{"id":4594,"date":"2015-11-26T14:28:54","date_gmt":"2015-11-26T14:28:54","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=4594"},"modified":"2022-11-09T22:39:33","modified_gmt":"2022-11-10T01:39:33","slug":"6-things-you-should-know-about-drug-ads-a-graphical-guide","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/hu\/6-dolog-amit-tudnod-kell-a-drogreklamokrol-grafikus-utmutato\/","title":{"rendered":"6 dolog, amit a drogrekl\u00e1mokr\u00f3l tudni kell [grafikus \u00fatmutat\u00f3]"},"content":{"rendered":"<h3><\/h3>\n<h3><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drugs.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4607\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drugs.jpg\" alt=\"gy\u00f3gyszerek\" width=\"3000\" height=\"2000\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs.jpg 3000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs-300x200.jpg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs-1024x683.jpg 1024w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/a><\/h3>\n<h3><strong>1- Sok p\u00e9nzr\u0151l van sz\u00f3<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00f6bb milli\u00e1rd doll\u00e1rt k\u00f6ltenek a v\u00e9nyk\u00f6teles gy\u00f3gyszerekre vonatkoz\u00f3, k\u00f6zvetlen\u00fcl a fogyaszt\u00f3knak sz\u00f3l\u00f3 telev\u00edzi\u00f3s rekl\u00e1mokra, \u00e9s emiatt az orvosok t\u00f6bb id\u0151t t\u00f6ltenek a marketing \u00e1ll\u00edt\u00e1sok c\u00e1folat\u00e1val, mint a diagn\u00f3zis fel\u00e1ll\u00edt\u00e1s\u00e1val. Ez\u00e9rt az Amerikai Orvosi Sz\u00f6vets\u00e9g (AMA) be akarja tiltani ezt a fajta rekl\u00e1mot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Csak az Egyes\u00fclt \u00c1llamokban \u00e9s \u00daj-Z\u00e9landon enged\u00e9lyezett a v\u00e9nyk\u00f6teles gy\u00f3gyszerek k\u00f6zvetlen fogyaszt\u00f3i marketingje, \u00e9s ennek megv\u00e1ltoztat\u00e1sa nem lesz k\u00f6nny\u0171 feladat, mivel a sz\u00f3ban forg\u00f3 p\u00e9nz\u00f6sszegek \u00f3ri\u00e1siak. Itt vannak a sz\u00e1mok csak a telev\u00edzi\u00f3ra vonatkoz\u00f3an:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4598 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drug-advertising.png\" alt=\"gy\u00f3gyszerrekl\u00e1m\" width=\"636\" height=\"414\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drug-advertising.png 636w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drug-advertising-300x195.png 300w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<h3><strong>2- M\u00e9g t\u00f6bb marketingp\u00e9nz van az orvosok sz\u00e1m\u00e1ra<\/strong><\/h3>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/011.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4604\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/011.png\" alt=\"011\" width=\"598\" height=\"481\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/011.png 598w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/011-300x241.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9rdekes belegondolni, hogy mindezt a p\u00e9nzt olyan emberekre k\u00f6ltik, akik nem tudj\u00e1k k\u00f6zvetlen\u00fcl megvenni a gy\u00f3gyszereket, \u00e9s ez\u00e9rt ez csak t\u00f6red\u00e9ke a nagy gy\u00f3gyszergy\u00e1rt\u00f3k marketingk\u00f6lts\u00e9geinek. 2012-ben a k\u00f6zvetlen\u00fcl a fogyaszt\u00f3knak sz\u00f3l\u00f3 marketing $3,47 milli\u00e1rdra cs\u00f6kkent, de $24 milli\u00e1rdot k\u00f6lt\u00f6ttek a gy\u00f3gyszerek n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9re az orvosok k\u00f6r\u00e9ben, sokf\u00e9le m\u00f3don, p\u00e9ld\u00e1ul ingyenes eb\u00e9dekkel vagy tov\u00e1bbk\u00e9pz\u00e9sekkel eleg\u00e1ns \u00e9ttermekben vagy \u00fcd\u00fcl\u0151helyeken. Ezek olyan gyakorlatok, amelyek sz\u00e1mos etikai k\u00e9rd\u00e9st vetnek fel, mint p\u00e9ld\u00e1ul \"vajon az orvos a legjobb gy\u00f3gyszert \u00edrja-e fel, vagy azt, amelyet az k\u00e9sz\u00edtett, aki megh\u00edvta egy dr\u00e1ga vacsor\u00e1ra\"?