{"id":4594,"date":"2015-11-26T14:28:54","date_gmt":"2015-11-26T14:28:54","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=4594"},"modified":"2022-11-09T22:39:33","modified_gmt":"2022-11-10T01:39:33","slug":"6-things-you-should-know-about-drug-ads-a-graphical-guide","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/lv\/6-lietas-ko-vajadzetu-zinat-par-narkotiku-reklamam-grafikas-celvedis\/","title":{"rendered":"6 lietas, kas j\u0101zina par z\u0101\u013cu rekl\u0101m\u0101m [grafisks ce\u013cvedis]"},"content":{"rendered":"<h3><\/h3>\n<h3><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drugs.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4607\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drugs.jpg\" alt=\"z\u0101les\" width=\"3000\" height=\"2000\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs.jpg 3000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs-300x200.jpg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs-1024x683.jpg 1024w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/a><\/h3>\n<h3><strong>1 - ir iesaist\u012bts daudz naudas<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Recep\u0161u medikamentu tie\u0161aj\u0101m rekl\u0101m\u0101m telev\u012bzij\u0101 tiek t\u0113r\u0113ti miljardiem dol\u0101ru, un t\u0101p\u0113c \u0101rsti vair\u0101k laika pavada, atsp\u0113kojot m\u0101rketinga apgalvojumus, nevis diagnostic\u0113jot. T\u0101p\u0113c Amerikas \u0100rstu asoci\u0101cija (AMA) v\u0113las aizliegt \u0161\u0101da veida rekl\u0101mu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tikai ASV un Jaunz\u0113land\u0113 ir at\u013cauta recep\u0161u medikamentu tie\u0161\u0101 tirdzniec\u012bba, un to main\u012bt neb\u016bs viegli, jo ar to saist\u012bt\u0101s naudas summas ir milz\u012bgas. \u0160eit ir skait\u013ci tikai par telev\u012bziju:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4598 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drug-advertising.png\" alt=\"z\u0101\u013cu rekl\u0101ma\" width=\"636\" height=\"414\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drug-advertising.png 636w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drug-advertising-300x195.png 300w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<h3><strong>2- \u0100rstiem ir v\u0113l vair\u0101k m\u0101rketinga naudas<\/strong><\/h3>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/011.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4604\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/011.png\" alt=\"011\" width=\"598\" height=\"481\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/011.png 598w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/011-300x241.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Interesanti ir dom\u0101t, ka visa \u0161\u012b nauda tiek t\u0113r\u0113ta cilv\u0113kiem, kuri nevar ieg\u0101d\u0101ties z\u0101les tie\u0161i, un t\u0101p\u0113c t\u0101 ir tikai neliela da\u013ca no lielo farm\u0101cijas uz\u0146\u0113mumu m\u0101rketinga izdevumiem. Tie\u0161\u0101 m\u0101rketinga izdevumi pat\u0113r\u0113t\u0101jiem 2012. gad\u0101 samazin\u0101j\u0101s l\u012bdz $3,47 miljardiem, bet $24 miljardi tika izt\u0113r\u0113ti, lai populariz\u0113tu z\u0101les \u0101rstiem da\u017e\u0101dos veidos, piem\u0113ram, bezmaksas pusdienas vai apm\u0101c\u012bbas kursus greznos restor\u0101nos vai k\u016brortos. T\u0101 ir prakse, kas rada daudz \u0113tisku jaut\u0101jumu, piem\u0113ram, \"vai \u0101rsts izraksta lab\u0101k\u0101s z\u0101les vai t\u0101s, kuras izgatavojis tas, kur\u0161 vi\u0146am nopircis d\u0101rgas vakari\u0146as\"?<\/span><\/p>\n<h3><strong>3 - Liel\u0101s farm\u0101cijas m\u0101rketinga apjoms t\u012bmekl\u012b pieaug<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">K\u0101 ir ar internetu? Protams, ir iev\u0113rojama naudas summa, kas paredz\u0113ta \u0101rstu uzrun\u0101\u0161anai, galvenok\u0101rt medic\u012bnas kopien\u0101s, izmantojot soci\u0101los pla\u0161sazi\u0146as l\u012bdzek\u013cus. Noklik\u0161\u0137iniet uz att\u0113la zem\u0101k, lai uzzin\u0101tu da\u017eus skait\u013cus:<\/span><br \/>\n<a href=\"http:\/\/www.pharmaphorum.com\/2012\/11\/Infographic-figure-1.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4599 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/010.png\" alt=\"010\" width=\"602\" height=\"456\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/010.png 602w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/010-300x227.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4 - M\u0101rketings pret p\u0113tniec\u012bbu un izstr\u0101di = m\u0101rketings uzvar<\/strong><\/h3>\n<p><a href=\"http:\/\/www.randalolson.com\/2015\/03\/01\/design-critique-putting-big-pharma-spending-in-perspective\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4600 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/001.png\" alt=\"001\" width=\"621\" height=\"527\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/001.png 621w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/001-300x255.png 300w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u0160is grafiks par\u0101da, cik lielu farm\u0101cijas uz\u0146\u0113mumu ieguld\u012bjumi m\u0101rketing\u0101 un p\u0113tniec\u012bb\u0101 un izstr\u0101d\u0113 ir proporcion\u0101li lielo farm\u0101cijas uz\u0146\u0113mumu ieguld\u012bjumiem, un tas ir vislab\u0101kais iesp\u0113jamais veids - normaliz\u0113ts izkliedes grafiks ar kontekstu. <\/span><a href=\"http:\/\/www.randalolson.com\/2015\/03\/01\/design-critique-putting-big-pharma-spending-in-perspective\/\" target=\"_blank\" rel=\"noopener\">Paldies Randal Olson par lielisko diagrammu un zi\u0146u.