{"id":4594,"date":"2015-11-26T14:28:54","date_gmt":"2015-11-26T14:28:54","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=4594"},"modified":"2022-11-09T22:39:33","modified_gmt":"2022-11-10T01:39:33","slug":"6-things-you-should-know-about-drug-ads-a-graphical-guide","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/id\/6-hal-yang-harus-anda-ketahui-tentang-iklan-narkoba-sebuah-panduan-grafis\/","title":{"rendered":"6 hal yang harus Anda ketahui tentang iklan obat [panduan grafis]"},"content":{"rendered":"<h3><\/h3>\n<h3><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drugs.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4607\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drugs.jpg\" alt=\"obat-obatan\" width=\"3000\" height=\"2000\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs.jpg 3000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs-300x200.jpg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs-1024x683.jpg 1024w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/a><\/h3>\n<h3><strong>1- Ada banyak uang yang terlibat<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Miliaran dolar dihabiskan untuk iklan TV langsung ke konsumen untuk obat resep, dan karena itu, dokter menghabiskan lebih banyak waktu untuk menyanggah klaim pemasaran daripada membuat diagnosis. Itulah mengapa American Medical Association (AMA) ingin melarang iklan semacam ini.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hanya AS dan Selandia Baru yang mengizinkan pemasaran obat resep secara langsung kepada konsumen dan tidak mudah untuk mengubahnya, karena jumlah uang yang terlibat sangat besar. Berikut adalah angka-angka untuk TV saja:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4598 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drug-advertising.png\" alt=\"iklan obat\" width=\"636\" height=\"414\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drug-advertising.png 636w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drug-advertising-300x195.png 300w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<h3><strong>2- Ada lebih banyak uang pemasaran untuk dokter<\/strong><\/h3>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/011.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4604\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/011.png\" alt=\"011\" width=\"598\" height=\"481\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/011.png 598w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/011-300x241.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Sangat menarik untuk berpikir bahwa semua uang ini dihabiskan untuk orang-orang yang tidak dapat membeli obat secara langsung, dan itulah mengapa ini hanya sebagian kecil dari pengeluaran besar farmasi dalam pemasaran. Pada tahun 2012, pemasaran langsung ke konsumen turun menjadi $3,47 miliar, tetapi $24 miliar dihabiskan untuk mempromosikan obat kepada dokter dengan berbagai cara, seperti makan siang gratis atau kursus pelatihan di restoran atau resor mewah. Ini adalah praktik-praktik yang menimbulkan banyak pertanyaan etis, seperti \"apakah dokter meresepkan obat terbaik atau obat yang dibuat oleh orang yang mentraktirnya makan malam yang mahal\"?<\/span><\/p>\n<h3><strong>3- Pemasaran Big Pharma di web semakin meningkat<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Bagaimana dengan internet? Tentu saja ada sejumlah besar uang yang bisa digunakan untuk menghubungi dokter, terutama di komunitas medis melalui media sosial. Klik gambar di bawah ini untuk melihat beberapa nomor:<\/span><br \/>\n<a href=\"http:\/\/www.pharmaphorum.com\/2012\/11\/Infographic-figure-1.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4599 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/010.png\" alt=\"010\" width=\"602\" height=\"456\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/010.png 602w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/010-300x227.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4- Pemasaran vs R&amp;D = Pemasaran menang<\/strong><\/h3>\n<p><a href=\"http:\/\/www.randalolson.com\/2015\/03\/01\/design-critique-putting-big-pharma-spending-in-perspective\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4600 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/001.png\" alt=\"001\" width=\"621\" height=\"527\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/001.png 621w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/001-300x255.png 300w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Bagan ini menunjukkan kepada kita proporsi investasi dalam pemasaran versus R&amp;D yang dilakukan oleh perusahaan-perusahaan Farmasi Besar dengan cara terbaik: scatter plot yang dinormalisasi dengan konteks. <\/span><a href=\"http:\/\/www.randalolson.com\/2015\/03\/01\/design-critique-putting-big-pharma-spending-in-perspective\/\" target=\"_blank\" rel=\"noopener\">Terima kasih kepada Randal Olson untuk bagan dan tulisan yang luar biasa.