{"id":5354,"date":"2016-03-08T14:15:57","date_gmt":"2016-03-08T17:15:57","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=5354"},"modified":"2022-10-18T08:10:57","modified_gmt":"2022-10-18T11:10:57","slug":"health-communication","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/pt\/comunicacao-sobre-saude\/","title":{"rendered":"O sucesso da comunica\u00e7\u00e3o em sa\u00fade"},"content":{"rendered":"<p>Voc\u00ea prefere receber informa\u00e7\u00f5es relevantes de imagens do que de textos.<br \/>\nComo eu sei disso? Por causa da comunica\u00e7\u00e3o sobre sa\u00fade.<\/p>\n<p>Pode ser uma daquelas coisas que voc\u00ea n\u00e3o percebe at\u00e9 que algu\u00e9m o aponte, mas a comunica\u00e7\u00e3o sobre sa\u00fade \u00e9 tudo sobre informa\u00e7\u00e3o visual. E voc\u00ea sabe o que mais? Funciona.<br \/>\nVamos pensar nisso juntos. Al\u00e9m de serem confi\u00e1veis, as informa\u00e7\u00f5es sobre sa\u00fade devem ser:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Intuitivo e f\u00e1cil de compreender<\/li>\n<li>Adequado a diferentes tipos de m\u00eddia<\/li>\n<li>Livre de barreiras ling\u00fc\u00edsticas<\/li>\n<\/ul>\n<p>Voc\u00ea consegue pensar em alguma outra ferramenta de comunica\u00e7\u00e3o que abarque os tr\u00eas t\u00f3picos?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5356 size-large aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg\" alt=\"comunica\u00e7\u00e3o sobre sa\u00fade zika\" width=\"640\" height=\"829\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg 791w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-232x300.jpg 232w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg 1276w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>A comunica\u00e7\u00e3o sanit\u00e1ria descobriu isso <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">ponto de viragem importante<\/a> d\u00e9cadas atr\u00e1s.<\/p>\n<p>Quando as pessoas tinham canais restritos para facilitar a comunica\u00e7\u00e3o, era necess\u00e1ria uma ferramenta suficientemente r\u00e1pida para evitar a desinforma\u00e7\u00e3o. A maneira de fazer isso era atrav\u00e9s de uma ampla divulga\u00e7\u00e3o de cartazes m\u00e9dicos informativos.<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5359 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\" alt=\"comunica\u00e7\u00e3o sobre sa\u00fade\" width=\"345\" height=\"528\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg 345w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters-196x300.jpg 196w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<p>Eles podem parecer engra\u00e7ados agora, mas <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">a comunica\u00e7\u00e3o na \u00e1rea da sa\u00fade se intensificou rapidamente<\/a> ao longo dos anos, a ponto de n\u00e3o podermos imaginar como funcionaria sem imagens instrutivas.<\/p>\n<p>Na verdade, erro meu. Podemos imaginar e ele existe.<\/p>\n<p>Voc\u00ea sabe o que \u00e9 isso?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5360 size-full aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\" alt=\"comunica\u00e7\u00e3o sobre sa\u00fade\" width=\"620\" height=\"418\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg 620w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas-300x202.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>As instru\u00e7\u00f5es de medicamentos que v\u00eam dentro das caixas e garrafas s\u00e3o praticamente o que fazemos pela ci\u00eancia em geral.<\/p>\n<p>Juntamos uma s\u00e9rie de textos e esperamos que as pessoas se interessem pelo que est\u00e1 nele. Em outras palavras, ignoramos a atratividade dos infogr\u00e1ficos e nossa prefer\u00eancia por qualquer est\u00edmulo visual.<\/p>\n<p>A comunica\u00e7\u00e3o sanit\u00e1ria tem esfregado em nosso rosto um <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">forma inteligente e simples de fornecer informa\u00e7\u00f5es<\/a>. Que tal todos os cientistas aprenderem com isso e mudarem a maneira como comunicamos a ci\u00eancia?<\/p>\n<p>Ou talvez possamos simplesmente aceitar que nossa pesquisa acabe amassada dentro de uma caixa, ou pior, jogada no lixo.<a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5739 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png\" alt=\"comunica\u00e7\u00e3o sobre sa\u00fade\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea prefere receber informa\u00e7\u00f5es relevantes de imagens do que de textos. Como eu sei disso? Por causa da comunica\u00e7\u00e3o sobre sa\u00fade. Pode ser uma daquelas coisas que voc\u00ea n\u00e3o percebe at\u00e9 que algu\u00e9m o aponte, mas a comunica\u00e7\u00e3o sobre sa\u00fade \u00e9 tudo sobre informa\u00e7\u00e3o visual. E voc\u00ea sabe o que mais? Funciona. Vamos pensar nisso juntos. Al\u00e9m de [...]<\/p>","protected":false},"author":4,"featured_media":5367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[40],"tags":[554],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The success of health communication - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"A long time ago, health communication discovered a major turning point. How about we use the same strategy for science communication in general?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/pt\/helse-kommunikasjon\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The success of health communication - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\"A long time ago, health communication discovered a major turning point. 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