{"id":5276,"date":"2018-08-16T15:26:56","date_gmt":"2018-08-16T18:26:56","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=5276"},"modified":"2022-10-18T08:10:22","modified_gmt":"2022-10-18T11:10:22","slug":"visual-cognition","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/pt\/reconhecimento-visual\/","title":{"rendered":"Cogni\u00e7\u00e3o visual: O que isso tem a ver com voc\u00ea?"},"content":{"rendered":"

Uma imagem vale mais do que mil palavras. Agrade\u00e7a sua cogni\u00e7\u00e3o visual por isso<\/a>!<\/p>\n

Muitas vezes ouvimos como o est\u00edmulo visual \u00e9 importante na montagem de informa\u00e7\u00f5es. No entanto, raramente discutimos por que nossa mente funciona assim.<\/p>\n

Em um estudo recente<\/a>M. A. Borkin et al. investigam o papel de nossa mente na visualiza\u00e7\u00e3o. O estudo mostra a import\u00e2ncia de alguns elementos para memorizar e relembrar uma mensagem.<\/p>\n

Os autores apresentaram visualiza\u00e7\u00f5es em tr\u00eas contextos diferentes para rastrear locais de fixa\u00e7\u00e3o dos olhos. Aqui est\u00e3o as tr\u00eas fases experimentais:<\/p>\n

\"cogni\u00e7\u00e3o<\/a><\/p>\n

Primeiro, os autores permitiram que os participantes memorizassem algumas imagens. Em segundo lugar, os autores misturaram as imagens a imagens invis\u00edveis e as apresentaram aos participantes novamente. Ao fazer isso, seria capaz de rastrear os olhos dos participantes numa tentativa de identificar imagens familiares. Finalmente, os autores pegaram as imagens corretamente identificadas e verificaram que tipos de informa\u00e7\u00e3o foram utilizados para identificar uma imagem, ou seja, que informa\u00e7\u00f5es foram memorizadas.<\/p>\n

O resultado sobre a memorabilidade pode ser visto abaixo:<\/p>\n

\"cogni\u00e7\u00e3o<\/a><\/p>\n

Os resultados s\u00e3o claros. As imagens mais memor\u00e1veis e melhor descritas foram as mais visualmente associadas. O que indica como nossa cogni\u00e7\u00e3o visual \u00e9 instigada a certos tipos de est\u00edmulos.<\/p>\n

Al\u00e9m disso, os autores tamb\u00e9m descobriram a import\u00e2ncia dos t\u00edtulos e textos na visualiza\u00e7\u00e3o das mensagens. \u00c9 importante destacar que a utiliza\u00e7\u00e3o destes elementos complementa a visualiza\u00e7\u00e3o e deve ser utilizada de forma inteligente. Da mesma forma, os pictogramas se apresentaram como bons ganchos na recorda\u00e7\u00e3o da mensagem.<\/p>\n

\"cogni\u00e7\u00e3o<\/a><\/p>\n

Finalmente, a redund\u00e2ncia ajudou a relembrar e a compreender visualiza\u00e7\u00f5es. Este resultado pode parecer um pouco estranho se pensarmos que a redund\u00e2ncia tornaria a visualiza\u00e7\u00e3o entediante e repetitiva. Entretanto, se pensarmos que a cogni\u00e7\u00e3o visual pode reter informa\u00e7\u00f5es mais facilmente quando vista mais de uma vez<\/a>faz todo o sentido.<\/p>\n

Esta pesquisa n\u00e3o s\u00f3 confirma porque os infogr\u00e1ficos t\u00eam uma grande aceita\u00e7\u00e3o, mas tamb\u00e9m explica porque gostamos tanto deles.\"cogni\u00e7\u00e3o<\/a>Nossas mentes v\u00e3o em busca do que aparece e \u00e9 mais f\u00e1cil de montar. Dessa forma, a cogni\u00e7\u00e3o visual \u00e9 tudo sobre a capacidade de reter informa\u00e7\u00f5es. Entretanto, isso deve ser feito de uma maneira eficaz e sem esfor\u00e7o.<\/p>\n

Se trabalhamos muito melhor com est\u00edmulos visuais, por que insistimos em usar textos longos e densos para nos expressarmos? Voc\u00ea pensa sobre isso enquanto escreve um artigo cient\u00edfico? Talvez voc\u00ea devesse.<\/p>","protected":false},"excerpt":{"rendered":"

Uma imagem vale mais do que mil palavras. Agrade\u00e7a sua cogni\u00e7\u00e3o visual por isso! Muitas vezes ouvimos como o est\u00edmulo visual \u00e9 importante na montagem de informa\u00e7\u00f5es. No entanto, raramente discutimos por que nossa mente funciona assim. Em um estudo recente, M. A. Borkin et al. investigam o papel de nossa mente na visualiza\u00e7\u00e3o. O estudo mostra a import\u00e2ncia de [...]<\/p>","protected":false},"author":4,"featured_media":5285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[959,28],"tags":[554],"yoast_head":"\nVisual cognition: What does it have to do you? - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"Our minds are all about visual cognition, so why do we insist in using long and dense texts to express ourselves?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/pt\/visuele-cognitie\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visual cognition: What does it have to do you? - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\"Our minds are all about visual cognition, so why do we insist in using long and dense texts to express ourselves?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/pt\/visuele-cognitie\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-16T18:26:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T11:10:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/02\/preview-234234.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"358\" \/>\n\t<meta property=\"og:image:height\" content=\"218\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Visual cognition: What does it have to do you? 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. 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