{"id":8121,"date":"2018-09-11T19:24:51","date_gmt":"2018-09-11T22:24:51","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=8121"},"modified":"2024-08-01T09:43:27","modified_gmt":"2024-08-01T12:43:27","slug":"digital-branding-strategies-mind-the-graph","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/lt\/skaitmeninio-prekes-zenklo-kurimo-strategijos-nepamirskite-grafiko\/","title":{"rendered":"Skaitmenin\u0117s prek\u0117s \u017eenklo strategijos: Mind the Graph Produkt\u0173 k\u016brimas"},"content":{"rendered":"<p>Did\u017eiausiai m\u016bs\u0173 nuostabai,\u00a0<a href=\"https:\/\/mindthegraph.com\">Mind the Graph<\/a> neseniai buvo pristatytas prane\u0161ime apie prasmingas skaitmeninio prek\u0117s \u017eenklo k\u016brimo strategijas. Verta atkreipti d\u0117mes\u012f \u012f vieno i\u0161 \u012fk\u016br\u0117j\u0173 \u017eod\u017eius <a href=\"https:\/\/www.linkedin.com\/in\/fabriciopamplona\/\">Fabricio Pamplona<\/a>\u00a0pabr\u0117\u017eiant empatin\u012f platformos aspekt\u0105 (\u017er. toliau).<\/p>\n<p>Nuo pat prad\u017ei\u0173 kuriant \"mindthegraph\" gaminius svarbiausias dalykas yra empatija. Tai nebuvo s\u0105moninga skaitmeninio prek\u0117s \u017eenklo k\u016brimo strategija, o veikiau teis\u0117ta strategija sukurti produkt\u0105, kuris b\u016bt\u0173 reik\u0161mingas m\u016bs\u0173 brangiems naudotojams.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-8125\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2018\/09\/foto001-1024x368.jpeg\" alt=\"Foto.001\" width=\"640\" height=\"230\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/foto001.jpeg 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/foto001-300x108.jpeg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/foto001-768x276.jpeg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Norint sukurti prasming\u0105 produkt\u0105, labai svarbu gerai (giliai) suprasti rink\u0105. Tai buvo nat\u016bralu, nes vienas i\u0161 \u012fk\u016br\u0117j\u0173 yra mokslininkas. Fabricio steb\u0117jo tokias iniciatyvas kaip \"Elsevier\" \"Ateities straipsnis\" ir \u017einojo, kad mokslininkas sunkiai kuria skai\u010dius ir pristatymus, kad pristatyt\u0173 savo darb\u0105.<\/p>\n<p>Moksliniame straipsnyje apra\u0161omi tyrimai, kuriems atlikti vidutini\u0161kai i\u0161leista nuo 30 iki 100 t\u016bkst. JAV doleri\u0173, o visa \u0161i \u012f\u017evalgi (ir brangi) informacija pasl\u0117pta u\u017e tiesiogin\u0117s \u017eod\u017ei\u0173 sienos. Niekas neskaito, niekas necituoja, niekam ner\u016bpi. Li\u016bdna, ar ne?<\/p>\n<p><a href=\"https:\/\/www.economist.com\/science-and-technology\/2016\/06\/16\/graphic-details\">Neseniai \"Economist\" atliktame tyrime<\/a> rodo, kad \u012fprastas straipsnis gauna ma\u017eiau nei 2 citatas... Kod\u0117l tai svarbu? Tod\u0117l, kad citavimas rei\u0161kia, jog mokslininkas yra \"reik\u0161mingas\" bendruomen\u0117je. Kitaip tariant, tai valiuta, kuria mokslininkai vieni kitiems atlygina u\u017e pastangas.<\/p>\n<p>Pa\u017evelkite \u012f tai: jei naudojate skai\u010dius ir infografik\u0105, citavimo rodiklis padid\u0117ja daugiau nei dvigubai!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-8126\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details004-1024x768.jpeg\" alt=\"Mind the Graph - i\u0161samesn\u0117 informacija.004\" width=\"640\" height=\"480\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details004.jpeg 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details004-300x225.jpeg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details004-768x576.jpeg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3>B\u016btent tuo ir tikime Mind the Graph: kad infografikos i\u0161 sud\u0117tingos informacijos sukuria sraut\u0105 ir gro\u017e\u012f. Jos paver\u010dia nemalonius mokslinius duomenis ka\u017ekuo gra\u017eiu, k\u0105 galima skaityti, cituoti ir dalytis.<\/h3>\n<p>Mokydamiesi su infografikomis \u017emon\u0117s i\u0161 tikr\u0173j\u0173 daugiau supranta, daugiau i\u0161laiko ir patiria didesn\u012f malonum\u0105. Pavyzd\u017eiui, \u017er. <a href=\"https:\/\/blog.mindthegraph.com\/scientific-presentations-2\/\">fig\u016bra, sukurta vienam i\u0161 m\u016bs\u0173 klient\u0173 profesoriui Predigeriui<\/a> apibendrinti Parkinsono ligos model\u012f. Viename paveiksl\u0117lyje daug k\u0105 paai\u0161kinate ir tai patraukia skaitytoj\u0105 pasinerti \u012f tir\u0161tesn\u012f turin\u012f.