{"id":4594,"date":"2015-11-26T14:28:54","date_gmt":"2015-11-26T14:28:54","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=4594"},"modified":"2022-11-09T22:39:33","modified_gmt":"2022-11-10T01:39:33","slug":"6-things-you-should-know-about-drug-ads-a-graphical-guide","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/fi\/6-asiaa-jotka-sinun-pitaisi-tietaa-huumeiden-mainoksista-graafinen-opas\/","title":{"rendered":"6 asiaa, jotka sinun tulisi tiet\u00e4\u00e4 huumemainoksista [graafinen opas]"},"content":{"rendered":"<h3><\/h3>\n<h3><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drugs.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4607\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drugs.jpg\" alt=\"huumeet\" width=\"3000\" height=\"2000\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs.jpg 3000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs-300x200.jpg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs-1024x683.jpg 1024w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/a><\/h3>\n<h3><strong>1- Siihen liittyy paljon rahaa<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Reseptil\u00e4\u00e4kkeiden suoriin tv-mainoksiin k\u00e4ytet\u00e4\u00e4n miljardeja dollareita, ja t\u00e4m\u00e4n vuoksi l\u00e4\u00e4k\u00e4rit k\u00e4ytt\u00e4v\u00e4t enemm\u00e4n aikaa markkinointiv\u00e4itteiden kumoamiseen kuin diagnoosien tekemiseen. Siksi American Medical Association (AMA) haluaa kielt\u00e4\u00e4 t\u00e4m\u00e4ntyyppisen mainonnan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ainoastaan Yhdysvalloissa ja Uudessa-Seelannissa reseptil\u00e4\u00e4kkeiden suoramarkkinointi on sallittua, eik\u00e4 sen muuttaminen ole helppoa, koska kyse on valtavasta raham\u00e4\u00e4r\u00e4st\u00e4. T\u00e4ss\u00e4 ovat luvut pelk\u00e4st\u00e4\u00e4n televisiosta:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4598 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drug-advertising.png\" alt=\"l\u00e4\u00e4kemainonta\" width=\"636\" height=\"414\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drug-advertising.png 636w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drug-advertising-300x195.png 300w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<h3><strong>2- L\u00e4\u00e4k\u00e4reille on tarjolla viel\u00e4 enemm\u00e4n markkinointirahaa<\/strong><\/h3>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/011.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4604\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/011.png\" alt=\"011\" width=\"598\" height=\"481\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/011.png 598w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/011-300x241.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">On mielenkiintoista ajatella, ett\u00e4 kaikki n\u00e4m\u00e4 rahat k\u00e4ytet\u00e4\u00e4n ihmisiin, jotka eiv\u00e4t voi ostaa l\u00e4\u00e4kkeit\u00e4 suoraan, ja siksi t\u00e4m\u00e4 on vain murto-osa suurten l\u00e4\u00e4ketehtaiden markkinointikuluista. Vuonna 2012 suoraan kuluttajille suunnattu markkinointi laski $3,47 miljardiin, mutta $24 miljardia k\u00e4ytettiin l\u00e4\u00e4kkeiden markkinointiin l\u00e4\u00e4k\u00e4reille monin tavoin, kuten ilmaisilla lounailla tai koulutuskursseilla hienoissa ravintoloissa tai lomakohteissa. N\u00e4m\u00e4 k\u00e4yt\u00e4nn\u00f6t her\u00e4tt\u00e4v\u00e4t monia eettisi\u00e4 kysymyksi\u00e4, kuten \"m\u00e4\u00e4r\u00e4\u00e4k\u00f6 l\u00e4\u00e4k\u00e4ri parasta l\u00e4\u00e4kett\u00e4 vai sit\u00e4, jonka on valmistanut se, joka on ostanut h\u00e4nelle kalliin illallisen\"?<\/span><\/p>\n<h3><strong>3- Isojen l\u00e4\u00e4ketehtaiden markkinointi verkossa lis\u00e4\u00e4ntyy<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Ent\u00e4 internet? Tietenkin on olemassa huomattava m\u00e4\u00e4r\u00e4 rahaa l\u00e4\u00e4k\u00e4reiden puhutteluun, l\u00e4hinn\u00e4 l\u00e4\u00e4ketieteellisiss\u00e4 yhteis\u00f6iss\u00e4 sosiaalisen median kautta. Klikkaa alla olevaa kuvaa saadaksesi joitakin numeroita:<\/span><br \/>\n<a href=\"http:\/\/www.pharmaphorum.com\/2012\/11\/Infographic-figure-1.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4599 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/010.png\" alt=\"010\" width=\"602\" height=\"456\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/010.png 602w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/010-300x227.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4- Markkinointi vs. T&amp;K = markkinointi voittaa<\/strong><\/h3>\n<p><a href=\"http:\/\/www.randalolson.com\/2015\/03\/01\/design-critique-putting-big-pharma-spending-in-perspective\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4600 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/001.png\" alt=\"001\" width=\"621\" height=\"527\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/001.png 621w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/001-300x255.png 300w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">T\u00e4m\u00e4 kaavio osoittaa suurten l\u00e4\u00e4keyhti\u00f6iden markkinointiin ja tutkimukseen ja kehitykseen tekemien investointien osuuden parhaalla mahdollisella tavalla: normalisoitu hajontakuvio asiayhteyden kanssa. <\/span><a href=\"http:\/\/www.randalolson.com\/2015\/03\/01\/design-critique-putting-big-pharma-spending-in-perspective\/\" target=\"_blank\" rel=\"noopener\">Kiitos Randal Olsonille erinomaisesta taulukosta ja viestist\u00e4.