{"id":4594,"date":"2015-11-26T14:28:54","date_gmt":"2015-11-26T14:28:54","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=4594"},"modified":"2022-11-09T22:39:33","modified_gmt":"2022-11-10T01:39:33","slug":"6-things-you-should-know-about-drug-ads-a-graphical-guide","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/et\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/","title":{"rendered":"6 asja, mida peaksite teadma ravimireklaamide kohta [graafiline juhend]"},"content":{"rendered":"<h3><\/h3>\n<h3><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drugs.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4607\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drugs.jpg\" alt=\"narkootikumid\" width=\"3000\" height=\"2000\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs.jpg 3000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs-300x200.jpg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs-1024x683.jpg 1024w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/a><\/h3>\n<h3><strong>1- Sellega on seotud palju raha<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Retseptiravimite otsetarbijale suunatud telereklaamidele kulutatakse miljardeid dollareid ja seet\u00f5ttu kulutavad arstid rohkem aega turundusv\u00e4idete \u00fcmberl\u00fckkamisele kui diagnooside tegemisele. Seep\u00e4rast tahab Ameerika Arstide Liit (AMA) keelata sellise reklaami.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ainult USA ja Uus-Meremaa lubavad retseptiravimite otseturustust tarbijale ja selle muutmine ei ole lihtne \u00fclesanne, sest sellega seotud rahasumma on tohutu. J\u00e4rgnevalt on esitatud ainult televisiooniga seotud numbrid:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4598 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drug-advertising.png\" alt=\"ravimireklaam\" width=\"636\" height=\"414\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drug-advertising.png 636w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drug-advertising-300x195.png 300w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<h3><strong>2- Arstide jaoks on veelgi rohkem turundusraha<\/strong><\/h3>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/011.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4604\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/011.png\" alt=\"011\" width=\"598\" height=\"481\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/011.png 598w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/011-300x241.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Huvitav on m\u00f5elda, et kogu see raha kulub inimestele, kes ei saa ravimeid otse osta, ja seet\u00f5ttu on see vaid murdosa suurte farmaatsiatootjate turunduskuludest. 2012. aastal langes otseturundus tarbijatele $3,47 miljardini, kuid $24 miljardit kulutati ravimite reklaamimiseks arstidele mitmel viisil, n\u00e4iteks tasuta l\u00f5unas\u00f6\u00f6kide v\u00f5i koolituskursuste korraldamiseks uhketes restoranides v\u00f5i kuurortides. Need on tavad, mis tekitavad palju eetilisi k\u00fcsimusi, n\u00e4iteks \"kas arst kirjutab v\u00e4lja parima ravimi v\u00f5i selle, mis on valmistatud selle poolt, kes talle kalli \u00f5htus\u00f6\u00f6gi ostis\"?<\/span><\/p>\n<h3><strong>3- Suurte ravimite turustamine veebis suureneb<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Mis saab internetist? Loomulikult on m\u00e4rkimisv\u00e4\u00e4rne hulk raha, et p\u00f6\u00f6rduda arstide poole, peamiselt meditsiinikogukondades sotsiaalmeedia kaudu. Kl\u00f5psake alloleval pildil m\u00f5nede numbrite jaoks:<\/span><br \/>\n<a href=\"http:\/\/www.pharmaphorum.com\/2012\/11\/Infographic-figure-1.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4599 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/010.png\" alt=\"010\" width=\"602\" height=\"456\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/010.png 602w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/010-300x227.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4- Turundus vs. teadus- ja arendustegevus = turundus v\u00f5idab<\/strong><\/h3>\n<p><a href=\"http:\/\/www.randalolson.com\/2015\/03\/01\/design-critique-putting-big-pharma-spending-in-perspective\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4600 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/001.png\" alt=\"001\" width=\"621\" height=\"527\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/001.png 621w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/001-300x255.png 300w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">See diagramm n\u00e4itab meile suurfarmaettev\u00f5tete turundusse ja teadus- ja arendustegevusse tehtud investeeringute suhet parimal v\u00f5imalikul viisil: see on normitud hajuvusdiagramm koos kontekstiga. <\/span><a href=\"http:\/\/www.randalolson.com\/2015\/03\/01\/design-critique-putting-big-pharma-spending-in-perspective\/\" target=\"_blank\" rel=\"noopener\">T\u00e4nu Randal Olsonile suurep\u00e4rase graafiku ja postituse eest.