{"id":8121,"date":"2018-09-11T19:24:51","date_gmt":"2018-09-11T22:24:51","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=8121"},"modified":"2024-08-01T09:43:27","modified_gmt":"2024-08-01T12:43:27","slug":"digital-branding-strategies-mind-the-graph","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/et\/digital-branding-strateegiad-mind-the-graph\/","title":{"rendered":"Digitaalsed br\u00e4ndistrateegiad: Mind the Graph tootearendus"},"content":{"rendered":"<p>Meie t\u00e4ielikuks \u00fcllatuseks,\u00a0<a href=\"https:\/\/mindthegraph.com\">Mind the Graph<\/a> on hiljuti avaldatud postituses digitaalse br\u00e4ndingu m\u00f5ttekatest strateegiatest. T\u00e4helepanuv\u00e4\u00e4rne on esile t\u00f5sta kaasasutaja s\u00f5nu <a href=\"https:\/\/www.linkedin.com\/in\/fabriciopamplona\/\">Fabricio Pamplona<\/a>\u00a0r\u00f5hutades platvormi taga olevat empaatilist aspekti (vt allpool).<\/p>\n<p>Empaatia on mindthegraphi tootearenduses algusest peale oluline punkt. See ei olnud tahtlik strateegia digitaalse br\u00e4ndi loomisel, vaid pigem \u00f5igustatud strateegia, et luua toode, mis on meie kallitele kasutajatele t\u00e4henduslik.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-8125\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2018\/09\/foto001-1024x368.jpeg\" alt=\"foto.001\" width=\"640\" height=\"230\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/foto001.jpeg 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/foto001-300x108.jpeg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/foto001-768x276.jpeg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Turu (s\u00fcgavuti) m\u00f5istmine on olulise t\u00e4htsusega, et luua m\u00f5testatud toode. Ja see tuli loomulikult, sest \u00fcks kaasasutajatest on ise teadlane. Fabricio oli j\u00e4lginud selliseid algatusi nagu Elsevieri \"Tuleviku artikkel\" ja teadis, et teadlastel on raske oma t\u00f6\u00f6 esindamiseks arvandmeid ja esitlusi luua.<\/p>\n<p>Teaduslikes t\u00f6\u00f6des kirjeldatakse teadusuuringuid, mille k\u00e4igus kulutati keskmiselt 30 000 kuni 100 000 USA dollarit, ja kogu see sisukas (ja kallis) teave on peidetud s\u00f5na otseses m\u00f5ttes s\u00f5nade seina taha. Keegi ei loe, keegi ei tsiteeri, kedagi ei huvita. Kurb, kas pole?<\/p>\n<p><a href=\"https:\/\/www.economist.com\/science-and-technology\/2016\/06\/16\/graphic-details\">Hiljutine uuring Economist<\/a> n\u00e4itab, et tavaline paber saab v\u00e4hem kui 2 tsiteeringut... Miks see oluline on? Sest tsiteerimine t\u00e4hendab teadlase jaoks \"asjakohasust\" kogukonnas. Teisis\u00f5nu, see on valuuta, mida teadlased kasutavad \u00fcksteise j\u00f5upingutuste kompenseerimiseks.<\/p>\n<p>Vaata n\u00fc\u00fcd: kui kasutad arvandmeid ja infograafikat, siis on sinu tsiteerimism\u00e4\u00e4r rohkem kui kahekordne!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-8126\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details004-1024x768.jpeg\" alt=\"Mind the Graph - rohkem \u00fcksikasju.004\" width=\"640\" height=\"480\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details004.jpeg 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details004-300x225.jpeg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details004-768x576.jpeg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3>See on t\u00e4pselt see, mida me Mind the Graph-s usume: et infograafiad loovad keerulisest teabest voolu ja ilu. Nad muudavad ebameeldivad teaduslikud andmed millekski ilusaks, mida on m\u00f5nus lugeda, tsiteerida ja jagada.<\/h3>\n<p>Infograafikutega \u00f5ppides saavad inimesed tegelikult rohkem aru, s\u00e4ilitavad rohkem ja tunnevad rohkem r\u00f5\u00f5mu. Vt n\u00e4iteks <a href=\"https:\/\/blog.mindthegraph.com\/scientific-presentations-2\/\">\u00fche meie kliendi prof Predigeri jaoks loodud joonis<\/a> Parkinsoni t\u00f5ve mudeli kokkuv\u00f5tteks. Te selgitate palju vaid \u00fche joonisega ja see meelitab lugejat sukelduma tihedamasse sisusse.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-8127\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details002-1024x768.jpeg\" alt=\"Mind the Graph - rohkem \u00fcksikasju.002\" width=\"640\" height=\"480\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details002.jpeg 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details002-300x225.jpeg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/mind-the-graph-more-details002-768x576.jpeg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Enne ettev\u00f5tlusega alustamist olime juba aru saanud vajadusest - visuaalne kommunikatsioon teadlastele -, kuid me ei olnud kindlad, kuidas seda pakkuda. Seet\u00f5ttu alustasime sellega, mida nimetatakse <a href=\"https:\/\/www.youtube.com\/watch?v=ZdZH2V9Ni1Q\">\"concierge valideerimine\" toote projekteerimise protsessis<\/a>, et see on see, mida me kasutasime kasutajate vajaduste rahuldamiseks, pakkudes teenust, et m\u00f5ista, kuidas nad m\u00f5tlevad ja mida nad tegelikult tahavad. Tootedisaini \u017eargoonis: tunnetada, kus valutab.