{"id":9243,"date":"2019-07-25T18:41:09","date_gmt":"2019-07-25T21:41:09","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=9243"},"modified":"2022-10-18T08:30:16","modified_gmt":"2022-10-18T11:30:16","slug":"science-communication-3","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/es\/ciencia-comunicacion-3\/","title":{"rendered":"Una atractiva comunicaci\u00f3n cient\u00edfica contra las fake news"},"content":{"rendered":"<p style=\"text-align: justify;\">La ciencia puede cambiar el mundo. Esto significa que nosotros, como cient\u00edficos, tenemos un enorme poder. Pero, \u00bfcu\u00e1ntas personas conocen nuestra investigaci\u00f3n? \u00bfY a cu\u00e1ntas personas afectan nuestros datos? Si queremos mejorar nuestra sociedad a trav\u00e9s de la ciencia, tenemos que hablar de comunicaci\u00f3n cient\u00edfica.<\/p>\n<p style=\"text-align: justify;\">Los investigadores no est\u00e1n dando forma a los debates p\u00fablicos actuales. Lo peor es que estamos viendo c\u00f3mo surgen la pseudociencia y las noticias falsas en nuestra sociedad. Tenemos todos los conocimientos cient\u00edficos para prevenir varias enfermedades como el sarampi\u00f3n. Y, sin embargo, siguen muriendo ni\u00f1os por su causa. \u00bfCu\u00e1l es el problema? Nuestros conocimientos no est\u00e1n llegando a mucha gente. Por el contrario, nos cuesta incluso comunicar la ciencia con otros cient\u00edficos.<\/p>\n<p style=\"text-align: justify;\">Seg\u00fan un interesante <a href=\"https:\/\/theconversation.com\/academics-can-change-the-world-if-they-stop-talking-only-to-their-peers-55713\" target=\"_blank\" rel=\"noopener\">art\u00edculo de The conversation<\/a>nuestros datos cient\u00edficos son \"<em>en gran medida en revistas acad\u00e9micas que son le\u00eddas casi exclusivamente por nuestros compa\u00f1eros.<\/em>\u00a0Se estima que un art\u00edculo medio de una revista es le\u00eddo completamente por no m\u00e1s de diez personas\". Adem\u00e1s, \"<em>Cada a\u00f1o se publican hasta 1,5 millones de art\u00edculos revisados por pares.<\/em> Sin embargo, muchos son ignorados incluso dentro de las comunidades cient\u00edficas: 82% de los art\u00edculos publicados en [revistas] de humanidades no se citan ni siquiera una vez\".<\/p>\n<p style=\"text-align: justify;\">Ya escrib\u00ed sobre c\u00f3mo mejorar la comunicaci\u00f3n cient\u00edfica en el entorno acad\u00e9mico. As\u00ed que puedes leer m\u00e1s sobre ello:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/blog.mindthegraph.com\/explaining-science\/#.XTobC-hKj4Y\" target=\"_blank\" rel=\"noopener\">Explicar la ciencia a otras personas<\/a><\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/blog.mindthegraph.com\/graphical-abstract-for-elsevier\/#.XTobbOhKj4Y\" target=\"_blank\" rel=\"noopener\">Tutorial: C\u00f3mo crear un resumen gr\u00e1fico para Elsevier<\/a><\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/blog.mindthegraph.com\/plan-design-graphical-abstract\/#.XTobXOhKj4Y\" target=\"_blank\" rel=\"noopener\">C\u00f3mo planificar y dise\u00f1ar un resumen gr\u00e1fico en tres pasos<\/a><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><strong>Pero, \u00bfc\u00f3mo mejorar la comunicaci\u00f3n cient\u00edfica al p\u00fablico en general?<\/strong><\/h2>\n<p style=\"text-align: justify;\">En la conversaci\u00f3n se habla de una \"misi\u00f3n intelectual\". Seg\u00fan el art\u00edculo, <em>\"Algunos acad\u00e9micos insisten en que no es su trabajo escribir para el p\u00fablico en general. Sugieren que hacerlo significar\u00eda que est\u00e1n \"abandonando su misi\u00f3n como intelectuales\". No quieren tener la sensaci\u00f3n de estar \"simplificando\" el pensamiento y los argumentos complejos. El argumento contrario es que los acad\u00e9micos no pueden operar aislados de los problemas reales del mundo\".<\/em><\/p>\n<p style=\"text-align: justify;\">Perm\u00edtame preguntarle, \u00bfqu\u00e9 ocurre cuando explica a la gente en general a qu\u00e9 se dedica? \u00bfEs f\u00e1cil? \u00bfParece que est\u00e1s hablando un lenguaje cient\u00edfico diferente y aburrido? \u00bfO parece un cient\u00edfico loco que hace experimentos extra\u00f1os como en las pel\u00edculas?<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-9249\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2019\/07\/9fd13d793fd6d40f50ce48004880b06a.gif\" alt=\"9fd13d793fd6d40f50ce48004880b06a\" width=\"600\" height=\"260\" \/><\/p>\n<p style=\"text-align: justify;\">Pero llegar al p\u00fablico general es la clave para luchar contra la pseudociencia. Cuando nos damos cuenta de la importancia de la ciencia, entendemos que es parte de nuestro trabajo compartir nuestros resultados de forma comprensible.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-9250\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2019\/07\/capturar.jpg\" alt=\"Capturar\" width=\"423\" height=\"482\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/capturar.jpg 423w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/capturar-263x300.jpg 263w\" sizes=\"(max-width: 423px) 100vw, 423px\" \/><\/p>\n<p style=\"text-align: justify;\">Creamos Mind the Graph tras reconocer el vac\u00edo existente en la comunicaci\u00f3n cient\u00edfica y entender la importancia de cambiar eso. Proponemos un enfoque llamativo a trav\u00e9s de recursos visuales como ilustraciones cient\u00edficas. As\u00ed, nuestra plataforma tiene como objetivo empoderar a los cient\u00edficos y conectar a la gente usando un lenguaje comprensible e interesante. Mira algunos ejemplos de creaciones realizadas con Mind the Graph:<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.mindthegraph.com\/caffeine\/#.XTof9OhKj4Y\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-9254\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2019\/07\/preview_99571-2-1-1.png\" alt=\"vista previa_99571-2-1\" width=\"650\" height=\"354\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/preview_99571-2-1-1.png 989w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/preview_99571-2-1-1-300x163.