{"id":11588,"date":"2020-07-21T11:27:40","date_gmt":"2020-07-21T14:27:40","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=11588"},"modified":"2022-10-18T08:40:17","modified_gmt":"2022-10-18T11:40:17","slug":"why-communicate-science-through-narratives","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/es\/por-que-comunicar-la-ciencia-a-traves-de-los-relatos\/","title":{"rendered":"\u00bfPor qu\u00e9 comunicar la ciencia a trav\u00e9s de las narraciones?"},"content":{"rendered":"<p>\u00bfHa o\u00eddo hablar de la comunicaci\u00f3n a trav\u00e9s de las narraciones? \u00bfDe contar historias? Pues bien, la comunicaci\u00f3n a trav\u00e9s de narraciones es una forma de contar, de forma m\u00e1s l\u00fadica y did\u00e1ctica, cualquier tipo de cosa.<\/p>\n<p><span style=\"font-weight: 400;\">La comunicaci\u00f3n a trav\u00e9s de narraciones no es exactamente contar historias de ficci\u00f3n, sino hablar a trav\u00e9s de historias m\u00e1s did\u00e1cticas que un texto o un n\u00famero, como im\u00e1genes o v\u00eddeos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero, \u00bfqui\u00e9n puede utilizar este tipo de narrativa? Todos. S\u00ed, la narraci\u00f3n es una forma muy eficaz de ense\u00f1ar y transmitir informaci\u00f3n. Uno de los mayores ejemplos de narraci\u00f3n son las f\u00e1bulas para ni\u00f1os, cuentos (en este caso, de ficci\u00f3n) que ense\u00f1an lecciones a los ni\u00f1os<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Ventajas de la comunicaci\u00f3n por medio de narraciones<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tal vez el mayor beneficio de la comunicaci\u00f3n a trav\u00e9s de narrativas sea la facilidad de comprensi\u00f3n del contenido. La didactizaci\u00f3n de la informaci\u00f3n a trav\u00e9s de narrativas alternativas promueve una experiencia \u00fanica para el usuario.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La posibilidad de aprender algo a trav\u00e9s de una narraci\u00f3n, puede generar una conexi\u00f3n e incluso una identificaci\u00f3n entre quien lee y el contenido que se transmite. Este tipo de identificaci\u00f3n se ve mucho en las pel\u00edculas, por ejemplo, a trav\u00e9s del viaje del h\u00e9roe.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">El viaje del h\u00e9roe<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El viaje del h\u00e9roe es una forma de contar historias a trav\u00e9s de 12 etapas, con el objetivo de encantar y fijar el contenido. Esta estrategia fue creada por Christopher Vogler, con la intenci\u00f3n de simplemente contar historias. El mismo, que amaba la mitolog\u00eda griega y las f\u00e1bulas, cre\u00f3 este viaje para \"organizar\" lo que ya ve\u00edamos en nuestras historias del d\u00eda a d\u00eda, c\u00f3mo nos conmov\u00edan, nos hac\u00edan identificarnos y nos generaban empat\u00eda y aprecio por las historias y los personajes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El viaje del h\u00e9roe consiste en:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">el mundo com\u00fan;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">la llamada a la aventura;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">rechazo de la convocatoria;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">reuni\u00f3n con el mentor;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0cruzando el primer umbral;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">pruebas, aliados y enemigos;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0aproximaci\u00f3n a la cueva secreta;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">el calvario;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0la recompensa;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0el camino de vuelta;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0la resurrecci\u00f3n;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">el regreso con el elixir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Por supuesto, podemos resumirlo y transformarlo en formas menos l\u00fadicas para cuando necesitemos hablar de temas, como la ciencia, por ejemplo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, debemos ser conscientes de que cuando hablamos de temas como la ciencia, debemos ser un poco m\u00e1s cuidadosos, para poder hablar de forma seria, con credibilidad, pero sin perder la sensibilidad necesaria para mantener la atenci\u00f3n del lector.<\/span><\/p>\n<p><span lang=\"en\">As\u00ed, podemos desarrollar una historia para comunicar el pensamiento cient\u00edfico sobre un juego, en la que cada punto puede verse como una misi\u00f3n diferente, en la que hay que hacer o analizar algo. As\u00ed, seguir\u00eda la siguiente estructura: <\/span><\/p>\n<ul>\n<li><span lang=\"en\">Introducci\u00f3n - Ser\u00eda la introducci\u00f3n del tema que vas a trabajar en tu art\u00edculo.<br \/><\/span><\/li>\n<li><span lang=\"en\">Problema - Reconocer y demostrar cu\u00e1l es el problema que le molesta.\u00a0<br \/><\/span><\/li>\n<li><span lang=\"en\">Impacto del problema - Demostrar la relevancia de este problema y su impacto en la vida de las personas. <br \/><\/span><\/li>\n<li><span lang=\"en\">Posibles soluciones - Presente las distintas soluciones que pueden existir, a partir de su investigaci\u00f3n.<\/span><\/li>\n<li><span lang=\"en\">Final feliz - \u00a1Problema resuelto, investigaci\u00f3n realizada con \u00e9xito!<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2020\/07\/request_carol_tabuleiro_2.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11608 size-large\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2020\/07\/request_carol_tabuleiro_2-1024x622.png\" alt=\"comunicar la ciencia con relatos\" width=\"800\" height=\"486\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/07\/request_carol_tabuleiro_2-1024x622.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/07\/request_carol_tabuleiro_2-300x182.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/07\/request_carol_tabuleiro_2-768x467.png 768w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/07\/request_carol_tabuleiro_2.png 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Esto puede ser una forma m\u00e1s simplificada y MUY corta del viaje del h\u00e9roe para que podamos trabajar en la comunicaci\u00f3n de la ciencia a la gente fuera de la academia, por ejemplo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y una gran forma de trabajar este tipo de comunicaci\u00f3n a trav\u00e9s de las narraciones dentro de la ciencia, utilizando la t\u00e9cnica del viaje es a partir de im\u00e1genes, ilustraciones, que ayudan a la explicaci\u00f3n de una forma m\u00e1s sencilla y did\u00e1ctica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Genial, \u00bfeh? \u00bfA qu\u00e9 esperas para probar? Si necesitas ayuda, ya sabes d\u00f3nde acudir\u00a0<a href=\"https:\/\/mindthegraph.com\/\"> Encu\u00e9ntralo.<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":11617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,66,40,958,38,1],"tags":[793,224,112,51,792,554,256,962],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Communicate Science through Narratives? - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"Discover how to communicate science through narratives and have more impact with your researches! 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