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-8127\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details002-1024x768.jpeg\" alt=\"Mind the Graph - i\u0161samesn\u0117 informacija.002\" width=\"640\" height=\"480\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details002.jpeg 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details002-300x225.jpeg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details002-768x576.jpeg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Prie\u0161 prad\u0117dami versl\u0105 jau supratome, kad mokslininkams reikia vizualin\u0117s komunikacijos, ta\u010diau nebuvome tikri, kaip j\u0105 \u012fgyvendinti. Tod\u0117l prad\u0117jome nuo to, kas vadinama <a href=\"https:\/\/www.youtube.com\/watch?v=ZdZH2V9Ni1Q\">\"Patvirtinimas per konsjer\u017e\u0105\" gaminio projektavimo procese.<\/a>, \u0161tai taip mes tenkinome naudotoj\u0173 poreikius teikdami paslaug\u0105, kad suprastume, kaip jie m\u0105sto ir ko i\u0161 tikr\u0173j\u0173 nori. Kalbant gamini\u0173 dizaino \u017eargonu: pajusti, kur skauda.<\/p>\n<p>Toliau pateiktame paveiksl\u0117lyje parodytas tikslus \"Eureka\" momentas, kai buvo sukurtas <a href=\"https:\/\/mindthegraph.com\">Mind the Graph platforma<\/a>. \u010cia matote tikrus naudotojo atsiliepimus apie m\u016bs\u0173 pagal u\u017esakym\u0105 sukurt\u0105 fig\u016br\u0105. Jam, matyt, patiko, bet jis skyr\u0117 laiko j\u0105 atspausdinti ir geltonai pary\u0161kinti kai kurias dalis, para\u0161yti legendas ir net \u012ftraukti naujus pie\u0161inius.<\/p>\n<p>Suprantame, kad klientas sak\u0117: Man patinka tai, k\u0105 j\u016bs darote, bet, pra\u0161au, darykite tai taip. Padarykite tai M\u016aS\u0172 b\u016bdu. Tai buvo paspaudimas, kad Mind the Graph tur\u0117t\u0173 b\u016bti \"pasidaryk pats\" platforma, kurioje mes \u012fgalinome kitoje pus\u0117je esan\u010di\u0173 \u017emoni\u0173 k\u016brybin\u0119 j\u0117g\u0105.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-8129\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2018\/09\/copia-de-mind-the-graph-samsung001-1024x768.jpeg\" alt=\"Mind the Graph - Samsung.001\" width=\"640\" height=\"480\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/copia-de-mind-the-graph-samsung001.jpeg 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/copia-de-mind-the-graph-samsung001-300x225.jpeg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/copia-de-mind-the-graph-samsung001-768x576.jpeg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>B\u016btent \u0161iuo metu nusprend\u0117me suteikti mokslininkams daugiau gali\u0173 ir priversti juos tapti dizaineriais. M\u016bs\u0173 vertybinis pasi\u016blymas - i\u0161narplioti moksl\u0105 pasitelkiant vizualias ir k\u016brybines s\u0105sajas ir i\u0161 esm\u0117s teikti \u012frankius, o ne atsakymus.  Tai tarsi mokyti \u017evejoti, u\u017euot pateikus \u017euv\u012f. Kaip jums atrodo, ar teisingai pasielg\u0117me? \ud83d\ude42<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/ZdZH2V9Ni1Q\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div id=\"icpbravoaccess_loaded\"><\/div>","protected":false},"excerpt":{"rendered":"<p>M\u016bs\u0173 didelei nuostabai, Mind the Graph neseniai buvo \u012ftraukta \u012f prane\u0161im\u0105 apie prasmingas skaitmeninio prek\u0117s \u017eenklo k\u016brimo strategijas.<\/p>","protected":false},"author":4,"featured_media":8128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[959,28],"tags":[11,258,257,51,260,259,53,261,554,71,964],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Branding Strategies: Mind the Graph Product Development<\/title>\n<meta name=\"description\" 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. Connect with him on LinkedIn - Fabricio Pamplona.","sameAs":["http:\/\/mindthegraph.com","https:\/\/www.linkedin.com\/in\/fabriciopamplona"],"url":"https:\/\/mindthegraph.com\/blog\/lt\/author\/fabricio\/"}]}},"_links":{"self":[{"href":"https:\/\/mindthegraph.com\/blog\/lt\/wp-json\/wp\/v2\/posts\/8121"}],"collection":[{"href":"https:\/\/mindthegraph.com\/blog\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindthegraph.com\/blog\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/lt\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/lt\/wp-json\/wp\/v2\/comments?post=8121"}],"version-history":[{"count":8,"href":"https:\/\/mindthegraph.com\/blog\/lt\/wp-json\/wp\/v2\/posts\/8121\/revisions"}],"predecessor-version":[{"id":55289,"href":"https:\/\/mindthegraph.com\/blog\/lt\/wp-json\/wp\/v2\/posts\/8121\/revisions\/55289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/lt\/wp-json\/wp\/v2\/media\/8128"}],"wp:attachment":[{"href":"https:\/\/mindthegraph.com\/blog\/lt\/wp-json\/wp\/v2\/media?parent=8121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/lt\/wp-json\/wp\/v2\/categories?post=8121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/lt\/wp-json\/wp\/v2\/tags?post=8121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}