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/preview_99571-2-1-1-768x419.png 768w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.mindthegraph.com\/caffeine\/#.XTof9OhKj4Y\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-9255\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2019\/07\/caffeine-dependence.png\" alt=\"dependencia de la cafe\u00edna\" width=\"650\" height=\"354\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/caffeine-dependence.png 989w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/caffeine-dependence-300x163.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/caffeine-dependence-768x419.png 768w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/mindthegraph.com\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-9224\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2019\/07\/cover-toucan-2-1024x590.png\" alt=\"tapa tuc\u00e1n 2\" width=\"640\" height=\"369\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/cover-toucan-2-1024x590.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/cover-toucan-2-300x173.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/cover-toucan-2-768x443.png 768w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/cover-toucan-2.png 1169w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.mindthegraph.com\/ocean-acidification-consequences\/#.XTogoOhKj4Y\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-9256 size-large\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2019\/07\/ocean-acidification-1024x785.png\" alt=\"acidificaci\u00f3n del oc\u00e9ano\" width=\"640\" height=\"491\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/ocean-acidification.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/ocean-acidification-300x230.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/ocean-acidification-768x589.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.mindthegraph.com\/brain-damage-pig-brains-alive-hours-death\/#.XTogqOhKj4Y\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-9257\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2019\/07\/brain-damage-nature-683x1024.png\" alt=\"da\u00f1o cerebral naturaleza\" width=\"640\" height=\"960\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/brain-damage-nature-683x1024.png 683w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/brain-damage-nature-200x300.png 200w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/brain-damage-nature-768x1152.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Puede leer m\u00e1s sobre el tema en:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/blog.mindthegraph.com\/neurological-disorders\/#.XTobIOhKj4Y\" target=\"_blank\" rel=\"noopener\">Trastornos neurol\u00f3gicos: uso de ilustraciones m\u00e9dicas para comunicarse con sus pacientes<\/a><\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/blog.mindthegraph.com\/science-education\/#.XTomH-hKj4Y\" target=\"_blank\" rel=\"noopener\">Ense\u00f1anza de las ciencias: 03 formas de mejorar sus clases<\/a><\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/blog.mindthegraph.com\/chemical-structure\/#.XTomQehKj4Y\" target=\"_blank\" rel=\"noopener\">Estructura qu\u00edmica: El uso de ilustraciones para explicar la qu\u00edmica<\/a><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Si est\u00e1 de acuerdo en que hay que mejorar la comunicaci\u00f3n cient\u00edfica y quiere llegar a m\u00e1s gente, pruebe gratis Mind the Graph:<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/mindthegraph.com\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6577\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2017\/01\/start_get-mind-the-graph-medical-illustrations.png\" alt=\"atenci\u00f3n a las ilustraciones cient\u00edficas de los gr\u00e1ficos\" width=\"310\" height=\"100\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2017\/01\/start_get-mind-the-graph-medical-illustrations.png 310w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2017\/01\/start_get-mind-the-graph-medical-illustrations-300x97.png 300w\" sizes=\"(max-width: 310px) 100vw, 310px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>La ciencia puede cambiar el mundo. Esto significa que nosotros, como cient\u00edficos, tenemos un enorme poder. Pero, \u00bfcu\u00e1ntas personas conocen nuestra investigaci\u00f3n? \u00bfY a cu\u00e1ntas personas afectan nuestros datos? Si queremos mejorar nuestra sociedad a trav\u00e9s de la ciencia, tenemos que hablar de comunicaci\u00f3n cient\u00edfica. Los investigadores no est\u00e1n dando forma al p\u00fablico de hoy [...]<\/p>","protected":false},"author":11,"featured_media":9260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[40],"tags":[307,96,299,331,328,554,250,330,319,964,775,333,332],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An attractive science communication against fake news - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"If we want to improve our society through science, we need to talk about science communication. How many people we are impacting with our data?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/es\/ciencia-comunicacion-3\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An attractive science communication against fake news - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\"If we want to improve our society through science, we need to talk about science communication. 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