru prezentarea dvs. de afaceri.<\/p>\n\n\n\n

Video este prietenul t\u0103u<\/strong><\/h2>\n\n\n\n

Dac\u0103 dori\u021bi s\u0103 crea\u021bi o prezentare uimitoare a unui produs de afaceri, atunci o prezentare PowerPoint nu este pentru dumneavoastr\u0103. Ar trebui s\u0103 crea\u021bi ceva original, f\u0103r\u0103 a folosi \u0219abloane de prezentare simple.<\/p>\n\n\n\n

O prezentare video filmat\u0103 conform scenariului original, care s\u0103 demonstreze clar \u0219i eficient ideile tale de afaceri, este ceea ce va interesa cu adev\u0103rat publicul, va fi \u021binut minte, \u0219i s\u0103 v\u0103 l\u0103sa\u021bi prezentarea s\u0103 fie remarcabil\u0103<\/a>. \u00cen acest caz, un editor video gratuit \u0219i chiar \u0219i o camer\u0103 de iPhone sunt suficiente. Profesioni\u0219tii pot ad\u0103uga nu numai film\u0103ri \u00een direct, ci \u0219i anima\u021bii 2D sau grafic\u0103 3D. Este o op\u021biune excelent\u0103 pentru a crea o imagine de companie \u0219i pentru a prezenta un produs.<\/p>\n\n\n\n

Utiliza\u021bi pu\u021bine culori<\/strong><\/h2>\n\n\n\n

Nu folosi\u021bi \u00een prezentarea dumneavoastr\u0103 \u00eentreaga palet\u0103 de culori. Sarcina dvs. nu este de a interfera cu percep\u021bia diapozitivelor, ci mai degrab\u0103 de a facilita. Cel mai rezonabil este s\u0103 nu folosi\u021bi mai mult de 2-3 culori pe diapozitiv pentru a v\u0103 face prezentarea PowerPoint mai angajant\u0103<\/a>, iar \u00een \u00eentreaga prezentare - nu mai mult de cinci.<\/p>\n\n\n

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\"\"<\/a><\/figure><\/div>\n\n\n

\u00cen plus, lua\u021bi \u00een considerare contrastul. Textul dvs. trebuie s\u0103 fie clar vizibil pe diapozitiv, chiar \u0219i din cel mai \u00eendep\u0103rtat punct al s\u0103lii de conferin\u021be. \u00cen caz contrar, audien\u021ba dvs. se va sim\u021bi inconfortabil \u0219i, cel mai important, prezentarea dvs. PowerPoint va p\u0103rea neclar\u0103. Iar \u00een loc s\u0103 v\u0103 asculte discursul, oamenii vor \u00eencerca s\u0103 citeasc\u0103 diapozitivele prost concepute.<\/p>\n\n\n\n

Cu toate acestea, nu uita\u021bi c\u0103 ar trebui s\u0103 ar\u0103ta\u021bi publicului nu o prezentare frumos conceput\u0103, ci \u0219i una foarte informativ\u0103. Combina\u021bia potrivit\u0103 de culori nu v\u0103 va salva dac\u0103 con\u021binutul este lipsit de sens \u0219i inutil.<\/p>\n\n\n\n

Vorbe\u0219te despre ce vorbe\u0219ti<\/strong><\/h2>\n\n\n\n

Dac\u0103 preg\u0103ti\u021bi o prezentare PowerPoint ca parte a discursului public \u0219i a prezent\u0103rii unui proiect \u00een ansamblul s\u0103u (\u0219i nu pentru a fi distribuit\u0103 \u00eentre colegi \u00een Google Workspace<\/a>), atunci nu ar trebui s\u0103 s\u0103ri\u021bi peste acest punct.<\/p>\n\n\n

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Mul\u021bi oameni fac \u00een mod constant o gre\u0219eal\u0103 comun\u0103. Ace\u0219tia insereaz\u0103 pe diapozitive o cantitate imens\u0103 de text care abia dac\u0103 \u00eencape pe ecran. Este suficient s\u0103 ad\u0103uga\u021bi principalele grafice, concluzii, defini\u021bii \u00een prezentare pentru a transmite ideea principal\u0103 sau s\u0103 v\u0103 potrivi\u021bi cuvintele cu exemple \u0219i statistici.<\/p>\n\n\n\n

Nu uita\u021bi, sarcina dumneavoastr\u0103 nu este de a pune \u00eentregul raport pe 10 slide-uri, ci de a transmite esen\u021ba. Bine\u00een\u021beles, pute\u021bi s\u0103 include\u021bi, de asemenea, informa\u021bii profesionale rezumate grafice<\/a> acolo. Orice altceva \u00ee\u021bi vei spune \u00eentr-un discurs sau ascult\u0103torii t\u0103i pot citi pe h\u00e2rtie.<\/p>\n\n\n\n

