{"id":4594,"date":"2015-11-26T14:28:54","date_gmt":"2015-11-26T14:28:54","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=4594"},"modified":"2022-11-09T22:39:33","modified_gmt":"2022-11-10T01:39:33","slug":"6-things-you-should-know-about-drug-ads-a-graphical-guide","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/ja\/6-things-you-should-about-drug-ads-a-graphical-guide%ef%bc%88%e8%96%ac%e7%89%a9%e5%ba%83%e5%91%8a%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8f%e3%81%b9%e3%81%8d6\/","title":{"rendered":"\u85ac\u7269\u5e83\u544a\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u304a\u304f\u3079\u304d6\u3064\u306e\u3053\u3068\u3010\u56f3\u89e3\u3011\u306e\u30da\u30fc\u30b8\u3067\u3059\u3002"},"content":{"rendered":"<h3><\/h3>\n<h3><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drugs.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4607\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drugs.jpg\" alt=\"\u85ac\u7269\" width=\"3000\" height=\"2000\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs.jpg 3000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs-300x200.jpg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs-1024x683.jpg 1024w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/a><\/h3>\n<h3><strong>1- \u304a\u91d1\u304c\u305f\u304f\u3055\u3093\u304b\u304b\u308b<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u51e6\u65b9\u7b8b\u85ac\u306e\u6d88\u8cbb\u8005\u5411\u3051\u30c6\u30ec\u30d3\u5e83\u544a\u306b\u306f\u4f55\u5341\u5104\u30c9\u30eb\u3082\u8cbb\u3084\u3055\u308c\u3066\u304a\u308a\u3001\u305d\u306e\u305f\u3081\u306b\u533b\u5e2b\u306f\u8a3a\u65ad\u3088\u308a\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e0a\u306e\u4e3b\u5f35\u3078\u306e\u53cd\u8ad6\u306b\u591a\u304f\u306e\u6642\u9593\u3092\u8cbb\u3084\u3057\u3066\u3044\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u7c73\u56fd\u533b\u5e2b\u4f1a\uff08AMA\uff09\u306f\u3053\u306e\u7a2e\u306e\u5e83\u544a\u3092\u7981\u6b62\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u51e6\u65b9\u7b8b\u85ac\u306e\u6d88\u8cbb\u8005\u76f4\u63a5\u8ca9\u58f2\u3092\u8a8d\u3081\u3066\u3044\u308b\u306e\u306f\u30a2\u30e1\u30ea\u30ab\u3068\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\u3060\u3051\u3067\u3001\u3053\u308c\u3092\u5909\u3048\u308b\u306e\u306f\u7c21\u5358\u306a\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u306a\u305c\u306a\u3089\u3001\u305d\u306e\u91d1\u984d\u306f\u81a8\u5927\u3060\u304b\u3089\u3067\u3059\u3002\u4ee5\u4e0b\u306f\u3001\u30c6\u30ec\u30d3\u3060\u3051\u306e\u6570\u5b57\u3067\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4598 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drug-advertising.png\" alt=\"\u533b\u85ac\u54c1\u5e83\u544a\" width=\"636\" height=\"414\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drug-advertising.png 636w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drug-advertising-300x195.png 300w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<h3><strong>2- \u533b\u5e2b\u306e\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30de\u30cd\u30fc\u304c\u3055\u3089\u306b\u5897\u3048\u308b<\/strong><\/h3>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/011.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4604\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/011.png\" alt=\"011\" width=\"598\" height=\"481\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/011.png 598w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/011-300x241.