<\/span><\/p>\n<h3><strong>3- A Big Pharma marketingje a vil\u00e1gh\u00e1l\u00f3n n\u00f6vekszik<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Mi a helyzet az internettel? Term\u00e9szetesen jelent\u0151s mennyis\u00e9g\u0171 p\u00e9nz \u00e1ll rendelkez\u00e9sre az orvosok megsz\u00f3l\u00edt\u00e1s\u00e1ra, f\u0151k\u00e9nt az orvosi k\u00f6z\u00f6ss\u00e9gekben a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1n kereszt\u00fcl. Kattintson az al\u00e1bbi k\u00e9pre n\u00e9h\u00e1ny sz\u00e1m\u00e9rt:<\/span><br \/>\n<a href=\"http:\/\/www.pharmaphorum.com\/2012\/11\/Infographic-figure-1.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4599 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/010.png\" alt=\"010\" width=\"602\" height=\"456\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/010.png 602w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/010-300x227.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4- Marketing vs K+F = a marketing nyer<\/strong><\/h3>\n<p><a href=\"http:\/\/www.randalolson.com\/2015\/03\/01\/design-critique-putting-big-pharma-spending-in-perspective\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4600 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/001.png\" alt=\"001\" width=\"621\" height=\"527\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/001.png 621w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/001-300x255.png 300w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ez az \u00e1bra a lehet\u0151 legjobban mutatja be a nagy gy\u00f3gyszeripari v\u00e1llalatok marketingre \u00e9s K+F-re ford\u00edtott beruh\u00e1z\u00e1sainak ar\u00e1ny\u00e1t: egy norm\u00e1lt sz\u00f3r\u00e1sdiagram \u00f6sszef\u00fcgg\u00e9sekkel. <\/span><a href=\"http:\/\/www.randalolson.com\/2015\/03\/01\/design-critique-putting-big-pharma-spending-in-perspective\/\" target=\"_blank\" rel=\"noopener\">K\u00f6sz\u00f6net Randal Olsonnak a kiv\u00e1l\u00f3 t\u00e1bl\u00e1zat\u00e9rt \u00e9s a poszt\u00e9rt.<\/a><\/p>\n<p>Technol\u00f3giai \u00e9s aut\u00f3ipari v\u00e1llalatok a grafikonon:<\/p>\n<ul>\n<li>Samsung<\/li>\n<li>Intel<\/li>\n<li>Microsoft<\/li>\n<li>Google<\/li>\n<li>Toyota<\/li>\n<li>General Motors<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Amint l\u00e1thatjuk, a gy\u00f3gyszergy\u00e1rt\u00f3k m\u00e9g m\u00e1s nagy ipar\u00e1gakkal \u00f6sszehasonl\u00edtva is t\u00f6bbet fektetnek a marketingbe, mint a gy\u00f3gyszerfejleszt\u00e9sbe.<\/span><\/p>\n<h3><strong>5- Legt\u00f6bbet rekl\u00e1mozott: erekci\u00f3s zavarok elleni gy\u00f3gyszerek<\/strong><\/h3>\n<p><a href=\"https:\/\/www.washingtonpost.com\/news\/wonk\/wp\/2015\/03\/23\/yes-drug-companies-are-bombarding-your-tv-with-more-ads-than-ever\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4601 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/003.png\" alt=\"003\" width=\"623\" height=\"445\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/003.png 623w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/003-300x214.png 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A legt\u00f6bbet rekl\u00e1mozott \u00f6t gy\u00f3gyszer k\u00f6z\u00f6tt k\u00e9t mereved\u00e9si zavar elleni gy\u00f3gyszer, a Cialis \u00e9s a Viagra, valamint egy reum\u00e1s \u00edz\u00fcleti gyullad\u00e1s elleni gy\u00f3gyszer (Humira), egy f\u00e1jdalomcsillap\u00edt\u00f3 (Lyrica) \u00e9s egy v\u00e9ralvad\u00e1sg\u00e1tl\u00f3 gy\u00f3gyszer (Eliquis) szerepelt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9rdekes megfigyelni, hogy a Viagra \u00e9s a Cialis, k\u00e9t 10 \u00e9ves gy\u00f3gyszer, nagyobb figyelmet \u00e9s befektet\u00e9st kap, mint egy olyan \u00faj gy\u00f3gyszer, mint az Eliquis.