{"id":5354,"date":"2016-03-08T14:15:57","date_gmt":"2016-03-08T17:15:57","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=5354"},"modified":"2022-10-18T08:10:57","modified_gmt":"2022-10-18T11:10:57","slug":"health-communication","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/pl\/zdrowie-komunikacja\/","title":{"rendered":"Sukces komunikacji zdrowotnej"},"content":{"rendered":"<p>U\u017cytkownik woli otrzymywa\u0107 istotne informacje z obraz\u00f3w ni\u017c z tekst\u00f3w.<br \/>\nSk\u0105d to wiem? Ze wzgl\u0119du na komunikacj\u0119 zdrowotn\u0105.<\/p>\n<p>Mo\u017ce to by\u0107 jedna z tych rzeczy, z kt\u00f3rych nie zdajesz sobie sprawy, dop\u00f3ki kto\u015b tego nie wska\u017ce, ale komunikacja zdrowotna opiera si\u0119 na informacjach wizualnych. I wiesz co jeszcze? To dzia\u0142a.<br \/>\nPrzemy\u015blmy to razem. Informacje na temat zdrowia musz\u0105 by\u0107 nie tylko wiarygodne:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Intuicyjna i \u0142atwa do zrozumienia<\/li>\n<li>Nadaje si\u0119 do r\u00f3\u017cnych rodzaj\u00f3w medi\u00f3w<\/li>\n<li>Bez barier j\u0119zykowych<\/li>\n<\/ul>\n<p>Czy znasz inne narz\u0119dzie komunikacji, kt\u00f3re obejmuje wszystkie trzy tematy?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5356 size-large aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg\" alt=\"komunikacja zdrowotna zika\" width=\"640\" height=\"829\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg 791w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-232x300.jpg 232w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg 1276w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Komunikacja zdrowotna to rozgryz\u0142a <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">wa\u017cny punkt zwrotny<\/a> dekady temu.<\/p>\n<p>Kiedy ludzie mieli ograniczone kana\u0142y u\u0142atwiaj\u0105ce komunikacj\u0119, potrzebne by\u0142o narz\u0119dzie wystarczaj\u0105co szybkie, aby zapobiec dezinformacji. Sposobem na to by\u0142o szerokie rozpowszechnianie informacyjnych plakat\u00f3w medycznych.<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5359 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\" alt=\"komunikacja zdrowotna\" width=\"345\" height=\"528\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg 345w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters-196x300.jpg 196w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<p>Teraz mog\u0105 wygl\u0105da\u0107 \u015bmiesznie, ale <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">szybka eskalacja komunikacji zdrowotnej<\/a> przez lata do tego stopnia, \u017ce nie mo\u017cemy sobie wyobrazi\u0107, jak dzia\u0142a\u0142by bez pouczaj\u0105cych obraz\u00f3w.<\/p>\n<p>Faktycznie, m\u00f3j b\u0142\u0105d. Mo\u017cemy to sobie wyobrazi\u0107 i to istnieje.<\/p>\n<p>Czy wiesz, co to jest?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5360 size-full aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\" alt=\"komunikacja zdrowotna\" width=\"620\" height=\"418\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg 620w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas-300x202.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Instrukcje dotycz\u0105ce lek\u00f3w, kt\u00f3re znajduj\u0105 si\u0119 w pude\u0142kach i butelkach, s\u0105 w zasadzie tym, co robimy dla nauki w og\u00f3le.<\/p>\n<p>Zestawiamy ze sob\u0105 wiele tekst\u00f3w i oczekujemy, \u017ce ludzie zainteresuj\u0105 si\u0119 tym, co jest w nich zawarte. Innymi s\u0142owy, ignorujemy atrakcyjno\u015b\u0107 infografik i nasze preferencje dotycz\u0105ce wszelkich bod\u017ac\u00f3w wizualnych.<\/p>\n<p>Komunikacja zdrowotna jest wcierana w nasze twarze i <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">Inteligentny i prosty spos\u00f3b dostarczania informacji<\/a>. A mo\u017ce wszyscy naukowcy wyci\u0105gn\u0105 z tego wnioski i zmieni\u0105 spos\u00f3b, w jaki komunikujemy nauk\u0119?<\/p>\n<p>A mo\u017ce po prostu pogodzimy si\u0119 z tym, \u017ce nasze badania sko\u0144cz\u0105 zgniecione w pude\u0142ku lub, co gorsza, wyrzucone do kosza.<a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5739 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png\" alt=\"komunikacja zdrowotna\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Wolisz otrzymywa\u0107 istotne informacje z obraz\u00f3w ni\u017c z tekst\u00f3w. Sk\u0105d to wiem? Z powodu komunikacji zdrowotnej. Mo\u017ce to by\u0107 jedna z tych rzeczy, z kt\u00f3rych nie zdajesz sobie sprawy, dop\u00f3ki kto\u015b tego nie wska\u017ce, ale komunikacja zdrowotna opiera si\u0119 na informacjach wizualnych. I wiesz co jeszcze? To dzia\u0142a. Przemy\u015blmy to razem. Opr\u00f3cz [...]<\/p>","protected":false},"author":4,"featured_media":5367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[40],"tags":[554],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The success of health communication - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"A long time ago, health communication discovered a major turning point. How about we use the same strategy for science communication in general?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/pl\/helse-kommunikasjon\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The success of health communication - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\"A long time ago, health communication discovered a major turning point. How about we use the same strategy for science communication in general?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/pl\/helse-kommunikasjon\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-08T17:15:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T11:10:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/a-public-health-poster-from-1910-is-spitting-really-a-health-hazard.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"416\" \/>\n\t<meta property=\"og:image:height\" content=\"234\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The success of health communication - Mind the Graph Blog","description":"A long time ago, health communication discovered a major turning point. 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. Connect with him on LinkedIn - Fabricio Pamplona.","sameAs":["http:\/\/mindthegraph.com","https:\/\/www.linkedin.com\/in\/fabriciopamplona"],"url":"https:\/\/mindthegraph.com\/blog\/pl\/author\/fabricio\/"}]}},"_links":{"self":[{"href":"https:\/\/mindthegraph.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/5354"}],"collection":[{"href":"https:\/\/mindthegraph.com\/blog\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindthegraph.com\/blog\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/pl\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/pl\/wp-json\/wp\/v2\/comments?post=5354"}],"version-history":[{"count":12,"href":"https:\/\/mindthegraph.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/5354\/revisions"}],"predecessor-version":[{"id":6105,"href":"https:\/\/mindthegraph.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/5354\/revisions\/6105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/pl\/wp-json\/wp\/v2\/media\/5367"}],"wp:attachment":[{"href":"https:\/\/mindthegraph.com\/blog\/pl\/wp-json\/wp\/v2\/media?parent=5354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/pl\/wp-json\/wp\/v2\/categories?post=5354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/pl\/wp-json\/wp\/v2\/tags?post=5354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}