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u304a\u91d1\u306f\u3059\u3079\u3066\u3001\u85ac\u3092\u76f4\u63a5\u8cb7\u3046\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u4eba\u3005\u306e\u305f\u3081\u306b\u8cbb\u3084\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u8003\u3048\u308b\u3068\u8208\u5473\u6df1\u3044\u3067\u3059\u30022012\u5e74\u3001\u6d88\u8cbb\u8005\u3078\u306e\u76f4\u63a5\u8ca9\u58f2\u306f1,674\u5104\u5186\u306b\u6e1b\u5c11\u3057\u307e\u3057\u305f\u304c\u3001\u533b\u5e2b\u3078\u306e\u85ac\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u306f1,620\u5104\u5186\u304c\u8cbb\u3084\u3055\u308c\u307e\u3057\u305f\u3002\u4f8b\u3048\u3070\u3001\u9ad8\u7d1a\u30ec\u30b9\u30c8\u30e9\u30f3\u3084\u30ea\u30be\u30fc\u30c8\u3067\u306e\u7121\u6599\u30e9\u30f3\u30c1\u3084\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30b3\u30fc\u30b9\u306a\u3069\u3001\u69d8\u3005\u306a\u5f62\u3067\u3002\u3053\u308c\u3089\u306f\u3001\u300c\u533b\u5e2b\u304c\u51e6\u65b9\u3057\u3066\u3044\u308b\u306e\u306f\u6700\u826f\u306e\u85ac\u306a\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u9ad8\u4fa1\u306a\u30c7\u30a3\u30ca\u30fc\u3092\u3054\u99b3\u8d70\u3057\u3066\u304f\u308c\u305f\u4eba\u304c\u4f5c\u3063\u305f\u85ac\u306a\u306e\u304b\u300d\u3068\u3044\u3046\u3088\u3046\u306a\u3001\u591a\u304f\u306e\u502b\u7406\u7684\u306a\u554f\u984c\u3092\u63d0\u8d77\u3059\u308b\u884c\u70ba\u3067\u3059\u3002<\/span><\/p>\n<h3><strong>3- \u30a6\u30a7\u30d6\u4e0a\u3067\u306e\u5927\u624b\u88fd\u85ac\u4f1a\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5897\u52a0\u4e2d<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\u3002\u3082\u3061\u308d\u3093\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u305f\u533b\u7642\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u4e2d\u5fc3\u306b\u3001\u533b\u5e2b\u3078\u306e\u5b9b\u540d\u66f8\u304d\u3082\u76f8\u5f53\u6570\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u4e0b\u306e\u753b\u50cf\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u3044\u304f\u3064\u304b\u306e\u6570\u5b57\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/span><br \/>\n<a href=\"http:\/\/www.pharmaphorum.com\/2012\/11\/Infographic-figure-1.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4599 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/010.png\" alt=\"010\" width=\"602\" height=\"456\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/010.png 602w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/010-300x227.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4- \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 vs \u7814\u7a76\u958b\u767a = \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52dd\u5229<\/strong><\/h3>\n<p><a href=\"http:\/\/www.randalolson.com\/2015\/03\/01\/design-critique-putting-big-pharma-spending-in-perspective\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4600 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/001.png\" alt=\"001\" width=\"621\" height=\"527\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/001.png 621w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/001-300x255.png 300w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30b0\u30e9\u30d5\u306f\u3001\u5927\u624b\u88fd\u85ac\u4f1a\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u7814\u7a76\u958b\u767a\u306e\u6295\u8cc7\u6bd4\u7387\u3092\u3001\u6587\u8108\u3092\u542b\u3081\u3066\u6b63\u898f\u5316\u3057\u305f\u6563\u5e03\u56f3\u3068\u3044\u3046\u6700\u9ad8\u306e\u65b9\u6cd5\u3067\u793a\u3057\u3066\u3044\u308b\u3002 <\/span><a href=\"http:\/\/www.randalolson.com\/2015\/03\/01\/design-critique-putting-big-pharma-spending-in-perspective\/\" target=\"_blank\" rel=\"noopener\">Randal Olson\u6c0f\u306e\u7d20\u6674\u3089\u3057\u3044\u30c1\u30e3\u30fc\u30c8\u3068\u6295\u7a3f\u306b\u611f\u8b1d\u3057\u307e\u3059\u3002<\/a><\/p>\n<p>\u30c1\u30e3\u30fc\u30c8\u4e0a\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u81ea\u52d5\u8eca\u95a2\u9023\u4f01\u696d\u306f<\/p>\n<ul>\n<li>\u30b5\u30e0\u30b9\u30f3<\/li>\n<li>\u30a4\u30f3\u30c6\u30eb<\/li>\n<li>\u30de\u30a4\u30af\u30ed\u30bd\u30d5\u30c8<\/li>\n<li>\u30b0\u30fc\u30b0\u30eb<\/li>\n<li>\u30c8\u30e8\u30bf<\/li>\n<li>\u30bc\u30cd\u30e9\u30eb\u30e2\u30fc\u30bf\u30fc\u30ba<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306b\u3001\u88fd\u85ac\u4f1a\u793e\u306f\u4ed6\u306e\u5927\u304d\u306a\u7523\u696d\u3068\u6bd4\u3079\u3066\u3082\u3001\u533b\u85ac\u54c1\u958b\u767a\u3088\u308a\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u591a\u304f\u306e\u6295\u8cc7\u3092\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>5- \u6700\u3082\u5ba3\u4f1d\u52b9\u679c\u306e\u3042\u308b\u3082\u306e\uff1a\u52c3\u8d77\u4e0d\u5168\u6cbb\u7642\u85ac<\/strong><\/h3>\n<p><a