{"id":6282,"date":"2018-08-27T19:07:00","date_gmt":"2018-08-27T22:07:00","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=6282"},"modified":"2022-10-18T08:40:37","modified_gmt":"2022-10-18T11:40:37","slug":"get-visibility-5-steps","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/pt\/visibilidade-5-passos\/","title":{"rendered":"Obtenha visibilidade para sua pesquisa em 5 etapas"},"content":{"rendered":"

Se voc\u00ea acha que publicar um trabalho \u00e9 a \u00fanica maneira de obter visibilidade para sua pesquisa, voc\u00ea est\u00e1 atrasado na comunica\u00e7\u00e3o cient\u00edfica.<\/p>\n

A maioria das informa\u00e7\u00f5es cient\u00edficas nunca chega aos canais de comunica\u00e7\u00e3o habituais ou a uma grande parte de nossa sociedade. Assim, a comunica\u00e7\u00e3o cient\u00edfica n\u00e3o \u00e9 apenas um assunto a ser discutido, mas tamb\u00e9m um campo a ser estudado.<\/p>\n

Recentemente, a jornalista Luisa Massarani e o cientista social Hans Peters entrevistaram 956 pesquisadores de diferentes \u00e1reas de estudo sobre os benef\u00edcios de ter uma intera\u00e7\u00e3o com a imprensa. Aqui est\u00e1 o que eles encontraram:<\/p>\n

\"Obtenha<\/a><\/p>\n

Novas id\u00e9ias para aproximar as pessoas da ci\u00eancia est\u00e3o come\u00e7ando a surgir. Al\u00e9m disso, o desejo dos cientistas de obter visibilidade e relev\u00e2ncia com seu trabalho pode se tornar realidade.<\/p>\n

Se come\u00e7armos a pensar na informa\u00e7\u00e3o cient\u00edfica como qualquer outro tipo de informa\u00e7\u00e3o, o cen\u00e1rio fica um pouco mais claro. Na verdade, h\u00e1 alguns passos simples que podem ser seguidos para se obter visibilidade.<\/p>\n

1- Mantenha os jornalistas informados sobre o progresso de sua pesquisa junto com os trabalhos que ser\u00e3o publicados.<\/h4>\n

\"Obtenha<\/a><\/p>\n

2- Esteja dispon\u00edvel para dar entrevistas ou coment\u00e1rios sobre tend\u00eancias em sua \u00e1rea de estudo. Voc\u00ea pode usar os holofotes para chamar a aten\u00e7\u00e3o para outros assuntos que voc\u00ea considere importantes.<\/h4>\n

\"Obtenha<\/a><\/p>\n

3- Explique seu trabalho de uma forma clara e direta, sem express\u00f5es t\u00e9cnicas.<\/h4>\n

\"Obtenha<\/a><\/p>\n

4- Chegue mais perto do escrit\u00f3rio de imprensa de sua institui\u00e7\u00e3o. Ajuda a entrar em contato com a imprensa de sua cidade.<\/h4>\n

\"Obtenha<\/a><\/p>\n

5- Fale sobre seus estudos recentes em m\u00eddias sociais, blogs, revistas e colunas de jornais. Diferentes canais de comunica\u00e7\u00e3o ajudam a conseguir colaboradores.<\/h4>\n

\"Obtenha<\/a><\/p>\n

A fim de obter visibilidade, precisamos entender como os jornalistas trabalham e nos aproximar deles. Dessa forma, paramos o sensacionalismo e come\u00e7amos a fornecer informa\u00e7\u00f5es cient\u00edficas confi\u00e1veis.<\/p>\n

Uma boa maneira de come\u00e7ar \u00e9 mudar a maneira como voc\u00ea apresenta sua pesquisa.<\/p>\n

Deixe-nos ajud\u00e1-lo a dar o primeiro passo.<\/a><\/p>\n

Fonte: http:\/\/revistapesquisa.fapesp.br\/2016\/09\/23\/a-procura-de-visibilidade\/<\/a>\"Obtenha<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Se voc\u00ea acha que publicar um trabalho \u00e9 a \u00fanica maneira de obter visibilidade para sua pesquisa, voc\u00ea est\u00e1 atrasado na comunica\u00e7\u00e3o cient\u00edfica. A maioria das informa\u00e7\u00f5es cient\u00edficas nunca chega aos canais habituais de comunica\u00e7\u00e3o ou a uma grande parte de nossa sociedade. Assim, a comunica\u00e7\u00e3o cient\u00edfica n\u00e3o \u00e9 apenas um assunto a ser discutido, mas tamb\u00e9m um campo para [...]<\/p>","protected":false},"author":4,"featured_media":6290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[38],"tags":[554,250,962],"yoast_head":"\nGet visibility for your research in 5 steps - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"If you think publishing a paper is the only way to get visibility to your research, you are waaay behind in science communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/pt\/visibilidade-5-passos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get visibility for your research in 5 steps - 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