{"id":5354,"date":"2016-03-08T14:15:57","date_gmt":"2016-03-08T17:15:57","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=5354"},"modified":"2022-10-18T08:10:57","modified_gmt":"2022-10-18T11:10:57","slug":"health-communication","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/fr\/sante-communication\/","title":{"rendered":"Le succ\u00e8s de la communication en mati\u00e8re de sant\u00e9"},"content":{"rendered":"<p>Vous pr\u00e9f\u00e9rez recevoir des informations pertinentes \u00e0 partir d'images plut\u00f4t que de textes.<br \/>\nComment puis-je le savoir ? Gr\u00e2ce \u00e0 la communication en mati\u00e8re de sant\u00e9.<\/p>\n<p>C'est peut-\u00eatre l'une de ces choses dont on ne se rend pas compte avant que quelqu'un ne le fasse remarquer, mais la communication en mati\u00e8re de sant\u00e9 repose sur des informations visuelles. Et vous savez quoi ? \u00c7a marche.<br \/>\nR\u00e9fl\u00e9chissons-y ensemble. En plus d'\u00eatre fiables, les informations sur la sant\u00e9 doivent l'\u00eatre :<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Intuitif et facile \u00e0 comprendre<\/li>\n<li>Adapt\u00e9 \u00e0 diff\u00e9rents types de m\u00e9dias<\/li>\n<li>Sans barri\u00e8res linguistiques<\/li>\n<\/ul>\n<p>Pouvez-vous penser \u00e0 un autre outil de communication qui englobe ces trois sujets ?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5356 size-large aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg\" alt=\"communication sur la sant\u00e9 zika\" width=\"640\" height=\"829\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg 791w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-232x300.jpg 232w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg 1276w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>La communication de la sant\u00e9 a compris ceci <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">tournant majeur<\/a> il y a plusieurs d\u00e9cennies.<\/p>\n<p>Lorsque les gens disposaient de canaux restreints pour faciliter la communication, il fallait un outil suffisamment rapide pour emp\u00eacher la d\u00e9sinformation. Le moyen d'y parvenir \u00e9tait de diffuser largement des affiches m\u00e9dicales informatives.<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5359 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\" alt=\"la communication en mati\u00e8re de sant\u00e9\" width=\"345\" height=\"528\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg 345w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters-196x300.jpg 196w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<p>Ils ont peut-\u00eatre l'air bizarre maintenant mais <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">la communication en mati\u00e8re de sant\u00e9 s'est rapidement intensifi\u00e9e<\/a> au fil des ans, au point que nous ne pouvons imaginer comment il fonctionnerait sans images instructives.<\/p>\n<p>En fait, je me suis tromp\u00e9. On peut imaginer et \u00e7a existe.<\/p>\n<p>Vous savez ce que c'est ?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5360 size-full aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\" alt=\"la communication en mati\u00e8re de sant\u00e9\" width=\"620\" height=\"418\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg 620w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas-300x202.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>La note d'instructions sur les m\u00e9dicaments qui se trouve \u00e0 l'int\u00e9rieur des bo\u00eetes et des bouteilles correspond \u00e0 peu pr\u00e8s \u00e0 ce que nous faisons pour la science en g\u00e9n\u00e9ral.<\/p>\n<p>Nous rassemblons tout un tas de textes et nous nous attendons \u00e0 ce que les gens s'int\u00e9ressent \u00e0 ce qu'ils contiennent. En d'autres termes, nous ignorons l'attrait des infographies et notre pr\u00e9f\u00e9rence pour tout stimulus visuel.<\/p>\n<p>La communication dans le domaine de la sant\u00e9 s'est frott\u00e9e \u00e0 nous depuis des ann\u00e9es. <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">un moyen simple et intelligent de diffuser des informations<\/a>. Et si tous les scientifiques s'en inspiraient et changeaient la fa\u00e7on dont nous communiquons la science ?<\/p>\n<p>Ou peut-\u00eatre pouvons-nous simplement accepter que nos recherches finissent froiss\u00e9es dans une bo\u00eete, ou pire, jet\u00e9es \u00e0 la poubelle.<a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5739 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png\" alt=\"la communication en mati\u00e8re de sant\u00e9\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Vous pr\u00e9f\u00e9rez recevoir des informations pertinentes \u00e0 partir d'images plut\u00f4t que de textes. Comment le savoir ? Gr\u00e2ce \u00e0 la communication en mati\u00e8re de sant\u00e9. C'est peut-\u00eatre l'une de ces choses dont vous ne vous rendez pas compte avant que quelqu'un ne vous le fasse remarquer, mais la communication en mati\u00e8re de sant\u00e9 repose enti\u00e8rement sur des informations visuelles. Et vous savez quoi ? \u00c7a marche. R\u00e9fl\u00e9chissons-y ensemble. En dehors de [...]<\/p>","protected":false},"author":4,"featured_media":5367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[40],"tags":[554],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The success of health communication - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"A long time ago, health communication discovered a major turning point. How about we use the same strategy for science communication in general?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/fr\/helse-kommunikasjon\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The success of health communication - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\"A long time ago, health communication discovered a major turning point. How about we use the same strategy for science communication in general?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/fr\/helse-kommunikasjon\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-08T17:15:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T11:10:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/a-public-health-poster-from-1910-is-spitting-really-a-health-hazard.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"416\" \/>\n\t<meta property=\"og:image:height\" content=\"234\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The success of health communication - Mind the Graph Blog","description":"A long time ago, health communication discovered a major turning point. 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