{"id":6225,"date":"2018-08-08T15:53:52","date_gmt":"2018-08-08T18:53:52","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=6225"},"modified":"2022-10-18T08:24:35","modified_gmt":"2022-10-18T11:24:35","slug":"external-diffusion","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/nb\/external-diffusion\/","title":{"rendered":"Spred forskningen din med External Diffusion!"},"content":{"rendered":"

\"Vi mener at det \u00e5 publisere en artikkel ikke er m\u00e5let for en forsker\"<\/a>. We did a little interview with External Diffusion about their work and how they are improving science communication. Check it out!<\/p>\n

1. Hva var vendepunktet for opprettelsen av External Diffusion?<\/h4>\n

As a scientist, Damien felt the need to share his work in a different way, in addition to scientific papers and communications at conferences. He started a personal blog and began to be active on Twitter. Writing blog posts about scientific papers (his own or some other interesting piece found in the literature) was an exercise he enjoyed a lot. The point is to use alternative communication style, outside of the austere canvas of scholarly communication and avoiding its jargon. However, and despite outreach efforts, he realized by looking at the website stats that it was very tricky to get eyes on these articles.<\/p>\n

V\u00e5ren 2015 fikk Damien en id\u00e9 da han snakket med broren Alex, som er gr\u00fcnder innen web og sosiale medier: et nettknutepunkt som ville garantere et relevant og massivt publikum for forfattere av vitenskapelige publikasjoner som \u00f8nsker \u00e5 blogge om artikkelen sin. Damien kom opp med alle de tingene forfatterne ville elske \u00e5 dra nytte av. Alex kom opp med tekniske l\u00f8sninger og forslag for \u00e5 tilby enda mer. Sammen designet de nettstedet og begynte \u00e5 rekruttere de f\u00f8rste bidragsyterne og f\u00f8lgerne p\u00e5 sosiale medier. Nettstedet ble lansert i oktober 2015.<\/p>\n

2. Hvordan kan ekstern diffusjon hjelpe forskere med \u00e5 kommunisere funnene sine?<\/h4>\n

Vi mener at publisering av en artikkel er ikke endepunktet for en forsker<\/a>. Most researchers feel the need to talk about their findings in complementary ways. For examples, they go speak at conferences to make sure the community hears about their work. They sometimes use the services of the communication department at the university, to reach out to the general press. Some also communicate directly via social media. Blogging is yet another channel of science communication, dissemination, outreach, promotion (call it how you like). To make an impact via blogging, writing great content is not enough; you need a wide and relevant audience.<\/p>\n

The External Diffusion blog post consists of a multi-section page that can host various types of engaging contents (infographics, illustration, multiple links, author biography, video, etc.). The content is provided by the author on the basis of a template we propose. If requested, we help with creating the contents. The strength of External Diffusion is the audience and the active social media outreach. Once the post is live on the website, we activate a true communication plan, to make sure the post and the article are discussed online by the relevant community.<\/p>\n

\"Hvis<\/a><\/p>\n

3. Hvordan reagerte det vitenskapelige milj\u00f8et p\u00e5 arbeidet ditt?<\/h4>\n

Vi startet med en h\u00e5ndfull innlegg og nesten ingen f\u00f8lgere p\u00e5 sosiale medier. N\u00e5 publiserer vi ett innlegg omtrent hver uke, og publikummet v\u00e5rt vokser veldig raskt (f.eks. 5000 f\u00f8lgere p\u00e5 Twitter<\/a>). Det som er viktig, er det h\u00f8ye engasjementet (RT, likes osv.) som innleggene v\u00e5re i sosiale medier genererer, og antallet som \"klikker seg videre\" til den faktiske vitenskapelige artikkelen som forfatterne \u00f8nsker \u00e5 promotere. Vi f\u00e5r mange positive kommentarer fra samfunnet, og det er vi veldig glade for!<\/p>\n

4. Hva er de neste trinnene for ekstern diffusjon?<\/h4>\n

The next step for the development of the start-up is to establish a sustainable business model. We are looking for institutional partners \u2013 universities, research consortia, networks, etc. \u2013 who would like to benefit from our services on a regular basis. We want to continue build our social media audience. We will also soon propose fee-based services for the preparation of contents like infographics, illustrations, video, and popularization articles. Finally, we have a gjestebloggside<\/a> der vi publiserer eksterne bidrag om ulike temaer knyttet til vitenskapelig publisering og forskning. Vi planlegger \u00e5 utvide denne siden for \u00e5 fortsette samtalen med samfunnet (forslag er velkomne!).<\/p>\n

\"Spred<\/a><\/p>\n

5. Hvordan ser du for deg at forskningskommunikasjonen vil v\u00e6re om et par \u00e5r?<\/h4>\n

Science communication has multiple forms. There will always be scientists who think that their papers \u201cspeak by themselves\u201d and don\u2019t need any additional form of outreach. And in some case it may indeed work for what they want to do. Yet, scholarly science communication is in the middle of a revolution: open access, open science, open data, preprints, post-publication peer review, collaborative publications, etc. Social media also multiplies information sources. In this flow of information, from the perspective of the scientific author, it will be more and more important to be able to stand out. Thus, managing online presence and e-reputation will be a must.<\/p>\n

Fra perspektivet til den vitenskapelige leseren, som m\u00e5 takle dagens informasjonsoverflod, det er en god id\u00e9 \u00e5 lese vitenskapsblogger<\/a>. In terms of communication forms, innovation is already there with interactive posters, social media chats and live videos, etc. Yet, we do believe that the good old paper will survive for long years because science communication is not only about conveying strong message; it is also about sharing methods and data in a precise and detailed manner so as to allow the community to build upon existing work and progress further. Probably, a mission of growing importance for science communicators will be to engage with the society, the media and even the political sphere to help rationalize biased science debates (migration, climate change, vaccines, etc.). Truncated messages can be easily conveyed in today\u2019s communication frenzy and scientists must help debunk this.<\/p>","protected":false},"excerpt":{"rendered":"

\"Vi mener at det \u00e5 publisere en artikkel ikke er sluttpunktet for en forsker\". Vi har gjort et lite intervju med External Diffusion om arbeidet deres og hvordan de jobber med \u00e5 forbedre forskningskommunikasjon. Sjekk det ut! 1. Hva var vendepunktet for \u00e5 grunnlegge External Diffusion? Som forsker f\u00f8lte Damien et behov for \u00e5 dele arbeidet sitt [...]<\/p>","protected":false},"author":4,"featured_media":6227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[959,28],"tags":[554,964,775,777],"yoast_head":"\nSpread your research with External Diffusion! - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\""We consider that publishing a paper is not the endpoint for a scientist". We did a little interview with External Diffusion. 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