{"id":5354,"date":"2016-03-08T14:15:57","date_gmt":"2016-03-08T17:15:57","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=5354"},"modified":"2022-10-18T08:10:57","modified_gmt":"2022-10-18T11:10:57","slug":"health-communication","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/es\/salud-comunicacion\/","title":{"rendered":"El \u00e9xito de la comunicaci\u00f3n sanitaria"},"content":{"rendered":"<p>Es preferible recibir informaci\u00f3n relevante de las im\u00e1genes que de los textos.<br \/>\n\u00bfC\u00f3mo lo s\u00e9? Por la comunicaci\u00f3n sanitaria.<\/p>\n<p>Puede que sea una de esas cosas de las que no te das cuenta hasta que alguien te lo se\u00f1ala, pero la comunicaci\u00f3n en materia de salud tiene que ver con la informaci\u00f3n visual. \u00bfY sabes qu\u00e9 m\u00e1s? Funciona.<br \/>\nReflexionemos juntos. Adem\u00e1s de ser fiable, la informaci\u00f3n sobre salud debe serlo:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Intuitivo y f\u00e1cil de comprender<\/li>\n<li>Adecuado para diferentes tipos de medios<\/li>\n<li>Sin barreras ling\u00fc\u00edsticas<\/li>\n<\/ul>\n<p>\u00bfSe le ocurre alguna otra herramienta de comunicaci\u00f3n que abarque los tres temas?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5356 size-large aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg\" alt=\"comunicaci\u00f3n sanitaria zika\" width=\"640\" height=\"829\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg 791w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-232x300.jpg 232w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg 1276w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>La comunicaci\u00f3n en materia de sanidad se ha dado cuenta de esto <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">punto de inflexi\u00f3n importante<\/a> hace d\u00e9cadas.<\/p>\n<p>Cuando la gente ten\u00eda canales restringidos para facilitar la comunicaci\u00f3n, se necesitaba una herramienta lo suficientemente r\u00e1pida para evitar la desinformaci\u00f3n. La forma de hacerlo era mediante una amplia divulgaci\u00f3n de carteles m\u00e9dicos informativos.<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5359 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\" alt=\"comunicaci\u00f3n sanitaria\" width=\"345\" height=\"528\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg 345w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters-196x300.jpg 196w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<p>Puede que ahora parezcan graciosos, pero <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">la comunicaci\u00f3n sanitaria se intensific\u00f3 r\u00e1pidamente<\/a> a trav\u00e9s de los a\u00f1os hasta el punto de que no podemos imaginar c\u00f3mo funcionar\u00eda sin im\u00e1genes instructivas.<\/p>\n<p>En realidad, mi error. Podemos imaginar y existe.<\/p>\n<p>\u00bfSabes qu\u00e9 es esto?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5360 size-full aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\" alt=\"comunicaci\u00f3n sanitaria\" width=\"620\" height=\"418\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg 620w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas-300x202.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>La nota de instrucciones de los medicamentos que viene dentro de las cajas y los frascos es m\u00e1s o menos lo que hacemos para la ciencia en general.<\/p>\n<p>Juntamos un mont\u00f3n de textos y esperamos que la gente se interese por lo que contiene. En otras palabras, ignoramos el atractivo de la infograf\u00eda y nuestra preferencia por cualquier est\u00edmulo visual.<\/p>\n<p>La comunicaci\u00f3n sanitaria nos ha restregado en la cara un <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">forma inteligente y sencilla de entregar la informaci\u00f3n<\/a>. \u00bfQu\u00e9 tal si todos los cient\u00edficos aprenden de eso y cambian la forma de comunicar la ciencia?<\/p>\n<p>O tal vez podamos aceptar que nuestra investigaci\u00f3n acabe arrugada dentro de una caja, o lo que es peor, tirada a la basura.<a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5739 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png\" alt=\"comunicaci\u00f3n sanitaria\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Prefieres recibir informaci\u00f3n relevante de las im\u00e1genes que de los textos. \u00bfC\u00f3mo lo s\u00e9? Por la comunicaci\u00f3n sanitaria. Puede que sea una de esas cosas de las que no te das cuenta hasta que alguien te lo se\u00f1ala, pero la comunicaci\u00f3n sanitaria tiene que ver con la informaci\u00f3n visual. \u00bfY sabes qu\u00e9 m\u00e1s? Funciona. Vamos a pensarlo juntos. Aparte de [...]<\/p>","protected":false},"author":4,"featured_media":5367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[40],"tags":[554],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The success of health communication - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"A long time ago, health communication discovered a major turning point. How about we use the same strategy for science communication in general?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/es\/helse-kommunikasjon\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The success of health communication - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\"A long time ago, health communication discovered a major turning point. 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. 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