{"id":5354,"date":"2016-03-08T14:15:57","date_gmt":"2016-03-08T17:15:57","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=5354"},"modified":"2022-10-18T08:10:57","modified_gmt":"2022-10-18T11:10:57","slug":"health-communication","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/nl\/gezondheidscommunicatie\/","title":{"rendered":"Het succes van gezondheidscommunicatie"},"content":{"rendered":"<p>Je krijgt liever relevante informatie uit afbeeldingen dan uit teksten.<br \/>\nHoe weet ik dat? Vanwege de gezondheidscommunicatie.<\/p>\n<p>Het is misschien een van die dingen die je je niet realiseert totdat iemand je erop wijst, maar bij gezondheidscommunicatie draait alles om visuele informatie. En weet je wat nog meer? Het werkt.<br \/>\nLaten we er samen over nadenken. Informatie over gezondheid moet betrouwbaar zijn:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Intu\u00eftief en gemakkelijk te begrijpen<\/li>\n<li>Geschikt voor verschillende soorten media<\/li>\n<li>Vrij van taalbarri\u00e8res<\/li>\n<\/ul>\n<p>Kunt u een ander communicatiemiddel bedenken dat alle drie de onderwerpen omvat?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5356 size-large aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg\" alt=\"gezondheidscommunicatie zika\" width=\"640\" height=\"829\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg 791w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-232x300.jpg 232w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg 1276w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Gezondheidscommunicatie bedacht dit <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">belangrijk keerpunt<\/a> decennia geleden.<\/p>\n<p>Toen mensen beperkte communicatiekanalen hadden, was een instrument nodig dat snel genoeg was om verkeerde informatie te voorkomen. De manier om dat te doen was door een ruime verspreiding van informatieve medische posters.<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5359 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\" alt=\"gezondheidscommunicatie\" width=\"345\" height=\"528\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg 345w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters-196x300.jpg 196w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<p>Ze zien er nu misschien grappig uit, maar <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">gezondheidscommunicatie escaleerde snel<\/a> door de jaren heen tot het punt dat we ons niet meer kunnen voorstellen hoe het zou werken zonder leerzame beelden.<\/p>\n<p>Eigenlijk, mijn fout. We kunnen het ons voorstellen en het bestaat.<\/p>\n<p>Weet je wat dit is?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5360 size-full aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\" alt=\"gezondheidscommunicatie\" width=\"620\" height=\"418\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg 620w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas-300x202.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>De gebruiksaanwijzing voor medicijnen die in dozen en flessen zit, is zo'n beetje wat we doen voor de wetenschap in het algemeen.<\/p>\n<p>We zetten een heleboel teksten bij elkaar en verwachten dat mensen ge\u00efnteresseerd raken in wat erin staat. Met andere woorden, we negeren de aantrekkelijkheid van infographics en onze voorkeur voor elke visuele prikkel.<\/p>\n<p>Gezondheidscommunicatie heeft ons in het gezicht gewreven een <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">intelligente en eenvoudige manier om informatie te verstrekken<\/a>. Wat als alle wetenschappers daarvan leren en de manier waarop we wetenschap communiceren veranderen?<\/p>\n<p>Of misschien kunnen we gewoon accepteren dat ons onderzoek verfrommeld in een doos eindigt, of in het ergste geval, in de prullenbak.<a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5739 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png\" alt=\"gezondheidscommunicatie\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>U ontvangt liever relevante informatie uit afbeeldingen dan uit teksten. Hoe weet ik dat? Vanwege gezondheidscommunicatie. Het is misschien een van die dingen die je je niet realiseert tot iemand je erop wijst, maar bij gezondheidscommunicatie draait alles om visuele informatie. En weet je wat nog meer? Het werkt. Laten we er samen over nadenken. Afgezien van [...]<\/p>","protected":false},"author":4,"featured_media":5367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[40],"tags":[554],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The success of health communication - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"A long time ago, health communication discovered a major turning point. How about we use the same strategy for science communication in general?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/nl\/helse-kommunikasjon\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The success of health communication - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\"A long time ago, health communication discovered a major turning point. How about we use the same strategy for science communication in general?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/nl\/helse-kommunikasjon\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-08T17:15:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T11:10:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/a-public-health-poster-from-1910-is-spitting-really-a-health-hazard.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"416\" \/>\n\t<meta property=\"og:image:height\" content=\"234\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The success of health communication - Mind the Graph Blog","description":"A long time ago, health communication discovered a major turning point. 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