{"id":4594,"date":"2015-11-26T14:28:54","date_gmt":"2015-11-26T14:28:54","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=4594"},"modified":"2022-11-09T22:39:33","modified_gmt":"2022-11-10T01:39:33","slug":"6-things-you-should-know-about-drug-ads-a-graphical-guide","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/ko\/%ec%9d%98%ec%95%bd%ed%92%88-%ea%b4%91%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%b4-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-6%ea%b0%80%ec%a7%80-%ec%82%ac%ed%95%ad-%ea%b7%b8%eb%9e%98%ed%94%bd-%ea%b0%80%ec%9d%b4\/","title":{"rendered":"\uc758\uc57d\ud488 \uad11\uace0\uc5d0 \ub300\ud574 \uc54c\uc544\uc57c \ud560 6\uac00\uc9c0 \uc0ac\ud56d [\uadf8\ub798\ud53d \uac00\uc774\ub4dc]"},"content":{"rendered":"<h3><\/h3>\n<h3><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drugs.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4607\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drugs.jpg\" alt=\"\uc57d\ubb3c\" width=\"3000\" height=\"2000\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs.jpg 3000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs-300x200.jpg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs-1024x683.jpg 1024w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/a><\/h3>\n<h3><strong>1- \ub9ce\uc740 \ube44\uc6a9\uc774 \uc18c\uc694\ub429\ub2c8\ub2e4.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\uc218\uc2ed\uc5b5 \ub2ec\ub7ec\uac00 \ucc98\ubc29\uc57d\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc9c1\uc811 \ud310\ub9e4 TV \uad11\uace0\uc5d0 \uc9c0\ucd9c\ub418\uace0 \uc788\uc73c\uba70, \uc774\ub85c \uc778\ud574 \uc758\uc0ac\ub4e4\uc740 \uc9c4\ub2e8\ubcf4\ub2e4 \ub9c8\ucf00\ud305 \uc8fc\uc7a5\uc744 \ubc18\ubc15\ud558\ub294 \ub370 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \ud560\uc560\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc774 \ubc14\ub85c \ubbf8\uad6d\uc758\uc0ac\ud611\ud68c(AMA)\uac00 \uc774\ub7ec\ud55c \uc885\ub958\uc758 \uad11\uace0\ub97c \uae08\uc9c0\ud558\uace0\uc790 \ud558\ub294 \uc774\uc720\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ubbf8\uad6d\uacfc \ub274\uc9c8\ub79c\ub4dc\uc5d0\uc11c\ub9cc \ucc98\ubc29\uc57d\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc9c1\uc811 \ub9c8\ucf00\ud305\uc744 \ud5c8\uc6a9\ud558\uace0 \uc788\uc73c\uba70, \uad00\ub828 \uae08\uc561\uc774 \ub9c9\ub300\ud558\uae30 \ub54c\ubb38\uc5d0 \uc774\ub97c \ubcc0\uacbd\ud558\ub294 \uac83\uc740 \uc26c\uc6b4 \uc77c\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ub2e4\uc74c\uc740 TV\uc5d0\ub9cc \ud574\ub2f9\ub418\ub294 \uc218\uce58\uc785\ub2c8\ub2e4:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4598 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drug-advertising.png\" alt=\"\uc758\uc57d\ud488 \uad11\uace0\" width=\"636\" height=\"414\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drug-advertising.png 636w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drug-advertising-300x195.png 300w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<h3><strong>2- \uc758\uc0ac\ub97c \uc704\ud55c \ub354 \ub9ce\uc740 \ub9c8\ucf00\ud305 \uc790\uae08\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/h3>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/011.