<\/span><\/p>\n<h3><strong>6- T\u00f6bbet k\u00f6lteni, kevesebbet \u00e9lni<\/strong><\/h3>\n<p><a href=\"http:\/\/www.economist.com\/news\/21678669-americas-big-spending-health-care-doesnt-pay\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4602\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/004.png\" alt=\"004\" width=\"603\" height=\"334\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/004.png 603w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/004-300x166.png 300w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Az USA az az orsz\u00e1g, amely a legt\u00f6bbet k\u00f6lti az eg\u00e9szs\u00e9g\u00fcgyre, de a v\u00e1rhat\u00f3 \u00e9lettartam tekintet\u00e9ben a t\u00f6bbi gazdag orsz\u00e1ggal (OECD) \u00f6sszehasonl\u00edtva az \u00e1tlag alatt marad, amint azt fentebb l\u00e1thatjuk.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A The Economist szerint:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">2013-ban Amerika \u00e1tlagosan $8 713 forintot k\u00f6lt\u00f6tt fejenk\u00e9nt - k\u00e9t \u00e9s f\u00e9lszer annyit, mint az OECD-\u00e1tlag. Az \u00e1tlagos amerikai m\u00e9gis 1,7 \u00e9vvel kor\u00e1bban hal meg, mint az OECD \u00e1tlagpolg\u00e1ra.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Nem mondom, hogy val\u00f3di \u00f6sszef\u00fcgg\u00e9s van a mereved\u00e9si gy\u00f3gyszerek marketing k\u00f6lts\u00e9gvet\u00e9se \u00e9s a v\u00e1rhat\u00f3 \u00e9lettartam k\u00f6z\u00f6tt, de nem tudok nem arra gondolni, hogy az USA t\u00fal sok p\u00e9nzt \u00e9s figyelmet ford\u00edt egy olyan kezel\u00e9sre, amely nem annyira \u00e9letment\u0151, mint ahogy Marvin Gaye elhitette vel\u00fcnk: a szexu\u00e1lis gy\u00f3gy\u00edt\u00e1sra.<\/span><a href=\"https:\/\/blog.mindthegraph.com\/scientific-presentation\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5729 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/06\/stop_ugly-300x120.png\" alt=\"gy\u00f3gyszerrekl\u00e1mok\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>1- Sok p\u00e9nzr\u0151l van sz\u00f3 Doll\u00e1rmilli\u00e1rdokat k\u00f6ltenek a v\u00e9nyk\u00f6teles gy\u00f3gyszerek k\u00f6zvetlen telev\u00edzi\u00f3s rekl\u00e1mjaira, \u00e9s emiatt az orvosok t\u00f6bb id\u0151t t\u00f6ltenek a marketing \u00e1ll\u00edt\u00e1sok c\u00e1folat\u00e1val, mint a diagn\u00f3zis fel\u00e1ll\u00edt\u00e1s\u00e1val. Ez\u00e9rt az Amerikai Orvosi Sz\u00f6vets\u00e9g (AMA) be akarja tiltani ezt a fajta rekl\u00e1mot. Csak az Egyes\u00fclt \u00c1llamokban \u00e9s \u00daj-Z\u00e9landon enged\u00e9lyezett [...]<\/p>","protected":false},"author":11,"featured_media":4607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[959,28],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 things you should know about drug ads [a graphical guide] - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"How Big Pharma is spending its marketing money, mainly in prescription drug ads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/hu\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 things you should know about drug ads\" \/>\n<meta property=\"og:description\" content=\"How Big Pharma is spending its marketing money, mainly in prescription drug ads\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/hu\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-26T14:28:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-10T01:39:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabiola Soares\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabiola Soares\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 things you should know about drug ads [a graphical guide] - 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