{"id":5276,"date":"2018-08-16T15:26:56","date_gmt":"2018-08-16T18:26:56","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=5276"},"modified":"2022-10-18T08:10:22","modified_gmt":"2022-10-18T11:10:22","slug":"visual-cognition","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/nb\/visuell-kognisjon\/","title":{"rendered":"Visuell kognisjon: Hva har det med deg \u00e5 gj\u00f8re?"},"content":{"rendered":"<p>Et bilde sier mer enn tusen ord. <a href=\"https:\/\/blog.mindthegraph.com\/figure-browser\/\">Takk din visuelle kognisjon for det<\/a>!<\/p>\n<p>Vi h\u00f8rer ofte at visuell stimulans er viktig for \u00e5 samle informasjon. Men vi diskuterer sjelden hvorfor hjernen v\u00e5r fungerer slik.<\/p>\n<p>I en <a href=\"http:\/\/ieeexplore.ieee.org\/xpl\/login.jsp?tp=&amp;arnumber=7192646&amp;url=http%3A%2F%2Fieeexplore.ieee.org%2Fxpls%2Fabs_all.jsp%3Farnumber%3D7192646\">ny studie<\/a>, M. A. Borkin et al investigate our mind&#8217;s role in visualization. The study shows the importance of some elements in memorizing and recalling a message.<\/p>\n<p>Forfatterne presenterte visualiseringer i tre ulike kontekster for \u00e5 spore hvor \u00f8ynene fikserer. Her er de tre eksperimentelle fasene:<\/p>\n<p><a href=\"http:\/\/ieeexplore.ieee.org\/xpl\/login.jsp?tp=&amp;arnumber=7192646&amp;url=http%3A%2F%2Fieeexplore.ieee.org%2Fxpls%2Fabs_all.jsp%3Farnumber%3D7192646\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5279 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/02\/preview-0994545.jpg\" alt=\"visuell kognisjon\" width=\"1266\" height=\"569\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/02\/preview-0994545.jpg 1266w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/02\/preview-0994545-300x135.jpg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/02\/preview-0994545-1024x460.jpg 1024w\" sizes=\"(max-width: 1266px) 100vw, 1266px\" \/><\/a><\/p>\n<p>F\u00f8rst lot forfatterne deltakerne memorere noen bilder. Deretter blandet de bildene med bilder de ikke hadde sett, og presenterte dem for deltakerne p\u00e5 nytt. P\u00e5 den m\u00e5ten kunne de spore deltakernes \u00f8yebevegelser i et fors\u00f8k p\u00e5 \u00e5 identifisere kjente bilder. Til slutt tok forfatterne de korrekt identifiserte bildene og verifiserte hvilke typer informasjon som ble brukt til \u00e5 identifisere et bilde, det vil si hvilken informasjon som ble memorert.<\/p>\n<p>Resultatet p\u00e5 memorabilty kan sees nedenfor:<\/p>\n<p><a href=\"http:\/\/ieeexplore.ieee.org\/xpl\/login.jsp?tp=&amp;arnumber=7192646&amp;url=http%3A%2F%2Fieeexplore.ieee.org%2Fxpls%2Fabs_all.jsp%3Farnumber%3D7192646\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5278 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/02\/preview-456456456.jpg\" alt=\"visuell kognisjon\" width=\"1463\" height=\"702\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/02\/preview-456456456.jpg 1463w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/02\/preview-456456456-300x144.jpg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/02\/preview-456456456-1024x491.jpg 1024w\" sizes=\"(max-width: 1463px) 100vw, 1463px\" \/><\/a><\/p>\n<p>Resultatene er tydelige. De bildene som ble husket best og beskrevet best, var de som var mest visuelt assosiert. Noe som indikerer hvordan v\u00e5r visuelle kognisjon stimuleres av visse typer stimuli.<\/p>\n<p>I tillegg fant forfatterne ut hvor viktig det er \u00e5 bruke titler og tekster i visualisering av budskap. Det er viktig \u00e5 understreke at bruken av disse elementene utfyller visualiseringen og b\u00f8r brukes p\u00e5 en smart m\u00e5te. P\u00e5 samme m\u00e5te viste piktogrammer seg \u00e5 v\u00e6re gode kroker for \u00e5 huske budskapet.