{"id":5276,"date":"2018-08-16T15:26:56","date_gmt":"2018-08-16T18:26:56","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=5276"},"modified":"2022-10-18T08:10:22","modified_gmt":"2022-10-18T11:10:22","slug":"visual-cognition","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/pl\/poznanie-wizualne\/","title":{"rendered":"Poznanie wizualne: Co to ma wsp\u00f3lnego z tob\u0105?"},"content":{"rendered":"

Obraz jest wart tysi\u0105ca s\u0142\u00f3w. Podzi\u0119kuj za to swojemu poznaniu wizualnemu<\/a>!<\/p>\n

Cz\u0119sto s\u0142yszymy, \u017ce bod\u017ace wzrokowe s\u0105 wa\u017cne w gromadzeniu informacji. Rzadko jednak dyskutujemy o tym, dlaczego nasz umys\u0142 dzia\u0142a w ten spos\u00f3b.<\/p>\n

W ostatnie badanie<\/a>M. A. Borkin i wsp. badaj\u0105 rol\u0119 naszego umys\u0142u w wizualizacji. Badanie pokazuje znaczenie niekt\u00f3rych element\u00f3w w zapami\u0119tywaniu i przypominaniu sobie wiadomo\u015bci.<\/p>\n

Autorzy przedstawili wizualizacje w trzech r\u00f3\u017cnych kontekstach, aby \u015bledzi\u0107 lokalizacje fiksacji oczu. Oto trzy fazy eksperymentalne:<\/p>\n

\"poznanie<\/a><\/p>\n

Po pierwsze, autorzy pozwolili uczestnikom zapami\u0119ta\u0107 niekt\u00f3re obrazy. Po drugie, autorzy zmieszali te obrazy z niewidzianymi i ponownie zaprezentowali je uczestnikom. W ten spos\u00f3b mo\u017cna by\u0142o \u015bledzi\u0107 \u015bcie\u017cki oczu uczestnik\u00f3w, pr\u00f3buj\u0105c zidentyfikowa\u0107 znajome obrazy. Na koniec autorzy wzi\u0119li poprawnie zidentyfikowane obrazy i sprawdzili, jakie rodzaje informacji zosta\u0142y u\u017cyte do identyfikacji obrazu, co oznacza, jakie informacje zosta\u0142y zapami\u0119tane.<\/p>\n

Wynik dotycz\u0105cy pami\u0105tek mo\u017cna zobaczy\u0107 poni\u017cej:<\/p>\n

\"poznanie<\/a><\/p>\n

Wyniki s\u0105 jasne. Najbardziej zapadaj\u0105ce w pami\u0119\u0107 i najlepiej opisane obrazy by\u0142y tymi bardziej kojarzonymi wizualnie. Wskazuje to, w jaki spos\u00f3b nasze poznanie wizualne jest stymulowane przez okre\u015blone rodzaje bod\u017ac\u00f3w.<\/p>\n

Ponadto autorzy odkryli r\u00f3wnie\u017c znaczenie tytu\u0142\u00f3w i tekst\u00f3w w wizualizacji wiadomo\u015bci. Wa\u017cne jest, aby podkre\u015bli\u0107, \u017ce u\u017cycie tych element\u00f3w uzupe\u0142nia wizualizacj\u0119 i powinno by\u0107 u\u017cywane w sprytny spos\u00f3b. Podobnie piktogramy zaprezentowa\u0142y si\u0119 jako dobre haczyki w zapami\u0119tywaniu wiadomo\u015bci.<\/p>\n

\"poznanie<\/a><\/p>\n

Wreszcie, redundancja pomog\u0142a przywo\u0142a\u0107 i zrozumie\u0107 wizualizacje. Wynik ten mo\u017ce brzmie\u0107 nieco niezr\u0119cznie, je\u015bli uwa\u017camy, \u017ce redundancja sprawi\u0142aby, \u017ce wizualizacja by\u0142aby nudna i powtarzalna. Je\u015bli jednak pomy\u015blimy, \u017ce poznanie wizualne mo\u017ce \u0142atwiej zachowa\u0107 informacje, gdy s\u0105 one ogl\u0105dane wi\u0119cej ni\u017c jeden raz<\/a>to ma sens.<\/p>\n