href=\"https:\/\/www.washingtonpost.com\/news\/wonk\/wp\/2015\/03\/23\/yes-drug-companies-are-bombarding-your-tv-with-more-ads-than-ever\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4601 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/003.png\" alt=\"003\" width=\"623\" height=\"445\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/003.png 623w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/003-300x214.png 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u52c3\u8d77\u4e0d\u5168\u6cbb\u7642\u85ac\u306e\u30b7\u30a2\u30ea\u30b9\u3068\u30d0\u30a4\u30a2\u30b0\u30e9\u306f\u3001\u95a2\u7bc0\u30ea\u30a6\u30de\u30c1\u6cbb\u7642\u85ac\uff08\u30d2\u30e5\u30df\u30e9\uff09\u3001\u75bc\u75db\u6cbb\u7642\u85ac\uff08\u30ea\u30ea\u30ab\uff09\u3001\u6297\u8840\u5c0f\u677f\u85ac\uff08\u30a8\u30ea\u30ad\u30b9\uff09\u3068\u4e26\u3093\u3067\u3001\u6700\u3082\u5e83\u544a\u52b9\u679c\u306e\u9ad8\u3044\u30c8\u30c3\u30d75\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8208\u5473\u6df1\u3044\u306e\u306f\u3001\u30d0\u30a4\u30a2\u30b0\u30e9\u3068\u30b7\u30a2\u30ea\u30b9\u3068\u3044\u304610\u5e74\u524d\u306e\u85ac\u304c\u3001\u30a8\u30ea\u30ad\u30b9\u306e\u3088\u3046\u306a\u65b0\u3057\u3044\u85ac\u3088\u308a\u3082\u6ce8\u76ee\u3055\u308c\u3001\u6295\u8cc7\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<h3><strong>6- \u3088\u308a\u591a\u304f\u8cbb\u3084\u3057\u3001\u3088\u308a\u5c11\u306a\u304f\u751f\u304d\u308b<\/strong><\/h3>\n<p><a href=\"http:\/\/www.economist.com\/news\/21678669-americas-big-spending-health-care-doesnt-pay\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4602\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/004.png\" alt=\"004\" width=\"603\" height=\"334\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/004.png 603w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/004-300x166.png 300w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u5065\u5eb7\u306b\u6700\u3082\u304a\u91d1\u3092\u304b\u3051\u3066\u3044\u308b\u56fd\u306f\u30a2\u30e1\u30ea\u30ab\u3067\u3059\u304c\u3001\u5e73\u5747\u5bff\u547d\u306b\u95a2\u3057\u3066\u306f\u3001\u4e0a\u306b\u3042\u308b\u3088\u3046\u306b\u3001\u4ed6\u306e\u8c4a\u304b\u306a\u56fd\uff08OECD\uff09\u3068\u6bd4\u3079\u3066\u3082\u5e73\u5747\u4ee5\u4e0b\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30a8\u30b3\u30ce\u30df\u30b9\u30c8\u8a8c\u306b\u3088\u308b\u3068<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">2013\u5e74\u3001\u30a2\u30e1\u30ea\u30ab\u306f\u4e00\u4eba\u5f53\u305f\u308a\u5e73\u5747$8,713\u30c9\u30eb\u3092\u8cbb\u3084\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306fOECD\u8af8\u56fd\u306e\u5e73\u5747\u306e2.5\u500d\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u5e73\u5747\u7684\u306a\u30a2\u30e1\u30ea\u30ab\u4eba\u306f\u3001OECD\u8af8\u56fd\u306e\u5e73\u5747\u7684\u306a\u56fd\u6c11\u3088\u308a\u30821.7\u5e74\u65e9\u304f\u4ea1\u304f\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u52c3\u8d77\u85ac\u306e\u8ca9\u58f2\u4e88\u7b97\u3068\u5bff\u547d\u306e\u9593\u306b\u76f8\u95a2\u95a2\u4fc2\u304c\u3042\u308b\u3068\u306f\u8a00\u3044\u307e\u305b\u3093\u304c\u3001\u30a2\u30e1\u30ea\u30ab\u306f\u30de\u30fc\u30f4\u30a3\u30f3\u30fb\u30b2\u30a4\u304c\u4fe1\u3058\u3055\u305b\u305f\u3088\u3046\u306a\u547d\u3092\u6551\u308f\u306a\u3044\u6cbb\u7642\u3001\u3064\u307e\u308a\u6027\u306e\u7652\u3057\u306b\u304a\u91d1\u3068\u95a2\u5fc3\u3092\u5411\u3051\u3059\u304e\u3066\u3044\u308b\u3068\u601d\u308f\u305a\u306b\u306f\u3044\u3089\u308c\u307e\u305b\u3093\u3002<\/span><a href=\"https:\/\/blog.mindthegraph.com\/scientific-presentation\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5729 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/06\/stop_ugly-300x120.png\" alt=\"\u533b\u85ac\u54c1\u5e83\u544a\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>1- \u5927\u91cf\u306e\u304a\u91d1\u304c\u52d5\u3044\u3066\u3044\u308b 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