<\/p>\n<p><a href=\"http:\/\/ieeexplore.ieee.org\/xpl\/login.jsp?tp=&amp;arnumber=7192646&amp;url=http%3A%2F%2Fieeexplore.ieee.org%2Fxpls%2Fabs_all.jsp%3Farnumber%3D7192646\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5280 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/02\/artigo_visualcognition3.jpg\" alt=\"visuell kognisjon\" width=\"1442\" height=\"719\" \/><\/a><\/p>\n<p>Endelig bidro redundans til at visualiseringene ble lettere \u00e5 huske og forst\u00e5. Dette resultatet kan h\u00f8res litt rart ut hvis vi tror at redundans vil gj\u00f8re visualiseringen kjedelig og repetitiv. Men hvis vi tenker at <a href=\"https:\/\/blog.mindthegraph.com\/figure-browser\/\">visuell kognisjon kan gj\u00f8re det lettere \u00e5 huske informasjon n\u00e5r den ses mer enn \u00e9n gang<\/a>Det er helt logisk.<\/p>\n<p>Denne unders\u00f8kelsen bekrefter ikke bare hvorfor infografikk har stor oppslutning, men forklarer ogs\u00e5 hvorfor vi liker den s\u00e5 godt.<a href=\"https:\/\/blog.mindthegraph.com\/figure-browser\/\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5732 size-medium aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/06\/untitled-creation63724-1-300x120.png\" alt=\"visuell kognisjon\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/untitled-creation63724-1-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/untitled-creation63724-1-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/untitled-creation63724-1.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Hjernen v\u00e5r velger det som er lettest \u00e5 sette sammen. P\u00e5 den m\u00e5ten handler visuell kognisjon om evnen til \u00e5 huske informasjon. Det b\u00f8r imidlertid gj\u00f8res p\u00e5 en effektiv og enkel m\u00e5te.<\/p>\n<p>If we work much better with visual stimulus, why do we insist in using long and dense texts to express ourselves?\u00a0Do you think about that while writing a scientific paper? Maybe you should.<\/p>","protected":false},"excerpt":{"rendered":"<p>Et bilde sier mer enn tusen ord. Takk din visuelle kognisjon for det! Vi h\u00f8rer ofte om hvor viktig visuell stimulans er n\u00e5r vi skal sette sammen informasjon. Men vi diskuterer sjelden hvorfor hjernen v\u00e5r fungerer slik. I en fersk studie unders\u00f8ker M. A. Borkin et al. sinnets rolle i visualisering. Studien viser viktigheten av [...]<\/p>","protected":false},"author":4,"featured_media":5285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[959,28],"tags":[554],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Visual cognition: What does it have to do you? - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"Our minds are all about visual cognition, so why do we insist in using long and dense texts to express ourselves?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/nb\/visuele-cognitie\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visual cognition: What does it have to do you? 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. Connect with him on LinkedIn - Fabricio Pamplona.","sameAs":["http:\/\/mindthegraph.com","https:\/\/www.linkedin.com\/in\/fabriciopamplona"],"url":"https:\/\/mindthegraph.com\/blog\/nb\/author\/fabricio\/"}]}},"_links":{"self":[{"href":"https:\/\/mindthegraph.com\/blog\/nb\/wp-json\/wp\/v2\/posts\/5276"}],"collection":[{"href":"https:\/\/mindthegraph.com\/blog\/nb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindthegraph.com\/blog\/nb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/nb\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/nb\/wp-json\/wp\/v2\/comments?post=5276"}],"version-history":[{"count":8,"href":"https:\/\/mindthegraph.com\/blog\/nb\/wp-json\/wp\/v2\/posts\/5276\/revisions"}],"predecessor-version":[{"id":6107,"href":"https:\/\/mindthegraph.com\/blog\/nb\/wp-json\/wp\/v2\/posts\/5276\/revisions\/6107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/nb\/wp-json\/wp\/v2\/media\/5285"}],"wp:attachment":[{"href":"https:\/\/mindthegraph.com\/blog\/nb\/wp-json\/wp\/v2\/media?parent=5276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/nb\/wp-json\/wp\/v2\/categories?post=5276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/nb\/wp-json\/wp\/v2\/tags?post=5276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}