{"id":8121,"date":"2018-09-11T19:24:51","date_gmt":"2018-09-11T22:24:51","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=8121"},"modified":"2024-08-01T09:43:27","modified_gmt":"2024-08-01T12:43:27","slug":"digital-branding-strategies-mind-the-graph","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/lv\/digitalas-zimola-strategijas-mind-the-graph\/","title":{"rendered":"Digit\u0101l\u0101s z\u012bmola strat\u0113\u0123ijas: Mind the Graph Produktu izstr\u0101de"},"content":{"rendered":"

Par lielu p\u0101rsteigumu,\u00a0Mind the Graph<\/a> nesen tika public\u0113ts rakst\u0101 par noz\u012bm\u012bg\u0101m digit\u0101l\u0101 z\u012bmola veido\u0161anas strat\u0113\u0123ij\u0101m. J\u0101uzsver l\u012bdzdibin\u0101t\u0101ja v\u0101rdi. Fabricio Pamplona<\/a>\u00a0uzsverot emp\u0101tijas aspektu, kas ir platformas pamat\u0101 (sk. turpm\u0101k).<\/p>\n

Emp\u0101tija ir b\u016btisks punkts mindthegraph produktu izstr\u0101d\u0113 jau kop\u0161 pa\u0161iem pirms\u0101kumiem. T\u0101 nebija apzin\u0101ta digit\u0101l\u0101 z\u012bmola veido\u0161anas strat\u0113\u0123ija, bet gan likum\u012bga strat\u0113\u0123ija, lai rad\u012btu produktu, kas ir noz\u012bm\u012bgs m\u016bsu d\u0101rgajiem lietot\u0101jiem.<\/p>\n

\"foto.001\"<\/p>\n

Lai rad\u012btu j\u0113gpilnu produktu, ir b\u016btiski izprast tirgu (padzi\u013cin\u0101ti). Un tas bija dabiski, jo viens no uz\u0146\u0113muma l\u012bdzdibin\u0101t\u0101jiem pats ir zin\u0101tnieks. Fabricio bija sekojis l\u012bdzi t\u0101d\u0101m iniciat\u012bv\u0101m k\u0101 Elsevier \"Article of the Future\" un zin\u0101ja, ka zin\u0101tnieks c\u012bn\u0101s, lai izveidotu skait\u013cus un prezent\u0101cijas sava darba atspogu\u013co\u0161anai.<\/p>\n

Zin\u0101tniskaj\u0101 rakst\u0101 ir atspogu\u013coti p\u0113t\u012bjumi, kam izt\u0113r\u0113ti vid\u0113ji 30 l\u012bdz 100 t\u016bksto\u0161i ASV dol\u0101ru, un visa \u0161\u012b izcil\u0101 (un d\u0101rg\u0101) inform\u0101cija ir pasl\u0113pta aiz burtiski v\u0101rdainas sienas. Neviens nelasa, neviens necit\u0113, nevienu neinteres\u0113. Skumji, vai ne?<\/p>\n

Nesen\u0101 \u017eurn\u0101la Economist veiktaj\u0101 p\u0113t\u012bjum\u0101<\/a> r\u0101da, ka parasts raksts sa\u0146em maz\u0101k nek\u0101 2 cit\u0101tus... K\u0101p\u0113c tas ir svar\u012bgi? T\u0101p\u0113c, ka cit\u0113jam\u012bba p\u0113tniekam noz\u012bm\u0113 \"noz\u012bm\u012bgumu\" sabiedr\u012bb\u0101. Citiem v\u0101rdiem sakot, t\u0101 ir val\u016bta, ko p\u0113tnieki izmanto, lai kompens\u0113tu cits cita p\u016bles.<\/p>\n

Tagad paskatieties: ja izmantojat skait\u013cus un infografikas, j\u016bsu cit\u0113jam\u012bbas r\u0101d\u012bt\u0101js ir vair\u0101k nek\u0101 divk\u0101r\u0161ojies!<\/p>\n