<\/p>\n<p>Allj\u00e4rgnev joonis n\u00e4itab t\u00e4pselt Eureka hetke, mil loodi <a href=\"https:\/\/mindthegraph.com\">Mind the Graph platvorm<\/a>. Seal n\u00e4ete kasutaja tegelikku tagasisidet meie poolt tellitud joonise kohta. Talle ilmselt meeldis, kuid ta v\u00f5ttis aega, et seda v\u00e4lja printida ja m\u00f5ned osad kollasega esile t\u00f5sta, legende kirjutada ja isegi uusi jooniseid lisada.<\/p>\n<p>Me m\u00f5istame, et klient \u00fctles: Palun tehke seda nii: \"Mulle meeldib see, mida te teete, aga palun tehke seda nii. Tehke seda MINU TEGEVUSEGA. See oli klikk, et Mind the Graph peaks olema tee-see-oma-platvorm, kus me v\u00f5imaldasime teisel poolel olevate inimeste loomingulist j\u00f5udu.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-8129\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2018\/09\/copia-de-mind-the-graph-samsung001-1024x768.jpeg\" alt=\"c\u00f3pia de Mind the Graph - Samsung.001\" width=\"640\" height=\"480\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/copia-de-mind-the-graph-samsung001.jpeg 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/copia-de-mind-the-graph-samsung001-300x225.jpeg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2018\/09\/copia-de-mind-the-graph-samsung001-768x576.jpeg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Just sel hetkel otsustasime anda teadlastele volitused ja teha neist disainerid. Meie v\u00e4\u00e4rtuspakkumine on teaduse lahti hargnemine visuaalsete ja loominguliste sidemete kaudu ning p\u00f5him\u00f5tteliselt t\u00f6\u00f6riistade, mitte vastuste pakkumine.  On nagu kalale \u00f5petamine, mitte kala pakkumine. Mida te sellest arvate, kas me tegime \u00f5igesti? \ud83d\ude42 Kuidas te seda tunnete, kas me tegime \u00f5igesti?<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/ZdZH2V9Ni1Q\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div id=\"icpbravoaccess_loaded\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Meie t\u00e4ielikuks \u00fcllatuseks on Mind the Graph hiljuti esile toodud postituses digitaalse br\u00e4ndingu m\u00f5ttekatest strateegiatest.<\/p>","protected":false},"author":4,"featured_media":8128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[959,28],"tags":[11,258,257,51,260,259,53,261,554,71,964],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Branding Strategies: Mind the Graph Product Development<\/title>\n<meta name=\"description\" content=\"To our absolute surprise, Mind the Graph has been recently featured in a post about meaningful strategies of digital branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/et\/digital-branding-strateegiad-mind-the-graph\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Branding Strategies: Mind the Graph Product Development\" \/>\n<meta property=\"og:description\" content=\"To our absolute surprise, Mind the Graph has been recently featured in a post about meaningful strategies of digital branding.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/et\/digital-branding-strateegiad-mind-the-graph\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. Connect with him on LinkedIn - Fabricio Pamplona.","sameAs":["http:\/\/mindthegraph.com","https:\/\/www.linkedin.com\/in\/fabriciopamplona"],"url":"https:\/\/mindthegraph.com\/blog\/et\/author\/fabricio\/"}]}},"_links":{"self":[{"href":"https:\/\/mindthegraph.com\/blog\/et\/wp-json\/wp\/v2\/posts\/8121"}],"collection":[{"href":"https:\/\/mindthegraph.com\/blog\/et\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindthegraph.com\/blog\/et\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/et\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/et\/wp-json\/wp\/v2\/comments?post=8121"}],"version-history":[{"count":8,"href":"https:\/\/mindthegraph.com\/blog\/et\/wp-json\/wp\/v2\/posts\/8121\/revisions"}],"predecessor-version":[{"id":55289,"href":"https:\/\/mindthegraph.com\/blog\/et\/wp-json\/wp\/v2\/posts\/8121\/revisions\/55289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/et\/wp-json\/wp\/v2\/media\/8128"}],"wp:attachment":[{"href":"https:\/\/mindthegraph.com\/blog\/et\/wp-json\/wp\/v2\/media?parent=8121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/et\/wp-json\/wp\/v2\/categories?post=8121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/et\/wp-json\/wp\/v2\/tags?post=8121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}