<\/a><\/p>\n<p>Perusahaan teknologi dan otomotif yang ada di grafik adalah:<\/p>\n<ul>\n<li>Samsung<\/li>\n<li>Intel<\/li>\n<li>Microsoft<\/li>\n<li>Google<\/li>\n<li>Toyota<\/li>\n<li>General Motors<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Seperti yang bisa kita lihat, perusahaan obat lebih banyak berinvestasi di bidang pemasaran daripada pengembangan obat, bahkan dibandingkan dengan industri besar lainnya.<\/span><\/p>\n<h3><strong>5- Paling banyak diiklankan: obat disfungsi ereksi<\/strong><\/h3>\n<p><a href=\"https:\/\/www.washingtonpost.com\/news\/wonk\/wp\/2015\/03\/23\/yes-drug-companies-are-bombarding-your-tv-with-more-ads-than-ever\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4601 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/003.png\" alt=\"003\" width=\"623\" height=\"445\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/003.png 623w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/003-300x214.png 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Dua obat disfungsi ereksi, Cialis dan Viagra, menduduki peringkat teratas dalam lima obat yang paling banyak diiklankan, bersama dengan pengobatan artritis reumatoid (Humira), pengobatan nyeri (Lyrica); dan obat anti pembekuan darah (Eliquis).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Menarik untuk diperhatikan bahwa Viagra dan Cialis, dua obat yang sudah berusia 10 tahun, menerima lebih banyak perhatian dan investasi daripada obat baru seperti Eliquis.<\/span><\/p>\n<h3><strong>6- Membelanjakan lebih banyak, hidup lebih sedikit<\/strong><\/h3>\n<p><a href=\"http:\/\/www.economist.com\/news\/21678669-americas-big-spending-health-care-doesnt-pay\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4602\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/004.png\" alt=\"004\" width=\"603\" height=\"334\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/004.png 603w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/004-300x166.png 300w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Negara yang paling banyak mengeluarkan dana untuk kesehatan adalah Amerika Serikat, tetapi dalam hal harapan hidup, negara ini masih di bawah rata-rata jika dibandingkan dengan negara-negara kaya lainnya (OECD), seperti yang dapat kita lihat di atas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Menurut The Economist:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Pada tahun 2013, Amerika menghabiskan rata-rata $8.713 per orang-dua setengah kali lipat lebih banyak dari rata-rata OECD. Namun, rata-rata orang Amerika meninggal 1,7 tahun lebih awal daripada rata-rata warga OECD.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Saya tidak mengatakan ada korelasi nyata di sini antara anggaran pemasaran obat ereksi dan harapan hidup, tetapi saya tidak dapat menahan diri untuk tidak berpikir bahwa AS terlalu banyak mengeluarkan uang dan perhatian pada jenis perawatan yang tidak menyelamatkan nyawa seperti yang dibuat oleh Marvin Gaye: penyembuhan seksual.<\/span><a href=\"https:\/\/blog.mindthegraph.com\/scientific-presentation\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5729 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/06\/stop_ugly-300x120.png\" alt=\"iklan obat\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>1- Ada banyak uang yang terlibat Miliaran dolar dihabiskan untuk iklan TV langsung ke konsumen untuk obat resep, dan karena itu, dokter menghabiskan lebih banyak waktu untuk menyanggah klaim pemasaran daripada membuat diagnosis. Itulah mengapa American Medical Association (AMA) ingin melarang iklan semacam ini. Hanya AS dan Selandia Baru yang mengizinkan [...]<\/p>","protected":false},"author":11,"featured_media":4607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[959,28],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 things you should know about drug ads [a graphical guide] - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"How Big Pharma is spending its marketing money, mainly in prescription drug ads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/id\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 things you should know about drug ads\" \/>\n<meta property=\"og:description\" content=\"How Big Pharma is spending its marketing money, mainly in prescription drug ads\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/id\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-26T14:28:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-10T01:39:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabiola Soares\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabiola Soares\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 things you should know about drug ads [a graphical guide] - 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