Scrie\u021bi un script<\/strong><\/h2>\n\n\n\n

A\u0219adar, \u00een aceast\u0103 parte a articolului nostru, nu vom vorbi despre prezentarea PowerPoint, ci despre discursul t\u0103u public. Dac\u0103 v\u0103 decide\u021bi s\u0103 nu preg\u0103ti\u021bi o video de afaceri<\/a>Atunci, cu siguran\u021b\u0103, va trebui s\u0103 vorbi\u021bi \u00een fa\u021ba unui public \u0219i s\u0103 v\u0103 prezenta\u021bi proiectul sau raportul. \u0218i aici trebuie s\u0103 v\u0103 preg\u0103ti\u021bi nu numai o prezentare, ci \u0219i pe dumneavoastr\u0103.<\/p>\n\n\n

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\"\"<\/a><\/figure><\/div>\n\n\n

Dac\u0103 nu pute\u021bi vorbi f\u0103r\u0103 preg\u0103tire sau dac\u0103 sunte\u021bi destul de nervos, ar trebui s\u0103 scrie un script<\/a> pentru discursul dumneavoastr\u0103 \u0219i repeta\u021bi-l de mai multe ori acas\u0103. Este o practic\u0103 obi\u0219nuit\u0103 \u00eenainte de un eveniment important - mai ales dac\u0103 sunte\u021bi extrem de emo\u021bionat.<\/p>\n\n\n\n

Fi\u021bi cu ochii pe ceas<\/strong><\/h2>\n\n\n\n

Pentru ca prezentarea ta de afaceri s\u0103 fie perfect\u0103, este esen\u021bial nu numai s\u0103 inserezi diagrame \u0219i infografice<\/a> \u0219i s\u0103 scrie\u021bi un scenariu, dar s\u0103 respecta\u021bi calendarul. Trebuie s\u0103 respecta\u021bi intervalul de timp alocat pentru discursul dumneavoastr\u0103. \u00cen plus, pot fi planificate mai multe prezent\u0103ri \u0219i mai mul\u021bi vorbitori.<\/p>\n\n\n\n

Cu toate acestea, nu este \u00eentotdeauna posibil s\u0103 urma\u021bi un plan \u0219i un calendar clar. Trebuie s\u0103 fi\u021bi preg\u0103tit pentru acest lucru. Prin urmare, dac\u0103 v\u0103 da\u021bi seama c\u0103 v\u0103 lipse\u0219te timpul, trece\u021bi la un alt punct, schimba\u021bi-v\u0103 planul de discurs pe parcurs. Cel mai important, \u00eencerca\u021bi s\u0103 o face\u021bi \u00een mod invizibil pentru public. Ca \u0219i cum ar fi trebuit s\u0103 fie a\u0219a.<\/p>\n\n\n\n

Folosi\u021bi limbajul corpului<\/strong><\/h2>\n\n\n\n

Un discurs bun nu este suficient pentru o prezentare de succes. Trebuie s\u0103 acorda\u021bi aten\u021bie \u0219i elementelor de comunicarea non-verbal\u0103<\/a>. Vorbind \u00een fa\u021ba unei audien\u021be cu o prezentare PowerPoint, deveni\u021bi imaginea companiei \u0219i a proiectului dumneavoastr\u0103. Este vital s\u0103 transmite\u021bi corect mesajul, subliniind cu \u00eendem\u00e2nare punctele importante \u0219i atenu\u00e2nd gre\u0219elile \u00eent\u00e2mpl\u0103toare cu ajutorul expresiilor faciale \u0219i al gesturilor potrivite.<\/p>\n\n\n

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\"\"<\/a><\/figure><\/div>\n\n\n

Nu uita\u021bi c\u0103 fiecare gest din discursul dvs. de afaceri trebuie s\u0103 fie la obiect \u0219i s\u0103 aib\u0103 un scop precis. Scopul dvs. este s\u0103 folosi\u021bi corect limbajul corpului pentru a crea cel mai mare efect \u0219i nu s\u0103 \u00eenso\u021bi\u021bi fiecare cuv\u00e2nt rostit cu gesturi.<\/p>\n\n\n\n

Cel mai bun mod de a detecta gesturile inutile, care distrag aten\u021bia, este de a viziona o \u00eenregistrare video a discursului dumneavoastr\u0103 cu sunetul oprit. A\u0219adar, \u00eenregistra\u021bi-v\u0103 presta\u021bia \u0219i analiza\u021bi-o. V\u0103 va fi de folos.<\/p>\n\n\n\n