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4604\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/011.png\" alt=\"011\" width=\"598\" height=\"481\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/011.png 598w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/011-300x241.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\uc774 \ubaa8\ub4e0 \ub3c8\uc774 \uc57d\uc744 \uc9c1\uc811 \uc0b4 \uc218 \uc5c6\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc4f0\uc778\ub2e4\uace0 \uc0dd\uac01\ud558\uba74 \ud765\ubbf8\ub86d\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uc774\uac83\uc740 \ub300\ud615 \uc81c\uc57d\uc0ac\uc758 \ub9c8\ucf00\ud305 \ube44\uc6a9\uc758 \uc77c\ubd80\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. 2012\ub144\uc5d0 \uc18c\ube44\uc790 \uc9c1\uc811 \ub9c8\ucf00\ud305\uc740 1\uc870 6\ucc9c 347\uc5b5 \ub2ec\ub7ec\ub85c \uac10\uc18c\ud588\uc9c0\ub9cc, 1\uc870 6\ucc9c 240\uc5b5 \ub2ec\ub7ec\ub294 \uace0\uae09 \ub808\uc2a4\ud1a0\ub791\uc774\ub098 \ub9ac\uc870\ud2b8\uc5d0\uc11c \ubb34\ub8cc \uc810\uc2ec\uc774\ub098 \uad50\uc721 \uacfc\uc815\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \ubc29\ubc95\uc73c\ub85c \uc758\uc0ac\uc5d0\uac8c \uc57d\uc744 \ud64d\ubcf4\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad00\ud589\uc740 \"\uc758\uc0ac\uac00 \uac00\uc7a5 \uc88b\uc740 \uc57d\uc744 \ucc98\ubc29\ud558\ub294\uac00, \uc544\ub2c8\uba74 \ube44\uc2fc \uc800\ub141 \uc2dd\uc0ac\ub97c \uc0ac\uc900 \uc0ac\ub78c\uc774 \ub9cc\ub4e0 \uc57d\uc744 \ucc98\ubc29\ud558\ub294\uac00\"\uc640 \uac19\uc740 \ub9ce\uc740 \uc724\ub9ac\uc801 \uc758\ubb38\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<h3><strong>3- \uc6f9\uc744 \ud1b5\ud55c \ub300\ud615 \uc81c\uc57d\uc0ac \ub9c8\ucf00\ud305\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\uc778\ud130\ub137\uc740 \uc5b4\ub5a4\uac00\uc694? \ubb3c\ub860 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \uc8fc\ub85c \uc758\ub8cc \ucee4\ubba4\ub2c8\ud2f0\uc5d0\uc11c \uc758\uc0ac\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc0c1\ub2f9\ud55c \uae08\uc561\uc758 \uad11\uace0\uac00 \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc544\ub798 \uc774\ubbf8\uc9c0\ub97c \ud074\ub9ad\ud558\uba74 \uba87 \uac00\uc9c0 \uc218\uce58\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4:<\/span><br \/>\n<a href=\"http:\/\/www.pharmaphorum.com\/2012\/11\/Infographic-figure-1.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4599 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/010.png\" alt=\"010\" width=\"602\" height=\"456\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/010.png 602w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/010-300x227.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4- \ub9c8\ucf00\ud305 \ub300 R&amp;D = \ub9c8\ucf00\ud305\uc758 \uc2b9\ub9ac<\/strong><\/h3>\n<p><a href=\"http:\/\/www.randalolson.com\/2015\/03\/01\/design-critique-putting-big-pharma-spending-in-perspective\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4600 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/001.png\" alt=\"001\" width=\"621\" height=\"527\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/001.png 621w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/001-300x255.png 300w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\uc774 \ucc28\ud2b8\ub294 \ube45\ud30c\ub9c8 \uae30\uc5c5\uc758 R&amp;D \ub300\ube44 \ub9c8\ucf00\ud305 \ud22c\uc790 \ube44\uc728\uc744 \ucee8\ud14d\uc2a4\ud2b8\uac00 \ud3ec\ud568\ub41c \uc815\uaddc\ud654\ub41c \ubd84\uc0b0\ud615 \ucc28\ud2b8\ub77c\ub294 \ucd5c\uc0c1\uc758 \ubc29\ubc95\uc73c\ub85c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. <\/span><a href=\"http:\/\/www.randalolson.com\/2015\/03\/01\/design-critique-putting-big-pharma-spending-in-perspective\/\" target=\"_blank\" rel=\"noopener\">\ud6cc\ub96d\ud55c \ucc28\ud2b8\uc640 \uac8c\uc2dc\ubb3c\uc744 \uc81c\uacf5\ud574 \uc8fc\uc2e0 \ub79c\ub2ec \uc62c\uc2a8\uc5d0\uac8c \uac10\uc0ac\ub4dc\ub9bd\ub2c8\ub2e4.<\/a><\/p>\n<p>\ucc28\ud2b8\uc5d0 \uc788\ub294 \uae30\uc220 \ubc0f \uc790\ub3d9\ucc28 \ud68c\uc0ac\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n<ul>\n<li>\uc0bc\uc131<\/li>\n<li>\uc778\ud154<\/li>\n<li>Microsoft<\/li>\n<li>Google<\/li>\n<li>Toyota<\/li>\n<li>\uc81c\ub108\ub7f4 \ubaa8\ud130\uc2a4<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ubcf4\uc2dc\ub2e4\uc2dc\ud53c, \uc81c\uc57d \ud68c\uc0ac\ub294 \ub2e4\ub978 \ub300\ud615 \uc0b0\uc5c5\uacfc \ube44\uad50\ud574\ub3c4 \uc758\uc57d\ud488 \uac1c\ubc1c\ubcf4\ub2e4 \ub9c8\ucf00\ud305\uc5d0 \ub354 \ub9ce\uc740 \ud22c\uc790\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<h3><strong>5- \uac00\uc7a5 \ub9ce\uc774 \uad11\uace0\ub418\ub294 \uc81c\ud488: \ubc1c\uae30\ubd80\uc804 \uce58\ub8cc\uc81c<\/strong><\/h3>\n<p><a href=\"https:\/\/www.washingtonpost.com\/news\/wonk\/wp\/2015\/03\/23\/yes-drug-companies-are-bombarding-your-tv-with-more-ads-than-ever\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4601 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/003.png\" alt=\"003\" width=\"623\" height=\"445\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/003.png 623w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/003-300x214.png 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\ubc1c\uae30\ubd80\uc804 \uce58\ub8cc\uc81c\uc778 \uc2dc\uc54c\ub9ac\uc2a4\uc640 \ube44\uc544\uadf8\ub77c\uac00 \ub958\ub9c8\ud2f0\uc2a4 \uad00\uc808\uc5fc \uce58\ub8cc\uc81c(\ud734\ubbf8\ub77c), \ud1b5\uc99d \uce58\ub8cc\uc81c(\ub9ac\ub9ac\uce74), \ud56d\uc751\uace0\uc81c(\uc5d8\ub9ac\ud034\uc2a4)\uc640 \ud568\uaed8 \uac00\uc7a5 \ub9ce\uc774 \uad11\uace0\ub41c \uc0c1\uc704 5\uac1c \uc57d\ud488\uc5d0 \uc774\ub984\uc744 \uc62c\ub838\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">10\ub144 \ub41c \ube44\uc544\uadf8\ub77c\uc640 \uc2dc\uc54c\ub9ac\uc2a4\uac00 \uc5d8\ub9ac\ud034\uc2a4\ub77c\ub294 \uc0c8\ub85c\uc6b4 \uc57d\ubb3c\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uad00\uc2ec\uacfc \ud22c\uc790\ub97c \ubc1b\uace0 \uc788\ub2e4\ub294 \uc810\uc774 \ud765\ubbf8\ub86d\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<h3><strong>6- \ub354 \ub9ce\uc740 \uc9c0\ucd9c, \ub354 \uc801\uc740 \uc0dd\ud65c<\/strong><\/h3>\n<p><a href=\"http:\/\/www.economist.com\/news\/21678669-americas-big-spending-health-care-doesnt-pay\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4602\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/004.png\" alt=\"004\" width=\"603\" height=\"334\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/004.png 603w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/004-300x166.png 