{"id":5600,"date":"2018-09-05T18:36:56","date_gmt":"2018-09-05T21:36:56","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=5600"},"modified":"2022-10-18T08:24:33","modified_gmt":"2022-10-18T11:24:33","slug":"art-of-communication","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/fr\/art-de-la-communication\/","title":{"rendered":"L'art de la communication"},"content":{"rendered":"<p>Chaque jour, nous sommes submerg\u00e9s d'informations sous toutes les formes. Il n'a jamais \u00e9t\u00e9 aussi facile de se tenir \u00e0 jour. Cependant, il n'a jamais \u00e9t\u00e9 aussi difficile de se d\u00e9marquer de la masse.<br \/>\nAvec la quantit\u00e9 d'informations \u00e0 laquelle nous sommes expos\u00e9s, comment attirer l'attention de quelqu'un ?<\/p>\n<p>En ce qui concerne l'attrait de l'information, 87% des personnes se sentent plus attir\u00e9es par la lecture de textes qui sont harmonieusement agenc\u00e9s avec des chiffres (\u00e9galement connus sous le nom d'infographies).<br \/>\nPourquoi ? Tout simplement parce que 90% de toutes les informations transmises \u00e0 notre cerveau sont visuelles.<\/p>\n<p>Vous ne me croyez pas ? Regardez cette infographie ci-dessous :<\/p>\n<p><a href=\"http:\/\/neomam.com\/blog\/infographics-make-great-marketing-tools\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5601 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/05\/infographic_bird.jpg\" alt=\"communication\" width=\"706\" height=\"871\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/05\/infographic_bird.jpg 706w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/05\/infographic_bird-243x300.jpg 243w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Si vous n'\u00eates pas convaincu de commencer \u00e0 utiliser des infographies d\u00e8s maintenant, voici quelques arguments suppl\u00e9mentaires :<\/p>\n<p><a href=\"http:\/\/graphs.net\/why-infographics-are-so-popular.html\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5602 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/05\/infographic_reasons.jpg\" alt=\"communication\" width=\"628\" height=\"715\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/05\/infographic_reasons.jpg 628w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/05\/infographic_reasons-263x300.jpg 263w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>La m\u00eame id\u00e9e peut \u00eatre appliqu\u00e9e au monde scientifique. Combien de temps perdons-nous \u00e0 essayer d'expliquer par des mots quelque chose qui serait mieux expliqu\u00e9 par des images ?<\/p>\n<p>Nous avons tous d\u00fb \u00e9crire sur nos m\u00e9thodes de recherche pour un devoir ou un projet. Malgr\u00e9 tous nos efforts pour \u00eatre aussi d\u00e9taill\u00e9s et didactiques que possible, d'autres personnes peuvent encore trouver cela confus. C'est le sc\u00e9nario parfait pour utiliser des images qui nous aideront \u00e0 visualiser nos recherches.<a href=\"https:\/\/blog.mindthegraph.com\/illustrations-library\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5732 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/06\/untitled-creation63724-1-300x120.png\" alt=\"communication\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/untitled-creation63724-1-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/untitled-creation63724-1-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/untitled-creation63724-1.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Un exemple simple peut \u00eatre l'utilisation de souris en science. L'une des proc\u00e9dures de base est l'injection chez la souris. Comment d\u00e9cririez-vous de mani\u00e8re simple et professionnelle les proc\u00e9dures d'injection sans que cela paraisse r\u00e9p\u00e9titif ?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/illustrations-library\/\">Au lieu d'expliquer \u00e9tape par \u00e9tape, pourquoi ne pas le montrer ?<\/a><\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/illustrations-library\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5603 size-large\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/05\/untitled-creation57085-1024x768.png\" alt=\"communication\" width=\"640\" height=\"480\" \/><\/a><\/p>\n<p>Le foss\u00e9 de communication que nous avons dans le domaine scientifique peut devenir un \u00e9norme probl\u00e8me si nous l'ignorons. Ainsi, l'utilisation de diff\u00e9rentes approches pour expliquer votre travail n'aide pas seulement les autres \u00e0 comprendre, mais garantit \u00e9galement <a href=\"https:\/\/blog.mindthegraph.com\/illustrations-library\/\">on se souviendra de votre travail<\/a>.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Chaque jour, nous sommes submerg\u00e9s d'informations sous toutes les formes. Il n'a jamais \u00e9t\u00e9 aussi facile de se tenir \u00e0 jour. Cependant, il n'a jamais \u00e9t\u00e9 aussi difficile de se d\u00e9marquer de la masse. Avec la quantit\u00e9 d'informations \u00e0 laquelle nous sommes expos\u00e9s, comment attirer l'attention de quelqu'un ? En ce qui concerne l'attrait de l'information, 87% des personnes pensent [...]<\/p>","protected":false},"author":4,"featured_media":5603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[40],"tags":[554,775],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The art of communication - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"It has never been easier to keep ourselves updated. However, it has never been more difficult to stand out from the crowd. 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. 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