<\/a><\/p>\n<p>Tehnolo\u0123iju un autob\u016bves uz\u0146\u0113mumi tabul\u0101 ir \u0161\u0101di:<\/p>\n<ul>\n<li>Samsung<\/li>\n<li>Intel<\/li>\n<li>Microsoft<\/li>\n<li>Google<\/li>\n<li>Toyota<\/li>\n<li>General Motors<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">K\u0101 redzams, farm\u0101cijas uz\u0146\u0113mumi vair\u0101k iegulda m\u0101rketing\u0101 nek\u0101 z\u0101\u013cu izstr\u0101d\u0113, pat sal\u012bdzin\u0101jum\u0101 ar cit\u0101m lielaj\u0101m nozar\u0113m.<\/span><\/p>\n<h3><strong>5 - Visvair\u0101k reklam\u0113ti: erektil\u0101s disfunkcijas z\u0101les<\/strong><\/h3>\n<p><a href=\"https:\/\/www.washingtonpost.com\/news\/wonk\/wp\/2015\/03\/23\/yes-drug-companies-are-bombarding-your-tv-with-more-ads-than-ever\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4601 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/003.png\" alt=\"003\" width=\"623\" height=\"445\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/003.png 623w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/003-300x214.png 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Divi erektil\u0101s disfunkcijas l\u012bdzek\u013ci - Cialis un Viagra - ie\u0146\u0113ma augstu vietu visvair\u0101k reklam\u0113to z\u0101\u013cu top pieciniek\u0101, t\u0101pat k\u0101 reimato\u012bd\u0101 artr\u012bta \u0101rst\u0113\u0161anas l\u012bdzeklis (Humira), prets\u0101pju l\u012bdzeklis (Lyrica) un pretsviedru l\u012bdzeklis (Eliquis).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interesanti, ka Viagra un Cialis, divi 10 gadus veci medikamenti, sa\u0146em liel\u0101ku uzman\u012bbu un invest\u012bcijas nek\u0101 t\u0101ds jauns medikaments k\u0101 Eliquis.<\/span><\/p>\n<h3><strong>6 - t\u0113r\u0113 vair\u0101k, dz\u012bvo maz\u0101k<\/strong><\/h3>\n<p><a href=\"http:\/\/www.economist.com\/news\/21678669-americas-big-spending-health-care-doesnt-pay\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4602\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/004.png\" alt=\"004\" width=\"603\" height=\"334\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/004.png 603w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/004-300x166.png 300w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Valsts, kas vesel\u012bbas apr\u016bpei t\u0113r\u0113 visvair\u0101k, ir ASV, ta\u010du, k\u0101 redzams iepriek\u0161, attiec\u012bb\u0101 uz paredzamo dz\u012bves ilgumu t\u0101 ir zem vid\u0113j\u0101 r\u0101d\u012bt\u0101ja sal\u012bdzin\u0101jum\u0101 ar cit\u0101m bag\u0101taj\u0101m valst\u012bm (ESAO).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Economist raksta:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">2013. gad\u0101 Amerika vid\u0113ji izt\u0113r\u0113ja $8 713 eiro uz vienu cilv\u0113ku - divarpus reizes vair\u0101k nek\u0101 vid\u0113ji ESAO. Tom\u0113r vid\u0113jais amerik\u0101nis mirst 1,7 gadus agr\u0101k nek\u0101 vid\u0113jais ESAO iedz\u012bvot\u0101js.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Es nesaku, ka past\u0101v re\u0101la sakar\u012bba starp erekcijas z\u0101\u013cu m\u0101rketinga bud\u017eetu un paredzamo dz\u012bves ilgumu, bet es nevaru nedom\u0101t, ka ASV p\u0101r\u0101k daudz naudas un uzman\u012bbas velta \u0101rst\u0113\u0161anai, kas nav tik gl\u0101bjo\u0161a, k\u0101 Marvins Geijs lika mums dom\u0101t: seksu\u0101lai dziedin\u0101\u0161anai.<\/span><a href=\"https:\/\/blog.mindthegraph.com\/scientific-presentation\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5729 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/06\/stop_ugly-300x120.png\" alt=\"z\u0101\u013cu rekl\u0101mas\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>1 - ir iesaist\u012bti lieli naudas l\u012bdzek\u013ci Recep\u0161u medikamentu tie\u0161aj\u0101m rekl\u0101m\u0101m telev\u012bzij\u0101 tiek t\u0113r\u0113ti miljardiem dol\u0101ru, un t\u0101p\u0113c \u0101rsti vair\u0101k laika pavada, atsp\u0113kojot m\u0101rketinga apgalvojumus, nevis diagnostic\u0113jot. T\u0101p\u0113c Amerikas \u0100rstu asoci\u0101cija (AMA) v\u0113las aizliegt \u0161\u0101da veida rekl\u0101mu. Tikai ASV un Jaunz\u0113land\u0113 ir at\u013cauta [...]<\/p>","protected":false},"author":11,"featured_media":4607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[959,28],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 things you should know about drug ads [a graphical guide] - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"How Big Pharma is spending its marketing money, mainly in prescription drug ads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/lv\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 things you should know about drug ads\" \/>\n<meta property=\"og:description\" content=\"How Big Pharma is spending its marketing money, mainly in prescription drug ads\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/lv\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-26T14:28:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-10T01:39:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabiola Soares\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabiola Soares\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 things you should know about drug ads [a graphical guide] - 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