300w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\uac74\uac15\uc5d0 \uac00\uc7a5 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud558\ub294 \uad6d\uac00\ub294 \ubbf8\uad6d\uc774\uc9c0\ub9cc, \uc704\uc5d0\uc11c \ubcfc \uc218 \uc788\ub4ef\uc774 \uae30\ub300 \uc218\uba85\uc5d0 \uc788\uc5b4\uc11c\ub294 \ub2e4\ub978 \ubd80\uc720\ud55c \uad6d\uac00(OECD)\uc5d0 \ube44\ud574 \ud3c9\uade0 \uc774\ud558\uc5d0 \uba38\ubb3c\ub7ec \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774\ucf54\ub178\ubbf8\uc2a4\ud2b8\uc5d0 \ub530\ub974\uba74<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">2013\ub144 \ubbf8\uad6d\uc778\uc740 1\uc778\ub2f9 \ud3c9\uade0 $8,713\ub2ec\ub7ec\ub97c \uc9c0\ucd9c\ud588\ub294\ub370, \uc774\ub294 OECD \ud3c9\uade0\uc758 2.5\ubc30\uc5d0 \ub2ec\ud558\ub294 \uae08\uc561\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ubbf8\uad6d\uc778\uc758 \ud3c9\uade0 \uc0ac\ub9dd \uc2dc\uae30\ub294 OECD \ud3c9\uade0\ubcf4\ub2e4 1.7\ub144 \ube60\ub985\ub2c8\ub2e4.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\ubc1c\uae30\uc57d \ub9c8\ucf00\ud305 \uc608\uc0b0\uacfc \uae30\ub300 \uc218\uba85 \uc0ac\uc774\uc5d0 \uc2e4\uc81c \uc0c1\uad00\uad00\uacc4\uac00 \uc788\ub2e4\uace0 \ub9d0\ud558\ub294 \uac83\uc740 \uc544\ub2c8\uc9c0\ub9cc, \ubbf8\uad6d\uc774 \ub9c8\ube48 \uac8c\uc774\uac00 \ub9d0\ud55c \uac83\ucc98\ub7fc \uc0dd\uba85\uc744 \uad6c\ud558\uc9c0 \uc54a\ub294 \uce58\ub8cc\ubc95, \uc989 \uc131\uc801 \uce58\uc720\uc5d0 \ub108\ubb34 \ub9ce\uc740 \ub3c8\uacfc \uad00\uc2ec\uc744 \uc3df\uace0 \uc788\ub2e4\ub294 \uc0dd\uac01\uc744 \uc9c0\uc6b8 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/span><a href=\"https:\/\/blog.mindthegraph.com\/scientific-presentation\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5729 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/06\/stop_ugly-300x120.png\" alt=\"\uc758\uc57d\ud488 \uad11\uace0\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>1- \ub9ce\uc740 \ube44\uc6a9\uc774 \uc18c\uc694\ub429\ub2c8\ub2e4. \ucc98\ubc29\uc57d\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc9c1\uc811 \ud310\ub9e4 TV \uad11\uace0\uc5d0 \uc218\uc2ed\uc5b5 \ub2ec\ub7ec\uac00 \uc9c0\ucd9c\ub418\uace0 \uc788\uc73c\uba70, \uc774\ub85c \uc778\ud574 \uc758\uc0ac\ub4e4\uc740 \uc9c4\ub2e8\ubcf4\ub2e4 \ub9c8\ucf00\ud305 \uc8fc\uc7a5\uc744 \ubc18\ubc15\ud558\ub294 \ub370 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \ud560\uc560\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc774 \ubc14\ub85c \ubbf8\uad6d\uc758\uc0ac\ud611\ud68c(AMA)\uac00 \uc774\ub7ec\ud55c \uc885\ub958\uc758 \uad11\uace0\ub97c \uae08\uc9c0\ud558\uace0\uc790 \ud558\ub294 \uc774\uc720\uc785\ub2c8\ub2e4. \ubbf8\uad6d\uacfc \ub274\uc9c8\ub79c\ub4dc\uc5d0\uc11c\ub9cc [...] \ud5c8\uc6a9\ub429\ub2c8\ub2e4.<\/p>","protected":false},"author":11,"featured_media":4607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[959,28],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 things you should know about drug ads [a graphical guide] - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"How Big Pharma is spending its marketing money, mainly in prescription drug ads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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