{"id":5354,"date":"2016-03-08T14:15:57","date_gmt":"2016-03-08T17:15:57","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=5354"},"modified":"2022-10-18T08:10:57","modified_gmt":"2022-10-18T11:10:57","slug":"health-communication","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/it\/salute-comunicazione\/","title":{"rendered":"Il successo della comunicazione sanitaria"},"content":{"rendered":"<p>Si preferisce ricevere informazioni rilevanti dalle immagini piuttosto che dai testi.<br \/>\nCome faccio a saperlo? Grazie alla comunicazione sulla salute.<\/p>\n<p>Forse \u00e8 una di quelle cose di cui non ci si rende conto finch\u00e9 qualcuno non lo fa notare, ma la comunicazione sanitaria \u00e8 tutta una questione di informazioni visive. E sapete cos'altro? Funziona.<br \/>\nRiflettiamo insieme. Oltre che affidabili, le informazioni sulla salute devono essere:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Intuitivo e di facile comprensione<\/li>\n<li>Adatto a diversi tipi di supporti<\/li>\n<li>Senza barriere linguistiche<\/li>\n<\/ul>\n<p>Vi viene in mente un altro strumento di comunicazione che abbracci tutti e tre gli argomenti?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5356 size-large aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg\" alt=\"comunicazione sanitaria zika\" width=\"640\" height=\"829\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg 791w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-232x300.jpg 232w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg 1276w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>La comunicazione sanitaria ha capito questo <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">un punto di svolta importante<\/a> decenni fa.<\/p>\n<p>Quando le persone avevano canali limitati per facilitare la comunicazione, era necessario uno strumento sufficientemente veloce per evitare la disinformazione. Il modo per farlo era un'ampia diffusione di poster medici informativi.<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5359 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\" alt=\"comunicazione sanitaria\" width=\"345\" height=\"528\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg 345w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters-196x300.jpg 196w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<p>Ora possono sembrare buffi, ma <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">la comunicazione sulla salute si \u00e8 rapidamente intensificata<\/a> nel corso degli anni, al punto che non riusciamo a immaginare come funzionerebbe senza immagini istruttive.<\/p>\n<p>In realt\u00e0, mi sono sbagliato. Possiamo immaginarlo ed esiste.<\/p>\n<p>Sapete cos'\u00e8 questo?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5360 size-full aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\" alt=\"comunicazione sanitaria\" width=\"620\" height=\"418\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg 620w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas-300x202.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Le istruzioni per l'uso dei medicinali che si trovano all'interno di scatole e bottiglie sono pi\u00f9 o meno quello che facciamo per la scienza in generale.<\/p>\n<p>Mettiamo insieme un sacco di testi e ci aspettiamo che le persone si interessino al contenuto. In altre parole, ignoriamo l'attrattiva delle infografiche e la nostra preferenza per qualsiasi stimolo visivo.<\/p>\n<p>La comunicazione sulla salute ci ha sbattuto in faccia una <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">un modo intelligente e semplice di fornire informazioni<\/a>. E se tutti gli scienziati imparassero da questo e cambiassero il modo di comunicare la scienza?<\/p>\n<p>O forse possiamo semplicemente accettare che la nostra ricerca finisca accartocciata in una scatola o, peggio, gettata nella spazzatura.<a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5739 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png\" alt=\"comunicazione sanitaria\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Preferite ricevere informazioni rilevanti dalle immagini piuttosto che dai testi. Come faccio a saperlo? Per via della comunicazione sanitaria. Potrebbe essere una di quelle cose di cui non ci si rende conto finch\u00e9 qualcuno non lo fa notare, ma la comunicazione sanitaria \u00e8 tutta una questione di informazioni visive. E sapete cos'altro? Funziona. Riflettiamo insieme. A parte [...]<\/p>","protected":false},"author":4,"featured_media":5367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[40],"tags":[554],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The success of health communication - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"A long time ago, health communication discovered a major turning point. How about we use the same strategy for science communication in general?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/it\/helse-kommunikasjon\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The success of health communication - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\"A long time ago, health communication discovered a major turning point. How about we use the same strategy for science communication in general?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/it\/helse-kommunikasjon\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-08T17:15:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T11:10:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/a-public-health-poster-from-1910-is-spitting-really-a-health-hazard.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"416\" \/>\n\t<meta property=\"og:image:height\" content=\"234\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The success of health communication - Mind the Graph Blog","description":"A long time ago, health communication discovered a major turning point. 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. Connect with him on LinkedIn - Fabricio Pamplona.","sameAs":["http:\/\/mindthegraph.com","https:\/\/www.linkedin.com\/in\/fabriciopamplona"],"url":"https:\/\/mindthegraph.com\/blog\/it\/author\/fabricio\/"}]}},"_links":{"self":[{"href":"https:\/\/mindthegraph.com\/blog\/it\/wp-json\/wp\/v2\/posts\/5354"}],"collection":[{"href":"https:\/\/mindthegraph.com\/blog\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindthegraph.com\/blog\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/it\/wp-json\/wp\/v2\/comments?post=5354"}],"version-history":[{"count":12,"href":"https:\/\/mindthegraph.com\/blog\/it\/wp-json\/wp\/v2\/posts\/5354\/revisions"}],"predecessor-version":[{"id":6105,"href":"https:\/\/mindthegraph.com\/blog\/it\/wp-json\/wp\/v2\/posts\/5354\/revisions\/6105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/it\/wp-json\/wp\/v2\/media\/5367"}],"wp:attachment":[{"href":"https:\/\/mindthegraph.com\/blog\/it\/wp-json\/wp\/v2\/media?parent=5354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/it\/wp-json\/wp\/v2\/categories?post=5354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/it\/wp-json\/wp\/v2\/tags?post=5354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}