\"Mind<\/p>\n

Tie\u0161i par to m\u0113s uzskat\u0101m Mind the Graph: ka infografikas rada pl\u016bsmu un skaistumu no sare\u017e\u0123\u012btas inform\u0101cijas. T\u0101s p\u0101rv\u0113r\u0161 nepat\u012bkamus zin\u0101tniskos datus par kaut ko jauku, ko las\u012bt, cit\u0113t un kop\u012bgot.<\/h3>\n

M\u0101coties ar infografiku, cilv\u0113ki paties\u012bb\u0101 vair\u0101k saprot, vair\u0101k saglab\u0101 un g\u016bst liel\u0101ku prieku. Skat\u012bt, piem\u0113ram. skaitlis, kas izveidots vienam no m\u016bsu klientiem Prof. Prediger<\/a> apkopot Parkinsona slim\u012bbas modeli. J\u016bs daudz ko izskaidrojat tikai vien\u0101 att\u0113l\u0101, un tas vilina las\u012bt\u0101ju iedzi\u013cin\u0101ties bl\u012bv\u0101k\u0101 satur\u0101.<\/p>\n

\"Mind<\/p>\n

Pirms biznesa uzs\u0101k\u0161anas m\u0113s jau saprat\u0101m vajadz\u012bbu - vizu\u0101l\u0101 komunik\u0101cija zin\u0101tniekiem -, ta\u010du nebij\u0101m p\u0101rliecin\u0101ti, k\u0101 to nodro\u0161in\u0101t. T\u0101p\u0113c m\u0113s s\u0101k\u0101m ar to, ko sauc par \"konsjer\u017eapstiprin\u0101\u0161ana\" produktu izstr\u0101des proces\u0101.<\/a>, un tas ir tas, ko m\u0113s izmantoj\u0101m, lai apmierin\u0101tu lietot\u0101ju vajadz\u012bbas, sniedzot pakalpojumu, lai saprastu, k\u0101 vi\u0146i dom\u0101 un ko vi\u0146i paties\u012bb\u0101 v\u0113las. Produktu dizaina \u017eargon\u0101: sajust, kur tas s\u0101p.<\/p>\n

N\u0101kamaj\u0101 att\u0113l\u0101 redzams prec\u012bzs Eureka br\u012bdis, kad tika rad\u012bts Mind the Graph platforma<\/a>. Tur redz\u0113siet lietot\u0101ja atsauksmes par m\u016bsu p\u0113c piepras\u012bjuma izveidoto fig\u016bru. Vi\u0146am ac\u012bmredzot patika, bet vi\u0146\u0161 velt\u012bja laiku, lai to izdruk\u0101tu un dzelten\u0101 kr\u0101s\u0101 izceltu da\u017eas da\u013cas, uzrakst\u012btu le\u0123endas un pat iek\u013cautu jaunus z\u012bm\u0113jumus.<\/p>\n

M\u0113s saprotam, ka klients teica: Man pat\u012bk tas, ko j\u016bs dar\u0101t, bet, l\u016bdzu, dariet to \u0161\u0101d\u0101 veid\u0101. Dariet to M\u016aSU K\u0100PU. Tas bija klik\u0161\u0137is, ka Mind the Graph ir j\u0101b\u016bt platformai, kur\u0101 m\u0113s \u013c\u0101v\u0101m izpausties cilv\u0113ku rado\u0161ajam sp\u0113kam no otras puses.<\/p>\n

\"c\u00f3pia<\/p>\n

Tie\u0161i \u0161aj\u0101 br\u012bd\u012b m\u0113s nol\u0113m\u0101m dot iesp\u0113ju zin\u0101tniekiem un likt TIEM K\u013b\u016aST PAR DIZAINIERIEM. M\u016bsu v\u0113rt\u012bbas pied\u0101v\u0101jums ir at\u0161\u0137etin\u0101t zin\u0101tni, izmantojot vizu\u0101las un rado\u0161as saiknes, un b\u016bt\u012bb\u0101 sniegt r\u012bkus, nevis atbildes. Tas ir t\u0101pat k\u0101 m\u0101c\u012bt mak\u0161\u0137er\u0113t, nevis sniegt zivis. K\u0101 j\u016bs par to dom\u0101jat, vai m\u0113s esam r\u012bkoju\u0161ies pareizi? \ud83d\ude42 \ud83d\ude42 K\u0101 jums tas \u0161\u0137iet?<\/p>\n