<\/a><\/p>\n<p>Teknologia- ja autoteollisuusyritykset kartalla ovat:<\/p>\n<ul>\n<li>Samsung<\/li>\n<li>Intel<\/li>\n<li>Microsoft<\/li>\n<li>Google<\/li>\n<li>Toyota<\/li>\n<li>General Motors<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kuten n\u00e4emme, l\u00e4\u00e4keyhti\u00f6t investoivat enemm\u00e4n markkinointiin kuin l\u00e4\u00e4kekehitykseen, jopa muihin suuriin teollisuudenaloihin verrattuna.<\/span><\/p>\n<h3><strong>5- Eniten mainostetut: erektioh\u00e4iri\u00f6l\u00e4\u00e4kkeet<\/strong><\/h3>\n<p><a href=\"https:\/\/www.washingtonpost.com\/news\/wonk\/wp\/2015\/03\/23\/yes-drug-companies-are-bombarding-your-tv-with-more-ads-than-ever\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4601 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/003.png\" alt=\"003\" width=\"623\" height=\"445\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/003.png 623w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/003-300x214.png 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Kaksi erektioh\u00e4iri\u00f6l\u00e4\u00e4kett\u00e4, Cialis ja Viagra, sijoittuivat mainostetuimpien l\u00e4\u00e4kkeiden viiden parhaan l\u00e4\u00e4kkeen joukkoon yhdess\u00e4 nivelreumal\u00e4\u00e4kkeen (Humira), kipul\u00e4\u00e4kkeen (Lyrica) ja veren hyytymist\u00e4 est\u00e4v\u00e4n l\u00e4\u00e4kkeen (Eliquis) kanssa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On mielenkiintoista huomata, ett\u00e4 Viagra ja Cialis, kaksi 10 vuotta vanhaa l\u00e4\u00e4kett\u00e4, saavat enemm\u00e4n huomiota ja investointeja kuin uusi l\u00e4\u00e4ke, kuten Eliquis.<\/span><\/p>\n<h3><strong>6- Kuluttaa enemm\u00e4n, el\u00e4\u00e4 v\u00e4hemm\u00e4n<\/strong><\/h3>\n<p><a href=\"http:\/\/www.economist.com\/news\/21678669-americas-big-spending-health-care-doesnt-pay\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4602\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/004.png\" alt=\"004\" width=\"603\" height=\"334\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/004.png 603w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/004-300x166.png 300w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Yhdysvallat on maa, joka k\u00e4ytt\u00e4\u00e4 eniten rahaa terveydenhuoltoon, mutta elinajanodotteessa se j\u00e4\u00e4 muihin rikkaisiin maihin (OECD) verrattuna keskim\u00e4\u00e4r\u00e4ist\u00e4 alhaisemmalle tasolle, kuten edell\u00e4 n\u00e4kyy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Economist -lehden mukaan:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Vuonna 2013 Yhdysvallat k\u00e4ytti keskim\u00e4\u00e4rin $8 713 euroa henke\u00e4 kohti - kaksi ja puoli kertaa enemm\u00e4n kuin OECD-maat keskim\u00e4\u00e4rin. Silti keskivertoamerikkalainen kuolee 1,7 vuotta aikaisemmin kuin OECD:n keskivertokansalainen.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">En sano, ett\u00e4 erektiol\u00e4\u00e4kkeiden markkinointibudjetin ja elinajanodotteen v\u00e4lill\u00e4 on todellinen korrelaatio, mutta en voi olla ajattelematta, ett\u00e4 Yhdysvalloissa k\u00e4ytet\u00e4\u00e4n liikaa rahaa ja huomiota hoitoon, joka ei ole niin hengenpelastavaa kuin Marvin Gaye sai meid\u00e4t uskomaan: seksuaaliseen parantamiseen.<\/span><a href=\"https:\/\/blog.mindthegraph.com\/scientific-presentation\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5729 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/06\/stop_ugly-300x120.png\" alt=\"l\u00e4\u00e4kemainokset\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>1- Rahaa on paljon mukana Reseptil\u00e4\u00e4kkeiden suoriin tv-mainoksiin k\u00e4ytet\u00e4\u00e4n miljardeja dollareita, ja t\u00e4m\u00e4n vuoksi l\u00e4\u00e4k\u00e4rit k\u00e4ytt\u00e4v\u00e4t enemm\u00e4n aikaa markkinointiv\u00e4itteiden kumoamiseen kuin diagnoosien tekemiseen. Siksi American Medical Association (AMA) haluaa kielt\u00e4\u00e4 t\u00e4m\u00e4ntyyppisen mainonnan. Vain Yhdysvalloissa ja Uudessa-Seelannissa sallitaan [...].<\/p>","protected":false},"author":11,"featured_media":4607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[959,28],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 things you should know about drug ads [a graphical guide] - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"How Big Pharma is spending its marketing money, mainly in prescription drug ads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/fi\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 things you should know about drug ads\" \/>\n<meta property=\"og:description\" content=\"How Big Pharma is spending its marketing money, mainly in prescription drug ads\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/fi\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-26T14:28:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-10T01:39:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabiola Soares\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabiola Soares\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 things you should know about drug ads [a graphical guide] - 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