<\/a><\/p>\n<p>Tehnoloogia- ja autot\u00f6\u00f6stusettev\u00f5tted graafikus on:<\/p>\n<ul>\n<li>Samsung<\/li>\n<li>Intel<\/li>\n<li>Microsoft<\/li>\n<li>Google<\/li>\n<li>Toyota<\/li>\n<li>General Motors<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nagu n\u00e4eme, investeerivad ravimifirmad isegi v\u00f5rreldes teiste suurte t\u00f6\u00f6stusharudega rohkem turundusse kui ravimite v\u00e4ljat\u00f6\u00f6tamisse.<\/span><\/p>\n<h3><strong>5- K\u00f5ige rohkem reklaamitud: erektsioonih\u00e4irete ravimid<\/strong><\/h3>\n<p><a href=\"https:\/\/www.washingtonpost.com\/news\/wonk\/wp\/2015\/03\/23\/yes-drug-companies-are-bombarding-your-tv-with-more-ads-than-ever\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4601 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/003.png\" alt=\"003\" width=\"623\" height=\"445\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/003.png 623w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/003-300x214.png 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Kaks erektsioonih\u00e4irete ravimit, Cialis ja Viagra, olid k\u00f5ige enam reklaamitud viie parima ravimi hulgas koos reumatoidartriidi ravimi (Humira), valuravimi (Lyrica) ja narkootikumidega (Eliquis).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Huvitav on m\u00e4rkida, et Viagra ja Cialis, kaks 10 aastat vana ravimit, saavad rohkem t\u00e4helepanu ja investeeringuid kui uus ravim nagu Eliquis.<\/span><\/p>\n<h3><strong>6- Kulutab rohkem, elab v\u00e4hem<\/strong><\/h3>\n<p><a href=\"http:\/\/www.economist.com\/news\/21678669-americas-big-spending-health-care-doesnt-pay\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4602\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/004.png\" alt=\"004\" width=\"603\" height=\"334\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/004.png 603w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/004-300x166.png 300w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Riik, mis kulutab k\u00f5ige rohkem tervishoiule, on USA, kuid mis puudutab oodatavat eluiga, siis j\u00e4\u00e4b see teiste rikaste riikidega (OECD) v\u00f5rreldes alla keskmise, nagu me eespool n\u00e4eme.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Economist'i andmetel:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">2013. aastal kulutas Ameerika keskmiselt $8 713 eurot inimese kohta - kaks ja pool korda rohkem kui OECD keskmine. Ometi sureb keskmine ameeriklane 1,7 aastat varem kui OECD keskmine kodanik.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Ma ei \u00fctle, et erektsiooniravimite turunduseelarve ja oodatava eluea vahel on reaalne seos, kuid ma ei saa j\u00e4tta m\u00f5tlemata, et USA laiendab liiga palju raha ja t\u00e4helepanu ravile, mis ei ole nii elup\u00e4\u00e4stev, kui Marvin Gaye meid uskuma pani: seksuaalsele tervenemisele.<\/span><a href=\"https:\/\/blog.mindthegraph.com\/scientific-presentation\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5729 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/06\/stop_ugly-300x120.png\" alt=\"ravimireklaamid\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>1- Sellega on seotud palju raha Miljardeid dollareid kulutatakse retseptiravimite otsetarbijale suunatud telereklaamidele ja seet\u00f5ttu kulutavad arstid rohkem aega turundusv\u00e4idete \u00fcmberl\u00fckkamisele kui diagnoosi p\u00fcstitamisele. Seep\u00e4rast tahab Ameerika Arstide Liit (AMA) keelata sellise reklaami. Ainult USA ja Uus-Meremaa lubavad [...]<\/p>","protected":false},"author":11,"featured_media":4607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[959,28],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 things you should know about drug ads [a graphical guide] - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"How Big Pharma is spending its marketing money, mainly in prescription drug ads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/et\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 things you should know about drug ads\" \/>\n<meta property=\"og:description\" content=\"How Big Pharma is spending its marketing money, mainly in prescription drug ads\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/et\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-26T14:28:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-10T01:39:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabiola Soares\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabiola Soares\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 things you should know about drug ads [a graphical guide] - 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