{"id":5600,"date":"2018-09-05T18:36:56","date_gmt":"2018-09-05T21:36:56","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=5600"},"modified":"2022-10-18T08:24:33","modified_gmt":"2022-10-18T11:24:33","slug":"art-of-communication","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/es\/arte-de-la-comunicacion\/","title":{"rendered":"El arte de la comunicaci\u00f3n"},"content":{"rendered":"<p>Cada d\u00eda estamos sobrecargados de informaci\u00f3n en todos los formatos. Nunca ha sido tan f\u00e1cil mantenerse actualizado. Sin embargo, tambi\u00e9n nunca ha sido tan dif\u00edcil destacar entre la multitud.<br \/>\nCon la cantidad de informaci\u00f3n a la que estamos expuestos, \u00bfc\u00f3mo se puede captar la atenci\u00f3n de alguien?<\/p>\n<p>En cuanto al atractivo de la informaci\u00f3n, el 87% de las personas se sienten m\u00e1s atra\u00eddas por la lectura de textos ordenados armoniosamente con figuras (tambi\u00e9n conocidos como infograf\u00edas).<br \/>\n\u00bfPor qu\u00e9? Simplemente porque 90% de toda la informaci\u00f3n que se transmite a nuestro cerebro es visual.<\/p>\n<p>\u00bfNo me cree? Mira esta infograf\u00eda a continuaci\u00f3n:<\/p>\n<p><a href=\"http:\/\/neomam.com\/blog\/infographics-make-great-marketing-tools\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5601 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/05\/infographic_bird.jpg\" alt=\"comunicaci\u00f3n\" width=\"706\" height=\"871\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/05\/infographic_bird.jpg 706w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/05\/infographic_bird-243x300.jpg 243w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Si no est\u00e1s convencido de empezar a utilizar infograf\u00edas de inmediato, aqu\u00ed van un par de argumentos m\u00e1s:<\/p>\n<p><a href=\"http:\/\/graphs.net\/why-infographics-are-so-popular.html\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5602 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/05\/infographic_reasons.jpg\" alt=\"comunicaci\u00f3n\" width=\"628\" height=\"715\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/05\/infographic_reasons.jpg 628w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/05\/infographic_reasons-263x300.jpg 263w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>La misma idea puede aplicarse al mundo cient\u00edfico. \u00bfCu\u00e1nto tiempo perdemos intentando explicar con palabras algo que se explicar\u00eda mejor con im\u00e1genes?<\/p>\n<p>Todos hemos tenido que escribir sobre nuestros m\u00e9todos de investigaci\u00f3n para un trabajo o un proyecto. A pesar de todos nuestros esfuerzos por ser lo m\u00e1s detallados y did\u00e1cticos posible, otras personas pueden encontrarlo confuso. Este es el escenario perfecto en el que podr\u00edamos utilizar im\u00e1genes para ayudar a visualizar nuestra investigaci\u00f3n.<a href=\"https:\/\/blog.mindthegraph.com\/illustrations-library\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5732 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/06\/untitled-creation63724-1-300x120.png\" alt=\"comunicaci\u00f3n\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/untitled-creation63724-1-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/untitled-creation63724-1-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/untitled-creation63724-1.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Un ejemplo sencillo puede ser el uso de ratones en la ciencia. Uno de los procedimientos b\u00e1sicos es la inyecci\u00f3n en ratones. \u00bfC\u00f3mo describir\u00eda de forma profesional y sencilla los procedimientos de las t\u00e9cnicas de inyecci\u00f3n sin que suene repetitivo?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/illustrations-library\/\">En lugar de explicarlo paso a paso, \u00bfqu\u00e9 tal si lo mostramos?<\/a><\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/illustrations-library\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5603 size-large\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/05\/untitled-creation57085-1024x768.png\" alt=\"comunicaci\u00f3n\" width=\"640\" height=\"480\" \/><\/a><\/p>\n<p>La brecha de comunicaci\u00f3n que tenemos en la ciencia puede ser un gran problema si la ignoramos. Por eso, utilizar diferentes enfoques para explicar tu trabajo, no s\u00f3lo ayuda a otras personas a entenderlo, sino que tambi\u00e9n garantiza <a href=\"https:\/\/blog.mindthegraph.com\/illustrations-library\/\">su trabajo ser\u00e1 recordado<\/a>.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Cada d\u00eda estamos sobrecargados de informaci\u00f3n en todos los formatos. Nunca ha sido tan f\u00e1cil mantenerse actualizado. Sin embargo, nunca ha sido tan dif\u00edcil destacar entre la multitud. Con la cantidad de informaci\u00f3n a la que estamos expuestos, \u00bfc\u00f3mo se puede captar la atenci\u00f3n de alguien? Al hablar del atractivo de la informaci\u00f3n, 87% de las personas sienten [...]<\/p>","protected":false},"author":4,"featured_media":5603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[40],"tags":[554,775],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The art of communication - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"It has never been easier to keep ourselves updated. However, it has never been more difficult to stand out from the crowd. 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. 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