{"id":6282,"date":"2018-08-27T19:07:00","date_gmt":"2018-08-27T22:07:00","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=6282"},"modified":"2022-10-18T08:40:37","modified_gmt":"2022-10-18T11:40:37","slug":"get-visibility-5-steps","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/es\/get-visibility-5-steps\/","title":{"rendered":"Consiga visibilidad para su investigaci\u00f3n en 5 pasos"},"content":{"rendered":"

Si cree que la publicaci\u00f3n de un art\u00edculo es la \u00fanica forma de dar visibilidad a su investigaci\u00f3n, est\u00e1 muy atrasado en cuanto a la comunicaci\u00f3n cient\u00edfica.<\/p>\n

La mayor parte de la informaci\u00f3n cient\u00edfica nunca llega a los canales de comunicaci\u00f3n habituales ni a una gran parte de nuestra sociedad. Por ello, la comunicaci\u00f3n cient\u00edfica no es s\u00f3lo un tema a debatir, sino tambi\u00e9n un campo a estudiar.<\/p>\n

Recientemente, la periodista Luisa Massarani y el cient\u00edfico social Hans Peters entrevistaron a 956 investigadores de diferentes campos de estudio sobre los beneficios de tener una interacci\u00f3n con la prensa. Esto es lo que encontraron:<\/p>\n

\"Consiga<\/a><\/p>\n

Empiezan a surgir nuevas ideas para acercar a la gente a la ciencia. Adem\u00e1s, el deseo de los cient\u00edficos de conseguir visibilidad y relevancia con su trabajo puede hacerse realidad.<\/p>\n

Si empezamos a pensar en la informaci\u00f3n cient\u00edfica como en cualquier otro tipo de informaci\u00f3n, el escenario se aclara un poco m\u00e1s. De hecho, hay algunos pasos sencillos que se pueden seguir para conseguir visibilidad.<\/p>\n

1- Mantenga a los periodistas informados sobre el progreso de su investigaci\u00f3n junto con los trabajos que se publican.<\/h4>\n

\"Consiga<\/a><\/p>\n

2- Estar disponible para conceder entrevistas o comentarios sobre las tendencias de tu campo de estudio. Puedes aprovechar el protagonismo para llamar la atenci\u00f3n sobre otros temas que te parezcan importantes.<\/h4>\n

\"Consiga<\/a><\/p>\n

3- Explica tu trabajo de forma clara y directa, sin expresiones t\u00e9cnicas.<\/h4>\n

\"Consiga<\/a><\/p>\n

4- Ac\u00e9rcate a la oficina de prensa de tu instituci\u00f3n. Ayuda a entrar en contacto con la prensa de tu ciudad.<\/h4>\n

\"Consiga<\/a><\/p>\n

5- Habla de tus estudios recientes en las redes sociales, blogs, columnas de revistas y peri\u00f3dicos. Los diferentes canales de comunicaci\u00f3n ayudan a conseguir colaboradores.<\/h4>\n

\"Consiga<\/a><\/p>\n

Para conseguir visibilidad, tenemos que entender c\u00f3mo trabajan los periodistas y acercarnos a ellos. As\u00ed dejaremos de lado el sensacionalismo y empezaremos a ofrecer informaci\u00f3n cient\u00edfica fiable.<\/p>\n

Una buena manera de empezar es cambiar la forma de presentar la investigaci\u00f3n.<\/p>\n

Perm\u00edtanos ayudarle a dar el primer paso.<\/a><\/p>\n

Fuente: http:\/\/revistapesquisa.fapesp.br\/2016\/09\/23\/a-procura-de-visibilidade\/<\/a>\"Consiga<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Si cree que publicar un art\u00edculo es la \u00fanica forma de dar visibilidad a su investigaci\u00f3n, est\u00e1 muy atrasado en cuanto a la comunicaci\u00f3n cient\u00edfica. La mayor parte de la informaci\u00f3n cient\u00edfica nunca llega a los canales de comunicaci\u00f3n habituales ni a gran parte de nuestra sociedad. Por ello, la comunicaci\u00f3n cient\u00edfica no es s\u00f3lo un tema a debatir, sino tambi\u00e9n un campo a [...]<\/p>","protected":false},"author":4,"featured_media":6290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[38],"tags":[554,250,962],"yoast_head":"\nGet visibility for your research in 5 steps - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"If you think publishing a paper is the only way to get visibility to your research, you are waaay behind in science communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/es\/get-visibility-5-steps\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get visibility for your research in 5 steps - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\"If you think publishing a paper is the only way to get visibility to your research, you are waaay behind in science communication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/es\/get-visibility-5-steps\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-27T22:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T11:40:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/09\/preview-1413831826.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"926\" \/>\n\t<meta property=\"og:image:height\" content=\"553\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Get visibility for your research in 5 steps - 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