{"id":5276,"date":"2018-08-16T15:26:56","date_gmt":"2018-08-16T18:26:56","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=5276"},"modified":"2022-10-18T08:10:22","modified_gmt":"2022-10-18T11:10:22","slug":"visual-cognition","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/fr\/cognition-visuelle\/","title":{"rendered":"La cognition visuelle : Qu'est-ce que \u00e7a a \u00e0 voir avec vous ?"},"content":{"rendered":"

Une image vaut mille mots. Remercie ta cognition visuelle pour \u00e7a<\/a>!<\/p>\n

Nous entendons souvent dire que le stimulus visuel est important pour assembler les informations. Cependant, nous discutons rarement des raisons pour lesquelles notre esprit fonctionne ainsi.<\/p>\n

Dans un \u00e9tude r\u00e9cente<\/a>M. A. Borkin et al. \u00e9tudient le r\u00f4le de notre esprit dans la visualisation. L'\u00e9tude montre l'importance de certains \u00e9l\u00e9ments dans la m\u00e9morisation et le rappel d'un message.<\/p>\n

Les auteurs ont pr\u00e9sent\u00e9 des visualisations dans trois contextes diff\u00e9rents pour suivre les emplacements de fixation des yeux. Voici les trois phases exp\u00e9rimentales :<\/p>\n

\"cognition<\/a><\/p>\n

Premi\u00e8rement, les auteurs ont permis aux participants de m\u00e9moriser certaines images. Ensuite, les auteurs ont m\u00e9lang\u00e9 les images avec des images inconnues et les ont pr\u00e9sent\u00e9es \u00e0 nouveau aux participants. En proc\u00e9dant ainsi, ils ont pu suivre le parcours oculaire des participants dans leur tentative d'identification d'images famili\u00e8res. Enfin, les auteurs ont pris les images correctement identifi\u00e9es et ont v\u00e9rifi\u00e9 quels types d'informations \u00e9taient utilis\u00e9s pour identifier une image, c'est-\u00e0-dire quelles informations \u00e9taient m\u00e9moris\u00e9es.<\/p>\n

Le r\u00e9sultat sur les souvenirs peut \u00eatre vu ci-dessous :<\/p>\n

\"cognition<\/a><\/p>\n

Les r\u00e9sultats sont clairs. Les images les plus m\u00e9morables et les mieux d\u00e9crites sont celles qui sont le plus associ\u00e9es visuellement. Ce qui indique comment notre cognition visuelle est instigu\u00e9e \u00e0 certains types de stimulus.<\/p>\n

En outre, les auteurs ont \u00e9galement constat\u00e9 l'importance des titres et des textes dans la visualisation des messages. Il est important de souligner que l'utilisation de ces \u00e9l\u00e9ments compl\u00e8te la visualisation et doit \u00eatre utilis\u00e9e de mani\u00e8re intelligente. De m\u00eame, les pictogrammes se sont pr\u00e9sent\u00e9s comme de bonnes accroches dans la m\u00e9morisation des messages.<\/p>\n

\"cognition<\/a><\/p>\n

Enfin, la redondance a facilit\u00e9 la m\u00e9morisation et la compr\u00e9hension des visualisations. Ce r\u00e9sultat peut sembler un peu \u00e9trange si l'on pense que la redondance rendrait la visualisation ennuyeuse et r\u00e9p\u00e9titive. Cependant, si nous pensons que la cognition visuelle peut retenir des informations plus facilement lorsqu'elles sont vues plus d'une fois<\/a>c'est parfaitement logique.<\/p>\n

Cette \u00e9tude confirme non seulement pourquoi les infographies sont bien accept\u00e9es, mais explique aussi pourquoi nous les aimons tant.\"cognition<\/a>Nos esprits vont vers ce qui saute aux yeux et qui est plus facile \u00e0 assembler. Ainsi, la cognition visuelle concerne la capacit\u00e9 \u00e0 retenir l'information. Cependant, cela doit \u00eatre fait d'une mani\u00e8re efficace et sans effort.<\/p>\n

Si nous travaillons beaucoup mieux avec un stimulus visuel, pourquoi insistons-nous pour utiliser des textes longs et denses pour nous exprimer ? Y pensez-vous lorsque vous r\u00e9digez un article scientifique ? Vous devriez peut-\u00eatre.<\/p>","protected":false},"excerpt":{"rendered":"

