{"id":5354,"date":"2016-03-08T14:15:57","date_gmt":"2016-03-08T17:15:57","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=5354"},"modified":"2022-10-18T08:10:57","modified_gmt":"2022-10-18T11:10:57","slug":"health-communication","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/nb\/helse-kommunikasjon\/","title":{"rendered":"Suksess med helsekommunikasjon"},"content":{"rendered":"<p>Du f\u00e5r heller relevant informasjon fra bilder enn fra tekst.<br \/>\nHvordan vet jeg dette? P\u00e5 grunn av helsekommunikasjon.<\/p>\n<p>It might be one of those things you don&#8217;t realize until someone point it out, but health communication is all about visual information. And you know what else? It works.<br \/>\nLa oss tenke gjennom det sammen. I tillegg til \u00e5 v\u00e6re p\u00e5litelig, m\u00e5 helseinformasjon v\u00e6re det:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Intuitiv og lett \u00e5 forst\u00e5<\/li>\n<li>Egnet for ulike typer medier<\/li>\n<li>Uten spr\u00e5kbarrierer<\/li>\n<\/ul>\n<p>Kan du komme p\u00e5 noe annet kommunikasjonsverkt\u00f8y som omfatter alle tre temaene?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5356 size-large aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg\" alt=\"helsekommunikasjon zika\" width=\"640\" height=\"829\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg 791w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-232x300.jpg 232w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg 1276w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Helsekommunikasjon fant ut dette <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">viktig vendepunkt<\/a> for flere ti\u00e5r siden.<\/p>\n<p>Da folk hadde begrensede kanaler for kommunikasjon, var det behov for et verkt\u00f8y som var raskt nok til \u00e5 forhindre feilinformasjon. M\u00e5ten \u00e5 gj\u00f8re det p\u00e5 var \u00e5 spre informative medisinske plakater.<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5359 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\" alt=\"helsekommunikasjon\" width=\"345\" height=\"528\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg 345w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters-196x300.jpg 196w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<p>De ser kanskje morsomme ut n\u00e5, men <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">helsekommunikasjonen eskalerte raskt<\/a> gjennom \u00e5rene til det punktet at vi ikke kan forestille oss hvordan det ville fungert uten instruktive bilder.<\/p>\n<p>Det var faktisk min feil. Vi kan forestille oss det, og det finnes.<\/p>\n<p>Vet du hva dette er?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5360 size-full aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\" alt=\"helsekommunikasjon\" width=\"620\" height=\"418\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg 620w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas-300x202.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Medisininstruksjonene som f\u00f8lger med i esker og flasker, er stort sett det vi gj\u00f8r for vitenskap generelt.<\/p>\n<p>Vi setter sammen en hel masse tekst og forventer at folk skal bli interessert i innholdet. Vi ignorerer med andre ord infografikkens tiltrekningskraft og v\u00e5r preferanse for visuelle stimuli.<\/p>\n<p>Helsekommunikasjon har blitt gnidd i ansiktet p\u00e5 oss i en \u00e5rrekke. <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">intelligent og enkel m\u00e5te \u00e5 levere informasjon p\u00e5<\/a>. Hva om alle forskere l\u00e6rer av det og endrer m\u00e5ten vi kommuniserer vitenskap p\u00e5?<\/p>\n<p>Eller kanskje vi bare kan akseptere at forskningen v\u00e5r blir kr\u00f8llet sammen i en eske, eller i verste fall kastet i s\u00f8pla.<a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5739 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png\" alt=\"helsekommunikasjon\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Du f\u00e5r heller relevant informasjon fra bilder enn fra tekst. Hvordan vet jeg det? P\u00e5 grunn av helsekommunikasjon. Det er kanskje en av de tingene du ikke skj\u00f8nner f\u00f8r noen p\u00e5peker det, men helsekommunikasjon handler om visuell informasjon. Og vet du hva? Det fungerer. La oss tenke gjennom det sammen. Bortsett fra [...]<\/p>","protected":false},"author":4,"featured_media":5367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[40],"tags":[554],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The success of health communication - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"A long time ago, health communication discovered a major turning point. How about we use the same strategy for science communication in general?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/nb\/helse-kommunikasjon\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The success of health communication - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\"A long time ago, health communication discovered a major turning point. How about we use the same strategy for science communication in general?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/nb\/helse-kommunikasjon\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-08T17:15:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T11:10:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/a-public-health-poster-from-1910-is-spitting-really-a-health-hazard.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"416\" \/>\n\t<meta property=\"og:image:height\" content=\"234\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The success of health communication - Mind the Graph Blog","description":"A long time ago, health communication discovered a major turning point. 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. 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