Badanie to nie tylko potwierdza, dlaczego infografiki ciesz\u0105 si\u0119 du\u017c\u0105 akceptacj\u0105, ale tak\u017ce wyja\u015bnia, dlaczego tak bardzo je lubimy.\"poznanie<\/a>Nasze umys\u0142y wybieraj\u0105 to, co wyskakuje i jest \u0142atwiejsze do z\u0142o\u017cenia. W ten spos\u00f3b poznanie wizualne polega na zdolno\u015bci do zatrzymywania informacji. Nale\u017cy to jednak robi\u0107 w spos\u00f3b efektywny i niewymagaj\u0105cy wysi\u0142ku.<\/p>\n

Skoro znacznie lepiej pracujemy z bod\u017acami wizualnymi, dlaczego upieramy si\u0119 przy u\u017cywaniu d\u0142ugich i g\u0119stych tekst\u00f3w do wyra\u017cania siebie? Czy my\u015blisz o tym pisz\u0105c artyku\u0142 naukowy? Mo\u017ce powiniene\u015b.<\/p>","protected":false},"excerpt":{"rendered":"

Obraz jest wart tysi\u0105ca s\u0142\u00f3w. Podzi\u0119kuj za to swojemu poznaniu wizualnemu! Cz\u0119sto s\u0142yszymy, \u017ce bod\u017ace wizualne s\u0105 wa\u017cne w gromadzeniu informacji. Jednak rzadko dyskutujemy o tym, dlaczego nasz umys\u0142 dzia\u0142a w ten spos\u00f3b. W niedawnym badaniu M. A. Borkin i wsp. zbadali rol\u0119 naszego umys\u0142u w wizualizacji. Badanie pokazuje znaczenie [...]<\/p>","protected":false},"author":4,"featured_media":5285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[959,28],"tags":[554],"yoast_head":"\nVisual cognition: What does it have to do you? - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"Our minds are all about visual cognition, so why do we insist in using long and dense texts to express ourselves?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/pl\/visuele-cognitie\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visual cognition: What does it have to do you? - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\"Our minds are all about visual cognition, so why do we insist in using long and dense texts to express ourselves?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/pl\/visuele-cognitie\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-16T18:26:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T11:10:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/02\/preview-234234.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"358\" \/>\n\t<meta property=\"og:image:height\" content=\"218\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Visual cognition: What does it have to do you? 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. Connect with him on LinkedIn - Fabricio Pamplona.","sameAs":["http:\/\/mindthegraph.com","https:\/\/www.linkedin.com\/in\/fabriciopamplona"],"url":"https:\/\/mindthegraph.com\/blog\/pl\/author\/fabricio\/"}]}},"_links":{"self":[{"href":"https:\/\/mindthegraph.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/5276"}],"collection":[{"href":"https:\/\/mindthegraph.com\/blog\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindthegraph.com\/blog\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/pl\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/pl\/wp-json\/wp\/v2\/comments?post=5276"}],"version-history":[{"count":8,"href":"https:\/\/mindthegraph.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/5276\/revisions"}],"predecessor-version":[{"id":6107,"href":"https:\/\/mindthegraph.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/5276\/revisions\/6107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/pl\/wp-json\/wp\/v2\/media\/5285"}],"wp:attachment":[{"href":"https:\/\/mindthegraph.com\/blog\/pl\/wp-json\/wp\/v2\/media?parent=5276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/pl\/wp-json\/wp\/v2\/categories?post=5276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/pl\/wp-json\/wp\/v2\/tags?post=5276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}