{"id":5276,"date":"2018-08-16T15:26:56","date_gmt":"2018-08-16T18:26:56","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=5276"},"modified":"2022-10-18T08:10:22","modified_gmt":"2022-10-18T11:10:22","slug":"visual-cognition","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/es\/visual-cognitivo\/","title":{"rendered":"Cognici\u00f3n visual: \u00bfQu\u00e9 tiene que ver con usted?"},"content":{"rendered":"

Una imagen vale m\u00e1s que mil palabras. Agradece a tu cognici\u00f3n visual por eso<\/a>!<\/p>\n

A menudo o\u00edmos que el est\u00edmulo visual es importante para ensamblar la informaci\u00f3n. Sin embargo, rara vez hablamos de por qu\u00e9 nuestra mente funciona as\u00ed.<\/p>\n

En un estudio reciente<\/a>M. A. Borkin y otros investigan el papel de nuestra mente en la visualizaci\u00f3n. El estudio muestra la importancia de algunos elementos para memorizar y recordar un mensaje.<\/p>\n

Los autores presentaron visualizaciones en tres contextos diferentes para rastrear las ubicaciones de fijaci\u00f3n de los ojos. Estas son las tres fases experimentales:<\/p>\n

\"cognici\u00f3n<\/a><\/p>\n

En primer lugar, los autores permitieron a los participantes memorizar algunas im\u00e1genes. En segundo lugar, los autores mezclaron las im\u00e1genes con otras no vistas y las volvieron a presentar a los participantes. De este modo, se pod\u00eda seguir la trayectoria de los ojos de los participantes para intentar identificar las im\u00e1genes conocidas. Por \u00faltimo, los autores tomaron las im\u00e1genes correctamente identificadas y verificaron qu\u00e9 tipos de informaci\u00f3n se utilizaron para identificar una imagen, es decir, qu\u00e9 informaci\u00f3n se memoriz\u00f3.<\/p>\n

El resultado de la memoria puede verse a continuaci\u00f3n:<\/p>\n

\"cognici\u00f3n<\/a><\/p>\n

Los resultados son claros. Las im\u00e1genes m\u00e1s memorables y mejor descritas fueron las m\u00e1s asociadas visualmente. Lo que indica c\u00f3mo se instiga nuestra cognici\u00f3n visual a ciertos tipos de est\u00edmulos.<\/p>\n

Adem\u00e1s, los autores tambi\u00e9n descubrieron la importancia de los t\u00edtulos y los textos en la visualizaci\u00f3n de mensajes. Es importante destacar que el uso de estos elementos complementa la visualizaci\u00f3n y debe utilizarse de forma inteligente. Asimismo, los pictogramas se presentaron como buenos ganchos en el recuerdo del mensaje.<\/p>\n

\"cognici\u00f3n<\/a><\/p>\n

Por \u00faltimo, la redundancia ayud\u00f3 a recordar y comprender las visualizaciones. Este resultado puede parecer un poco inc\u00f3modo si pensamos que la redundancia har\u00eda que la visualizaci\u00f3n fuera aburrida y repetitiva. Sin embargo, si pensamos que la cognici\u00f3n visual puede retener m\u00e1s f\u00e1cilmente la informaci\u00f3n cuando se ve m\u00e1s de una vez<\/a>Tiene todo el sentido del mundo.<\/p>\n

Esta investigaci\u00f3n no s\u00f3lo confirma por qu\u00e9 las infograf\u00edas tienen una gran aceptaci\u00f3n, sino que tambi\u00e9n explica por qu\u00e9 nos gustan tanto.\"cognici\u00f3n<\/a>Nuestra mente se decanta por lo que salta a la vista y es m\u00e1s f\u00e1cil de ensamblar. De este modo, la cognici\u00f3n visual tiene que ver con la capacidad de retener informaci\u00f3n. Sin embargo, debe hacerse de una manera eficaz y sin esfuerzo.<\/p>\n

Si trabajamos mucho mejor con est\u00edmulos visuales, \u00bfpor qu\u00e9 insistimos en utilizar textos largos y densos para expresarnos? \u00bfPiensas en ello mientras escribes un art\u00edculo cient\u00edfico? Tal vez deber\u00eda hacerlo.<\/p>","protected":false},"excerpt":{"rendered":"

Una imagen vale m\u00e1s que mil palabras. Agrad\u00e9zcalo a su cognici\u00f3n visual. A menudo o\u00edmos que el est\u00edmulo visual es importante para ensamblar la informaci\u00f3n. Sin embargo, rara vez hablamos de por qu\u00e9 nuestra mente funciona as\u00ed. En un estudio reciente, M. A. Borkin y otros investigan el papel de nuestra mente en la visualizaci\u00f3n. El estudio muestra la importancia de [...]<\/p>","protected":false},"author":4,"featured_media":5285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[959,28],"tags":[554],"yoast_head":"\nVisual cognition: What does it have to do you? - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"Our minds are all about visual cognition, so why do we insist in using long and dense texts to express ourselves?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/es\/visuele-cognitie\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visual cognition: What does it have to do you? - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\"Our minds are all about visual cognition, so why do we insist in using long and dense texts to express ourselves?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/es\/visuele-cognitie\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-16T18:26:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T11:10:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/02\/preview-234234.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"358\" \/>\n\t<meta property=\"og:image:height\" content=\"218\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Visual cognition: What does it have to do you? 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. Connect with him on LinkedIn - Fabricio Pamplona.","sameAs":["http:\/\/mindthegraph.com","https:\/\/www.linkedin.com\/in\/fabriciopamplona"],"url":"https:\/\/mindthegraph.com\/blog\/es\/author\/fabricio\/"}]}},"_links":{"self":[{"href":"https:\/\/mindthegraph.com\/blog\/es\/wp-json\/wp\/v2\/posts\/5276"}],"collection":[{"href":"https:\/\/mindthegraph.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindthegraph.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=5276"}],"version-history":[{"count":8,"href":"https:\/\/mindthegraph.com\/blog\/es\/wp-json\/wp\/v2\/posts\/5276\/revisions"}],"predecessor-version":[{"id":6107,"href":"https:\/\/mindthegraph.com\/blog\/es\/wp-json\/wp\/v2\/posts\/5276\/revisions\/6107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/es\/wp-json\/wp\/v2\/media\/5285"}],"wp:attachment":[{"href":"https:\/\/mindthegraph.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=5276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=5276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=5276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}