\u00cenv\u0103\u021ba\u021bi-v\u0103 textul pe de rost<\/strong><\/h2>\n\n\n\n

Dup\u0103 cum s-a dovedit, nu este un fapt evident pentru toat\u0103 lumea. Pentru a crea o prezentare de afaceri remarcabil\u0103 \u0219i pentru a impresiona audien\u021ba cu discursul dumneavoastr\u0103 \u00een public, trebuie s\u0103 v\u0103 cunoa\u0219te\u021bi pe deplin prezentarea \u0219i ceea ce este scris pe diapozitive.<\/p>\n\n\n\n

Trebuie s\u0103 schimba\u021bi slide-urile f\u0103r\u0103 s\u0103 v\u0103 uita\u021bi la ecranul din spatele dumneavoastr\u0103 \u0219i s\u0103 naviga\u021bi \u00een text cu ochii \u00eenchi\u0219i. Fi\u021bi capabili s\u0103 r\u0103spunde\u021bi la toate \u00eentreb\u0103rile \u0219i s\u0103 nu citi\u021bi de pe foaie. \u00cen caz contrar, pur \u0219i simplu v\u0103 ve\u021bi face publicul s\u0103-\u0219i piard\u0103 interesul. Jum\u0103tate din succes depinde de dumneavoastr\u0103 - de capacitatea de a prezenta informa\u021bii \u0219i de \u00eencrederea \u00een sine.<\/p>\n\n\n\n

Concluzie<\/strong><\/h2>\n\n\n\n

O prezentare profesional\u0103 cu o structur\u0103 clar\u0103 \u0219i logic\u0103, cu un design captivant, text \u0219i \u0219abloane de prezentare de la Alternative Canva<\/a> este o declara\u021bie puternic\u0103 despre dumneavoastr\u0103 \u0219i despre noile oportunit\u0103\u021bi de afaceri. Dac\u0103 a\u021bi realizat-o, \u021bin\u00e2nd cont de cele mai recente tendin\u021be de marketing \u0219i design, prezentarea va func\u021biona \u0219i f\u0103r\u0103 participarea dumneavoastr\u0103. O pute\u021bi posta pe site, \u00een Google Workspace, o pute\u021bi folosi la expozi\u021bii \u0219i pe re\u021belele sociale.<\/p>\n\n\n

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\"\"<\/a><\/figure><\/div>\n\n\n

\u00cen plus, abilit\u0103\u021bile dumneavoastr\u0103 de a vorbi \u00een public sunt esen\u021biale - chiar \u0219i c\u00e2teva cuvinte \u00eenainte de a prezenta un videoclip de afaceri formeaz\u0103 deja o anumit\u0103 impresie despre dumneavoastr\u0103 \u0219i despre proiectul dumneavoastr\u0103. R\u0103spunde\u021bi corect la toate \u00eentreb\u0103rile, deoarece aceasta este o alt\u0103 modalitate de a atrage ascult\u0103torul de partea dumneavoastr\u0103. O discu\u021bie productiv\u0103 este o \u0219ans\u0103 de a fi \u021binut minte \u0219i de a ob\u021bine investi\u021bii. Dac\u0103 ave\u021bi emo\u021bii \u0219i gesticula\u021bi excesiv, repeta\u021bi-v\u0103 discursul \u00een avans \u0219i ve\u021bi reu\u0219i!<\/p>\n\n\n\n

V\u0103 dorim toate cele bune, p\u0103stra\u021bi-v\u0103 calmul \u0219i crea\u021bi prezent\u0103ri de afaceri remarcabile!<\/p>\n\n\n\n

<\/div>","protected":false},"excerpt":{"rendered":"

O prezentare atractiv\u0103 realizat\u0103 chiar \u0219i \u00een PowerPoint este ceea ce poten\u021bialii investitori \u0219i creditori acord\u0103 cea mai mare aten\u021bie, deoarece este un rezumat al documentului sau proiectului final.<\/p>","protected":false},"author":48,"featured_media":15715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[38],"tags":[96,964,962,441],"yoast_head":"\nHow to Create an Outstanding Business Presentation - MTG<\/title>\n<meta name=\"description\" content=\"An engaging presentation made even in PowerPoint is what potential investors and lenders pay the most attention to, as it is a summary of the final document or project.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/ro\/prezentare-de-afaceri\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visual abstracts made easy with Mind the Graph\" \/>\n<meta property=\"og:description\" content=\"Your visual abstracts can be beautiful with Mind the Graph. 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