{"id":5276,"date":"2018-08-16T15:26:56","date_gmt":"2018-08-16T18:26:56","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=5276"},"modified":"2022-10-18T08:10:22","modified_gmt":"2022-10-18T11:10:22","slug":"visual-cognition","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/fi\/visuaalinen-kognitio\/","title":{"rendered":"Visuaalinen kognitio: Mit\u00e4 sill\u00e4 on sinulle tekemist\u00e4?"},"content":{"rendered":"

Kuva kertoo enemm\u00e4n kuin tuhat sanaa. Kiit\u00e4 visuaalista kognitiotasi siit\u00e4<\/a>!<\/p>\n

Kuulemme usein, ett\u00e4 visuaaliset \u00e4rsykkeet ovat t\u00e4rkeit\u00e4 tiedon kokoamisessa. Keskustelemme kuitenkin harvoin siit\u00e4, miksi mielemme toimii n\u00e4in.<\/p>\n

A tuore tutkimus<\/a>, M. A. Borkin ym. tutkivat mielemme roolia visualisoinnissa. Tutkimus osoittaa joidenkin elementtien merkityksen viestin muistamisessa ja palauttamisessa mieleen.<\/p>\n

Kirjoittajat esittiv\u00e4t visualisointeja kolmessa eri yhteydess\u00e4 silmien kiinnityspaikkojen seuraamiseksi. T\u00e4ss\u00e4 on kolme koevaihetta:<\/p>\n

\"visuaalinen<\/a><\/p>\n

Ensin kirjoittajat antoivat osallistujien muistaa joitakin kuvia ulkoa. Toiseksi kirjoittajat sekoittivat kuvat n\u00e4kym\u00e4tt\u00f6miin kuviin ja esittiv\u00e4t ne osallistujille uudelleen. N\u00e4in tekem\u00e4ll\u00e4 se pystyisi seuraamaan osallistujien silm\u00e4polkuja, kun he yritt\u00e4isiv\u00e4t tunnistaa tuttuja kuvia. Lopuksi kirjoittajat ottivat oikein tunnistetut kuvat ja tarkistivat, mink\u00e4 tyyppisi\u00e4 tietoja k\u00e4ytettiin kuvan tunnistamiseen, eli mit\u00e4 tietoja muistettiin.<\/p>\n

Muistitietoa koskeva tulos on n\u00e4ht\u00e4viss\u00e4 alla:<\/p>\n

\"visuaalinen<\/a><\/p>\n

Tulokset ovat selv\u00e4t. Parhaiten mieleen j\u00e4\u00e4neet ja parhaiten kuvatut kuvat olivat niit\u00e4, jotka liittyiv\u00e4t enemm\u00e4n visuaalisesti toisiinsa. T\u00e4m\u00e4 osoittaa, miten visuaalinen havaintokykymme k\u00e4ynnistyy tietyntyyppisiin \u00e4rsykkeisiin.<\/p>\n

Lis\u00e4ksi kirjoittajat havaitsivat otsikoiden ja tekstien merkityksen viestien visualisoinnissa. On t\u00e4rke\u00e4\u00e4 korostaa, ett\u00e4 n\u00e4iden elementtien k\u00e4ytt\u00f6 t\u00e4ydent\u00e4\u00e4 visualisointia, ja niit\u00e4 tulisi k\u00e4ytt\u00e4\u00e4 fiksusti. Samoin piktogrammit esitt\u00e4ytyiv\u00e4t hyvin\u00e4 koukkuina viestin muistamisessa.<\/p>\n

\"visuaalinen<\/a><\/p>\n

Lopuksi redundanssi auttoi visualisointien muistamisessa ja ymm\u00e4rt\u00e4misess\u00e4. T\u00e4m\u00e4 tulos saattaa kuulostaa hieman kiusalliselta, jos ajattelemme, ett\u00e4 redundanssi tekisi visualisoinnista tyls\u00e4\u00e4 ja toistuvaa. Jos kuitenkin ajattelemme, ett\u00e4 visuaalinen kognitio voi s\u00e4ilytt\u00e4\u00e4 tietoa helpommin, kun se n\u00e4hd\u00e4\u00e4n useammin kuin kerran.<\/a>siin\u00e4 on t\u00e4ysi j\u00e4rki.<\/p>\n

T\u00e4m\u00e4 tutkimus ei ainoastaan vahvista, miksi infografiikat ovat saaneet suuren hyv\u00e4ksynn\u00e4n, vaan my\u00f6s selitt\u00e4\u00e4, miksi pid\u00e4mme niist\u00e4 niin paljon.\"visuaalinen<\/a>Mielemme mielt\u00e4\u00e4 sen, mik\u00e4 putoaa esiin ja on helpompi koota. N\u00e4in ollen visuaalisessa kognitiossa on kyse kyvyst\u00e4 s\u00e4ilytt\u00e4\u00e4 tietoa. Se olisi kuitenkin teht\u00e4v\u00e4 vaivattomasti ja tehokkaasti.<\/p>\n

Jos ty\u00f6skentelemme paljon paremmin visuaalisten \u00e4rsykkeiden avulla, miksi vaadimme v\u00e4ltt\u00e4m\u00e4tt\u00e4 pitki\u00e4 ja tiiviit\u00e4 tekstej\u00e4 ilmaistaksemme itse\u00e4mme? Ajatteletko t\u00e4t\u00e4 kirjoittaessasi tieteellist\u00e4 artikkelia? Ehk\u00e4 sinun pit\u00e4isi.<\/p>","protected":false},"excerpt":{"rendered":"

Kuva kertoo enemm\u00e4n kuin tuhat sanaa. Kiit\u00e4 siit\u00e4 visuaalista kognitiotasi! Kuulemme usein, kuinka visuaaliset \u00e4rsykkeet ovat t\u00e4rkeit\u00e4 tiedon kokoamisessa. Keskustelemme kuitenkin harvoin siit\u00e4, miksi mielemme toimii n\u00e4in. Tuoreessa tutkimuksessa M. A. Borkin ym. tutkivat mielemme roolia visualisoinnissa. Tutkimus osoittaa, ett\u00e4 [...]<\/p>","protected":false},"author":4,"featured_media":5285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[959,28],"tags":[554],"yoast_head":"\nVisual cognition: What does it have to do you? - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"Our minds are all about visual cognition, so why do we insist in using long and dense texts to express ourselves?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/fi\/visuele-cognitie\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visual cognition: What does it have to do you? - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\"Our minds are all about visual cognition, so why do we insist in using long and dense texts to express ourselves?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/fi\/visuele-cognitie\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-16T18:26:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T11:10:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/02\/preview-234234.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"358\" \/>\n\t<meta property=\"og:image:height\" content=\"218\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Visual cognition: What does it have to do you? 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. 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