Une image vaut mille mots. Remerciez votre cognition visuelle pour cela ! Nous entendons souvent dire que le stimulus visuel est important pour assembler les informations. Cependant, nous discutons rarement des raisons pour lesquelles notre esprit fonctionne ainsi. Dans une \u00e9tude r\u00e9cente, M. A. Borkin et al. examinent le r\u00f4le de notre esprit dans la visualisation. L'\u00e9tude montre l'importance de [...]<\/p>","protected":false},"author":4,"featured_media":5285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[959,28],"tags":[554],"yoast_head":"\nVisual cognition: What does it have to do you? - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"Our minds are all about visual cognition, so why do we insist in using long and dense texts to express ourselves?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/fr\/visuele-cognitie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visual cognition: What does it have to do you? - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\"Our minds are all about visual cognition, so why do we insist in using long and dense texts to express ourselves?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/fr\/visuele-cognitie\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-16T18:26:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T11:10:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/02\/preview-234234.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"358\" \/>\n\t<meta property=\"og:image:height\" content=\"218\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Visual cognition: What does it have to do you? - Mind the Graph Blog","description":"Our minds are all about visual cognition, so why do we insist in using long and dense texts to express ourselves?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mindthegraph.com\/blog\/fr\/visuele-cognitie\/","og_locale":"fr_FR","og_type":"article","og_title":"Visual cognition: What does it have to do you? - Mind the Graph Blog","og_description":"Our minds are all about visual cognition, so why do we insist in using long and dense texts to express ourselves?","og_url":"https:\/\/mindthegraph.com\/blog\/fr\/visuele-cognitie\/","og_site_name":"Mind the Graph Blog","article_published_time":"2018-08-16T18:26:56+00:00","article_modified_time":"2022-10-18T11:10:22+00:00","og_image":[{"width":358,"height":218,"url":"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/02\/preview-234234.jpg","type":"image\/jpeg"}],"author":"Fabricio Pamplona","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Fabricio Pamplona","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mindthegraph.com\/blog\/nl\/visuele-cognitie\/","url":"https:\/\/mindthegraph.com\/blog\/nl\/visuele-cognitie\/","name":"Visual cognition: What does it have to do you? - Mind the Graph Blog","isPartOf":{"@id":"https:\/\/mindthegraph.com\/blog\/#website"},"datePublished":"2018-08-16T18:26:56+00:00","dateModified":"2022-10-18T11:10:22+00:00","author":{"@id":"https:\/\/mindthegraph.com\/blog\/#\/schema\/person\/c8eaee6d8007ac319523c3ddc98cedd3"},"description":"Our minds are all about visual cognition, so why do we insist in using long and dense texts to express ourselves?","breadcrumb":{"@id":"https:\/\/mindthegraph.com\/blog\/nl\/visuele-cognitie\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mindthegraph.com\/blog\/nl\/visuele-cognitie\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mindthegraph.com\/blog\/nl\/visuele-cognitie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mindthegraph.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Visual cognition: What does it have to do you?"}]},{"@type":"WebSite","@id":"https:\/\/mindthegraph.com\/blog\/#website","url":"https:\/\/mindthegraph.com\/blog\/","name":"Mind the Graph Blog","description":"Your science can be beautiful!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mindthegraph.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/mindthegraph.com\/blog\/#\/schema\/person\/c8eaee6d8007ac319523c3ddc98cedd3","name":"Fabricio Pamplona","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/mindthegraph.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/da6985d9f20ecb24f3238df103a638ac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/da6985d9f20ecb24f3238df103a638ac?s=96&d=mm&r=g","caption":"Fabricio Pamplona"},"description":"Fabricio Pamplona is the founder of Mind the Graph - a tool used by over 400K users in 60 countries. He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. Connect with him on LinkedIn - Fabricio Pamplona.","sameAs":["http:\/\/mindthegraph.com","https:\/\/www.linkedin.com\/in\/fabriciopamplona"],"url":"https:\/\/mindthegraph.com\/blog\/fr\/author\/fabricio\/"}]}},"_links":{"self":[{"href":"https:\/\/mindthegraph.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/5276"}],"collection":[{"href":"https:\/\/mindthegraph.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindthegraph.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=5276"}],"version-history":[{"count":8,"href":"https:\/\/mindthegraph.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/5276\/revisions"}],"predecessor-version":[{"id":6107,"href":"https:\/\/mindthegraph.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/5276\/revisions\/6107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/fr\/wp-json\/wp\/v2\/media\/5285"}],"wp:attachment":[{"href":"https:\/\/mindthegraph.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=5276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=5276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=5276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}