{"id":11412,"date":"2020-05-25T20:24:00","date_gmt":"2020-05-25T23:24:00","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=11412"},"modified":"2022-10-18T08:35:20","modified_gmt":"2022-10-18T11:35:20","slug":"the-power-of-visual-how-to-communicate-science","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/fr\/le-pouvoir-du-visuel-comment-communiquer-la-science\/","title":{"rendered":"Le pouvoir du visuel : comment communiquer la science"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Aucun scientifique ne produit pour garder ses recherches ferm\u00e9es dans une biblioth\u00e8que, n'est-ce pas ? Je le dis aussi en tant que chercheur. Notre intention est de pouvoir aider la soci\u00e9t\u00e9 avec nos d\u00e9couvertes ! D'accord, mais qu'est-ce que les sciences visuelles et de la communication ont \u00e0 voir avec \u00e7a ? Facile, je vais y venir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D'accord, si notre intention est de faire en sorte que nos recherches touchent davantage de personnes, \u00e0 l'int\u00e9rieur et \u00e0 l'ext\u00e9rieur (souvent) du monde universitaire, il est important que d'autres puissent comprendre nos analyses.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">LES MOYENS DE COMMUNICATION<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Si nous examinons les diff\u00e9rents moyens de communiquer une th\u00e8se, un article, une publication en g\u00e9n\u00e9ral, nous pouvons en trouver quelques-uns, comme par exemple :<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">vid\u00e9o<\/span><\/li>\n<li><span style=\"font-weight: 400;\">visuel<\/span><\/li>\n<li><span style=\"font-weight: 400;\">texte<\/span><\/li>\n<li><span style=\"font-weight: 400;\">pi\u00e8ce sonore<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Toutefois, en particulier dans le milieu universitaire, le plus souvent, la recherche est communiqu\u00e9e sous forme de texte. Ce qui est peut-\u00eatre correct, mais ce n'est souvent pas le moyen le plus efficace d'attirer l'attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En fait, l'un des moyens les plus efficaces de communiquer la science aujourd'hui est le visuel. C'est-\u00e0-dire par le biais d'images, d'illustrations, d'infographies. En effet, les infographies, par exemple, nous permettent de travailler non seulement sur le contenu mais aussi sur une identification avec le lecteur. Voici quelques exemples de la mani\u00e8re de communiquer visuellement :<\/span><\/p>\n<h2>\u00a0<a href=\"https:\/\/blog.mindthegraph.com\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11335 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2020\/04\/preview_227048.png\" alt=\"communiquer la science visuellement\" width=\"2400\" height=\"2400\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/04\/preview_227048.png 2400w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/04\/preview_227048-300x300.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/04\/preview_227048-1024x1024.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/04\/preview_227048-150x150.png 150w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/04\/preview_227048-768x768.png 768w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/04\/preview_227048-1536x1536.png 1536w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/04\/preview_227048-2048x2048.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/a> \u00a0\u00a0<\/h2>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11013 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2020\/03\/covid-19-transmission-wuhan-study-info.png\" alt=\"Infographie sur le coronavirus\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/03\/covid-19-transmission-wuhan-study-info.png 1200w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/03\/covid-19-transmission-wuhan-study-info-300x300.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/03\/covid-19-transmission-wuhan-study-info-1024x1024.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/03\/covid-19-transmission-wuhan-study-info-150x150.png 150w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/03\/covid-19-transmission-wuhan-study-info-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Nous pouvons donc comprendre que travailler avec des images dans vos articles et th\u00e8ses peut vous aider beaucoup, n'est-ce pas ? En outre, ce type de communication est :<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">plus didactique ; car, gr\u00e2ce aux images, tout le monde peut mieux comprendre n'importe quel sujet abord\u00e9, plus facilement.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">s'affirmer ; votre vision sera plus claire<\/span><\/li>\n<li><span style=\"font-weight: 400;\">m\u00e9morable ; les gens se souviendront plus facilement de votre construction.<\/span><\/li>\n<\/ul>\n<p><br \/><span style=\"font-weight: 400;\">En d'autres termes, lorsque nous parlons de recherches, de th\u00e8ses, d'articles, que ce soit pour des \u00e9tudiants en master, des doctorants, des \u00e9tudiants de premier cycle ou des enseignants, nous devons garder \u00e0 l'esprit certaines facilit\u00e9s qui peuvent faciliter notre travail. Travailler avec le visuel pour communiquer la science est certainement un moyen de rendre votre analyse plus didactique et de lui donner une plus grande port\u00e9e \u00e0 l'int\u00e9rieur et \u00e0 l'ext\u00e9rieur du monde universitaire.<\/span><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":11414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[66,40,958],"tags":[224,51,554,256,330,440,382,441],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Power of Visual: How to Communicate Science - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"Learn more ways to communicate science. 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